Airtasker
Airtasker Limited operates a two-sided online and mobile marketplace that connects individuals and small businesses needing tasks done with 160,000+ independent local service providers across 80+ service categories in Australia, the US, and the UK.
- Company typePublic
- Founded2011
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Airtasker does
Airtasker Limited (ASX: ART) is an Australian-headquartered, two-sided online and mobile marketplace founded in 2011 that connects individuals and small businesses needing tasks performed with independent local service providers branded as "Taskers." The platform supports over 80 service categories spanning home services (cleaning, moving, handyman, plumbing, painting), professional services (accounting, admin, marketing, design), and personal assistance, accessible via web and native iOS/Android apps. Underlying technology is a marketplace stack comprising task posting, quote receiving and tasker selection, secure escrow-style payments released on completion, a verified profile and ratings system with 4M+ reviews, and integrated liability insurance for taskers.
The company monetizes primarily through transaction fees on completed tasks, supplemented by a USD $59/year Airtasker Membership subscription that waives connection fees for high-frequency taskers. Customer count exceeds 1M, 160,000+ Taskers have earned income on the platform, and 2.5M+ tasks have been completed. The go-to-market is product-led and self-serve, relying on SEO-optimized service category pages, content marketing, and word-of-mouth referrals, with recent paid-media amplification via partnerships with iHeartMedia, Channel 4 Ventures, and Nine Entertainment. Operations span six countries (Australia, US, UK, Ireland, New Zealand, Singapore) with offices in Sydney, London, and New York, and the company has scaled internationally through acquisitions (Zaarly 2021, Oneflare 2022) and strategic equity placements from media investors.
Airtasker firmographics
Firmographics- Name
- Airtasker
- Legal name
- Airtasker Limited
- Website
- https://airtasker.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Airtasker Limited operates a two-sided online and mobile marketplace that connects individuals and small businesses needing tasks done with 160,000+ independent local service providers across 80+ service categories in Australia, the US, and the UK.
- Ownership category
- akta.pro rank
Where Airtasker is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Airtasker business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: Airtasker charges transaction fees on tasks completed through the platform, connecting task posters with service providers
- Membership Subscriptions: $59/yr membership offering $0 connection fees all year round for taskers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for task posters - post tasks at no cost |
| Subscription | Annual | Tasker Membership - $0 Connection Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Airtasker product offering
Product offeringCore offering
Airtasker operates a two-sided online and mobile marketplace that connects individuals and small businesses needing tasks completed with local independent service providers (Taskers). The platform spans over 50 service categories including home cleaning, handyman, moving, delivery, gardening, painting, and business services, with secure payments, ratings/reviews, and Tasker liability insurance underwriting each transaction.
Product overview
Airtasker operates as a two-sided online marketplace platform connecting people who need local services performed with independent service providers called Taskers. The core Airtasker Platform enables task posting, Tasker matching, secure payments, and ratings/reviews. The product portfolio includes the Airtasker Membership subscription ($59/yr) offering $0 connection fees for Taskers, Airtasker Insurance Coverage providing liability protection for Taskers, and mobile apps for iOS and Android. Service categories span over 50 areas including home maintenance, cleaning, delivery, assembly, accounting, administration, and professional services. The platform also features cost guides, how-to guides, checklists, and comparison tools to help users budget and understand services.
Differentiator
Problem solved
Functional benefit
Products and services
- Airtasker Platform Two-sided online marketplace where individuals and businesses post tasks, receive quotes from local service providers (Taskers), and complete transactions with secure payments and ratings/reviews. Covers home services, professional services, delivery, and personal assistance.
- Airtasker Membership Annual subscription product priced at $59 per year that gives Taskers $0 connection fees for the entire year, enabling them to maximize earnings on completed tasks.
- Airtasker Mobile App Native mobile applications for iOS and Android that let users post tasks, browse available Taskers, communicate, and manage jobs from their phones.
Quantifiable outcome
- 160,000 Taskers have earned an income on Airtasker
- +4 more outcomes
Companies that use Airtasker
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Airtasker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Airtasker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and minor.
- Nine EntertainmentmajorStrategic partnership with Nine Entertainment including a new three-year deal providing media visibility and marketing support for Australian operations.
- ZaarlyminorAirtasker acquired Zaarly, a US-based local services marketplace, for $3.4 million, acquiring 597,000 customers and 900 service providers for US market entry.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Airtasker competitors and assessment
Company assessmentDirect peers
- TaskRabbit: Two-sided online marketplace for local task and handyman services, operating in the US, UK, and Canada. Directly comparable to Airtasker in category breadth, gig-worker model, and transaction-fee revenue; now owned by IKEA/Ingka Group, giving it deep capital and global distribution.
- Thumbtack: US-focused online marketplace connecting consumers with local professionals across 1,000+ service categories, using a pay-per-lead/quote model. Closely comparable to Airtasker in two-sided marketplace dynamics, service breadth, and target SMB/prosumer use cases.
- Angi Inc. Public US company operating Angi (formerly Angie's List) and Handy, a marketplace and direct-service platform for home services. Direct competitor in the home-services category with overlapping task categories (cleaning, handyman, moving) and a similar take-rate business model.
- HomeAdvisor: US home-services marketplace (now part of Angi Inc.) connecting homeowners with prescreened local pros. Direct comparable in the home services/tasker category Airtasker serves in its US market, with similar ratings, leads, and pro-matching mechanics.
- Handy (Angi): On-demand platform for cleaning, furniture assembly, and home services, owned by Angi. Overlaps directly with several of Airtasker's highest-volume categories (cleaning, assembly, handyman) and competes in the same urban consumer segment.
Broad incumbents
- Upwork: Large public freelance marketplace for professional services (design, web, marketing, admin). Less of a direct overlap because Upwork skews remote/digital services vs. Airtasker's local/in-person tasks, but a broadly comparable two-sided marketplace with take-rate economics.
- Fiverr: Public global marketplace for digital freelance services with a similar transaction-fee model. Comparable as a two-sided services marketplace with subscription and take-rate revenue, though Airtasker is local/in-person while Fiverr is fully remote.
- Care.com: Two-sided online marketplace connecting households with caregivers, pet sitters, and tutors. Shares Airtasker's marketplace mechanics, trust-and-safety features, and consumer/SMB use cases in several overlapping categories (pet care, tutoring, household services).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Airtasker social profiles
Digital presenceAirtasker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airtasker leadership team
Management profileNumber of profiles
Profiles4 records
Airtasker subsidiaries and ownership
Company hierarchySubsidiaries1 record
Airtasker funding detail
Funding detailFunding overview
Funding rounds10 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airtasker M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airtasker
What does Airtasker do?
Airtasker operates a two-sided online and mobile marketplace that connects individuals and small businesses needing tasks completed with local independent service providers (Taskers). The platform spans over 50 service categories including home cleaning, handyman, moving, delivery, gardening, painting, and business services, with secure payments, ratings/reviews, and Tasker liability insurance underwriting each transaction.
Is Airtasker a public or private company?
Airtasker is a public company. It is classified as public and is currently operating.
When was Airtasker founded?
Airtasker was founded in 2011. It employs 251 to 500 people.
Where is Airtasker based?
Airtasker is headquartered in Sydney, Australia, in the Oceania region.
How does Airtasker make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are membership Subscriptions.
Who are Airtasker's main competitors?
Direct peers on record are TaskRabbit, Thumbtack, Angi Inc., HomeAdvisor and Handy (Angi). Broad incumbents are Upwork, Fiverr and Care.com.
Does Airtasker have an API?
No public API is recorded for Airtasker.