What Rummel Matratzen does

Rummel Matratzen GmbH & Co. KG is a privately held, family-managed German Manufaktur (manufacturing workshop) founded in 1948 and headquartered in Neustadt an der Aisch, Bavaria. The company designs and produces premium sleep systems — mattresses, slatted frames (Lattenroste), toppers and pillows — under the MY RUMMEL umbrella, alongside specialist lines Sensoflex (AQUAPUR® cold foam + fiberglass springs), Schlaf-Couture, Night Flight (Tellerrahmen disc-spring frames), the made-to-order MY CARE BED (a configurable comfort/care bed with Hublift height adjustment), and the hand-tufted MY BUTTON BED built with regional alpaca and sheep wool. Core technology is anchored in proprietary AQUAPUR® cold foam with 7-zone ergonomic cutting (Würfelschnitt, Y-Schnitt, Wabenprofilierung, Wellenschnitt), the AirClip® metal-free spring system, and a patented Griffnetz (grip net) cover system; specialty variants address heavy users (mattresses to 180 kg, slatted frames to 170 kg) and clinical positioning (reflux, anti-snore, heart-failure, elderly care). The company is represented by Anette Richter and Dietrich Richter and organized as a GmbH & Co. KG, with the personally liable general partner Rummel Matratzen Verwaltungs-GmbH.

The business model is hardware sales of manufactured sleep systems, with a hybrid go-to-market: a Germany-wide Fachhändler (specialist dealer) network accessed via the website's Händlersuche (filterable by MY RUMMEL, Sensoflex and MY CARE BED) provides the primary consultative retail channel, supplemented by direct e-commerce on rummel-matratzen.de with cart, checkout and a build-to-order Care-Bed-Konfigurator. Pricing is publicly disclosed as UVP (Unverbindliche Preisempfehlung) across a wide range — from the MY 99 A children's mattress at €199 to premium motorized slatted frames above €2,199, with the MY CARE BED priced on request. Revenue is generated almost entirely in Germany; the company operates no subsidiaries beyond its general-partner Verwaltungs-GmbH, has no external investors, and runs an active content-marketing and SEO program (German-language blog, Instagram, Facebook, YouTube, TikTok) with AR-based product visualization for the MY CARE BED.

Name

Rummel Matratzen

Legal name

Rummel Matratzen GmbH & Co. KG

Website

https://rummel-matratzen.de

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Rummel Matratzen is a family-owned German mattress and sleep-system Manufaktur founded in 1948 (Neustadt an der Aisch), producing premium mattresses, slatted frames and care beds — including the configurable MY CARE BED and the handcrafted MY BUTTON BED — and selling primarily through a Germany-wide specialist dealer (Fachhändler) network plus direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Neustadt An Der Aisch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress & Bed System Sales: Direct and dealer-channel sales of manufactured mattresses (MY RUMMEL series, MY BUTTON BED), slatted frames (MY 1300, MY 1500, MY 1700), toppers, pillows, and bed systems (MY CARE BED, Night Flight, Sensoflex, Schlaf-Couture). All products carry publicly listed UVP (German suggested retail) prices.
2. Configurable Premium Bed (MY CARE BED): Custom-manufactured premium comfort/care bed sold through a configurator-driven sales process: customers configure materials (beech, oak, fabric, artificial leather), size, height-adjustment (Hublift 36-69 cm), and optional accessories, then order via regional MY CARE partner. Made-to-order in the Neustadt/Aisch Manufaktur.
3. Service & Spare Parts Documentation: Free access to extensive product instructions, care/warranty PDFs, and assembly guides for purchased products — supporting post-sale customer service.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Rummel Matratzen is a German Manufaktur (manufacturing workshop) that designs, produces, and sells sleeping systems including mattresses, slatted frames (Lattenroste), toppers, and pillows, along with configurable premium care beds. The company offers multiple product lines (MY RUMMEL, Sensoflex, Schlaf-Couture, My Care Bed, Night Flight, My Button Bed) built on proprietary technologies such as AQUAPUR® cold foam, the metal-free AirClip® spring system, and the patented Griffnetz (grip net). Products are sold via direct e-commerce on rummel-matratzen.de and through a Germany-wide Fachhändler (specialist dealer) network.

Differentiator

Problem solved

Functional benefit

Brands

• My Rummel: Core mattress collection (Matratzen, Lattenroste, Topper & Kissen) including the My 99 A through My 850 TL mattress lines and My 90 M topper.
• Sensoflex
• Schlaf-Couture
• My Care Bed
• Night Flight
• My Button Bed

Products and services

• MY RUMMEL Mattress Collection The MY RUMMEL mattress range is Rummel's core mattress line, spanning entry-level cold foam (Kaltschaum), premium pocket-spring (Taschenfederkern), latex, visco, and metal-free AirClip® mattresses, plus hand-tufted premium models. Mattresses are sold in multiple firmness levels (H1-H5) and cover variants, with 7-zone ergonomic zoning, removable/washable covers, and pairing with motorized slatted frames. Target customers are individual consumers seeking a customized sleep surface for home use.
• MY RUMMEL Slatted Frames (Lattenroste) Range of slatted frames (Lattenroste) under the MY 1300, MY 1500, and MY 1700 product families, offered in fixed (starr), manually adjustable (LKF, HH), and motorized (M1/M2/M3) versions. Variants include anti-reflux and anti-snore positioning, Tellerrahmen (disc-spring) designs, and XXL reinforced models rated up to 170 kg. For consumers pairing a slatted frame with a MY RUMMEL mattress.
• MY BUTTON BED (Hand-Tufted Premium Mattress) On-demand, handcrafted tufted mattress (Knopfheftung/Quastenheftung) on a 7-zone pocket-spring core (1000 springs), padded with AQUAPUR foam and natural regional materials (alpaca and sheep wool, German tassels, pin latex). Each MY BUTTON BED is individually built in the Neustadt/Aisch Manufaktur, targeting consumers seeking a premium, couture-style sleep product.
• Sensoflex Sleep System Sensoflex sleep system combining an AQUAPUR® cold foam core with fiberglass (Fiberglas) springs embedded inside the core, marketed for optimal balanced sleep climate and breathability, with no metal and no electromagnetic radiation. Offered in four comfort levels differentiated by AQUAPUR foam layers and cover processing. For consumers preferring a pocket-spring-like feel without metal in the bed.
• MY CARE BED (Configurable Care/Comfort Bed) Configurable premium comfort and care bed (Komfortbett) with Hublift height adjustment (36-69 cm), reflux positioning, and care-function accessories, available in beech and oak woods with fabric (Höpke Verano Clean® Active) or Continental Skai® Toronto EN artificial leather covers. Custom-manufactured in the Neustadt/Aisch Manufaktur and sold through MY CARE-Partner dealers. Designed for elderly users, people with mobility/reflux needs, or consumers seeking a designer-grade alternative to a clinical care bed.
• Night Flight Premium Slatted Frame (Tellerrahmen) Night Flight premium disc-spring slatted frame (Tellerrahmen) with 11 beech disc-spring slats and 5 flexible disc modules per side, offered in fixed and motorized variants. Marketed as 'weightless sleep comfort' (schwereloser Schlafkomfort) for consumers seeking a high-end point-elastic support base.
• MY 90 M Topper High-tech mesh topper (3-layer core, 4 cm core / 7 cm total) with a removable, washable cover up to 60 °C, sold to complement and adjust the feel of an existing mattress. Aimed at individual consumers who want to fine-tune the comfort of their current bed.
• Schlaf-Couture (Premium Bespoke Mattress Line) Premium bespoke mattress line presented as a couture-style sleep product, sold as part of the Rummel Manufaktur portfolio. For consumers seeking a customized, high-end mattress from the same workshop that produces the MY RUMMEL and My Button Bed ranges.

Quantifiable outcome

• MY 400 T 'hart' mattress rated to support users up to 180 kg
• +5 more outcomes

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Höpke TextilescoreOEM/ Whitelabel/ Licensing PartnerMaterial supplier partnership for the MY CARE BED cover fabric. Höpke Textiles supplies the 'Verano Clean® Active' upholstery fabric (100% polyester, breathable, washable, antibacterial, water- and oil-resistant) used as the standard cover option on the MY CARE BED. The Höpke logo is co-displayed on the MY CARE BED product page, indicating a branded / licensed material relationship.
• ContinentalcoreOEM/ Whitelabel/ Licensing PartnerMaterial supplier partnership for the MY CARE BED artificial leather cover. Continental supplies the 'Skai® Toronto EN' artificial leather (89% PVC, 11% polyester; durable, washable, easy-care, liquid-resistant) used as an alternative cover option on the MY CARE BED. The Continental logo is co-displayed on the MY CARE BED product page.
• Google (Google Ireland Limited)coreTechnology or IntegrationTechnology / data integration partnership. The Rummel Matratzen website uses Google Analytics (with IP anonymisation) and Google Conversion Tracking, with data processing governed by EU standard contractual clauses and the EU-US Data Privacy Framework. Google Fonts are also hosted locally.
• Facebook (Facebook Ireland Limited)coreTechnology or IntegrationMarketing technology partnership. The Rummel Matratzen website uses the Facebook Pixel for conversion measurement, remarketing and 'Custom Audiences'. Joint controllership arrangement (Art. 26 GDPR) is in place, with EU standard contractual clauses governing data transfer to the US.
• MY RUMMEL Fachhändler (specialist dealer network)coreChannel Partner/ Reseller/ DistributorDealer / reseller network. Rummel sells the MY RUMMEL mattress range and the MY 1500 R XXL slatted frame through authorised Fachhändler who provide in-store consultation (Probeliegen) and finalise orders. Customers locate the nearest dealer via the website's Händlersuche, filterable by 'MYRUMMEL'.
• MY CARE-Partner (specialist dealer network)coreChannel Partner/ Reseller/ DistributorDealer / reseller network for the MY CARE BED. Configured MY CARE BED orders are routed to a regional MY CARE-Partner for finalisation, consultation and after-sales support.
• Sensoflex-Fachhändler (specialist dealer network)coreChannel Partner/ Reseller/ DistributorDealer / reseller network for the Sensoflex line (mattresses with Fiberglas springs and AQUAPUR foam core). Customers are referred to a Sensoflex-Fachhändler for consultation.

Scale indicators6 records

Expansion highlights6 records

Direct peers

• Magniflex: Italian premium mattress manufacturer with strong export footprint and a Manufaktur-style brand story. Comparable to Rummel in made-in-country premium positioning, foam-and-spring technology emphasis, and care/wellness use cases.
• Emma Matratzen: Germany-headquartered direct-to-consumer mattress brand (bed-in-a-box) selling foam and pocket-spring mattresses online. Competes with Rummel for the same German consumer mattress buyer, but at lower price points and through a pure-online model.
• Metzeler Schaum GmbH: German foam producer (part of Recticel) manufacturing mattresses and specialty foam products for the German market, including care and medical applications. Comparable to Rummel as a German foam-based mattress manufacturer with medical/age-use cases.

Regional players

• Bico AG: Swiss premium mattress and bed-system manufacturer focused on pocket-spring and foam technologies. Comparable to Rummel in premium, made-in-country positioning and in a Swiss/regional Fachhandel distribution model.
• Swissflex: Swiss premium manufacturer of sleep systems, slatted frames and mattresses marketed on ergonomic engineering. Comparable to Rummel in high-end sleep-system positioning, 7-zone ergonomic design language, and specialty European Fachhandel distribution.
• Dorma (Furniture Village): UK premium bedding and mattress brand with a heritage positioning and multi-channel UK retail. Comparable to Rummel in premium heritage-brand strategy and specialty sleep product lines, but operates primarily in the UK rather than Germany.

Emerging players

• Bodyguard Matratze: German D2C mattress-in-a-box brand competing on price and online convenience in the German mid-market. Comparable to Rummel as a Germany-focused mattress competitor, but emerging as a digitally native challenger to the traditional Fachhändler-led model.

Broad incumbents

• Tempur Sealy: Global premium mattress and sleep-products group (TEMPUR, Sealy, Stearns & Foster). Operates broadly across price tiers and channels; comparable to Rummel in premium positioning and in care/specialty products, but at a global, multi-brand scale.
• Badenia Bettcomfort: One of Germany's largest mattress and bedding manufacturers (part of the Recticel group), offering foam, spring and care mattresses through retail and direct channels. Comparable in product breadth and German retail reach to Rummel, but at a much larger scale.
• Hilding Anders: European broad-line bedding group (Jensen, Bico, Hilding, Slumberland) producing mattresses and bed systems across many price tiers. Comparable in product breadth (foam, spring, care) and in European specialty-retail reach to Rummel, but at a much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvQaOam26ndstYgUAcWkqMw
• Facebookfacebook.com/RummelMatratzen
• Instagraminstagram.com/rummelmatratzen
• TikToktiktok.com/@rummelmatratzen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rummel Matratzen