What Millbry Hill does

Millbry Hill is a UK-based, family-run independent multi-category retailer operating since 1925 (with the first store opened in Stokesley, North Yorkshire) and now trading through five physical locations — Stokesley (headquarters in a Grade II Listed Mill), Richmond, Whitby, Whitehaven, and Thirsk — alongside an e-commerce storefront at millbryhill.co.uk. The business serves individual consumers across the United Kingdom (including Northern Ireland and the Channel Islands), organised around four primary customer segments: equestrian and horse owners, pet owners, country-lifestyle enthusiasts, and farm/smallholders, with secondary exposure to home and gift shoppers. Its product portfolio combines third-party premium brands (Barbour, Joules, Schoffel, Holland Cooper, Ariat, LeMieux, Fairfax & Favor, R.M Williams) with an own-brand private-label range covering horse rugs and feed, dog and cat food, poultry feeds, natural treats, and equestrian legwear.

Underlying technology is a conventional e-commerce platform integrated with a loyalty rewards programme, tiered home delivery (Economy, Standard, Priority via Evri and DPD), and free Click & Collect from any store; there is no disclosed AI/ML, API platform, or proprietary data asset. The revenue model is unit-pricing retail across apparel, footwear, pet consumables, equestrian equipment, feed, and homewares, with revenue generated one-time at point of sale (online or in-store); ancillary services include the loyalty scheme (1 point per £1, 100 points = £1 voucher) and referral incentives (£5 referrer discount, 10% referee discount). The GTM motion is direct-to-consumer omnichannel, supported by organic social media (Instagram, Facebook, YouTube, TikTok), email/newsletter marketing, blog content ("Life in the Country"), and a referral/loyalty layer. There are no disclosed funding rounds, no M&A activity, and the entity operates as a private limited company (Millbry Hill Ltd) with no parent.

Name

Millbry Hill

Legal name

Millbry Hill Ltd

Website

https://millbryhill.co.uk

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Millbry Hill is a UK family-run independent country store retailer, operating five stores across North Yorkshire and Cumbria plus an e-commerce site, selling equestrian supplies, country clothing, pet products, farm goods, and home/gifts to UK consumers via own-brand and premium third-party brands.

Ownership category

akta.pro rank

Product category

Specialty Retail (Equestrian, Pet & Country Lifestyle)

SIC

Broadwoven Fabric Mills, Cotton (2211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

Fabric, Sewing & Needlecraft Retail (CRALAIAD)

Keywords

• Equestrian supplies retail
• Country clothing store
• Pet supplies retailer
• Horse feed and tack
• Farm and country goods

Headquarters

HQ city

Middlesbrough

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue from selling equestrian supplies, country clothing for men/women/children, pet food and supplies, farm and country products, and home/gift items through e-commerce and physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Millbry Hill is a UK family-run independent country store operating 5 physical retail locations across North Yorkshire and Cumbria alongside an e-commerce platform (millbryhill.co.uk). The business sells equestrian supplies (feed, tack, rugs, supplements), country clothing for men, women and children, pet supplies (dog, cat, small animal, bird, fish, reptile), farm and smallholding products, and country-style homewares and gifts. The offering combines branded products from partners such as Barbour, Joules, Schoffel, Holland Cooper and Ariat with own-brand Millbry Hill private label lines.

Product overview

Millbry Hill is a family-run retail business operating as both an e-commerce platform (millbryhill.co.uk) and multiple physical stores across North Yorkshire and Cumbria. The business functions as a multi-category retailer combining equestrian supplies, pet supermarket, country clothing store, gift shop, and feed merchants. The product portfolio centers on women's, men's, and children's country clothing from branded partners (Barbour, Joules, Schoffel, Holland Cooper, Ariat), complemented by own-brand Millbry Hill products (horse rugs, horse feed, dog food, poultry feeds, and equestrian legwear). The company operates physical stores in Richmond, Stokesley, Whitby, Whitehaven, and Thirsk, offering services including free delivery over £75, free Click & Collect, and a loyalty rewards programme.

Differentiator

Problem solved

Functional benefit

Brands

• Millbry Hill Rugs: Own-brand horse rugs and turnout rugs for horses
• Millbry Hill Horse Food
• Millbry Hill Dog Food
• Millbry Hill Natural Treats
• Millbry Hill Cat Food
• Millbry Hill Poultry Feeds
• Millbry Hill Ladies Legwear
• Millbry Hill Kid's Riding Tights

Products and services

• Women's Country Clothing Full range of women's country-style clothing including coats, jackets, gilets, hoodies, fleeces, jumpers, knitwear, shirts, blouses, tops, t-shirts, dresses, skirts, trousers, shorts, footwear and accessories from brands like Holland Cooper, Barbour, Joules, Schoffel and Ariat, targeted at country lifestyle consumers and female equestrians.
• Men's Country Clothing Men's country attire including clothing, accessories, footwear, and equestrian wear from brands such as Barbour, Joules, Schoffel, Ridgeline, Seeland, Crew Clothing and R.M Williams, for country lifestyle and outdoor use.
• Children's Country Clothing Girls and boys country clothing collections including jackets, gilets, jumpers, fleeces, tops, t-shirts, trousers, dresses, skirts, baby clothing, children's footwear and equestrian wear.
• Equestrian Supplies Comprehensive equestrian supplies including feed and supplements, stable and yard equipment, horse and rider accessories, saddlery and tack, riding hats, body protectors, and horse rugs from brands like Ariat, LeMieux, Charles Owen and Premier Equine.
• Pet Supplies Wide range of pet products for dogs, cats, small animals, birds, fish and reptiles including food, treats, beds, coats, grooming, toys and accessories from brands such as KONG, James Wellbeloved and Skinners.
• Farm & Country Products Garden and wild bird supplies, poultry keeping equipment, small holding supplies for alpaca, sheep, goats, pigs and cattle, and country sports accessories including gundog and shooting equipment.
• Home & Gifts

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• JoulescoreChannel Partner/ Reseller/ DistributorOfficial UK stockist for Joules clothing and accessories, offering range of styles for men, women, and children. Joules products featured prominently in women's and men's collections.
• SchoffelcoreChannel Partner/ Reseller/ DistributorFeatured brand with new arrivals highlighted on homepage. Offers latest arrivals from Schoffel in new colours and fabrics.
• BarbourcoreChannel Partner/ Reseller/ DistributorKey brand partner offering iconic British country clothing known for high-quality, timeless pieces made to last.
• Holland CoopercoreChannel Partner/ Reseller/ DistributorFeatured brand showcased in women's collection with dedicated editorial sections and look books featuring Holland Cooper clothing.
• AriatcoreChannel Partner/ Reseller/ DistributorMajor equestrian and country clothing brand with extensive product range including footwear, clothing, and accessories for men, women, and children.
• EvriminorOthersDelivery carrier for Standard and Economy Delivery options. Parcels delivered by Evri or DPD for standard orders.
• DPDminorOthersDelivery carrier for Standard, Economy, and Priority Delivery options. Priority Deliveries made exclusively by DPD.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Equi Supermarket: UK online equestrian retailer selling feed, rugs, tack, and rider clothing. Directly competes with Millbry Hill's equestrian category online and represents the pure-play digital threat to Millbry Hill's multi-channel model.
• Mole Country Stores: UK chain of rural and country stores selling equestrian, pet, clothing, and farm supplies. Highly comparable multi-category format targeting the same country lifestyle consumer that Millbry Hill serves.
• Robinsons Equestrian: UK equestrian retailer selling horse feed, rugs, tack, and rider clothing. Comparable in equestrian specialism and product mix though lacks Millbry Hill's country clothing and pet breadth.
• Countrywide Farmers: UK rural retailer offering equestrian, pet, and country clothing, with a heritage similar to Millbry Hill. Closest direct comparable given overlapping product mix across feeds, clothing, footwear, and smallholder supplies.

Regional players

• Hartleys Country Store: Northern UK country store chain with pet, equestrian, and rural clothing. Comparable multi-category model with similar regional focus but smaller footprint than Millbry Hill.

Others

• Joules: British country lifestyle clothing brand that is also a Millbry Hill supplier. Comparable in target demographic (country lifestyle consumers) and product aesthetic, but operates as a brand rather than a multi-category retailer.
• Barbour: Iconic British country clothing brand and Millbry Hill supplier. Comparable in rural lifestyle positioning and product category overlap, but Barbour operates as a brand/manufacturer rather than a multi-category retailer.

Broad incumbents

• John Lewis & Partners: UK department store chain with country clothing, pet, and home categories that overlaps Millbry Hill's clothing and home/gift offering. Much broader assortment and national scale, but lacks equestrian specialism and rural focus.
• Mountain Warehouse: Large UK outdoor and country clothing retailer with 200+ stores and extensive e-commerce. Overlaps with Millbry Hill's outdoor/country clothing (wellies, country boots, fleeces, jackets) but lacks equestrian and pet categories.
• Pets at Home: UK's largest specialist pet retailer with 450+ stores and a veterinary services arm. Directly comparable to Millbry Hill's pet food, treats, accessories, and small animal categories, though Millbry Hill combines pet with equestrian and country clothing that Pets at Home does not offer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@millbryhillcountrystore
• Facebookfacebook.com/millbryhill
• Instagraminstagram.com/millbryhill
• TikToktiktok.com/@millbryhill
• Xx.com/MillbryHill
• LinkedInlinkedin.com/company/millbry-hill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millbry Hill