Nine Entertainment
Nine Entertainment is a privately held, founder-led entertainment booking agency headquartered in Nashville that brokers A-list music headliners and keynote speakers for Fortune 500 corporations, ultra-high-net-worth individuals, not-for-profits, and television networks, operating via high-touch direct sales with no technology platform.
- Company typePrivate
- Founded2004
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nine Entertainment does
Nine Entertainment is a privately held, founder-led entertainment booking and production firm headquartered in Nashville, Tennessee. Founded by Bryan Hobbs in Los Angeles in June 2004 and relocated to Nashville in 2012, the company specializes in brokering A-list music headliners and select keynote speakers for high-end corporate and private events. Its client base spans Fortune 500 corporations (Toyota, Bank of America, Sony, Lexus, Esquire, RCA), ultra-high-net-worth individuals, not-for-profit organizations, and television networks. Notable bookings include performances by Sting, Sir Elton John, Andrea Bocelli, Diana Ross, George Strait, Lady A, Alicia Keys, Imagine Dragons, Lenny Kravitz, Luke Bryan, Florida Georgia Line, and Michael Phelps, along with keynote appearances by Presidents Barack Obama and George W. Bush.
The business operates as a relationship-driven services agency rather than a technology platform. The firm provides end-to-end event production, including artist negotiation, travel and hotel coordination, and onsite production management for engagements of all sizes and scopes. Pricing is quote-based and not publicly disclosed; revenue is structured as professional services fees or commissions tied to artist performance costs. Go-to-market is exclusively high-touch direct enterprise sales, supported by a portfolio website, the Daily Nine newsletter, and word-of-mouth referrals from a confidential client list the company describes as a "Who's Who of companies and individuals of international stature." The firm is bootstrapped with no external equity investors and operates with 11-50 employees, executing projects domestically and internationally across the U.S., U.K., France, Italy, Switzerland, Portugal, and Mexico.
There are no AI, software, SaaS, or technology platform components to the offering. The competitive position rests entirely on the founder's two decades of relationships with artists, their representatives, and elite clientele. The company is privately held, owner-operated, and self-funded, with no disclosed parent company, subsidiaries, or institutional shareholders.
Nine Entertainment firmographics
Firmographics- Name
- Nine Entertainment
- Legal name
- Nine Entertainment
- Website
- https://nine-entertainment.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nine Entertainment is a privately held, founder-led entertainment booking agency headquartered in Nashville that brokers A-list music headliners and keynote speakers for Fortune 500 corporations, ultra-high-net-worth individuals, not-for-profits, and television networks, operating via high-touch direct sales with no technology platform.
- Ownership category
- akta.pro rank
Nine Entertainment industry classification
Industry- Product category
- Entertainment Booking Services
- NAICS
- Musical Groups and Artists (71113), Musical Groups and Artists (711130), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Entertainment Booking & Speaker/Talent Management (HSACAAAI)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)
Keywords
Where Nine Entertainment is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nine Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Entertainment Booking Services: Nine Entertainment generates revenue by brokering music headliners for private and corporate events. Revenue is derived from professional services fees, likely structured as project-based fees or commissions tied to artist performance costs. The company handles all aspects including negotiation, travel arrangements, hotel bookings, and onsite production coordination.
- Broadcasting & Advertising (Australian Nine): Australian Nine Entertainment generates revenue primarily through free-to-air television advertising, broadcast rights (NRL), and digital content licensing. The company reported 6% earnings growth for December half-year despite 5% sales decline from continuing operations.
- AI Content Licensing (Australian Nine): Nine Entertainment announced two commercial deals to license its publishing content for training AI large language models, which CEO Matt Stanton views as a future revenue stream.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Nine Entertainment product offering
Product offeringCore offering
Nine Entertainment is an entertainment booking agency that helps clients secure music headliners for domestic and international private and corporate events. The firm designs, secures, and produces entertainment-based projects including conferences, awards programs, charity galas, festivals, incentive destinations, special events, private parties, and product launches, handling the full scope from artist negotiation through travel, hotel, and onsite production coordination.
Product overview
Nine Entertainment is an entertainment booking and production services company that helps clients secure music headliners for domestic and international private and corporate events. Founded in 2004 and headquartered in Nashville, Tennessee, the company designs, secures, and produces entertainment-based projects including conferences, awards programs, charity galas, festivals, incentive destinations, special events, private parties, and product launches. The company also publishes 'Daily Nine,' a content newsletter providing industry insights, backstage stories, and recommendations for event professionals. Nine Entertainment operates as a service-based business rather than a software or SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Headliner Booking Services Brokering of A-list music headliners including Sir Elton John, Andrea Bocelli, Sting, Diana Ross, George Strait, and Alicia Keys for domestic and international private and corporate events. Handles negotiation with artist representatives, contractual terms, and full engagement execution for Fortune 500 corporations, ultra-high-net-worth individuals, nonprofit organizations, and television networks.
- Full-Service Event Production End-to-end production of entertainment-based projects including conferences, awards programs, charity galas, festivals, incentive destinations, special events, private parties, and product launches. Service covers travel arrangements, hotel bookings, and onsite production coordination in addition to talent sourcing.
- Daily Nine Newsletter Content newsletter covering entertainment industry insights, backstage stories, contractual tips, industry mediations, and recommendations for restaurants, venues, and emerging artists. Targeted at event industry professionals and prospects.
Companies that use Nine Entertainment
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Nine Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nine Entertainment partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- AirtaskerminorAirtasker announced a strategic partnership with Nine Entertainment. The nature and scope of the partnership is described as strategic but specific details about the collaboration were not disclosed in the available source material.
- FoxtelcoreNine Entertainment co-broadcasts NRL rights with Foxtel. The current NRL rights deal expires at the end of the 2027 season. Negotiations are ongoing for renewal amid a challenging advertising market environment.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Nine Entertainment competitors and assessment
Company assessmentDirect peers
- LinkedEntertainment: LinkedEntertainment is a boutique agency specializing in booking headline musical talent for corporate events, private parties, and galas. It mirrors Nine's full-service approach to A-list music booking for elite clientele.
- Agency for the Performing Arts (APA): APA is a full-service talent agency booking musicians, speakers, and variety talent for corporate events, galas, and private parties. It is comparable to Nine in size, focus, and customer profile.
- Empire Entertainment: Empire Entertainment is a corporate and private event entertainment agency where founder Bryan Hobbs previously worked as a producer. It directly competes with Nine in booking headline music and speakers for Fortune 500 events.
- Paradigm Talent Agency: Paradigm is a boutique-to-mid-sized talent agency representing musicians, speakers, and comedians for corporate and private engagements. It is one of the closest direct competitors to Nine in the premium music-booking niche.
- Brillstein Entertainment Partners: Brillstein represents A-list talent for television, branded entertainment, and live corporate engagements. Its high-end client base and premium talent relationships overlap with Nine's positioning.
Broad incumbents
- United Talent Agency (UTA): UTA represents musicians, comedians, and speakers across film, TV, and live events. It serves the same Fortune 500 and HNW buyer base as Nine for celebrity bookings, with a broader multi-disciplinary offering.
- Creative Artists Agency (CAA): CAA is a global talent and entertainment agency with deep rosters in music, speakers, and broadcasting. It overlaps with Nine's corporate booking practice but additionally offers sports, brand consulting, and content advisory services at much larger scale.
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, with deep artist relationships and touring infrastructure. While primarily focused on mass-market concerts and ticketing, it overlaps with Nine at the high end of premium private and corporate bookings.
- WME (William Morris Endeavor): WME is one of the world's largest talent agencies representing musicians, speakers, and entertainers for corporate and private events. It directly competes with Nine in the premium music booking space but operates at far greater scale across multiple entertainment verticals.
Emerging players
- CESD Talent Agency: CESD is a talent agency focused on voice-over, on-camera, and live entertainment bookings. While broader in scope than Nine, it competes in segments of the corporate and private entertainment booking market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nine Entertainment social profiles
Digital presenceNine Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nine Entertainment leadership team
Management profileNumber of profiles
Profiles1 record
Nine Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nine Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nine Entertainment
What does Nine Entertainment do?
Nine Entertainment is an entertainment booking agency that helps clients secure music headliners for domestic and international private and corporate events. The firm designs, secures, and produces entertainment-based projects including conferences, awards programs, charity galas, festivals, incentive destinations, special events, private parties, and product launches, handling the full scope from artist negotiation through travel, hotel, and onsite production coordination.
Is Nine Entertainment a public or private company?
Nine Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nine Entertainment founded?
Nine Entertainment was founded in 2004. It employs 11 to 50 people.
Where is Nine Entertainment based?
Nine Entertainment is headquartered in Nashville, United States, in the North America region.
How does Nine Entertainment make money?
Three revenue lines are on record. Entertainment Booking Services are the primary driver. The others are broadcasting & Advertising (Australian Nine) and AI Content Licensing (Australian Nine).
Who are Nine Entertainment's main competitors?
Direct peers on record are LinkedEntertainment, Agency for the Performing Arts (APA), Empire Entertainment, Paradigm Talent Agency and Brillstein Entertainment Partners. Broad incumbents are United Talent Agency (UTA), Creative Artists Agency (CAA), Live Nation Entertainment and WME (William Morris Endeavor). CESD Talent Agency is listed as an emerging player.
Does Nine Entertainment have an API?
No public API is recorded for Nine Entertainment.
What industry is Nine Entertainment in?
Nine Entertainment's product category is Entertainment Booking Services. Its primary akta.pro industry code is HSACAAAI, Entertainment Booking & Speaker/Talent Management, with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 71113 and its SIC code is 7990.