Finca Decero
Finca Decero is a privately held Argentine single-vineyard winery in Mendoza producing premium terroir-driven wines across five price tiers (Amano, Mini Ediciones, Signature, Owl & The Dust Devil, Flight of The Condor), selling direct-to-consumer via e-commerce and on-site wine tourism and restaurant experiences to domestic premium wine buyers and Mendoza visitors.
- Company typePrivate
- Founded2006
- HeadquartersMendoza, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Finca Decero does
Finca Decero (legal entity Permasur S.A.) is a privately held Argentine single-vineyard winery founded in 2000 by Swiss entrepreneur Dr. h.c. Thomas Schmidheiny, with its first harvest produced in 2006 from the Remolinos Vineyard in Agrelo, Luján de Cuyo (DOC), Mendoza, at 1,050 meters altitude. The company produces wines exclusively from this single estate using a polygon-based viticulture methodology—identifying and vinifying small vine sectors individually—and ages its wines 12-20 months in French oak barrels. Its portfolio is organized into five price-tiered lines: Finca Decero Amano (flagship blend, ARS 112,000/bottle for the 2020 vintage), Finca Decero Mini Ediciones (limited-production single varietals at ARS 55,300/bottle), Finca Decero Signature (varietal collection at ARS 32,800/bottle), The Owl & The Dust Devil (premium narrative brand at ARS 52,000/bottle), and the accessible Flight of The Condor (ARS 15,650/bottle). Complementary offerings include pre-packaged Giftpacks, curated Mix Cases, and an on-site Wine Tourism & Restaurant experience with panoramic Andes views.
The company operates a vertically integrated direct-to-consumer business model: revenue is generated primarily through its proprietary e-commerce platform (shop.fincadecero.com, powered by Mitiendanube) with same-day delivery in Buenos Aires metro (CABA/GBA) and free nationwide shipping on orders above ARS 120,000, supported by payments via Mercado Pago, Pago Nube, GOcuotas, and bank transfer. A secondary revenue stream comes from on-site wine tourism—including guided tastings, vineyard tours, lunch service (via Meitre reservations), and private/corporate events. Distribution is domestic-only across Argentina with no disclosed export channels. The company employs 11-50 staff, led by CEO Nicolás Navesi and Chief Winemaker & Viticulturist Tomás Hughes, with Martín Marchesini heading Sales & Marketing and Carolina Cortinez managing Tourism & Events.
Finca Decero is a boutique premium producer serving two primary customer segments: discerning domestic wine consumers (collectors, connoisseurs, and gift purchasers) seeking terroir-driven Argentine wines, and Mendoza wine tourists seeking immersive vineyard experiences. The business model emphasizes premium positioning (Amano flagship priced ~7x the entry-tier line), single-origin provenance as its core differentiator, and experiential brand-building through tourism rather than wholesale distribution. The company won the Great Wine Capitals "Best Landscape and Architecture" award in 2009 for its winery architecture, and its Owl & The Dust Devil Icon Blend 2019 received 94 points from Descorchados 2021, validating its premium quality credentials in the Argentine wine market.
Finca Decero firmographics
Firmographics- Name
- Finca Decero
- Legal name
- Permasur S.A.
- Website
- https://fincadecero.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finca Decero is a privately held Argentine single-vineyard winery in Mendoza producing premium terroir-driven wines across five price tiers (Amano, Mini Ediciones, Signature, Owl & The Dust Devil, Flight of The Condor), selling direct-to-consumer via e-commerce and on-site wine tourism and restaurant experiences to domestic premium wine buyers and Mendoza visitors.
- Ownership category
- akta.pro rank
Finca Decero industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Finca Decero is headquartered
LocationHeadquarters
- HQ city
- Mendoza
- HQ country
- Argentina
- HQ region
- Latin America
Offices3 records
Markets served
Finca Decero business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Wine Sales: Direct-to-consumer sales of wines through proprietary e-commerce platform, including various product lines (Signature, Mini Ediciones, Amano, The Owl & The Dust Devil, Flight of The Condor) and gift packs. Offers same-day delivery in CABA/GB and free shipping nationwide over $120,000 ARS.
- Wine Tourism and Hospitality: On-site wine tourism experiences including vineyard tours, guided tastings, restaurant services, and custom event hosting at the winery in Agrelo, Mendoza.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Finca Decero Amano (Flagship Blend) |
| Unit Pricing | Pay-as-you-go | Finca Decero Signature (Core Line) |
| Unit Pricing | Pay-as-you-go | Mini Ediciones (Limited Production) |
| Unit Pricing | Pay-as-you-go | The Owl & The Dust Devil (Icon Line) |
| Unit Pricing | Pay-as-you-go | Flight of The Condor (Accessible Line) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Finca Decero product offering
Product offeringCore offering
Finca Decero is a vineyard and winery in Mendoza, Argentina that manufactures and supplies premium single-vineyard wines (Amano, Mini Ediciones, Signature, The Owl & The Dust Devil, and Flight of The Condor lines) from its Remolinos Vineyard in Agrelo, Luján de Cuyo. The company sells directly to consumers through its own e-commerce store (shop.fincadecero.com) and on-site at the estate, and provides ancillary wine tourism experiences (vineyard tours, tastings, restaurant lunches, and private events). All wines are estate-grown, French-oak-aged, and marketed under terroir-driven and gift-pack collections.
Product overview
Finca Decero is an Argentine winery operating as a single-vineyard wine producer, organized around its Remolinos Vineyard in Agrelo, Luján de Cuyo (Mendoza). The portfolio is structured across four principal wine lines: Finca Decero Amano (the flagship blend), Finca Decero Mini Ediciones (limited single-varietals), Finca Decero Signature (the terroir-expressive varietal collection), and The Owl & The Dust Devil (a narrative-driven premium brand), supplemented by the more accessible Flight of The Condor line. Supporting offerings include pre-packaged gift sets (Giftpacks), curated Mix Cases, and a wine tourism and restaurant experience at the vineyard property. All wines share the Remolinos Vineyard as their source, differentiated by vine management, aging protocols, and varietal composition. The online shop (shop.fincadecero.com) is powered by the Mitiendanube e-commerce platform, enabling direct-to-consumer sales in Argentina.
Differentiator
Problem solved
Functional benefit
Brands
- Finca Decero Amano: The pinnacle expression of the Amano philosophy - a sublime blend crafted by hand from specially selected vineyard polygons, aged over 20 months.
- Finca Decero Mini Ediciones
- Finca Decero Signature
- The Owl & The Dust Devil
- Flight of The Condor
Products and services
- Finca Decero Amano (flagship blend) The flagship premium blend of Finca Decero: a handcrafted, multi-varietal wine made from individually cultivated small vine polygons in Remolinos Vineyard. Composition varies by vintage (typically Malbec-dominant with Cabernet Sauvignon, Petit Verdot, and Tannat), aged over 20 months in French oak barrels, with a 15–20 year bottle aging potential. Sold direct-to-consumer via shop.fincadecero.com.
- Finca Decero Mini Ediciones (limited-production single varietals) A collection of limited-production single-varietal wines exploring uncommon grape varieties (Petit Verdot, Cabernet Franc, Tannat, and Rosé) originally planted for the Amano blend but demonstrating such unique personality they are bottled separately. Vines are cultivated to produce fewer than one bottle per plant. Sold direct-to-consumer via shop.fincadecero.com.
- Finca Decero Signature (terroir-expressive varietal collection) The signature terroir collection of varietals expressing Remolinos Vineyard in Alto Agrelo, Luján de Cuyo. Includes Malbec, Cabernet Sauvignon, Syrah, Red Blend, Rosé, and Chardonnay, each crafted from high-altitude (1,050 m) vines and aged 12–14 months in French oak barrels. Sold direct-to-consumer via shop.fincadecero.com.
- The Owl & The Dust Devil (narrative-driven premium brand) A premium wine brand inspired by the legend of owls protecting the Remolinos Vineyard from dust devils. Produces Icon Blend, Malbec, and Cabernet Sauvignon wines from 1,050 m altitude vines, aged 12–18 months in French oak barrels. Sold direct-to-consumer via shop.fincadecero.com.
- Flight of The Condor (accessible wine line) An approachable wine line offering Malbec and Cabernet Sauvignon varietals from Remolinos Vineyard at an accessible price point, designed for broader market distribution. Sold direct-to-consumer via shop.fincadecero.com.
- Mix Cases (curated mixed wine cases) Curated mixed cases (e.g., boxes of six) that bundle wines across different Finca Decero varietals and product lines into a single purchasable package, enabling customers to sample across the portfolio. Sold direct-to-consumer via shop.fincadecero.com.
- Giftpacks (wine + glass gift sets) Pre-packaged gift sets that combine two bottles of Finca Decero wine with a 510 ml premium wine glass, designed for gifting occasions. Configurations span the Icon Blend, Signature, Mini Ediciones, and Amano lines at giftpack price points from approximately ARS 43,350 to ARS 175,875. Sold direct-to-consumer via shop.fincadecero.com.
- Wine Tourism, Tastings & Restaurant at the Estate Immersive wine tourism and dining experiences at the Finca Decero estate in Agrelo, Mendoza: guided vineyard tours of Remolinos Vineyard, structured wine tastings, a 7-days-a-week lunch restaurant with panoramic Andes views serving seasonal menus, and custom private or corporate event hosting. Reservations are processed online via Meitre.
Quantifiable outcome
- First harvest in 2006 established the vineyard and winemaking tradition
- +1 more outcomes
Companies that use Finca Decero
Customer profileSegments2 records
Ideal customer profiles2 records
Finca Decero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Finca Decero partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Finca Decero competitors and assessment
Company assessmentBroad incumbents
- Bodega Trapiche: One of Argentina's largest and oldest wineries, with a broad portfolio spanning entry-level to premium tiers from multiple Mendoza estates. Comparable as a Mendoza-based producer but materially larger in scale, distribution, and breadth, making it a broader incumbent rather than a direct boutique competitor.
- Bodega Norton: Historic Mendoza winery with extensive domestic and international distribution across multiple price tiers. Comparable as a Mendoza premium producer but with significantly broader market reach and more diversified sourcing than Finca Decero's single-vineyard model.
Direct peers
- Bodega Zuccardi: Family-owned Mendoza winery known for high-altitude Uco Valley wines and a flagship on-site restaurant/tourism experience (Piedra Infinita). Comparable on premium terroir-led winemaking, mountain-driven brand story, and integration of hospitality with DTC wine sales.
- Bodega Lagarde: Family-owned Mendoza winery in Luján de Cuyo producing premium single-vineyard and old-vine Malbecs, with on-site hospitality. Closely comparable on geographic terroir (Luján de Cuyo), family/premium positioning, and DTC-plus-tourism business model.
- Bodegas Salentein: Argentine winery in Mendoza's Uco Valley producing premium single-vineyard and appellation wines, with a major on-site tourism and art program. Comparable on premium positioning, mountain terroir, and integrating wine tourism with wine sales.
- Rutini Wines: Premium Mendoza winery producing single-vineyard and appellation Malbecs and blends, with a strong on-premise presence. Comparable on premium positioning, single-vineyard storytelling, and tourism-led brand experience in Mendoza.
- Viña Cobos: Premium Argentine winery founded by US winemaker Paul Hobbs, focused on single-vineyard Malbecs from distinct Mendoza appellations. Comparable on high-end, terroir-expressive, single-vineyard philosophy and similar ultra-premium price points.
- Achaval-Ferrer: Boutique Mendoza winery specializing in single-vineyard Malbecs from old-vine parcels across Mendoza. Highly comparable to Finca Decero on its small-production, terroir-expressive, single-vineyard philosophy and similar price positioning in the premium collector segment.
- Bodega Colomé: Argentine premium winery operating in the high-altitude Calchaquí Valleys, with single-vineyard Malbecs and a major on-site tourism/hospitality offering. Comparable on extreme-altitude single-vineyard premium positioning and wine tourism integration.
- Bodega Catena Zapata: Argentina's most recognized premium winery, founded in Mendoza with a portfolio of single-vineyard and appellation-focused Malbecs. Closely comparable to Finca Decero on terroir-driven premium positioning, single-vineyard narrative, and DOC Mendoza sourcing, but with substantially larger scale, global distribution, and tourism operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Finca Decero social profiles
Digital presenceFinca Decero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finca Decero leadership team
Management profileNumber of profiles
Profiles5 records
Finca Decero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finca Decero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finca Decero
What does Finca Decero do?
Finca Decero is a vineyard and winery in Mendoza, Argentina that manufactures and supplies premium single-vineyard wines (Amano, Mini Ediciones, Signature, The Owl & The Dust Devil, and Flight of The Condor lines) from its Remolinos Vineyard in Agrelo, Luján de Cuyo. The company sells directly to consumers through its own e-commerce store (shop.fincadecero.com) and on-site at the estate, and provides ancillary wine tourism experiences (vineyard tours, tastings, restaurant lunches, and private events). All wines are estate-grown, French-oak-aged, and marketed under terroir-driven and gift-pack collections.
Is Finca Decero a public or private company?
Finca Decero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finca Decero founded?
Finca Decero was founded in 2006. It employs 11 to 50 people.
Where is Finca Decero based?
Finca Decero is headquartered in Mendoza, Argentina, in the Latin America region.
How does Finca Decero make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Tourism and Hospitality.
Who are Finca Decero's main competitors?
Broad incumbents on record are Bodega Trapiche and Bodega Norton. Direct peers are Bodega Zuccardi, Bodega Lagarde, Bodegas Salentein, Rutini Wines, Viña Cobos, Achaval-Ferrer, Bodega Colomé and Bodega Catena Zapata.
Does Finca Decero have an API?
No public API is recorded for Finca Decero.
What industry is Finca Decero in?
Finca Decero's product category is Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.