Dansac A/S

What Dansac A/S does

Dansac A/S is a Danish-incorporated medical device company (A/S legal form) that develops, manufactures, and markets ostomy care products for people living with stomas following colostomy, ileostomy, or urostomy surgery. Founded in 1971 and headquartered in Denmark (with operational offices including in Winnersh, United Kingdom), it is a wholly-owned subsidiary of Hollister Incorporated, sharing corporate infrastructure and sustainability reporting with its parent.

Its product portfolio centers on the NovaLife and Nova brand families of 1- and 2-piece pouching systems, including closed, open/drainable, and urostomy pouches, complemented by skin barriers (flat, soft convex, and convex flanges) and accessories such as the EasiSpray adhesive remover and the TRE Seal. The proprietary TRE (Total Refresh/Total Relief Environment) technology platform underpins the NovaLife TRE line and is positioned around peristomal skin health, with the NovaLife TRE Black Pouch receiving a GOOD DESIGN Award and additional products holding Skin Health Alliance Accreditation. Products are CE-marked for the European market.

Dansac commercializes through a direct-to-consumer and community-led go-to-market model across 19 countries (16 European and 3 Asia/Pacific — Australia, Japan, New Zealand), supported by localized websites, a UK sample phone line, email-based sample fulfillment, a Stoma Champions patient advocacy program, and clinical education offerings for stoma care nurses. Revenue is generated through hardware sales of consumable ostomy devices; pricing is not publicly disclosed, and no revenue figure was available in the source data.

Name

Dansac A/S

Legal name

Dansac A/S

Website

https://dansac.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Dansac A/S is a Danish medical device company and wholly-owned subsidiary of Hollister Incorporated that develops and markets ostomy care products, including NovaLife and Nova pouching systems, skin barriers, and accessories, for patients across 19 countries in Europe and Asia/Pacific.

Ownership category

akta.pro rank

Product category

Ostomy Care Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

akta.pro secondary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Ostomy care products
• Stoma pouches
• Ostomy accessories
• Skin barriers
• Adhesive removers

Headquarters

HQ city

Winnersh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Ostomy Care Products: Sale of medical device products including closed pouches, open/drainable pouches, urostomy pouches, skin barriers, and accessories. Products sold through direct channels (website, phone, email) with sample fulfillment for new customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dansac A/S develops, manufactures, and markets ostomy care medical devices globally, offering a comprehensive portfolio of 1- and 2-piece pouching systems (closed, open/drainable, and urostomy pouches) under the NovaLife and Nova brands, complemented by skin barriers (flat, soft convex, convex) and accessories such as seals and adhesive removers. Products are sold directly through regional websites, phone, and email across 19 countries, with sample fulfillment for new customers and clinical education programs supporting healthcare professional referrals.

Product overview

Dansac A/S is a medical device company specializing in ostomy care products, offering a comprehensive portfolio of 1- and 2-piece pouching systems under the NovaLife and Nova brands. The product range includes closed pouches, open/drainable pouches, and urostomy pouches, complemented by skin barriers (flat, soft convex, and convex flanges) and ostomy accessories. Key technology platforms include TRE (Total Relief Environment) technology featured in the NovaLife TRE Black Pouch and related products, designed to maintain peristomal skin health. The company also provides clinical education resources and patient support materials alongside its product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• NovaLife: Product line of ostomy pouches including NovaLife TRE and Nova 1- and 2-piece closed and open pouches
• NovaLife TRE
• EasiSpray
• Dansac TRE Seal

Products and services

• NovaLife TRE Black Pouch Black ostomy pouch designed to provide end-users with more choice and confidence, featuring TRE technology for skin health. Targeted at people living with stomas.
• NovaLife 1 TRE Open Soft Convex Midi Soft convexity 1-piece drainable ostomy pouch available in beige with viewing option, in pre-cut or cut-to-fit configurations. Targeted at people living with stomas requiring drainable pouching with soft convexity.
• Closed Pouches (NovaLife and Nova 1- and 2-piece) 1- and 2-piece closed ostomy pouches under the NovaLife and Nova brands, providing secure containment without drainage for ileostomy and colostomy care. Targeted at people living with stomas who do not require emptying.
• Open/Drainable Pouches (NovaLife and Nova 1- and 2-piece) 1- and 2-piece drainable ostomy pouches under the NovaLife and Nova brands, allowing emptying for colostomy and ileostomy management. Targeted at people living with stomas who require drainable pouches.
• Urostomy Pouches (Nova 1- and 2-piece) 1- and 2-piece urostomy pouches under the Nova brand with valve systems for drainage, designed for urinary diversion care. Targeted at people living with urostomies.
• Skin Barriers (Flat, Soft Convex, and Convex Flanges) Ostomy flanges and skin barriers in flat, soft convex, and convex options to provide secure attachment and skin protection for pouching systems. Targeted at people living with stomas, including those with uneven peristomal skin surfaces.
• Dansac TRE Seal Ostomy seal accessory providing three levels of skin protection around the stoma. Targeted at people living with stomas seeking peristomal skin protection.
• Dansac EasiSpray Adhesive Remover Spray adhesive remover that can be applied from any angle for quick and easy removal of ostomy appliances. Targeted at people living with stomas using pouching systems secured with adhesives.
• Ostomy Accessories Supporting accessory products for stoma and skin care, including seals, adhesive removers, and skin protection products. Targeted at people living with stomas using ostomy pouching systems.

Quantifiable outcome

• Skin Health Alliance Accreditation for Ostomy Products
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hollister IncorporatedcoreOthersHollister Incorporated is the parent company of Dansac A/S. Dansac operates as a brand division within the Hollister corporate structure, sharing sustainability reporting and corporate leadership (including CEO appointments). The relationship provides Dansac with global enterprise backing, shared R&D capabilities, and distribution infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salts Healthcare: UK-based family-owned ostomy and wound care manufacturer offering Confidence, Harmony, and other pouch lines. Closely comparable to Dansac in product focus and direct-to-stoma-nurse channel, with overlapping presence in UK and selected European markets.
• ConvaTec: Major direct competitor in ostomy care with the Esteem+, Natura, and Natura Accord lines, plus Advanced Wound Care and Continence Care adjacencies. Highly comparable to Dansac in product portfolio, prescriber channel, and geographic focus, and one of the dominant forces shaping European formulary decisions.
• Hollister Incorporated: Parent company of Dansac and itself a global ostomy and continence care manufacturer with the CeraPlus, New Image, and Adapt product lines. Directly comparable in product category and channel, and the entity that effectively sets the strategic and capital allocation context in which Dansac operates.
• Coloplast: Global leader in ostomy care with the SenSura and Alterna pouch lines plus Continence Care and Wound & Skin Care adjacencies. Directly comparable to Dansac as a manufacturer of 1- and 2-piece ostomy systems, skin barriers, and accessories, serving the same patient population and clinician channel at meaningfully larger scale.
• Marlen Manufacturing: US-based manufacturer of ostomy pouches, barriers, and accessories under the Marlen and UltraMax brands. Comparable to Dansac in product category and direct clinical channel, but primarily serving the North American market with limited European overlap.
• Pelican Healthcare: UK-based ostomy and continence care manufacturer (part of Eakin Group) producing pouches, flanges, and accessories. Closely comparable to Dansac in product mix, target patient population, and UK/European prescriber channel, often competing head-to-head in NHS formularies.

Regional players

• Alcare (ALCARE Co., Ltd.): Japanese manufacturer of ostomy, wound care, and continence products with established presence in Japan and select Asia/Pacific markets. Comparable to Dansac in ostomy product category and prescriber-driven channel, but operating primarily in a different geography with limited direct head-to-head competition.

Emerging players

• Oakmed (Oakmed Limited): UK-based specialist in custom-made and standard ostomy appliances with strong direct-to-patient and nurse relationships. Comparable to Dansac in product scope and direct engagement model, positioned as a smaller, more bespoke alternative in the same clinical channel.
• Trio Healthcare: UK-based manufacturer of ostomy products with a focus on silicone-based skin barriers and prescription-driven innovation. Comparable to Dansac in category and channel but at a smaller, growth-stage scale, increasingly competing in the same NHS and European tender landscape.

Broad incumbents

• B. Braun (Welland Medical): Large diversified medical device company whose Welland Medical division manufactures ostomy pouches and accessories. Comparable to Dansac in ostomy product category and clinician channel, but operating as one line within a much larger hospital, infusion, and surgical products portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dansac A/S