ASIA SYMBOL

What ASIA SYMBOL does

Asia Symbol (亚太森博) is an integrated pulp and paper manufacturer headquartered in Rizhao, Shandong Province, China, operating as a wholly-owned subsidiary of Singapore-based RGE Group (Royal Golden Eagle Group). The company runs four production bases across Rizhao (Shandong), Jiangmen (Guangdong, including an Omega calcium carbonate unit), and Chongqing, with a combined annual production capacity exceeding 3 million tons. Its core product lines are high-grade chemical wood pulp and dissolvable pulp (sold under the Sembo 森博 brand), paperboard (liquid packaging board, food card, cigarette card, and social card), and branded copy paper sold globally under the Baihua (Paper One) brand in over 110 countries. The company also entered the chemical-fiber value chain in 2018 with a 20,000-ton Lyocell fiber line.

The technical foundation is integrated forest-to-paper manufacturing. Asia Symbol operates the world's largest single-line pulp production facility and the world's fastest paper machines at 1,800 m/min, using ECF (Elementary Chlorine Free) bleaching, a first-of-its-kind city wastewater reuse system that treats municipal sewage to drinking standards for industrial reuse, and black-liquor bio-energy generation that displaces 1.5 million tons of coal annually. Its proprietary HDPrint® high-definition imaging technology is applied exclusively to Baihua copy paper and supports an SGS-certified carbon-neutral product launched in 2025. Certifications include ISO 9001, ISO 14001, ISO 45001, and the joint CFCC and PEFC forest chain-of-custody certifications, making it one of the first Chinese enterprises to hold both.

Commercially, Asia Symbol runs an enterprise field-sales motion with dedicated sales teams for pulp, paperboard, and paper products, supplemented by regional dealer networks in North and South China coordinated through annual dealer conferences. Named anchor customers include Hengan Group (tissue), Qifeng New Materials (the world's largest decorative base paper manufacturer, 10+ year relationship), and Shubang Paper. The company supplies over 200,000 tons of wood pulp annually to strategic customers, paid over 1.6 billion RMB in combined taxes in 2017, and has cumulatively invested more than 7 billion RMB in environmental protection as of 2024. Pricing is quote-based and not publicly disclosed; the company is private, does not raise external capital, and reinvests through parent RGE Group support, including a 15 billion RMB investment cooperation agreement signed with the Rizhao municipal government.

Name

ASIA SYMBOL

Legal name

Asia Symbol (Asia Pulp & Paper Co., Ltd.)

Website

https://asiasymbol.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Asia Symbol is a Chinese integrated pulp, paper, and paperboard manufacturer, wholly-owned by Singapore's RGE Group, operating four production bases with over 3 million tons of annual capacity. It serves paper mills, packaging converters, and global office-paper markets via the Baihua (Paper One) brand.

Ownership category

akta.pro rank

Product category

Pulp and Paper Manufacturing

NAICS

Pulp Mills (32211), Paper Mills (32212), Pulp, Paper, and Paperboard Mills (3221), Converted Paper Product Manufacturing (3222)

SIC

Pulp Mills (2611), Paper Mills (2621), Papers & Allied Products (2600)

akta.pro primary industry

Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA)

Keywords

• Pulp manufacturing
• Paper production
• Paperboard packaging
• Wood pulp supply
• Copy paper products

Headquarters

HQ city

Rizhao

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wood Pulp Products: Produces and sells high-quality chemical wood pulp including dissolvable pulp, used in various paper grades from cultural paper to packaging paper and tissue.
2. Paper Products (Baihua Brand): Produces and sells Baihua copy paper and office paper products, including HDPrint® technology-enabled products, sold domestically and exported to over 110 countries.
3. Paperboard Products: Produces liquid packaging board, food packaging board, cigarette packaging, and social card paperboard for food, pharmaceutical, and consumer goods packaging industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASIA SYMBOL is an integrated pulp and paper manufacturer that produces and sells chemical wood pulp, dissolvable pulp, copy/office paper under the Baihua brand, and a range of paperboard products including liquid packaging board, food card, cigarette card, and social card. The company also produces lyocell fiber for the chemical fiber and textile industry. It operates production facilities in Shandong, Guangdong, and Chongqing and distributes products domestically and to more than 110 countries worldwide.

Product overview

亚太森博是一家世界领先的浆纸一体化企业，主要产品包括高档化学木浆、溶解浆等浆产品，以及液体包装纸板、食品卡、烟卡、社会卡等纸板产品。旗下百旺复印纸品牌采用独家研发的HDPrint®高清影印技术，行销全球110多个国家和地区。公司还生产莱赛尔纤维产品，进军化纤纺织行业。森博木浆品牌入选山东知名品牌，博旺白卡纸板以优质纯木浆制造著称。

Differentiator

Problem solved

Functional benefit

Brands

• 百旺 (Baiwang): Core office paper brand launched in 1998, marketed in over 110 countries and regions globally, featuring HDPrint® high-definition imaging technology
• HDPrint®
• 森博 (Sembo)
• 博旺

Products and services

• Sembo Wood Pulp (森博木浆) High-strength, high-brightness chemical wood pulp and dissolvable pulp produced using the kraft process and ECF (Elementary Chlorine Free) bleaching, sold as a raw material to paper mills producing cultural paper, packaging paper, tissue, and specialty paper, and to chemical fiber manufacturers for viscose and textile applications.
• Baihua Copy Paper (百旺复印纸) Baihua-brand office copy paper products featuring proprietary HDPrint high-definition imaging technology, sold through office supply distributors and corporate buyers in China and exported to more than 110 countries and regions for office printing, digital printing, and color laser printing applications.
• Liquid Packaging Board (液体包装纸板) Virgin wood pulp-based paperboard used for milk, beverage, and other liquid packaging applications, fully recyclable, supplied to food and beverage packaging manufacturers.
• Food Card (食品卡) White cardboard made from premium pure wood pulp with no recycled fiber, featuring a smooth surface, designed for food packaging applications supplied to food, pharmaceutical, and consumer goods manufacturers.
• Cigarette Card (烟卡) White cardboard product designed for cigarette packaging, supplied to tobacco packaging manufacturers.
• Social Card (社会卡) White cardboard product designed for general social packaging applications, supplied to packaging converters and consumer goods manufacturers.
• Lyocell Fiber (莱赛尔纤维) Lyocell fiber produced for the chemical fiber and textile industry from the company's annual 20,000-ton lyocell production line, supplied to textile manufacturers.

Quantifiable outcome

• Environmental investment exceeding 7 billion RMB, accounting for 22.6% of total investment
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Mondi Group: European integrated packaging and paper group with significant corrugated and kraft paper operations. Comparable in packaging board and kraft pulp production, with similar sustainability/ESG positioning to Asia Symbol.
• Stora Enso: Finnish-Swedish integrated pulp, paperboard, and biomaterials producer. Comparable as a major global integrated forest products company with packaging board and market pulp operations overlapping with Asia Symbol's product lines.
• Sappi Limited: South African-headquartered global producer of dissolving pulp (dissolving wood pulp), coated paper, and specialty packaging. Comparable as a dissolving pulp producer overlapping with Asia Symbol's specialty/dissolving pulp and Lyocell fiber business.
• UPM-Kymmene: Finnish global integrated pulp and paper manufacturer with operations in Europe, Uruguay, and Asia. Comparable as a large diversified integrated pulp/paper producer with strong sustainability positioning; broader geographic and product mix than Asia Symbol.
• International Paper: American global packaging and paper company with operations across industrial packaging and paper. Comparable as a major diversified paper producer with containerboard and pulp exposure overlapping Asia Symbol's paperboard and pulp business.
• Suzano: Brazilian market pulp giant, the world's largest hardwood pulp producer. Directly comparable in market pulp (Asia Symbol's chemical wood pulp business); broader in scope with significant dissolving pulp operations overlapping with Asia Symbol's specialty pulp.
• APRIL Group: Sister company under RGE Group, one of the largest pulp and paper producers in Asia with operations in Indonesia and China. Comparable as an integrated pulp/paper producer under the same parent conglomerate, with overlapping product categories and shared strategic direction.

Direct peers

• Shandong Sun Paper Industry: Shandong-headquartered integrated pulp and paper producer listed in Shenzhen. Closest direct geographic and product peer, producing wood pulp, cultural paper, and packaging board with overlapping customer base in the Chinese paper industry.
• Nine Dragons Paper: China's largest containerboard/packaging paper producer. Directly comparable as a large-scale Chinese integrated pulp and paperboard manufacturer serving packaging customers with similar end markets to Asia Symbol's paperboard business.
• Shandong Chenming Paper Holdings: Major Chinese listed pulp and paper producer with operations across pulp, cultural paper, and packaging board. Direct competitor in the Chinese integrated paper market with similar scale and product portfolio to Asia Symbol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asia-symbol

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASIA SYMBOL