SponsorshipX

Name

SponsorshipX

Legal name

SponsorshipX

Website

https://sponsorshipx.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sponsorship Industry Events & Research

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Event Sponsorship Sales & Partnership Brokerage (THAHAGAB), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)

Keywords

• Sponsorship industry conferences
• Leadership summit events
• Virtual content subscriptions
• Market research reports
• Corporate podcast series

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event tickets and passes: Revenue generated from selling tickets and passes to conferences and summits including ROI Forum, Changemakers Summit, and Basecamp Whistler. Pricing varies by event with early bird and full-price options.
2. Virtual content subscriptions: Revenue from selling access to on-demand video content including conference session recordings, keynotes, masterclasses, and workshops. The ROI Forum on Demand series is sold at $199 (launch price).
3. Event sponsorship packages: Revenue from partner sponsorships including presenting partnerships, amplifier partnerships, education partnerships, and cohort changemaker packages at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SponsorshipX operates as a sponsorship industry platform that produces paid conferences and leadership retreats (ROI Forum, Changemakers Summit, BASECAMP Whistler, Brand Fandom Summit), publishes the annual Canadian Sponsorship Landscape Study research report, sells virtual on-demand access to conference content, distributes a sponsor and changemaker-focused podcast series, and runs the SPX Purpose League impact community in partnership with 17 Sport. Revenue is generated primarily through event passes, virtual content subscriptions, and corporate sponsorship packages sold to brands, properties, and agencies.

Product overview

SponsorshipX is a sponsorship industry platform offering a portfolio of events, research, and content products. Its core offerings include the ROI Forum (sponsorship measurement and valuation conference), Changemakers Summit (leadership forum), and BASECAMP Whistler (leadership retreat). Supporting products include the SponsorshipX Podcast, Canadian Sponsorship Landscape Study (CSLS) annual research, ROI Forum on Demand (digital content), SPX Purpose League (impact community), and the ROI Forum eBook. The company positions itself as a catalyst for using sponsorship and partnerships for social good.

Differentiator

Problem solved

Functional benefit

Products and services

• ROI Forum The premier sponsorship measurement and valuation event, bringing together industry leaders for keynotes, masterclasses, workshops, and networking to influence the future of sponsorship metrics and impact; targeted at senior practitioners across brands, rights-holding properties, and agencies.
• ROI Forum on Demand Virtual on-demand access to ROI Forum conference sessions including keynotes, masterclasses, and workshops, sold as a digital subscription to individuals and practitioners worldwide who cannot attend the in-person event.
• Changemakers Summit A three-day immersive forum uniting leaders across sports, entertainment, technology, and purpose-driven commerce through spotlight keynotes, impact tracks, challenge labs, and curated networking for senior sponsorship and marketing decision-makers.
• BASECAMP Whistler A three-day leadership retreat in Whistler, BC focused on future-proofing, organizational transformation, personal reinvention, and AI literacy for brand leaders, CMOs, and senior marketers.
• Brand Fandom Summit Upcoming SponsorshipX event focused on brand fandom, positioned as part of the company's portfolio of paid conferences serving sponsorship and brand marketing professionals.
• Canadian Sponsorship Landscape Study (CSLS) Annual industry research report and benchmarking survey tracking Canadian sponsorship investment, rights-fee spending, activation spending, and industry trends across brands, properties, and agencies; the longest-running sponsorship industry barometer in Canada at 19 years.
• SponsorshipX Podcast A podcast series featuring changemakers reshaping business, culture, and sport through interviews with industry leaders and practitioners; distributed on Apple Podcasts, Spotify, Acast, and YouTube.
• SPX Purpose League A global community program redefining how sponsorship delivers impact and long-term value, powered by partnership with 17 Sport; operated as a purpose-driven sponsorship platform.

Quantifiable outcome

• Canadian sponsorship industry reached $4.22B in total spend with 58% increase in rights fees
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 17 SportcoreStrategic or Co-development Partner · 18 November 2025SponsorshipX and 17 Sport launched the SPX Purpose League powered by 17 Sport, a new global community redefining how sponsorship delivers impact and long-term value. This is a strategic co-development partnership creating a purpose-driven sponsorship platform.
• T1coreImplementation/ SI/ Consulting PartnerT1 joined the ROI Forum as Education Partner, curating post-event eBook content and leading masterclasses on sponsorship measurement and valuation. T1 is a leader in sponsorship strategy and measurement.
• YouGov CanadacoreStrategic or Co-development PartnerYouGov Canada is a research partner providing sponsorship insights. Collaborated on the 'Winning Together: Understanding Women's Sports, Fans & Sponsorship' study - a recurring 3-wave-a-year sponsorship insights study.
• Northern Super LeaguecoreStrategic or Co-development PartnerThe Northern Super League (Canada's first professional women's soccer league) is a strategic partner for the Changemakers Summit. The summit concludes with the inaugural NSL Final at BMO Field. NSL Founder Diana Matheson is a featured speaker.
• CBC/Radio-Canada's MAXminorGTM or Marketing PartnerMAX CBC/Radio-Canada is an Amplifier Partner at the ROI Forum, bringing one of Canada's most trusted media institutions to the conversation about measuring sponsorship success.
• EleventminorGTM or Marketing PartnerElevent joined the ROI Forum as an Amplifier Partner, reinforcing the event's commitment to elevating measurement, valuation, and impact in sponsorship marketing.
• Explore EdmontonminorGTM or Marketing PartnerExplore Edmonton joined the ROI Forum as an Amplifier Partner, showcasing Edmonton as a destination for major events and connecting with sponsorship leaders.
• Vancouver Whitecaps FCminorGTM or Marketing PartnerVancouver Whitecaps FC presented the Opening Reception at the ROI Forum, hosting guests at the Fairmont Pacific Rim's Emerald Room as a key networking event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Advertising Week: Global conference and content brand for the advertising, marketing, and media industry. Broader scope than SponsorshipX but directly comparable as a content-and-events-led community monetizing event sponsorship and passes.
• ANA (Association of National Advertisers): Large US advertising industry association producing conferences, research, and training. Comparable as an industry association monetizing memberships, events, and research for marketing/sponsorship decision-makers.
• Web Summit: Large multi-region tech and business conference operator monetizing passes and corporate sponsorships. Comparable business model to SponsorshipX's geographic rollout of ROI Forum, though at much larger scale and broader verticals.

Direct peers

• Sponsorship.com: Canadian sponsorship consultancy and community platform offering training, resources, and consulting. Overlaps with SponsorshipX on sponsorship professional education and Canadian market focus.
• Sponsor United: Data-driven sponsorship marketplace and analytics platform covering sports sponsorship deals. Comparable as a sponsorship intelligence and partnership platform serving brands and properties.
• SponsorPulse: Canadian sponsorship research and consumer insights firm running recurring studies on sponsorship effectiveness. Most direct comparable to SponsorshipX's CSLS research product and brand-side analytics focus.
• Front Row Group: Sports and entertainment sponsorship marketing agency running proprietary research and events. Comparable to SponsorshipX as a sponsorship-focused insights and engagement platform serving brands.
• IEG (now part of Circana / Ascential): Long-standing sponsorship strategy, valuation, and research firm known for the IEG Sponsorship Report. Directly comparable as a sponsorship insights and advisory platform serving the same brand/property buyer.

Emerging players

• Fuse (sports marketing insights): Sports marketing and sponsorship insights firm focused on analytics and partnership measurement. Comparable on the sponsorship measurement and valuation narrative that SponsorshipX builds ROI Forum around.
• The Sponsorship Collective: Education and advisory firm offering sponsorship training, templates, and workshops. Comparable to SponsorshipX's professional development and masterclass content for sponsorship practitioners.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLJCKxhCjAKy77_mgUjc4KWctfSFFOquGF
• Xx.com/SponsorshipX
• Facebookfacebook.com/SponsorshipX
• LinkedInlinkedin.com/company/canadian-sponsorship-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SponsorshipX