Quidi Vidi Brewery

What Quidi Vidi Brewery does

Quidi Vidi Brewing Company Ltd. is a privately held craft brewery founded in 1996 and headquartered in St. John's, Newfoundland and Labrador, operating from two physical sites: the Taproom at 35 Barrows Road and the Hops Shop retail location at 16 Harbour View Avenue. The company produces a broad beer portfolio organized into lagers (signature Iceberg Lager brewed with 20,000-year-old iceberg water harvested from Newfoundland shores, Crown & Anchor, Honey Brown, Sandals Up Radler, Full Tilt Rice Lager, Margarita Cerveza), IPAs (Dayboil Session IPA, Calm Tom's Double IPA, Squeezebox NEIPA, Aloha Sour IPA, the rotating Arts & IPAs Hazy series), fruited sours (the multi-flavor Sofa Sour line, Some Day Sour, Iron Cherry), traditional ales (1892 Traditional Ale), dark beers and stouts (Salted Caramel Stout, Chocolate Cherry Bight Imperial Stout), and a non-alcoholic Iceberg Lager, available in single cans, 4/8/12/30-pack formats, bottles, and 30L kegs. The merchandising line spans apparel, glassware (mugs, pints, tulip, growlers), and a wide assortment of branded items.

The business model combines direct-to-consumer sales (Taproom on-premise consumption, Hops Shop take-away, Shopify-powered e-commerce for merchandise and take-away beer shipping across Canada), a wholesale channel through the Newfoundland Liquor Corporation and convenience stores for Crown & Anchor 30-packs, and a 30L keg distribution line to on-premise and off-premise accounts. Recurring revenue is generated through the Flight Club annual stein membership at $165 plus tax, which includes a personal 20oz stein stored at the taproom, six member-only events, brewer-led tastings, and discounted pint pricing. A gift card program (denominations $25-$250) and a 2026 anniversary 'Lucky 30 Contest' promotional program (1,000 specially-marked Crown & Anchor 30-packs) support retail traffic. Customer segments are split between craft beer enthusiasts and brand-loyal locals and tourists seeking Newfoundland-themed merchandise, with no enterprise or B2B anchor customers disclosed. The technology stack is minimal: Shopify for commerce, Google Analytics for site measurement, and traditional craft brewing methods.

Name

Quidi Vidi Brewery

Legal name

Quidi Vidi Brewing Company Ltd.

Website

https://quidividibrewery.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Quidi Vidi Brewery is a privately held Newfoundland craft brewery founded in 1996, producing lagers, IPAs, sours, and ales alongside branded merchandise. It sells direct-to-consumer through a taproom, retail shop, Shopify e-commerce store, and a Flight Club membership.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer production
• Craft brewery Canada
• Specialty ales lagers
• Brewery branded merchandise
• Taproom retail sales

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Taproom Sales: On-site beer sales at the Taproom location with draft and packaged beer, plus food service
2. Hops Shop Retail: Retail sales of packaged beer, merchandise, and growler fills at the Hops Shop location
3. E-commerce Online Store: Online sales through Shopify platform for merchandise and take-away beer for pickup
4. Flight Club Membership: Private membership stein club offering exclusive benefits including discounted pint pricing, member events, and personal stein storage at taproom
5. Gift Cards: Retail gift cards sold for merchandise and take-away beer redemption
6. Keg Sales: 30L keg sales for on-premise and off-premise distribution

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Quidi Vidi Brewery is a craft brewery producing a wide range of handcrafted beers including lagers, IPAs, sours, ales, and stouts, with a flagship Iceberg Lager brewed using 20,000-year-old iceberg water. The company sells its beer and branded merchandise (apparel, glassware, accessories) to individual consumers through its taproom, retail Hops Shop, and Shopify-powered online store, and distributes packaged beer and 30L kegs to bars, restaurants, and the Newfoundland Liquor Corporation across Newfoundland and Labrador.

Product overview

Quidi Vidi Brewery is a Newfoundland-based craft brewery offering a diverse portfolio of beer products alongside branded merchandise. The core beer portfolio includes flagship lagers (Iceberg Lager brewed with 20,000-year-old iceberg water, Crown & Anchor Light Lager), session IPAs (Dayboil Session IPA, Squeezebox NEIPA), double IPAs (Calm Tom's Double IPA), traditional ales (1892 Traditional Ale), fruited sours (Sofa Sour line with multiple flavors, Some Day Sour, Iron Cherry), specialty beers (Margarita Cerveza Lager, Sandals Up Radler, Full Tilt Rice Lager, Salted Caramel Stout, Chocolate Cherry Bight Imperial Stout), and non-alcoholic options. Beer is available in various formats including single cans, multi-packs (4pk, 8pk, 12pk, 30pk), bottles, and 30L kegs. The brewery also operates a merchandise line featuring apparel (crewnecks, hoodies, t-shirts, hats, toques), glassware (mugs, pints, tulip glasses, growlers, grunter glasses), and various branded items (playing cards, stickers, keychains, bottle openers, Christmas village pieces). The company offers a membership program (Flight Club) and gift cards in various denominations. Their 30th anniversary celebration includes special edition products.

Differentiator

Problem solved

Functional benefit

Brands

• Crown & Anchor: A crisp, clean lager brand produced by Quidi Vidi Brewery.
• Iceberg Lager
• Flight Club

Products and services

• Iceberg Lager Flagship lager of Quidi Vidi Brewery, brewed with pure 20,000-year-old iceberg water harvested from Newfoundland shores. Available in bottles and slim cans in various pack sizes; clean, smooth taste at 4.5% ABV. Targeted at craft beer enthusiasts in Newfoundland and Labrador.
• Crown & Anchor Light Lager Crisp, clean light lager available in multiple pack sizes including 30x355ml cans ($79.99), 12-pack bottles, 8-pack cans, 12-pack cans, and single cans. Served as the flagship beer for the brewery's 30th anniversary. Targeted at craft beer drinkers seeking an easy-drinking lager.
• Dayboil Session IPA Best-selling session IPA described as crushably full of grapefruit hop character at 4.5% ABV. Available as single cans ($5.05), 8-pack, and 12-pack. Targeted at craft beer enthusiasts seeking approachable hop-forward beers.
• Calm Tom's Double IPA Double IPA named in honour of Tom Beckett, an early champion of Newfoundland craft beer. Full of tropical fruit aromas and a bracing bitter backbone at 7.5% ABV. Available in single cans ($5.82) and 8-pack. Targeted at craft beer enthusiasts seeking bold hop-forward beers.
• Non-Alcoholic Iceberg Lager Non-alcoholic version of the flagship Iceberg Lager, offering the same clean smooth taste at less than 0.5% ABV in 6-pack 335ml slim cans. Targeted at consumers seeking alcohol-free craft beer options.
• 1892 Traditional Ale The first beer brewed by the brewery, an amber ale celebrating Newfoundland's brewing heritage. At 5.0% ABV, it features caramel malt flavors with hints of dried fruit and English-style floral hop character. Available in 12-pack cans ($39.37). Targeted at traditional ale drinkers.
• Honey Brown Ale Brown ale at 5% ABV available in 473ml single cans ($5.51). One of the brewery's featured offerings. Targeted at craft beer drinkers who prefer malty, sweeter beer styles.
• Sofa Sour (Fruited Sour Line) Line of fruited sour beers featuring multiple fruit flavors including Boysenberry Dark, Lemon Custard, Strawberry Cherry, Raspberry Creamsicle, Pink Lemonade, Strawberry Guava Creamsicle, Pineapple Mojito, and Black Raspberry Creamsicle. Many variants contain lactose for a creamy finish, with ABV ranging from 4.0% to 5.5%. Targeted at craft beer enthusiasts seeking tart, fruit-forward sours.
• Some Day Sour (Saltwater Designs Collaboration) Fruited sour beer produced in collaboration with Saltwater Designs, combining various fruits to create a tart beer experience. Targeted at craft beer enthusiasts seeking limited-edition collaboration sours.
• Squeezebox NEIPA New England IPA at 6.0% ABV with a hazy orange-yellow body, fluffy off-white head, fragrant nectarine and poached peach aromas, juicy stone fruit flavors, and a creamy smooth body. Targeted at hazy IPA enthusiasts.
• Aloha Sour IPA Sour IPA at 6% ABV featuring tropical fruit flavors and a tart finish. Targeted at craft beer drinkers who enjoy hybrid sour/IPA styles.
• Iron Cherry Sour Cherry sour at 5.5% ABV featuring deep red color with light haze, candied cherry aroma, and puckering tartness balanced with red fruit sweetness. Available in 4-pack of 473ml cans and as a single sour IPA can. Targeted at sour beer enthusiasts.
• Sandals Up Radler Refreshing crisp lager with natural lemon and lime flavors at 3.6% ABV, smooth, fruity, and thirst-quenching. Available in 12-pack 355ml cans. Targeted at consumers seeking light, easy-drinking summer beer.
• Margarita Cerveza Lager Fruited cerveza at 4.5% ABV (IBU 4.6) that is tart and refreshing with flavors of lime, light tequila, and sea salt balanced by a soft approachable cerveza base. Available in 8-pack cans. Targeted at consumers seeking margarita-inspired beer.
• Salted Caramel Stout Seasonal stout featuring dark color with thick tan head, light roast malt and coffee aromas with definite sweetness, and a smooth and creamy body with caramel and light espresso flavors. Available as a single 473ml can. Targeted at stout and dark beer enthusiasts.
• Chocolate Cherry Bight Imperial Stout Imperial stout at 9% ABV featuring chocolate and cherry flavors, part of the Bog Barrens series. Targeted at imperial stout and high-ABV beer enthusiasts.
• Full Tilt Rice Lager Rice lager at 4.7% ABV offering a light, crisp alternative. Available in 473ml single cans. Targeted at consumers seeking light, easy-drinking lagers.
• Iceberg Light Lager Light version of the flagship Iceberg Lager, brewed with pure 20,000-year-old iceberg water from Newfoundland shores. Available in 473ml single cans. Targeted at consumers seeking a lower-calorie iceberg water-brewed option.
• Quidi Vidi Hand Made Clay Mug Handmade clay mug crafted in Twillingate, Newfoundland by artists at 'Clay and Unlimited Possibilities' and sold as merchandise at $33.99. Targeted at collectors and gift buyers seeking local artisan craft.
• Quidi Vidi Crewneck Classic crewneck sweatshirt available in numerous colors including Heather Navy/Gold, Forest Green/Yellow, Military Green/White, and Black/White. Unisex sizing from S to XXL. Priced at $44.99 (currently 25% off). Targeted at brand loyalists and tourists.
• Quidi Vidi Brewery T-Shirt (Limited Summer Edition) Unisex t-shirt in limited summer colors made of a 50% Polyester / 50% Cotton blend. Available in Black, Athletic Heather Grey, Charcoal Grey, Red, Navy Blue, Kelly Green, Orange, Sangria Pink, Royal Blue, and Aquatic Blue. Sizes S-XXL at $33.99. Targeted at brand loyalists and tourists.
• Quidi Vidi Pullover Hoodie Pullover hoodie available in various colors including Sangria Pink, Heather Red, Orange, Military Green, Stone Blue, Taupe, Grey, Black, Athletic Heather, Sapphire Blue, and Caramel. Sizes S-XXL at $59.99. Targeted at brand loyalists and tourists.
• Quidi Vidi Baseball/Dad Hat Dad hat with adjustable strap, available in Black, Sage, Khaki, and Stone colors at $22.49. Targeted at brand loyalists and tourists.
• Quidi Vidi Brewery Glassware Brewery-branded glassware line including 16oz tulip glasses, 20oz pint glasses (Crown & Anchor and standard Quidi Vidi), Bier Sommelier glasses, 16oz scenic deco glasses, 16oz mugs ($13.99), .95L Grunter jugs ($12.99), 1.89L Growler jugs ($15.99), Dayboil Turin IPA glass ($17.99), and Margarita Cerveza Munique glass ($17.99). Targeted at beer enthusiasts and tourists.
• Branded Miscellaneous Merchandise Various branded merchandise items including stickers, coasters, keychains, knitted toques, beanies, tote bags, lapel pins, picnic blankets, Christmas village pieces, tree ornaments, bottle openers, stainless steel water bottles, Iceberg beer soap, dog chew toys, reusable shopping bags, playing cards, and special edition 30th anniversary apparel. Targeted at brand loyalists, tourists, and gift buyers.
• IPA Mix Pack 4-pack selection of popular IPAs including Calm Tom, Dayboil, Aloha, and Squeezebox. ABV ranges from 4.5% to 7.5%. Targeted at craft beer enthusiasts seeking variety packs.
• Mix Pack 12 Cans Assorted selection of Quidi Vidi favorites including Calm Tom, DayBoil, Crown & Anchor, and 1892. ABV range 4.0% to 5.4%. Targeted at craft beer enthusiasts seeking variety.
• 30L Kegs 30-liter kegs available for on-premise and off-premise distribution to bars, restaurants, and event venues. Prices starting from $140.14 CAD. Targeted at on-premise hospitality accounts.
• Flight Club 2026 Membership Private membership stein club entering its 5th anniversary. Members receive a personal 20oz Flight Club stein that lives at the taproom, access to 6 member events featuring new and unreleased beers, brewer-led tastings, discounted pint pricing, and bonus events. Membership priced at $165 plus tax annually. Targeted at the brewery's most engaged local craft beer enthusiasts.
• Quidi Vidi Gift Cards Retail gift cards available in denominations of $25, $50, $100, $150, $200, and $250. Redeemable only on merchandise and take-away beer, not on Taproom tabs. Targeted at gift buyers and brand loyalists.
• Arts & IPAs Hazy IPA Series Hazy IPA series featuring rotating releases, with #15 being an experimental hazy IPA at 6.1% ABV. Targeted at craft beer enthusiasts seeking limited-edition experimental IPAs.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Saltwater DesignsminorStrategic or Co-development PartnerCollaboration on Some Day Sour beer - a fruited sour collaboration featuring Saltwater Designs branding. Combined various fruits to create a deliciously tart beer.
• Clay and Unlimited PossibilitiesminorStrategic or Co-development PartnerHandmade clay mugs produced in Twillingate, Newfoundland by local artists. Quidi Vidi Brewery offers these artisanal mugs as merchandise.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Quidi Vidi Brewery online store for merchandise and take-away beer sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boxing Rock Brewing Company: Lunenburg, Nova Scotia craft brewery with taproom, retail shop, and seasonal/flagship lineup. Comparable Atlantic Canadian craft peer with destination taproom and similar scale.
• Yellowbelly Brewery: St. John's, Newfoundland craft brewery and brewpub operating a taproom, restaurant, and retail store. Closest geographic and operational peer to Quidi Vidi — same city, similar size, comparable on-site experience and craft beer portfolio.
• Landwash Brewery: Mount Pearl, Newfoundland craft brewery with taproom, restaurant, and retail offerings — directly comparable Newfoundland craft producer of similar scale with strong local brand presence.
• Split Rock Brewing Co. St. John's craft brewery with taproom and craft portfolio of lagers, IPAs, and sours. Direct head-to-head competitor in the same city targeting the same craft enthusiast segment.
• Garrison Brewing Company: Halifax, Nova Scotia craft brewery with taproom and broad craft portfolio. Comparable Atlantic Canadian regional craft operator with a similarly mature brand and NLC-equivalent provincial distribution.
• Port Rexton Brewing: Newfoundland craft brewery (Trinity Bay) with a flagship taproom and rotating seasonal lineup. Comparable as a regional Newfoundland craft producer with a destination taproom model and tourism-driven traffic.
• Picaroon's Brewing Company: Fredericton, New Brunswick craft brewery with multiple hospitality venues and broad craft portfolio. Comparable as an Atlantic Canadian craft operator of similar vintage with strong provincial brand presence.
• Propeller Brewing Company: Halifax, Nova Scotia craft brewery operating a taproom and producing lagers, IPAs, and traditional ales. Comparable as an Atlantic Canadian craft peer with multi-channel retail distribution and taproom experience.
• P.E.I. Brewing Company: Charlottetown, Prince Edward Island craft brewery with taproom and craft lineup. Comparable Atlantic Canadian craft peer in similar regional market position with destination taproom experience.

Broad incumbents

• Moosehead Breweries: Saint John, New Brunswick — Canada's largest independent (Atlantic Canada-rooted) brewer with national distribution. Comparable as a broader Atlantic Canadian incumbent with full-scale brewing, packaging, and broad portfolio including craft-style brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/quidividibrewery
• Instagraminstagram.com/quidividibrewery/?hl=en
• Xx.com/quidividibeer
• LinkedInlinkedin.com/company/quidi-vidi-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quidi Vidi Brewery