Kelley Buick GMC

What Kelley Buick GMC does

Kelley Buick GMC, Inc. is a privately-held, Florida-incorporated automotive dealership operating a single GM franchise at 255 W Van Fleet Dr, Bartow, FL, authorized to retail new Buick and GMC vehicles, used and CarBravo-certified pre-owned vehicles, and to perform GM-certified service. The product surface spans four Buick nameplates (Enclave, Envista, Encore GX, Envision) and ten GMC nameplates (Sierra 1500, Sierra HD, Yukon, Acadia, Canyon, Terrain, Savana, HUMMER EV, Sierra EV) plus aftermarket lifted-truck customization via Sherrod and a dedicated Work Truck Solutions storefront for commercial buyers. Underlying technology is provided almost entirely by General Motors rather than built in-house: vehicles integrate OnStar connected services (automatic crash response, remote commands, Super Cruise), the myGMC mobile app, and the OnStar Guardian app, while the dealership itself runs a standard Dealeron-powered storefront with Google Analytics, GM Financial F&I products, and a CarBravo-certified pre-owned back office giving access to 3,800+ certified service centers.

The go-to-market is a traditional direct-to-consumer dealership model layered with a mobile service channel. Revenue is generated from one-time new and pre-owned vehicle sales, recurring service and parts work performed by GM-certified technicians, and transaction-based finance and insurance attach (vehicle financing, GAP coverage, prepaid maintenance, tire and wheel protection, EV-specific protection plans). Customer segments split horizontally between individual consumers seeking personal and family transportation and business and commercial buyers procuring work trucks and fleet vehicles, with marketing concentrated on the dealership website, manufacturer incentives, localized community involvement, and CarBravo co-marketing. The dealership was recognized as the 2019 GMC Dealer of the Year, has been named as part of the Kelley Automotive Group's multi-rooftop Florida footprint, and reports an 11-50 employee headcount band; financial statements are not publicly disclosed.

Name

Kelley Buick GMC

Legal name

Kelley Buick GMC, Inc.

Website

https://kelleybuickgmc.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Kelley Buick GMC is a privately-held, single-rooftop GM franchise dealership in Bartow, Florida, retailing new Buick and GMC vehicles, CarBravo certified pre-owned vehicles, and GM-certified service to consumers and commercial buyers across central Florida.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• New vehicle sales
• Certified pre-owned vehicles
• Automotive service and parts
• Auto financing
• Work truck solutions

Headquarters

HQ city

Bartow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Buick and GMC vehicles, including light-duty trucks, heavy-duty trucks, SUVs, and electric vehicles
2. Pre-Owned Vehicle Sales: Sale of used vehicles including CarBravo certified pre-owned vehicles with GM-backed warranty
3. Service and Parts: GM-certified maintenance and repair services, Genuine GM parts and accessories sales, tire services
4. Finance and Insurance Products: Vehicle financing, GAP coverage, protection plans, prepaid maintenance, tire and wheel protection, EV-specific protection plans

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kelley Buick GMC is an authorized Buick and GMC automobile dealership in Bartow, Florida that sells new and pre-owned vehicles, including the full Buick SUV lineup and the GMC truck and SUV lineup. The dealership also operates a GM-certified service center offering maintenance, repairs, and Genuine GM parts, and provides vehicle financing, protection plans, trade-in valuation, and a mobile at-home service offering.

Product overview

Kelley Buick GMC is a Buick and GMC automobile dealership offering new and pre-owned vehicle sales, vehicle service, and financing. The product portfolio centers on two GM brands: Buick (luxury SUVs including Enclave, Envista, Encore GX, and Envision) and GMC (trucks and SUVs including Sierra 1500, Sierra HD, Yukon, Yukon XL, Acadia, Canyon, Terrain, Savana, HUMMER EV, and Sierra EV). The dealership also offers certified pre-owned vehicles through the CarBravo program, mobile service, work truck solutions, lifted truck customization, and comprehensive automotive financing and protection plans.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: GM-backed certified pre-owned vehicle program offering quality used vehicles with warranty and access to 3,800+ Certified Service Centers.
• Mobile Service Plus

Products and services

• GMC Sierra 1500 Full-size light-duty pickup truck sold in multiple trims (Pro, SLE, SLT, Elevation, AT4, AT4X, Denali, Denali Ultimate), available with gasoline and electric (Sierra EV) powertrains. Targeted at personal and commercial buyers.
• GMC Sierra HD (2500/3500) Heavy-duty pickup trucks designed for towing and hauling, including Chassis Cab variants for commercial use. Sold to work truck and fleet buyers.
• GMC Yukon Full-size SUV seating up to 9 passengers, available in standard and XL (extended length) configurations with multiple trim levels.
• GMC Acadia Mid-size SUV balancing capability and efficiency, available in multiple trims including AT4 and Denali.
• GMC Canyon Mid-size pickup truck offering capability in a compact package, available in Denali trim.
• GMC Terrain Compact SUV designed for efficiency and urban maneuverability, available in AT4 trim.
• GMC Savana Commercial van available in cargo and cutaway configurations for work truck and fleet applications.
• GMC HUMMER EV All-electric pickup truck offering extreme capability with zero emissions, available in 2X configuration.
• GMC Sierra EV All-electric version of the Sierra pickup truck, available in Elevation Extended Range configuration.
• Buick Enclave Three-row luxury SUV offering premium features, available in Preferred, Avenir, and Sport Touring trims.
• Buick Envista Compact SUV designed for urban and suburban drivers, available in Preferred, Sport Touring, and Avenir trims.
• Buick Encore GX Subcompact luxury SUV offering premium features in a smaller package, available in Preferred and Sport Touring trims.
• Buick Envision Compact luxury SUV positioned between Encore GX and Enclave, available in Preferred, Sport Touring, and Avenir trims.
• Pre-Owned Vehicles Certified pre-owned and used vehicle inventory including various makes and models beyond Buick and GMC brands.
• CarBravo Certified Pre-Owned Program GM-backed certified used vehicle program offering vehicles with Standard Limited Warranty and access to 3,800+ Certified Service Centers.
• Mobile Service Plus On-site vehicle service where technicians come to the customer's location for maintenance and repairs.
• Lifted Trucks by Sherrod Aftermarket customized GMC trucks with lifted suspensions, offered through Sherrod customization.
• Work Truck Solutions Commercial-grade trucks and vans configured for work applications, available through dedicated work truck solutions.
• Finance and Protection Services Vehicle financing options including GM Financial, protection plans (GAP coverage, tire & wheel protection, prepaid maintenance), and Super Cruise subscription.
• GM Certified Service Center GM-certified technicians providing maintenance services including oil changes, brake service, battery service, alignment, HVAC, transmission, and multi-point inspections, plus Genuine GM parts and accessories.

Quantifiable outcome

• 3,800+ Certified Service Centers available through CarBravo program

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorAuthorized Buick and GMC dealership operating under GM franchise agreement. Sells new GM vehicles, uses GM proprietary systems, participates in GM manufacturer incentives and programs, and accesses GM-certified training and service standards.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM-backed certified pre-owned vehicle program. Provides standardized certification, warranty, and access to 3,800+ Certified Service Centers network for pre-owned vehicle buyers.
• OnStarcoreTechnology or IntegrationConnected vehicle technology integration providing safety, security, and entertainment services including Automatic Crash Response, Remote Commands, Super Cruise, and Guardian app for Buick and GMC vehicles sold at the dealership.
• Kelley Automotive GroupcoreStrategic or Co-development PartnerParent automotive dealership group providing operational support, brand standards, and multi-dealership presence across Florida markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hendrick Automotive Group: Largest private US dealer group, concentrated in the Southeast. Closest private-market comparable to a Florida franchise dealer at scale; relevant for understanding private dealer operating benchmarks and exit-multiple context.
• Lithia Motors: One of the largest US dealer groups (Driveway), with an aggressive acquisition strategy that has absorbed hundreds of independent rooftops. Directly comparable franchise new+used+service+F&I business model and the most relevant public benchmark for franchise dealer unit economics and growth.
• Berkshire Hathaway Automotive: Berkshire-owned US franchise dealer group. Comparable franchise business model; useful as a long-hold strategic-owner benchmark relevant to PE analysis of franchise dealer businesses and long-duration capital allocation.
• AutoNation: Largest US auto retailer with ~300 dealerships across multiple states. Comparable as a multi-brand franchise dealer group running the same new, used, service, and F&I revenue streams — though at vastly greater scale and geographic reach than this single-rooftop independent.
• Asbury Automotive Group: US franchise dealer group with a strong Sun Belt presence, including Florida. Most direct regional overlap with Kelley Buick GMC's central Florida catchment; comparable business model with a growing Clicklane digital channel relevant to online car competition.
• Sonic Automotive: US franchise dealer group with the EchoPark used-car standalone brand. Comparable for franchise new-vehicle operations; EchoPark is also a relevant benchmark for Kelley's CarBravo pre-owned business and the digital used-car competitive threat.
• Group 1 Automotive: Public multi-brand franchise dealer group with US and UK operations. Comparable new vehicle, used vehicle, parts/service, and F&I revenue mix; a relevant peer for franchise dealership unit economics and the Inchcape UK acquisition-driven growth benchmark.
• Penske Automotive Group: Diversified global auto retailer with premium-brand franchise dealerships and Penske Truck Leasing. Comparable franchise new-vehicle operations; useful premium-brand benchmark relevant to Kelley's Buick and GMC lineup positioning.

Direct peers

• CarMax: Largest US used-car retailer with an omnichannel model. Directly comparable to Kelley's CarBravo pre-owned business and a direct competitor for used-vehicle buyers in the central Florida market, including online credit and home delivery.

Emerging players

• Carvana: Pure-play online used-car retailer with car-vending-machine fulfillment and home delivery. Relevant as a digital-first disruptor competing for the same Florida consumer Kelley Buick GMC targets, especially on the CarBravo used-vehicle side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kelleybuickgmc
• Facebookfacebook.com/kelleybuickgmcbartow
• LinkedInlinkedin.com/company/kelleybuickgmc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelley Buick GMC