What Diedrich Roasters does

Diedrich Roasters is a privately held US-based manufacturer of precision-engineered coffee roasting equipment headquartered in Ponderay, Idaho, with a secondary sales and education office in Schaumburg, Illinois (Chicago area). Founded in 1980, the company designs and manufactures specialty roasters (DR series, ranging from 3 kg sample machines to 140 kg units) and commercial roasters (CR series and the DR-360 flagship, with batch capacities up to 360 kg and throughput up to 2,156 lbs/hr). The company claims approximately 40% of global specialty roasting equipment is manufactured at its consolidated Idaho facility.

Core technology centers on in-house programmed Allen-Bradley/Rockwell automation controls paired with infrared gas burners, enabling precise control of conductive, convective, and radiant heat. Roasters integrate natively with Cropster roast profiling software and artisan for real-time data capture, profile management, and roast automation. The product portfolio also includes a DR3-E electric-powered roaster (launched March 2024) and a cocoa roaster variant of the DR-70, addressing adjacent use cases.

The business model combines high-ticket hardware sales (commercial units reportedly priced in the hundreds of thousands of dollars), professional services (facility concept design, process engineering, installation consulting), recurring spare parts and US-based technical support manufactured in Idaho and stocked in Chicago, and education revenue through the Diedrich Roasting Academy (SCA-certified courses priced at $500 per foundation module and $2,550 for a four-course bundle, with complimentary Roasting Intermediate access bundled into specialty roaster purchases). Distribution occurs through a direct enterprise sales team, a global network of international distributors, and two financing partners (Navitas Credit Corp and S&P Financial Services) that facilitate capital purchases. Customers include enterprise specialty roasters (Peace Coffee, Onyx Coffee Lab, Heritage Coffee, Coffee Emporium, Luna Gourmet) and SMB operators across the US and international markets.

Name

Diedrich Roasters

Legal name

Diedrich Roasters, LLC

Website

https://diedrichroasters.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Diedrich Roasters is a US-based manufacturer of precision-engineered specialty and commercial coffee roasting equipment, claiming roughly 40% of global specialty roaster supply. It sells Allen-Bradley-controlled roasters (3 kg to 360 kg) plus education, facility design, and technical support services to coffee professionals worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Ponderay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Coffee Roaster Sales: Primary revenue stream from manufacturing and selling precision-engineered commercial and specialty coffee roasters. Products range from small 3kg batch roasters to large 360kg capacity commercial systems. Revenue is generated through direct sales with financing options available through partner lending institutions.
2. Education and Training Services: Comprehensive coffee education programs including Roasting Foundation, Green Coffee Foundation, Sensory Skills Foundation, and Roasting Intermediate courses. Classes are conducted by certified SCA instructors with complimentary access offered to new specialty roaster purchasers.
3. Consulting and Facility Design: World-class consulting, facilities concept design, and comprehensive support services. Includes business planning, facility evaluation, process engineering, equipment specification, and installation support for coffee roasting operations.
4. Technical Support and Spare Parts: US-based technical support and spare parts services. Parts are manufactured in Idaho and stocked in Chicago warehouse for fast delivery across North America.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Diedrich Roasters designs and manufactures precision-engineered batch coffee roasting systems under two main product lines — Specialty Roasters (DR-3 through DR-280) and Commercial Roasters (CR-35 through CR-360). Every roaster is handcrafted in the USA with in-house programmed Allen-Bradley/Rockwell automation controls and infrared gas burners, and is custom-built to customer specifications. The company also delivers complementary services including facility and concept design consulting, an SCA-based Roasting Academy education program, and US-based technical support with spare parts.

Product overview

Diedrich Roasters is a US-based manufacturer of precision-engineered coffee roasting equipment, offering two primary product lines: Specialty Roasters (DR series) and Commercial Roasters (CR series). The Specialty Roaster lineup spans from compact 3 kg batch roasters (DR-3, DR-5) to mid-capacity models (DR-12, DR-25, DR-35, DR-70) up to the DR-140 and DR-280 for larger specialty operations. The DR-3E provides an electric-powered option. Commercial Roasters include the CR-35, CR-70, CR-140, and CR-280 for high-volume production facilities, with the DR-360 as the flagship commercial model. All roasters feature in-house programmed Allen-Bradley/Rockwell automation controls and integrate with Cropster for profile roasting. Beyond equipment, Diedrich offers comprehensive services including the Roasting Academy (SCA-certified training), facilities concept design consulting, and US-based technical support with spare parts.

Differentiator

Problem solved

Functional benefit

Brands

• Diedrich Roasting Academy: Coffee roasting education and training programs offered in partnership with Firedancer Coffee Consultants, including SCA-certified courses.

Quantifiable outcome

• Up to 2,156 lbs hourly capacity for commercial operations
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CropstercoreTechnology or Integration · 1 June 2020Plug & Play integration partnership enabling Diedrich Roasters to connect with Cropster's roast profiling software. Cropster supports connections to Diedrich Roasters, allowing customers to record roasting information in real-time, create and analyze roast profiles, and access schedule, quality, inventory and blend information directly from the roast machine.
• Firedancer Coffee ConsultantscoreStrategic or Co-development PartnerEducation partnership providing comprehensive coffee education programs based on SCA curriculum. Firedancer provides certified instructors (Mike Ebert and John Gozbekian) for Roasting Foundation, Green Coffee Foundation, Sensory Skills Foundation, and Roasting Intermediate courses at Diedrich's Chicago education facility.
• PercussionareminorStrategic or Co-development PartnerManufacturing partnership during COVID-19 pandemic to support front line workers. Diedrich manufactured ventilator stands for Percussionaire's patient-centered Flow Ventilators, helping keep the supply chain fulfilled for this lifesaving equipment.
• Specialty Coffee Association (SCA)coreStrategic or Co-development PartnerEducation partnership based on SCA curriculum. Courses are taught by Certified AST trainers holding professional certifications in SCA's Coffee Skills Program modules. SCA certificate available upon testing for additional cost.
• U.S. Women in Coffee (USWIC)minorGTM or Marketing PartnerDiedrich supports conversations advancing the coffee industry through USWIC initiatives. Co-hosted webinar series on cross-sector collaboration focusing on women-led initiatives throughout the coffee value chain.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Giesen Coffee Roasters: Giesen is a Dutch manufacturer of specialty and large-batch coffee roasters. It competes directly with Diedrich's DR and CR series, particularly in the European specialty roaster market.
• Joper: Joper is a Portugal-based roaster manufacturer offering sample, specialty, and commercial coffee roasters. It overlaps with Diedrich's product lineup and serves many of the same small-to-mid-sized roastery customers.
• Petroncini: Petroncini is an Italian manufacturer of coffee roasting machines spanning sample to industrial capacities. It is directly comparable to Diedrich in target customers (specialty and commercial roasters) and product category.
• Toper: Toper is a Turkish manufacturer of coffee roasting equipment with a broad global footprint in both sample/specialty and commercial segments. It is directly comparable to Diedrich in product range and target buyer.
• Loring Smart Roast: Loring is a direct competitor in specialty and commercial coffee roasters, known for its energy-efficient air-roasting (afterburner) technology. It competes head-to-head with Diedrich's DR and CR series for the same specialty roaster customers.
• Has Garanti: Has Garanti is a Turkish industrial coffee roaster manufacturer with a wide range of capacities. It is a direct competitor in the commercial roaster category and offers a lower-cost alternative in many emerging markets.

Broad incumbents

• Bühler Group: Bühler is a Swiss global incumbent in food processing equipment with coffee roasting solutions targeted at industrial customers. It is a broad incumbent rather than a specialty-focused direct peer, but competes for the upper end of commercial roasting.
• Probat: Probat is a large German-based incumbent and global leader in coffee processing and roasting equipment, serving industrial-scale customers as well as specialty roasters. CEO Karl Schmidt previously led Probat Burns, the North American arm.

Others

• RoastLog / Cropster: Cropster is a roast profiling and coffee business software platform with plug-and-play integration to Diedrich roasters. It is an ecosystem partner (and partial software alternative) rather than a hardware competitor, but is thematically adjacent.

Regional players

• Sandfield Engineering (UK): Sandfield is a UK-based designer/manufacturer of coffee roasters serving mainly European customers. It overlaps with Diedrich's specialty segment but is concentrated regionally rather than globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diedrichroasters
• Instagraminstagram.com/diedrichroasters
• Xx.com/diedrichroaster
• LinkedInlinkedin.com/company/diedrich-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diedrich Roasters