MFP Financial Services

What MFP Financial Services does

MFP Financial Services, LLC is a privately-held registered investment advisory firm headquartered in Safety Harbor, Florida, founded approximately 30 years ago by Chris Mavrakos (CFP®). The firm operates as a fee-based boutique wealth management practice offering four core service lines under a single integrated relationship model: financial planning, asset management, insurance solutions, and tax strategies. Client engagement is consultative and high-touch, structured around the lead advisors Chris Mavrakos, his daughter Taylor Mavrakos (CDFA®, APMA®), and his daughter Jordan Eva Mavrakos (CFP®, ChFC®, MBA), supported by a small operations team. Services are delivered through scheduled face-to-face and remote consultations, with client account access facilitated through the LPL Financial AccountView portal.

The business model is anchored on recurring AUM-based fees (capped at 2.00% annually, applied quarterly) augmented by flat-fee (up to $2,500) and hourly (up to $1,000) engagements for standalone financial planning. Securities are offered through LPL Financial, a third-party broker-dealer that provides clearing, custody, research, compliance, and technology infrastructure; MFP is a separately registered RIA and is not owned by LPL. The firm has approximately 6 personnel, and its primary customer base is individual clients and families — segmented into Young Families (mid-30s, 25-30 year horizons), Families Nearing Retirement (2-10 years out), Multigenerational Families, and "Empowered Women" (single, married, divorced, or widowed women navigating life transitions) — served across approximately 31 U.S. states with concentrated presence in the Tampa Bay region.

Distribution and demand generation are content-led and educational, combining a Financial Classroom blog, Horizon Magazine, interactive calculators, animated video library, magazine-style flipbooks, an email newsletter via Constant Contact, and organic social media presence on LinkedIn, Facebook, and Twitter. Lead conversion is driven by free initial consultations with a Certified Financial Planner. No AI/ML capabilities, mobile applications, proprietary technology stack, or external funding rounds are disclosed; the firm is family-controlled and operates without parent-company or PE backing.

Name

MFP Financial Services

Legal name

MFP Financial Services, LLC

Website

https://mfpfinancial.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

MFP Financial Services is a Safety Harbor, Florida-based registered investment advisor offering wealth management, financial planning, asset management, insurance, and tax strategy services to individuals and families across 31 U.S. states, with niche focus on Empowered Women and multigenerational households.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Discretionary Portfolio Management (DPM) (FSAAABAC)

akta.pro secondary industry

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Financial planning services
• Wealth management advisory
• Asset management
• Retirement planning
• Investment advisory

Headquarters

HQ city

Safety Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Comprehensive Portfolio Management and Asset Management: Ongoing annual fee applied quarterly based on the value of assets under management. Maximum annual fee is 2.00%. The more assets in the advisory account, the more the client pays, creating incentive to grow assets.
2. Financial Planning & Consulting: Offered as a separate service for flat or hourly fee. Maximum flat fee of $2,500 and maximum hourly rate of $1,000. Charged when signing agreement or providing financial plan or consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MFP Financial Services is a Registered Investment Advisor providing comprehensive financial planning, personalized asset and portfolio management, insurance solutions (life, disability, long-term care, annuities), and strategic tax planning to individual clients and families. Services are delivered through CFP/CDFA/APMA/ChFC-credentialed advisors via scheduled consultations, with brokerage execution channeled through LPL Financial. Educational resources (Financial Classroom blog, calculators, videos, flipbooks, Horizon Magazine) support the core advisory services.

Product overview

MFP Financial Services is a financial advisory firm offering a unified suite of financial planning services centered around comprehensive financial planning, asset management, insurance solutions, and tax strategies. The firm also provides an educational ecosystem including interactive financial calculators, instructional videos, flipbooks, and a financial blog. Clients access their accounts through a dedicated client portal (AccountView). The company serves diverse segments including young families, families nearing retirement, multigenerational families, and empowered women, all coordinated through their team of advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Empowered Women: A specialized service offering focused on empowering women in financial planning, including those navigating divorce, working mothers, and single, married, divorced, or widowed women.
• Horizon Magazine

Products and services

• Financial Planning
• Asset Management
• Insurance Solutions
• Tax Strategies

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities offered through LPL Financial, Member FINRA/SIPC. MFP Financial Services is a Registered Investment Advisor and separate entity from LPL Financial. The firm's financial professionals are registered representatives of LPL Financial. This relationship provides brokerage services and access to LPL's technology, research, clearing and compliance services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Ellevest: Digital wealth management platform historically focused on women's financial goals including investing, retirement, and financial planning. Comparable to MFP's 'Empowered Women' niche and women-focused brand, though Ellevest pursues a tech-driven, mass-market model versus MFP's relationship-led approach.
• Facet Wealth: Digital-first RIA offering flat-fee financial planning and investment management to households nationwide. Comparable to MFP in targeting mass-affluent and HNW households with planning-led advice, but differentiates through technology-enabled delivery and a flat-fee pricing model rather than AUM-based fees.
• Ritholtz Wealth Management: Independent RIA offering personalized portfolio management and financial planning to individuals and families, with a strong content-marketing presence (The Big Picture blog). Comparable to MFP in combining AUM-based advisory services with a heavy content funnel, but with greater scale and a digital brand.

Broad incumbents

• Edelman Financial Engines: One of the largest U.S. RIAs offering financial planning, portfolio management, and retirement-plan advice to households nationwide. Comparable to MFP in providing fee-based advisory services to individuals and families, but with proprietary technology and a much broader geographic and product footprint.
• Creative Planning: Large independent RIA offering comprehensive wealth management, tax, estate, and retirement planning. Comparable to MFP's holistic advisory model targeting families and individuals, though at substantially greater scale and with proprietary back-office infrastructure rather than LPL affiliation.
• Carson Group: National RIA and coaching organization serving advisors and their clients with wealth management, financial planning, and tax services. Comparable to MFP in serving household clients via fee-based advisory relationships, but operates a partnership/affiliation model for advisors rather than a single family firm.
• Fisher Investments: Large independent RIA serving high-net-worth and institutional clients with discretionary portfolio management. Comparable to MFP in offering fee-based asset management and financial planning, but operates at vastly greater scale and uses centralized model portfolios rather than an LPL affiliation.
• Mariner Wealth Advisors: National wealth advisory firm offering financial planning, investment management, tax, and estate services to individuals and families. Comparable to MFP's full-service household advisory approach, though at much greater scale and with multiple specialty subsidiaries.

Direct peers

• Buckingham Wealth Partners: RIA affiliated with LPL Financial offering wealth management, financial planning, and tax services to households. Closely comparable to MFP in LPL affiliation model, fee-based AUM pricing, and multi-advisor household advisory model targeting individuals and families.

Others

• Wespath Benefits and Investments: Institutional investment manager serving faith-based organizations with asset management and advisory services. Tangentially comparable to MFP as a fee-based advisory organization, but differs in serving institutional rather than household clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/chrismavrakos
• Facebookfacebook.com/MFPfinancial
• LinkedInlinkedin.com/company/mfp-financial-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFP Financial Services