What golfdom does

Golfdom is a B2B media brand serving golf course superintendents, turf managers, and the broader golf course maintenance industry. Founded in 1927 and operated by North Coast Media LLC since the 2012 spinoff from Questex Media Group, Golfdom publishes a monthly print and digital magazine, maintains a digital editions archive dating to 2010, and produces multimedia content through Golfdom TV, a webinar program, and active social channels (X, Facebook, YouTube, LinkedIn, Instagram). The brand also hosts the annual Golfdom Summit, an in-person event for superintendents and industry suppliers. Editorial partnerships with GCSAA, the USGA, and BIGGA anchor its position as the primary trade publication in the golf course management vertical.

The company's underlying technology is conventional B2B publishing infrastructure: a WordPress CMS-driven responsive website, MyDigitalPublication for digital editions, On24 for webinar hosting, and standard email and social distribution. Its proprietary content library — spanning 1927 to present — is the most differentiated asset, supplemented by video production capabilities and an event platform. Golfdom is not a technology company; it is a vertically specialized media business whose moat is content depth, community access, and brand incumbency rather than proprietary software or AI capability.

Golfdom's revenue model is a traditional trade-media mix: advertising and sponsorship (primary), driven by a sales-led motion targeting turf product companies, equipment manufacturers, and agronomic suppliers such as PBI-Gordon, SePRO, Husqvarna, and Control Solutions; recurring print and digital subscriptions from superintendents; and event revenue from the Golfdom Summit. Pricing is quote-based for advertising, subscription-based for readers, and unit-priced at $10 plus postage for single copies. The Golfdom Media Network is sold to advertisers on the basis of an audited audience of 29,543 qualified readers, and the brand cross-promotes with North Coast Media sister publications Athletic Turf and Landscape Management.

Name

golfdom

Legal name

North Coast Media LLC

Website

https://golfdom.com

Company type

Private

Founded year

1927

Operating status

Operating

Short description

Golfdom is a B2B trade media brand serving golf course superintendents and turf managers since 1927, publishing a print and digital magazine, digital editions archive, video content (Golfdom TV), webinars, and the annual Golfdom Summit event under North Coast Media LLC.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship Revenue: Golfdom's primary revenue stream comes from selling advertising space and sponsored content to turf management product companies, equipment manufacturers, agronomic product suppliers, and golf course management organizations. This includes sponsored articles (e.g., sponsored content for Husqvarna, Control Solutions Inc., SePRO, Sipcam Agro, Harrell's, PBI-Gordon), product features (Product of the Day), and branded webinar content.
2. Subscription Revenue: Golfdom generates subscription revenue from golf course superintendents and turf management professionals subscribing to the print and/or digital magazine. Single copy sales are also available at $10 plus postage for recent issues.
3. Event Revenue (Golfdom Summit): The annual Golfdom Summit is an in-person event that serves as a revenue driver through ticket sales, sponsorships, and exhibitor fees, while also strengthening the brand's relationship with its professional audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Golfdom is a B2B trade media brand that publishes a print and digital magazine, digital editions archive, video content (Golfdom TV), and an annual summit event for golf course superintendents and turf management professionals. Its Golfdom Media Network sells advertising, sponsorships, and sponsored content to turf product manufacturers and industry suppliers seeking to reach a qualified audience of 29,543 superintendent readers. Revenue is generated through advertising/sponsorship deals with agronomic product companies and recurring subscriptions from golf course management professionals.

Product overview

Golfdom is a B2B media company publishing print and digital content for golf course superintendents and managers. The portfolio consists of the core Golfdom Magazine (print/digital editions since 1927), Golfdom TV (video content), the Golfdom Summit (annual events), and Webinars. The Golfdom Media Network combines these channels to deliver an audience of 29,543 qualified subscribers to advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Golfdom Magazine The must-read print and digital magazine for golf course superintendents and managers, published since 1927 by North Coast Media as part of the Golfdom Media Network.
• Golfdom Digital Editions Online digital archive of Golfdom magazine issues from 2010 to present, with searchable editions and downloadable PDFs available via the MyDigitalPublication platform.
• Golfdom TV Video content platform featuring interviews, product demonstrations, tournament coverage, and industry news for golf course superintendents, distributed through the website and YouTube.
• Golfdom Summit Annual in-person industry summit event connecting golf course superintendents with manufacturers, suppliers, and industry experts for education, networking, and product showcases.
• Golfdom Webinars Educational webinar series hosted on the On24 platform covering golf course maintenance topics, often featuring industry partners and sponsors such as USGA, SePRO, Envu, and Target Specialty Products, with live registration and on-demand viewing.
• Golfdom Media Network Print, digital, and in-person event advertising platform providing content and audience reach for advertisers targeting golf course superintendents, with a qualified and audited audience of 29,543 readers across all channels.

Quantifiable outcome

• Reaches 29,543 qualified and audited golf course superintendent readers

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• PBI-GordonmajorGTM or Marketing PartnerPBI-Gordon is a recurring sponsor and marketing partner for Golfdom's on-site tournament coverage. In 2026, PBI-Gordon was the presenting sponsor of Golfdom's coverage at the U.S. Open (Shinnecock Hills) and PGA Championship (Aronimink). Golfdom TV featured interviews with PBI-Gordon Product Manager Dani McFadden, Ph.D., discussing new products.
• USGA (United States Golf Association)coreStrategic or Co-development PartnerGolfdom maintains a strong editorial relationship with the USGA, covering USGA championships, research projects, and initiatives. Golfdom publishes research summaries funded by USGA grants, covers USGA Green Section activities, and hosted a free USGA webinar on moisture meter technology. USGA agronomists contribute to Golfdom's content.
• GCSAA (Golf Course Superintendents Association of America)coreStrategic or Co-development PartnerGolfdom is the primary media partner for GCSAA, providing extensive coverage of the association's annual Conference and Trade Show (2026 marked GCSAA's 100th anniversary), International Thank a Golf Course Superintendent Day, research grants, and membership communications. Golfdom interviews GCSAA CEO Rhett Evans and covers GCSAA staff appointments and awards.
• Bernhard and CompanyminorGTM or Marketing PartnerBernhard and Company partnered with Golfdom to announce its North American distribution expansion with Grassland Equipment. The partnership was featured in Golfdom's industry news section.
• SePRO CorporationmajorGTM or Marketing PartnerSePRO (SePRO Land) partnered with Golfdom for a free webinar on fall Poa annua management featuring the StriCore herbicide program. SePRO also had its StriCore herbicide product featured in Golfdom's Product of the Day section. SePRO is an active sponsor of Golfdom's webinar and content programs.
• EnvuminorGTM or Marketing PartnerEnvu partnered with Golfdom to host a webinar on proactive strategies for managing foliar disease in extreme weather conditions. Envu experts contributed to the Golfdom webinar program.
• Target Specialty ProductsminorGTM or Marketing PartnerTarget Specialty Products partnered with Golfdom as part of the Turf Fuel Masterclass webinar series, contributing expert content on turf management products and practices.
• HusqvarnamajorGTM or Marketing PartnerHusqvarna sponsored Golfdom's Product of the Day featuring the AUTOMOWER 580L EPOS robotic mower for golf course maintenance. Husqvarna also partnered on content about the company's commitment to growing women's golf after the AIG Women's Open. Golfdom's social media and sponsored content featured Husqvarna products and initiatives.
• Control Solutions Inc. (Quali-Pro)majorGTM or Marketing PartnerControl Solutions Inc., maker of Quali-Pro turf products, is a recurring sponsor and content partner. Products featured include DOXEM T&O (first liquid formulation of indoxacarb for turfgrass), Suprado insecticide, and company news such as the hiring of John Koehler as technical services manager. Golfdom covered sponsored video content and industry news about Quali-Pro products.
• Sipcam Agro USAminorGTM or Marketing PartnerSipcam Agro USA partnered with Golfdom to feature its Linchpin herbicide product in Golfdom's Product of the Day section. Linchpin is described as a patented herbicide for golf course weed control.
• Escalante GolfminorGTM or Marketing PartnerEscalante Golf partnered with Golfdom for Course of the Week coverage of the $40 million expansion at Northern Michigan's Kingsley Club. Golfdom provided editorial coverage of the investment and course redesign.
• National Golf Foundation (NGF)minorStrategic or Co-development PartnerGolfdom conducted an on-course video interview with NGF President and CEO Greg Nathan at Shinnecock Hills during the 2026 U.S. Open. NGF provides market research and golf industry data that Golfdom references in its coverage.
• BIGGA (British and International Golf Greenkeepers Association)minorStrategic or Co-development PartnerGolfdom covers BIGGA initiatives and programs, including the Future Turf Managers Initiative in partnership with Jacobsen. Golfdom published an article announcing the 2026 Future Turf Managers Initiative delegates selected by BIGGA and Jacobsen.
• Athletic Turf (North Coast Media Sister Publication)minorChannel Partner/ Reseller/ DistributorAthletic Turf is a sister publication under North Coast Media LLC, focused on sports turf. Golfdom's advertising page cross-promotes Athletic Turf to advertisers, noting the combined Golfdom Media Network reach.
• Landscape Management (North Coast Media Sister Publication)minorChannel Partner/ Reseller/ DistributorLandscape Management is a sister publication under North Coast Media LLC. Golfdom's advertising page cross-promotes Landscape Management to advertisers as part of the North Coast Media portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athletic Turf: Athletic Turf is a sister B2B trade publication under North Coast Media LLC covering sports turf and athletic grounds management. While focused on sports rather than golf courses, it serves an adjacent superintendent/grounds manager audience and is explicitly cross-promoted with Golfdom as part of the Golfdom Media Network.
• Golf Course Management (GCSAA): Golf Course Management is the official member publication of the Golf Course Superintendents Association of America (GCSAA), serving the same superintendent audience as Golfdom. As the association's flagship magazine, it competes directly for both reader attention and advertising dollars in the golf course maintenance niche.
• Golf Course Industry: Golf Course Industry is a long-running B2B trade publication covering golf course management, turf maintenance, and superintendent news. It serves the same golf course superintendent audience as Golfdom with overlapping editorial coverage of equipment, agronomy, and industry events, making it the closest direct competitor.

Broad incumbents

• Landscape Management: Landscape Management is a sister B2B publication under North Coast Media LLC covering the broader commercial landscaping industry. It shares editorial, sales, and audience development infrastructure with Golfdom and is cross-promoted as part of the North Coast Media portfolio, making it a closely aligned portfolio peer.
• SportsField Management: SportsField Management is a B2B trade publication covering sports turf and athletic field maintenance. It serves a closely adjacent audience of turf managers with overlapping product categories (mowers, fertilizers, irrigation) and competes for advertiser attention in the broader turf management market.
• Total Landscape Care: Total Landscape Care is a B2B media brand covering the professional lawn care and landscape services industry. It targets overlapping turf management decision-makers with similar product and equipment coverage, making it a competitor for both audience attention and supplier advertising budgets.
• Lawn & Landscape: Lawn & Landscape is one of the largest B2B media brands in the green industry, covering landscape contractors and lawn care professionals. While its primary audience is broader than golf, it overlaps with Golfdom's coverage of turf inputs, equipment, and business management topics.
• Turf Magazine: Turf Magazine is a B2B trade publication serving the broader turf and ornamental industry, including golf course, lawn care, and landscape markets. It overlaps with Golfdom's coverage of turfgrass science, equipment, and agronomic products while addressing a wider audience beyond golf superintendents.

Others

• ASBA (American Sports Builders Association) publications: ASBA is the trade association for sports facility builders and suppliers, publishing technical content related to sports facility construction. It is adjacent to Golfdom's turf management coverage and serves an overlapping ecosystem of construction, maintenance, and equipment companies that also advertise in trade publications.

Emerging players

• Green Industry Pros: Green Industry Pros is a digital-first B2B media outlet covering the green industry, including landscape, lawn care, and turf management. It represents a newer, digital-native format competitor that targets overlapping professional turf and grounds management audiences with Golfdom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Golfdom
• YouTubeyoutube.com/@GolfdomMagazine
• Facebookfacebook.com/golfdommagazine
• LinkedInlinkedin.com/company/golfdom-magazine
• Instagraminstagram.com/golfdommagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about golfdom