First Nebraska Bank

What First Nebraska Bank does

First Nebraska Bank is a privately held, FDIC-insured community bank founded in 1879 and headquartered in Valley, Nebraska, operating 11 full-service branch locations and one loan production office across eastern Nebraska communities including Arcadia, Bennet, Brainard, Columbus, Decatur, Elkhorn, Emerson, Nebraska City, Norfolk, Stanton, and Weeping Water. The bank serves three primary customer segments — individuals and families, local businesses, and farmers/agricultural operators — through a traditional community banking model emphasizing personal service and local decision-making authority.

The product portfolio is built around core deposit accounts (Checking, Savings, Little Sprout Savings for minors, Overdraft Services) and core lending products (Personal Loans, Mortgage Loans, Commercial Loans, Agriculture Loans), supplemented by convenience services such as a free mobile banking app, online banking, Interactive Teller Machines (ITMs) branded '#7to7' offering 7am–7pm weekday and Saturday morning live teller service, and MoneyPass surcharge-free ATM access. Insurance distribution (Personal and Business Insurance) and merchant payment processing extend the franchise into fee-income streams beyond traditional spread, while a Financial Education Center, In-School Savings Program, Tribe Branch, and Tiger Branch initiatives target financial literacy and long-term customer pipeline development.

The bank generates revenue primarily through net interest income on its loan portfolio, transaction-based fees on deposit accounts and payment processing, and commissions on insurance products; pricing is not publicly disclosed. Distribution is community-led and relationship-based, combining physical branch presence with digital and ITM channels, and marketing relies on community involvement, financial education content, and email newsletters. The company is privately held with no disclosed parent company, no funding history, no M&A activity, and no publicly disclosed revenue figures, with headcount stated as 101–250 employees.

Name

First Nebraska Bank

Legal name

First Nebraska Bank

Website

https://firstnebraskabank.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

101–250 employees

Short description

First Nebraska Bank is a privately held, FDIC-insured community bank founded in 1879, operating 11 branches across eastern Nebraska and serving individuals, local businesses, and farmers with deposits, lending, insurance, and digital banking services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Agricultural & Rural Development Banks (FSABAKAE)

akta.pro secondary industries

First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Community banking
• Agricultural lending
• Mortgage loans
• Commercial lending
• Personal banking

Headquarters

HQ city

Valley

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: Traditional bank revenue from interest earned on loans including personal loans, mortgage loans, commercial loans, and agriculture loans
2. Banking Service Fees: Fees from checking accounts, savings accounts, overdraft services, and other banking convenience services
3. Payment Processing: Revenue from business payment processing services
4. Insurance Products: Commission revenue from personal and business insurance product offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

First Nebraska Bank is a privately held, FDIC-insured community bank operating 11 full-service branches and a loan production office across eastern Nebraska. The bank provides deposit accounts (checking, savings), consumer and commercial lending (personal loans, mortgages, commercial loans, agriculture loans), insurance products (personal and business), payment processing, and digital banking services including Interactive Teller Machines (ITMs) with the longest banking hours in Nebraska (7am–7pm).

Product overview

First Nebraska Bank is a community bank offering a unified suite of personal and business banking products. The core product portfolio spans deposit accounts (Checking, Savings including the Little Sprout Savings sub-brand for minors), lending products (Personal Loans, Mortgage Loans, Commercial Loans, Agriculture Loans), and convenience services (Mobile Banking, Online Banking, Interactive Teller Machines, MoneyPass ATM Network). Business-specific offerings include Payment Processing, Business Services, and both Personal and Business Insurance products. The bank also provides educational tools through its Financial Education Center, In-School Savings Program, and mortgage affordability calculator. The product architecture is a traditional community banking model where deposit and lending products form the core revenue-generating offerings, supplemented by digital banking channels and financial education services to attract and retain customers.

Differentiator

Problem solved

Functional benefit

Brands

• Little Sprout Savings Account: Savings account designed for customers 16 years of age or younger with no minimum balance required to earn interest.

Products and services

• Personal Checking Accounts Personal checking accounts designed for individuals and families for everyday banking needs.
• Personal Savings Accounts Savings accounts with competitive interest rates for individuals and families.
• Little Sprout Savings Account Savings account for customers 16 years of age or younger with a $10 minimum opening deposit, quarterly compounded interest, and no minimum balance required to earn interest; designed to promote early financial literacy.
• Overdraft Services Overdraft protection services covering checking account transactions when funds are insufficient.
• Personal Loans Personal loan products for debt consolidation, major purchases, and unexpected expenses for individual borrowers.
• Mortgage Loans Home purchase, refinancing, and construction mortgage loans with competitive rates and flexible terms tailored to individual borrowers.
• Personal Insurance Insurance products covering home, auto, life, and other personal insurance needs for individual customers.
• Business Checking Accounts Business checking accounts for commercial cash management needs.
• Business Savings Accounts Business savings accounts for commercial customers.
• Business Services Business banking services including cash management, merchant services, and operational banking solutions for businesses.
• Payment Processing Payment processing solutions enabling business customers to accept card and electronic payments.
• Commercial Loans Business lending solutions for commercial real estate, equipment, working capital, and business expansion.
• Agriculture Loans Specialized lending products for farmers and agricultural operations supporting farm management, expansion, equipment financing, and seasonal cash flow with a full range of terms.
• Business Insurance Commercial insurance products protecting businesses against liability, property damage, and other business risks.
• Mobile Banking Free mobile banking application enabling balance checks, fund transfers, bill payments, and check deposits from anywhere.
• Online Banking Web-based banking platform for account management, transaction viewing, and conducting banking activities via browser.
• Interactive Teller Machines (ITMs) Interactive teller services providing real-time video communication with live First Nebraska Bank tellers from 7am to 7pm weekdays and 8am to 11am Saturdays — the longest banking hours in Nebraska.
• MoneyPass ATM Network Access Surcharge-free ATM access through the MoneyPass network for cash withdrawals and banking transactions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Union Bank & Trust (Lincoln, NE): Privately held Nebraska community bank with personal, business, mortgage and ag lending — competes head-to-head with FNB in overlapping eastern Nebraska markets.
• Cornerstone Bank: York, Nebraska-based community bank with full-service personal, business and agricultural lending across eastern Nebraska — directly comparable community bank peer.
• Five Points Bank: Grand Island, Nebraska-based community bank serving central/eastern Nebraska with deposit, mortgage and commercial lending products — comparable community banking model and customer base.
• Pinnacle Bank (Nebraska): Nebraska-headquartered community bank offering deposit, lending, mortgage, ag and business banking services across the state — the closest direct competitor serving overlapping eastern Nebraska geographies.

Broad incumbents

• Great Western Bank: Sioux Falls-based regional bank with significant Nebraska branch presence offering personal, business and ag banking — larger incumbent competitor across the same eastern Nebraska footprint.
• U.S. Bank: National commercial bank with a significant Nebraska retail and commercial presence — broad incumbent competing for the same household and small-business deposits and loans.

Regional players

• Great Plains State Bank: Nebraska community bank with agricultural and small business lending focus — comparable rural community bank model operating in the same state.
• First Interstate Bank: Montana-headquartered super-community bank operating across several Midwest and Western states including Nebraska — comparable product set at greater scale.
• Heartland Bancshares / Banner Capital Group: Midwest-focused community bank holding company with branches in Nebraska and surrounding states — broader regional peer with similar community banking product mix.

Emerging players

• Alliant Credit Union (national comparison) / Centris FCU: Credit unions operating in Nebraska and the broader Midwest compete for household deposits and consumer lending — adjacent competitor with overlapping customer base but cooperative ownership structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/firstnebank
• Facebookfacebook.com/first-nebraska-bank-396748360414619
• LinkedInlinkedin.com/company/first-nebraska-bank

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Nebraska Bank