What Hopke Textiles does

Höpke Möbelstoff-Handels GmbH (operating as Höpke Textiles) is a family-run B2B textile publisher headquartered in Niederfüllbach, Germany, specializing in upholstery fabrics for the furniture and interior industries. Founded over 30 years ago and led by Managing Directors Olaf Maier and Lars Maier, the company designs, sources, and distributes fabrics across nine branded sub-lines — Active Line, Fellow, Q2, Q2 Second Life, Echtleder, Recycle Line, Tempotest, Safetex, and a JOOP! licensed collection — collectively encompassing 100+ collections and over 2.5 million meters in stock. Technical capabilities span multi-standard flame-retardant treatments (DIN 4102 B1, EN1021, BS5852, IMO, UNI 9177), 50,000-martindale abrasion-rated constructions, stain protection, washability, UV/weather resistance, and antibacterial finishes, with a dedicated sustainability program ('Höpke Goes Green') covering recycled-material lines.

The business model is B2B-only, serving furniture manufacturers, upholsterers/craftspeople, interior designers, architects, and contract project planners through three complementary channels: a direct field sales team led by Head of Sales Thomas Prusko, a login-gated e-commerce platform (commerce-hoepke.de), and trade show presence at events such as Maison & Objet Paris, Südbund Wohntage, Münchner Stoff Frühling, and Heimtextil. Revenue is generated primarily from one-time fabric sales quoted per project (in linear meters at standard widths) plus a royalty stream from the JOOP! brand licensing collaboration. The company sells exclusively to commercial customers under §14 BGB with net-30 terms and does not publicly disclose pricing.

Distribution is anchored by a large in-house inventory enabling short delivery times, complemented by digital marketing (Instagram, YouTube, LinkedIn, XING, CleverReach newsletter, SEO-optimized collections portal) and industry partnerships including the Decoteam consortium. No institutional funding, M&A activity, or public listing is present; the firm operates as an independent, family-controlled GmbH registered in the Commercial Register of the Coburg court.

Name

Hopke Textiles

Legal name

Höpke Möbelstoff-Handels GmbH

Website

https://hoepke.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Höpke Textiles is a family-run German B2B textile publisher designing and distributing over 100 upholstery fabric collections under nine sub-brands for furniture manufacturers, interior designers, and contract project planners across Europe.

Ownership category

akta.pro rank

Product category

Upholstery Fabrics

NAICS

Other Furniture Related Product Manufacturing (3379), Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)

Keywords

• Upholstery fabrics
• Contract textiles
• Flame retardant fabrics
• Recycled textile materials
• Outdoor performance textiles

Headquarters

HQ city

Niederfüllbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Upholstery Fabric Sales: Direct B2B sales of upholstery fabrics and textile collections to furniture manufacturers, interior designers, and contract project planners. Products sold in linear meters with standard widths (typically 140cm). Revenue generated through product transactions with net 30-day payment terms.
2. Contract/Object Business: Specialized sales channel for large-scale contract projects requiring specific technical specifications (flame retardancy, durability ratings). Projects include hotels, public spaces, and commercial interiors with custom collection requirements.
3. Brand Licensing (Joop!): Licensed brand collaborations including JOOP! Lana collection, providing royalty-based revenue from established brand names in the upholstery fabric market.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Höpke Textiles designs, sources, and distributes high-quality upholstery fabrics sold by the linear meter to furniture manufacturers, interior designers, and contract project planners. The company operates a multi-brand portfolio covering residential, contract/commercial, outdoor, and sustainable fabric applications, complemented by licensed brand collaborations such as Joop! Lana, and distributes through a B2B online ordering platform and direct sales team.

Product overview

Höpke Möbelstoff-Handels GmbH is a family-run textile publisher with over 30 years of experience, specializing in high-quality upholstery fabrics. The company operates as a multi-brand portfolio, offering nine distinct brands: Active Line (stain-resistant/outdoor fabrics), Fellow (premium fabrics), Q2 (versatile residential/contract fabrics), Q2 Second Life (sustainable recycled fabrics), Echtleder (genuine leather), Recycle Line (recycled material fabrics), Tempotest (UV-resistant outdoor fabrics), Safetex (flame-retardant safety fabrics), and Joop! (licensed premium brand). The product offering is organized into these sub-brands, each targeting different market segments (residential, contract/commercial, outdoor, sustainable). The company also maintains a Contract Line for commercial projects requiring fire-retardant compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Active Line: Upholstery fabric collection with various sub-lines including Palma, Cocco, Flair, In & Out, Innovation, Malou XL, Pattern, Santo, Sensation, Terrazzo, Trend, Verano XL, Vivo, and Basics
• Fellow
• Q2
• Q2 Second Life
• Echtleder
• Recycle Line
• Tempotest
• Safetex
• Joop!

Products and services

• Active Line Upholstery fabric collection with stain-resistant and outdoor-friendly qualities, including sub-lines such as Palma, Cocco, Flair, In & Out, Innovation, Malou XL, Pattern, Santo, Sensation, Terrazzo, Trend, Verano XL, Vivo, and Basics. Designed for furniture manufacturers and craft upholsterers needing durable, easy-care fabrics.
• Fellow Premium upholstery fabric collection including the Woolly line, designed for high-end residential and contract furniture applications. Targeted at furniture manufacturers and interior designers seeking premium-quality fabrics.
• Q2 Upholstery fabric collection with sub-lines including Baronesse, Bendigo, Boheme, Chalet, Classique, Culture, Elodie, Epoque, Family, Fleur, Glow, Melodia, Square, Studioline, and Zen Garden. For residential and contract upholstery applications.
• Q2 Second Life Sustainable upholstery fabric collection made from recycled materials, positioned as an environmentally conscious extension of the Q2 line. For furniture manufacturers and designers seeking recycled-content fabrics.
• Echtleder Sub-brand offering genuine leather upholstery materials for furniture manufacturers and designers seeking leather alternatives within the Höpke portfolio.
• Recycle Line Sustainable upholstery fabric collection including the Elements line made from recycled materials. Part of the Höpke Goes Green sustainability initiative, targeting manufacturers and designers needing environmentally certified fabric options.
• Tempotest Outdoor and weather-resistant upholstery fabric collection including Colore, Fashion, Living, and Plains lines. Provides UV resistance, weather durability, and chlorine/saltwater resistance for outdoor furniture, marine, and hospitality applications.
• Safetex Flame-retardant fabric collection designed for contract applications such as hotels, public spaces, offices, and healthcare facilities. Meets multiple international fire safety standards including DIN 4102 B1, EN1021, BS 5852, UNI 9177 (Classe Uno), and IMO.
• Joop! Licensed premium designer fabric collection featuring the JOOP! Lana line, distributed under brand licensing agreement with Joop!. Provides royalty-based access to the Joop! brand identity in the upholstery market.
• Contract FR Collection Specialized fire-retardant fabric collection comprising 60 articles across 10 color worlds, certified to DIN 4102 B1, designed for contract/commercial projects in hotels, offices, public spaces, and healthcare facilities. Fabrics such as Detroit FR feature 100% Polyester FR composition with up to 50,000 martindale abrasion resistance.

Quantifiable outcome

• 50000 martindale abrasion resistance for Contract FR fabrics
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunbrella (Glen Raven): Global leader in performance/outdoor upholstery fabrics with UV, water, and stain resistance — directly comparable to Höpke's Tempotest outdoor line and increasingly to its stain/UV-resistant Active Line assortment.
• JAB Josef Anstoetz: Large German textile group distributing upholstery, curtain, and home-furnishing fabrics to furniture manufacturers and interior designers; broader portfolio than Höpke but overlapping B2B customer base and contract/residential product mix.

Direct peers

• Création Baumann: Swiss textile publisher designing functional and decorative interior fabrics for architects, designers, and contract projects — comparable in publishing-led model, contract specification focus, and emphasis on flame-retardant and performance textiles.
• Gabriel: Danish upholstery textile producer serving office, contract, and residential furniture OEMs with flame-retardant and performance fabrics — directly comparable to Höpke's Contract FR line and B2B furniture-manufacturer customer base.
• Kvadrat: Danish premium textile manufacturer publishing upholstery fabrics for furniture manufacturers, architects, and designers across residential and contract segments — the closest direct comparable to Höpke's multi-brand publishing model and B2B specification-channel focus.
• Delius GmbH: German upholstery and curtain fabric publisher serving furniture manufacturers, interior designers, and the contract market; comparable to Höpke in geography, customer segments, and the contract-FR / decorative upholstery split.
• Nya Nordiska: German textile publisher offering decorative and functional interior fabrics for furniture manufacturers and contract interiors — directly comparable in publishing-led multi-channel B2B distribution across residential and contract segments.
• Rohleder GmbH: German weaver and publisher of upholstery and decorative fabrics for furniture makers and interior decorators — comparable mid-sized German B2B textile publisher operating in adjacent upholstery and home-textile categories.

Emerging players

• Febrik (Kvadrat-owned): Dutch textile brand (part of Kvadrat) producing knitted upholstery fabrics for high-end residential and contract furniture — adjacent comparable in upholstery fabric publishing for designer-led furniture manufacturers.
• Fidivi: Italian manufacturer of polyester upholstery fabrics for office and contract furniture — overlaps with Höpke's industrial and contract OEM customer base and 100% recyclable polyester positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hopke791
• LinkedInlinkedin.com/company/hoepke-textiles
• Instagraminstagram.com/hoepke_textiles
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopke Textiles