Lawn & Landscape magazine

What Lawn & Landscape magazine does

Lawn & Landscape magazine is a B2B trade publication founded in 1980 and operated by GIE Media, Inc., a diversified private media company. It serves the professional landscape contracting industry, a $52 billion market comprised of more than 90,000 businesses providing design, installation, renovation, mowing maintenance, irrigation, and tree and lawn care services across the United States. The publication is the self-described leading monthly trade title for the segment and the industry's primary source for business management information and industry research. Its core offering is a monthly print and digital magazine distributed on a subscription basis, supplemented by a portfolio of proprietary research products (the annual Top 100 ranking, State of the Industry Report, Tech Report, Landscaper Census, State of the Market Reports, and benchmarking tools), specialty supplements (Best Places to Work, Employee of the Year, Leadership Awards), and a growing multimedia stack including webinars, podcasts, virtual conferences, and sponsored content hosted at events.lawnandlandscape.com.

The business operates a four-stream revenue model: (1) advertising placements sold to equipment manufacturers, suppliers, and service providers targeting contractor buyers; (2) subscription revenue from professional landscape contractors for print and digital access; (3) event and virtual conference sponsorships and participation fees; and (4) sponsored content, branded editorial, and whitepaper monetization. Distribution is multi-channel across print, website (lawnandlandscape.com), email/newsletter, webinars, podcasts, virtual events, and social media. Customer segmentation is horizontal, serving both sides of the market — landscape contractors as readers/subscribers and industry suppliers as advertisers and sponsors. Pricing is not publicly disclosed but is contract-based with multi-year advertising terms and 30-day payment cycles from invoice date. The publication has 11–50 employees and is headquartered in Valley View, Ohio, operating under parent GIE Media, Inc., with no disclosed external funding, M&A, or leadership changes.

Name

Lawn & Landscape magazine

Legal name

GIE Media, Inc.

Website

https://lawnandlandscape.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Lawn & Landscape is a B2B trade publication founded in 1980, serving more than 90,000 professional landscape contracting businesses across the $52 billion U.S. green industry with a monthly magazine, proprietary research reports, events, webinars, and podcasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Valley View

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising: Monthly trade publication generating revenue through advertising placements from industry suppliers, manufacturers, and service providers targeting landscape contractors
2. Subscriptions: Subscription-based magazine distribution providing business management information and industry research to professional landscape contractors
3. Events and Sponsorships: Virtual conferences, webinars, and industry event coverage generating sponsorship and participation revenue
4. Sponsored Content: Sponsored content and branded editorial sections, including sponsored videos and whitepapers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Lawn & Landscape is a B2B monthly trade publication that delivers business management information, industry research, and M&A and technology intelligence to professional landscape contractors. The core offering is a subscription-based print and digital magazine backed by proprietary research reports, specialty supplements, multimedia content, and industry events that serve as an advertising platform for equipment manufacturers and suppliers targeting the $52 billion green industry.

Product overview

Lawn & Landscape is a leading monthly trade publication serving the professional landscape contracting industry. The publication operates as a content and research platform offering its core magazine product along with research reports (Top 100 List, State of the Industry Report, Tech Report, Benchmarking your Business, Landscaper Census, State of the Market Reports), specialty supplements (Best Places to Work, Employee of the Year, Leadership Awards), multimedia content (Webinars, Podcasts), and events (Virtual Conferences, Lawn & Landscape Events). The portfolio covers business management information, industry research, technology trends, and professional recognition for landscape contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn & Landscape Magazine
• Top 100 List
• State of the Industry Report
• Tech Report
• Benchmarking your Business
• Landscaper Census
• State of the Market Reports
• Best Places to Work
• Employee of the Year
• Leadership Awards
• Webinars
• Podcasts
• Virtual Conferences
• Lawn & Landscape Events

Quantifiable outcome

• Covers $52 billion industry with 90,000+ businesses

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Turf Magazine: Trade publication covering the turf and ornamental landscape industry with editorial, product news, and research. It serves a closely overlapping contractor and supplier audience, making it a direct competitor for both subscribers and advertisers.
• Green Industry Pros: Digital-first B2B media brand for landscape and lawn care professionals, offering news, product coverage, and educational content. It directly competes for digital advertising and audience attention within the same green industry vertical.
• Landscape Management magazine: A leading B2B trade publication serving professional landscape contractors with editorial, research, and events. It is the most direct competitor in print, digital, and event coverage of the same contractor base that Lawn & Landscape serves.
• Total Landscape Care: B2B trade media brand focused on lawn care and landscape service professionals, with similar editorial, research, and digital monetization. It targets the same professional contractor audience and competes directly for advertising spend.

Broad incumbents

• Golfdom: Trade publication for golf course superintendents and turf management professionals. While its end buyer is golf-focused rather than landscape contractors, it shares the same green industry supplier advertiser base and adjacent content categories (equipment, agronomy).

Regional players

• Greenhouse Management magazine: Trade publication covering greenhouse production professionals, also part of the GIE Media portfolio. It is comparable as a sister title monetizing a different but adjacent green industry segment through the same media business model (advertising, events, research).
• Nursery Management magazine: B2B trade publication serving the nursery and greenhouse production industry. It is a sister brand within the same GIE Media portfolio and shares advertising sales infrastructure, content resources, and supplier advertiser relationships, making it a strong internal comparable for cross-portfolio benchmarking.

Emerging players

• Irrigation & Green Industry: Niche trade media brand focused on irrigation and water management for landscape and agriculture professionals. It targets a subset of the same professional audience and competes for irrigation supplier advertising spend within the broader landscape contractor base.
• Snow & Ice Management Magazine (SIMA): Trade publication from the Snow & Ice Management Association serving contractors who perform snow removal and ice management — many of whom also run landscape operations. It competes for the same multi-service contractor audience and supplier advertisers during the off-season.
• LawnSite: One of the largest online community forums for lawn care and landscape professionals. It is a partial substitute for trade publication content and competes for audience attention and supplier sponsorship dollars through community-driven engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lawnlandscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawn & Landscape magazine