APRIL Group
APRIL Group is a Singapore-headquartered, privately-held pulp and paper manufacturer — one of the largest globally — producing pulp, paper (including the PaperOne brand), paperboard, and tissue products via its Indonesia-based operations for B2B converters and industrial customers worldwide.
- Company typePrivate
- Founded1993
- HeadquartersSingapore, Singapore
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What APRIL Group does
APRIL Group, founded in 1993 and headquartered in Singapore, is one of the largest pulp and paper producers globally, with primary manufacturing operations centered at its Pangkalan Kerinci complex in Riau Province, Indonesia. The company operates as a private subsidiary of the Royal Golden Eagle (RGE) conglomerate, structured around Asia Pacific Resources International Holdings Ltd as the primary legal entity and RAPP (Riau Andalan Pulp & Paper) as the wholly-owned core operating subsidiary. Its integrated portfolio spans three core product lines: pulp (raw material), paper products (including the PaperOne flagship brand serving writing and printing markets), and paperboard for packaging and industrial applications; in May 2024 it added tissue and personal hygiene products via a majority-stake acquisition of India's Origami Cellulo.
The business model is B2B manufacturing and direct enterprise sales, supplying pulp, paper, and paperboard to converters, paper manufacturers, and industrial customers globally. APRIL's operational technology emphasizes resource efficiency — the Pangkalan Kerinci facility achieves 90% water reuse, converts production sludge into renewable energy and fly ash into micronutrient fertilizer, and has cut solid waste to landfill by 50% as of end-2024 against an 80% target by 2030. Certifications are central to market access: PEFC sustainable forest management (first Indonesian forestry company certified in December 2014), PHPL-SVLK timber legality verification, and ISO 9001/14001/45001/50001 across Riau operations. Pricing is negotiated transaction-by-transaction based on specifications, volumes, and market conditions and is not publicly disclosed.
Recent strategic activity signals an evolution from pure upstream pulp-and-paper into higher-value downstream tissue and a deeper geographic footprint. The May 2024 acquisition of Origami Cellulo marked entry into India's growing tissue and personal hygiene market under the 'Make in India' framework, while a five-year strategic collaboration with IUCN (announced October 2025) extends APRIL's conservation and biodiversity positioning. Distribution relies on direct enterprise field sales; the company also maintains a digital presence through the APRIL Dialog blog, YouTube, and corporate social channels focused primarily on top-of-funnel sustainability messaging rather than transactional commerce.
APRIL Group firmographics
Firmographics- Name
- APRIL Group
- Legal name
- Asia Pacific Resources International Holdings Ltd
- Website
- https://aprilasia.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- APRIL Group is a Singapore-headquartered, privately-held pulp and paper manufacturer — one of the largest globally — producing pulp, paper (including the PaperOne brand), paperboard, and tissue products via its Indonesia-based operations for B2B converters and industrial customers worldwide.
- Ownership category
- akta.pro rank
APRIL Group industry classification
Industry- Product category
- Pulp and Paper Manufacturing
- NAICS
- Pulp, Paper, and Paperboard Mills (3221), Pulp Mills (32211), Paper Mills (32212), Paperboard Mills (322130)
- SIC
- Pulp Mills (2611), Paper Mills (2621), Paperboard Mills (2631)
- akta.pro primary industry
- Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA)
- akta.pro secondary industry
- Colored, Art & Premium Paper Manufacturing (IMAMAEAG)
Keywords
Where APRIL Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
APRIL Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Pulp Products: Production and sale of pulp products manufactured from sustainably managed plantation forests.
- Paper Products: Production and sale of paper products including flagship brand PaperOne.
- Paperboard Products: Production and sale of paperboard products for packaging and industrial applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
APRIL Group product offering
Product offeringCore offering
APRIL Group manufactures and sells pulp, paper, and paperboard products produced from sustainably managed plantation forests at its integrated mills in Pangkalan Kerinci, Indonesia. Its three core product lines — Pulp Products, Paper Products (including flagship PaperOne), and Paperboard Products — are sold B2B to paper manufacturers, converters, packaging companies, printers, and publishers worldwide. The company expanded into tissue and personal hygiene products with the May 2024 acquisition of India's Origami Cellulo.
Product overview
APRIL Group is a pulp and paper manufacturing company operating as one of the largest, most technologically advanced producers globally. The company produces a unified portfolio organized into three core product lines: Pulp Products (raw material), Paper Products (including PaperOne flagship brand), and Paperboard Products. The company also expanded into tissue products through the 2024 acquisition of India's Origami.
Differentiator
Problem solved
Functional benefit
Brands
- PaperOne: APRIL Group's flagship paper product brand
Products and services
- Pulp Products Pulp products manufactured from sustainably managed plantation forests in Indonesia, supplied as raw material for downstream paper and paperboard production. Targeted at paper product manufacturers and converters globally.
- Paper Products Paper products manufactured for printing, writing, publishing, and industrial paper applications, including the flagship PaperOne brand. Sold to paper distributors, converters, printers, and publishers worldwide.
- Paperboard Products Paperboard products for packaging and industrial applications. Targeted at packaging manufacturers and industrial buyers.
- PaperOne PaperOne is APRIL Group's flagship paper brand, positioned as a premium writing and printing paper product. Served globally via dedicated paperone.com platform.
- Origami Tissue and Hygiene Products Tissue and personal hygiene products manufactured by Origami Cellulo in India for the domestic Indian market, supporting local production under the Make in India initiative.
Quantifiable outcome
- 50% reduction in solid waste sent to landfill by end of 2024, targeting 80% by 2030
- +2 more outcomes
Companies that use APRIL Group
Customer profileSegments2 records
Ideal customer profiles2 records
APRIL Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
APRIL Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IUCN (International Union for Conservation of Nature)coreFive-year strategic collaboration (2025-2030) focused on conservation science and biodiversity outcomes in Indonesia and globally. Partnership aims to expand the Red List of Ecosystems, pilot the IUCN RHINO approach, and support APRIL's landscape restoration efforts, particularly on Sumatra.
- Indonesian GovernmentcoreAPRIL Group participates in Indonesia's climate commitments including Second NDC targets. The company supports national emissions reduction goals through waste-to-value projects at Pangkalan Kerinci that contribute to Indonesia's 8-17% reduction from 2030 emissions trajectory.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
APRIL Group competitors and assessment
Company assessmentBroad incumbents
- UPM-Kymmene: Finnish-listed diversified pulp, paper, and biomaterials producer. Comparable as a globally scaled integrated pulp and paper manufacturer with sustainability leadership and PEFC-certified fiber; broader portfolio (label materials, biofuels, plywood) gives it incumbency advantage in Europe versus APRIL's Asia-centric base.
- Kimberly-Clark Corporation: Global tissue and personal hygiene products major. Relevant peer for APRIL's Origami (India tissue) segment as a competing global brand with established Indian market presence; comparable in tissue product category though not in pulp/paperboard.
- Mondi plc: UK-listed integrated paper and packaging group with pulp, corrugated, and flexible packaging operations. Comparable to APRIL in paperboard and packaging paper products, with similar sustainability certifications and customer overlap in FMCG and industrial packaging.
- Stora Enso: Swedish-Finnish integrated pulp, paperboard, and packaging materials producer. Comparable in market pulp and paperboard product lines, sustainable forestry certifications, and European customer base. Operates with broader packaging and biomaterials portfolio.
- International Paper: One of the world's largest containerboard and paper-based packaging producers, with significant pulp integration. Comparable to APRIL in paperboard and packaging segments; much broader geographic footprint and publicly listed.
- Smurfit Westrock: Combined Smurfit Kappa and WestRock, the world's largest paper-based packaging company. Directly comparable to APRIL's paperboard segment, particularly in containerboard for shipping and retail packaging; competes in same B2B packaging customer set.
Direct peers
- Asia Pulp & Paper (APP) / Sinar Mas: Indonesia's other major integrated pulp and paper producer under Sinar Mas Group. Directly competes with APRIL across market pulp, printing/writing paper, and packaging paperboard, with overlapping Indonesian plantation footprint and similar PEFC certification status. Most direct competitor by geography, product mix, and scale.
- Suzano S.A. World's largest market pulp producer and a major eucalyptus-based paper player. Directly comparable to APRIL in the hardwood market pulp segment and on vertical plantation integration; both sell into global packaging and printing paper converters.
- Nine Dragons Paper Holdings: China's largest containerboard producer with integrated pulp capacity. Comparable to APRIL in paperboard and packaging paper segments, particularly for serving Asian packaging converters; similar cost-driven business model at scale.
Emerging players
- Metsä Board (Metsä Group): Finnish folding boxboard and paperboard producer with PEFC-certified fiber. Comparable to APRIL's paperboard business in premium packaging end-markets (cosmetics, food, pharmaceuticals); smaller scale and more specialty-focused than APRIL.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
APRIL Group social profiles
Digital presenceAPRIL Group compliance and trust
Trust signalCompliance7 records
APRIL Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
APRIL Group leadership team
Management profileNumber of profiles
Profiles2 records
APRIL Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
APRIL Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APRIL Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APRIL Group
What does APRIL Group do?
APRIL Group manufactures and sells pulp, paper, and paperboard products produced from sustainably managed plantation forests at its integrated mills in Pangkalan Kerinci, Indonesia. Its three core product lines — Pulp Products, Paper Products (including flagship PaperOne), and Paperboard Products — are sold B2B to paper manufacturers, converters, packaging companies, printers, and publishers worldwide. The company expanded into tissue and personal hygiene products with the May 2024 acquisition of India's Origami Cellulo.
Is APRIL Group a public or private company?
APRIL Group is a private company. It is classified as family owned and is currently operating.
When was APRIL Group founded?
APRIL Group was founded in 1993. It employs 5,001 to 10,000 people.
Where is APRIL Group based?
APRIL Group is headquartered in Singapore, Singapore, in the Asia region.
How does APRIL Group make money?
Three revenue lines are on record. Pulp Products are the primary driver. The others are paper Products and paperboard Products.
Who are APRIL Group's main competitors?
Broad incumbents on record are UPM-Kymmene, Kimberly-Clark Corporation, Mondi plc, Stora Enso, International Paper and Smurfit Westrock. Direct peers are Asia Pulp & Paper (APP) / Sinar Mas, Suzano S.A. and Nine Dragons Paper Holdings. Metsä Board (Metsä Group) is listed as an emerging player.
Does APRIL Group have an API?
No public API is recorded for APRIL Group.
What industry is APRIL Group in?
APRIL Group's product category is Pulp and Paper Manufacturing. Its primary akta.pro industry code is IMAMADAA, Market Pulp (Bleached Hardwood/Softwood Kraft), with a secondary code of IMAMAEAG, Colored, Art & Premium Paper Manufacturing. Its NAICS code is 3221 and its SIC code is 2611.