What GoodPlanet Foundation does

GoodPlanet Foundation (Fondation GoodPlanet) is a French non-profit foundation created in 2005 by photographer and filmmaker Yann Arthus-Bertrand and recognized as a Fondation Reconnue d'Utilité Publique (FRUP) in 2009. It operates a portfolio of environmental awareness programs, carbon management tools, and field projects, anchored by the 3.5-hectare Domaine de Longchamp in Paris granted by the City of Paris in 2015. The foundation delivers carbon footprint calculators for individuals, companies, and events built on the ADEME Bilan Carbone methodology, a carbon contribution program priced at €28 per tonne of CO2e, the Action Carbone Solidaire field-projects program operating across 23 countries with 300,000+ beneficiaries and 300,000+ tonnes of CO2e supported, the École GoodPlanet educational pavilion, the MyPlanet Qualiopi-certified corporate training institute, and immersive exhibitions such as Planète Océan, HUMAN, Vivre Ensemble, and Passeurs de Sons.

The foundation generates revenue through four streams: tax-deductible individual and corporate donations (66% / 60% / 75% IFI reductions), non-deductible carbon contributions, Qualiopi-certified corporate training and CSR advisory via MyPlanet, and venue-related revenue from team-building workshops and corporate events. It serves four primary customer segments: individual donors and environmentally-conscious publics, businesses and corporations (named clients include Kaviari, Véolia Propreté, Aéroport Nice Côte d'Azur, Taxis G7, Ingenico, and Thalès), schools and educational institutions (260,000+ educational kits distributed to 57,000 schools since 2006), and event organizers. Distribution combines a self-serve digital carbon calculator channel, direct enterprise sales for CSR/training, physical venue-based programs at Domaine de Longchamp, and a media ecosystem anchored by GoodPlanet Mag' (717,000 pages read, 355,000 unique visitors) plus media partnerships with Marmiton, Gulli, Science & Vie Junior, and Futura Sciences.

Strategic positioning rests on the Yann Arthus-Bertrand personal brand, the IDEAS governance certification, the FRUP regulatory status, and a long-tenured corporate partner ecosystem including BNP Paribas (founding sponsor), OMEGA (since 2012), La Poste, EDF Foundation, Garnier, and Lafuma. Internationally, GoodPlanet Belgium (launched 2011) extends the brand across Benelux with 60+ projects and 50 employees.

Name

GoodPlanet Foundation

Legal name

Fondation GoodPlanet

Website

https://goodplanet.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodPlanet Foundation is a French non-profit founded in 2005 by Yann Arthus-Bertrand that delivers carbon calculators, carbon contribution programs, Qualiopi-certified corporate training, and field projects across 23 countries. It serves individual donors, corporations, schools, and event organizers through its Paris-based Domaine de Longchamp venue and digital tools.

Ownership category

akta.pro rank

Product category

Environmental Foundation Services

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industries

Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)

Keywords

• Environmental foundation services
• Carbon offset programs
• Sustainability training services
• Environmental education programs
• Climate action field projects

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual and corporate donations that are tax-deductible. Individual donations qualify for 66% tax reduction (up to 20% of taxable income), with IFI donors eligible for 75% reduction (up to €50,000/year). Corporate donations qualify for 60% tax reduction (up to 0.5% of annual turnover).
2. Carbon Contributions: Payments for carbon neutrality contributions based on calculated emissions. The rate is €28 per tonne of CO2e. These contributions are NOT tax-deductible but provide carbon offset certificates.
3. Corporate Training and Services: MyPlanet institute provides certified Qualiopi training programs for businesses on climate, biodiversity, sustainable food, and circular economy topics. Also includes CSR support and team-building workshops.
4. Event Venue Rental: The Domaine de Longchamp hosts corporate events, seminars, and private functions through partnership with Noctis Group.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GoodPlanet Foundation is a French environmental non-profit that operates carbon footprint calculators (for individuals, companies, and events) based on the ADEME Bilan Carbone methodology, a carbon contribution/offset program at €28 per tonne of CO2e, the Action Carbone Solidaire field projects program supporting agroecology and ecosystem restoration, environmental education and awareness programs at the Domaine de Longchamp in Paris, and certified corporate sustainability training through its MyPlanet institute.

Product overview

GoodPlanet Foundation operates a portfolio of environmental awareness and action programs centered around carbon management tools and educational initiatives. The core offerings include three carbon calculators (Individual, Company, and Event) based on the ADEME Bilan Carbone methodology, complemented by a carbon contribution/offset program. The foundation maintains a physical presence at the Domaine de Longchamp in Paris, hosting exhibitions (Planet Ocean, HUMAN, Vivre Ensemble, Passeurs de Sons) and operating the École GoodPlanet educational pavilion. For corporate clients, MyPlanet provides advisory services and the Institut de formation MyPlanet offers Qualiopi-certified training in climate, biodiversity, sustainable food, and circular economy. Additional offerings include youth engagement programs (CAP 2030), the GoodPlanet Mag' digital media platform, and team building workshops for organizations.

Differentiator

Problem solved

Functional benefit

Brands

• MyPlanet: Corporate sustainability consulting, training, and support services for organizations transitioning to ecological responsibility. Offers workshops, CSR strategy, and certified Qualiopi training programs.

Quantifiable outcome

• 77 projects supported in 23 countries benefiting 300,000+ people
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• BNP ParibascoreStrategic or Co-development PartnerFounding sponsor supporting '7 Billion Others' project and Human exhibition at Domaine de Longchamp. Represents convergence between group's values and the foundation's mission of celebrating human diversity.
• La PosteminorStrategic or Co-development PartnerSupporting foundation activities and an agroforestry project as part of Action Carbone Solidaire programme. Committed to being exemplary in sustainable development.
• EDF FoundationminorStrategic or Co-development PartnerSupports positive initiatives from civil society to act as a lever for innovative mechanisms in creating a more cohesive, fairer society.
• GarnierminorStrategic or Co-development PartnerSupporting the agroforestry project in the Seine-Normandie basin as part of Action Carbone Solidaire programme since 2019.
• LafumaminorStrategic or Co-development PartnerSupporting the GoodPlanet School to raise awareness of ecology among general public, schools, businesses and associations since 2020.
• Paris SocietyminorChannel Partner/ Reseller/ DistributorEvents market leader supporting foundation through Domaine de Longchamp venue partnerships for sustainable development events.
• Metro Endowment FundminorStrategic or Co-development PartnerSupporting the opening of the GoodPlanet School at Domaine de Longchamp with educational kitchen encouraging sustainable food practices.
• OMEGAcoreStrategic or Co-development PartnerSupporting the 'Man and Nature' program since 2012 including sensitization and field actions for biodiversity and sustainable resource management.
• Meeschaert GroupminorStrategic or Co-development PartnerSupporting through 'MAM Sustainable Transition' sharing funds - ethical investment funds for investors wishing to act for sustainable transition.
• City of PariscoreStrategic or Co-development PartnerGranted concession of Domaine de Longchamp to foundation in July 2015 to make it a place dedicated to ecology and humanism.
• Ministry of National EducationminorStrategic or Co-development PartnerSupporting foundation through sustainable development initiatives in schools.
• Île-de-France RegionminorStrategic or Co-development PartnerSupporting future generations in developing innovative responses to ecological challenges through youth awareness programs.
• GoodPlanet BelgiumcoreStrategic or Co-development PartnerAssociation launched in Belgium in May 2011 with GREEN and King Baudouin Foundation. Manages over 60 projects and 50 employees in GoodPlanet ecosystem.
• Association GREENcoreStrategic or Co-development PartnerPartnered with foundation to launch GoodPlanet.be in Belgium, developing educational programs for children including poster kits and 'GoodPlanet Challenge' stays.
• Synergie SolaireminorStrategic or Co-development PartnerEndowment fund supporting projects promoting access to sustainable energy for underprivileged populations. Supported bioclimatic classrooms in Ladakh, India.
• Association SOLcoreImplementation/ SI/ Consulting PartnerOperational partner for Maison de Semences Paysannes Maralpines project, supporting farmers in agroecological transition.
• 1% for the PlanetminorGTM or Marketing PartnerGlobal network of companies committing 1% of annual turnover to approved environmental associations.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• myclimate: Swiss-based non-profit offering carbon footprint calculators for individuals and businesses, plus voluntary carbon offset projects. Directly comparable as a foundation offering Bilan Carbone-style calculators and offset contributions.
• WWF France: French arm of WWF running field conservation projects, corporate partnerships, and public awareness campaigns. Comparable as a major environmental foundation with similar corporate sponsorship, field project, and education portfolios in France.
• Fondation Nicolas Hulot: Major French environmental foundation focused on ecological transition, awareness-raising, and education. Directly comparable as a French FRUP-recognised foundation with a famous founder and overlapping mission on climate education and CSR engagement.

Emerging players

• Reforest'Action: French company enabling companies to fund reforestation and carbon sequestration projects. Comparable as a French-headquartered actor in the corporate carbon contribution and field-project space that competes for similar B2B CSR budgets.
• Climate Neutral Group: Dutch carbon consultancy offering footprint measurement, offset programs, and corporate CSR services across Europe. Comparable as an alternative carbon services provider targeting European corporate clients.
• Carbone 4: French climate consultancy and think tank offering carbon footprinting, advisory services, and corporate training. Comparable as a France-based specialist providing carbon strategy and training services overlapping with MyPlanet.
• EcoAct: France-based (now part of NTT Data) carbon offset and advisory consultancy providing carbon footprints and offsetting services for enterprises. Comparable as a French-headquartered carbon services competitor.

Broad incumbents

• ADEME: French public agency for ecological transition that developed the Bilan Carbone methodology that GoodPlanet's calculators are built on. Comparable as the leading French reference for carbon accounting standards and a major source of credibility for GoodPlanet's tools.
• L'Agence de la Transition Écologique (ADEME) Climate Academy: ADEME's training arm offering professional sustainability courses that overlap with MyPlanet's Qualiopi-certified curriculum in climate and biodiversity.

Others

• L214: Prominent French non-profit association focused on animal welfare awareness. Comparable as another large French non-profit leveraging media presence and awareness campaigns to drive donations and corporate engagement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/goodplanet_
• YouTubeyoutube.com/user/GoodPlanetorg
• Facebookfacebook.com/goodplanet.org
• LinkedInlinkedin.com/company/fondation-goodplanet
• Instagraminstagram.com/fondationgoodplanet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodPlanet Foundation