Stiftelsen Trygga Barnen

What Stiftelsen Trygga Barnen does

Stiftelsen Trygga Barnen is a Swedish non-profit foundation (stiftelse) established in 2010 by Olivia Trygg Larsen and Agneta Trygg, headquartered in Stockholm and operating nationally across Sweden. The organization delivers free peer-support services to children and young people aged 7–25 who are affected by addiction or mental illness within their families. Its service portfolio spans an anonymous digital chat line, facilitated peer-support groups, one-on-one mentorship, organized holiday and recreational activities, and a digital education program targeted at the same age cohort.

The foundation is volunteer-driven at the service layer: adult mentors typically share lived experience of family addiction, are screened through a partnership with To Find Out, and deliver support alongside a small employed staff of 1–10 people. It operates under the supervisory oversight of Länsstyrelsen i Stockholms län in accordance with Swedish foundation law, and is funded almost entirely by donations rather than commercial revenue. Strategic collaborators include Systembolaget as flagship corporate partner, the World Childhood Foundation under the "Barndom utan baksmälla" initiative, peer organizations Bris and Maskrosbarn, and various sports and civic associations that act as referral and engagement nodes.

Its go-to-market model is hybrid: a B2C channel aimed directly at affected children and youth via digital and in-person touchpoints, complemented by a B2B channel that delivers awareness lectures to corporate audiences and secures corporate donations. Pricing is zero-cost to beneficiaries; the economic engine is philanthropic giving, corporate sponsorship, and statutory supervision-derived credibility rather than fee-for-service revenue.

Name

Stiftelsen Trygga Barnen

Legal name

Stiftelsen Trygga Barnen

Website

https://tryggabarnen.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiftelsen Trygga Barnen is a Swedish non-profit foundation, founded in 2010 and based in Stockholm, that provides free peer-support services — including anonymous chat, support groups, mentorship, holiday activities, and digital education — to children and youth aged 7–25 affected by family addiction or mental illness.

Ownership category

akta.pro rank

Product category

Youth and Family Support Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Child welfare services
• Youth peer support
• Addiction counseling
• Family support programs
• Nonprofit foundation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation Operations: As a non-profit foundation supervised by Länsstyrelsen i Stockholms län, Trygga Barnen operates as a politically and religiously independent foundation without profit motive. The organization receives funding through donations and likely public/private grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Stiftelsen Trygga Barnen is a Swedish nonprofit foundation providing free, anonymous support services to children and youth aged 7-25 who live in or have grown up in families affected by alcohol, drugs, or other addiction. Offerings include an anonymous chat support via Snapchat, age-divided peer support groups, one-to-one mentorship, free holiday activities and celebrations, as well as educational lectures and digital training for adults and organizations.

Product overview

Stiftelsen Trygga Barnen operates as a unified support organization offering multiple interconnected services for children and young people aged 7-25 affected by family addiction. The core offerings include Trygga Chat (anonymous Snapchat support), Trygga Grupper (peer support groups), Trygg Hand (one-to-one mentoring), Tryggt Häng/Lov (holiday activities), and Trygga Högtider (holiday celebrations). The organization also delivers educational lectures for enterprises and organizations, and participates in the Barndom utan baksmälla initiative—a collaboration with Systembolaget and other children's rights organizations—which includes guides, leader training, and a digital education platform. All services are free, without obligation, and adapted to the individual.

Differentiator

Problem solved

Functional benefit

Brands

• Barndom utan baksmälla: An initiative to visibility and reduce children's suffering caused by adults' alcohol problems. A collaboration between Systembolaget and child rights organizations Trygga Barnen, Bris, Maskrosbarn, and World Childhood Foundation.

Products and services

• Trygga Chat (Stödchatt på Snapchat)

Quantifiable outcome

• Less than 2% of affected children reach municipal support services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• SystembolagetflagshipStrategic or Co-development PartnerSystembolaget partners with Trygga Barnen and other children's rights organizations (Bris, Maskrosbarn, World Childhood Foundation) in the 'Barndom utan baksmälla' initiative to reduce children's suffering due to adult alcohol consumption. The initiative develops guides, training, and educational materials for adults and sports leaders.
• BriscoreStrategic or Co-development PartnerBris (Barns Rätt I Samhället) is a partner in the 'Barndom utan baksmälla' initiative alongside Trygga Barnen, Systembolaget, Maskrosbarn, and World Childhood Foundation.
• MaskrosbarncoreStrategic or Co-development PartnerMaskrosbarn (Dandelion Children) is a partner in the 'Barndom utan baksmälla' initiative alongside Trygga Barnen, Systembolaget, Bris, and World Childhood Foundation.
• World Childhood FoundationcoreStrategic or Co-development PartnerWorld Childhood Foundation is a partner in the 'Barndom utan baksmälla' initiative alongside Trygga Barnen, Systembolaget, Bris, and Maskrosbarn.
• To Find OutcoreTechnology or IntegrationTrygga Barnen conducts background checks on volunteers through To Find Out to ensure safe work with children and youth. This is a critical safety partnership for child protection.
• Idrotts- och föreningslivet (Sports and Associations)coreChannel Partner/ Reseller/ DistributorSports and association organizations receive training, educational materials, and action plans from Trygga Barnen to help identify and support children affected by parental addiction. These organizations serve as distribution channels to reach children who may be affected.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maskrosbarn: Swedish nonprofit (Dandelion Children) supporting children and youth growing up with a parent who has addiction or mental health issues. Operates similar peer-support and mentor programs and is a co-partner with Trygga Barnen in 'Barndom utan baksmälla.'
• World Childhood Foundation: Sweden-based foundation (founded by Queen Silvia) focused on improving the rights and conditions of children at risk, including those affected by family vulnerability. Co-partner in 'Barndom utan baksmälla' and a comparable Swedish children's-rights funder.
• Bris (Barns Rätt I Samhället): Sweden's leading children's rights organization, running a national helpline and chat support for children and youth. Direct comparable on the anonymous digital-support model and on shared coalition membership in 'Barndom utan baksmälla.'
• Children of Addiction (COA) / COAF: US/Canada-based foundation providing education, advocacy, and support for children and families affected by parental substance use. Closest cross-border peer in explicit mission alignment with Trygga Barnen's target population.
• Suicide Zero: Swedish nonprofit working to reduce suicides through awareness, support, and youth-targeted programs. Comparable as a Swedish nonprofit addressing youth mental health crises with digital outreach and peer-driven models.
• Erikshjälpen: Swedish nonprofit supporting children and youth in Sweden and internationally through second-hand retail fundraising. Comparable as a Swedish children's-focused nonprofit competing for the same donor base, though with a broader international-development remit.
• NACoA (National Association for Children of Alcoholics, US): US nonprofit providing information, support, and advocacy for children of alcoholics and other addicts. Closest US analogue in mission and target population.
• Nacoa UK (National Association for Children of Alcoholics): UK charity specifically dedicated to children affected by parental alcohol misuse. Most direct international peer to Trygga Barnen's core mission and peer-support approach.

Broad incumbents

• Rädda Barnen (Save the Children Sweden): Large, established Swedish affiliate of Save the Children with a broad mission spanning children's rights, protection, and welfare. Overlaps with Trygga Barnen on child welfare and youth support but at much larger scale and broader scope.

Regional players

• Mind (Swedish mental health association): Swedish mental health nonprofit focused on mental health awareness, support, and advocacy. Adjacent in mental health/wellbeing support for youth but with a broader (non-addiction-specific) remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stiftelsen-trygga-barnen/posts/?feedView=all
• Instagraminstagram.com/tryggabarnen
• TikToktiktok.com/@tryggabarnen?lang=sv-SE
• Facebookfacebook.com/tryggabarnen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiftelsen Trygga Barnen