Danziger

What Danziger does

Danziger is a privately held, family-owned floriculture breeder and young plant producer founded in 1953 in Israel and headquartered at Moshav Mishmar Hashiva. The company develops, registers, and licenses ornamental plant genetics, managing over 600 elite varieties under Plant Breeding Rights and Plant Patents, with flagship genetics across Gypsophila (Million Stars, XLence), Chrysanthemum, Roses (Senti), Scabiosa (SCOOP), Petunia (Amore), and broader annuals and perennials portfolios. Danziger operates one of the industry's largest plant breeding R&D teams with over 100 breeding employees and maintains formal research collaborations with Hebrew University's Faculty of Agriculture and the Volcani Center of Agricultural Research; its biotech subsidiary, Danziger Innovations Ltd., develops advanced breeding methods.

Danziger generates revenue through a hybrid model combining licensing royalties on protected varieties (licensed to propagators and growers worldwide) with direct sales of vegetative propagation material — cuttings, rooted cuttings, and tissue cultures — produced at wholly owned propagation facilities in Israel, Kenya, Guatemala, Colombia, and Ecuador. Over 500 million cuttings of Danziger varieties are planted globally each year, distributed to approximately 1,000 customers in more than 60 countries via a cold-chain distribution network. Channel partners include rooted cutting stations and the ThinkPlants distribution platform in North America.

The company serves a horizontal B2B customer base spanning commercial growers, retailers and garden centers, rooting stations and young plant producers, wholesalers and distributors, and florists and event designers. Branded downstream programs (Durabella combinations, Floresta foliage, Garden To Vase, Powered by Nature collections) extend Danziger's reach into consumer-facing retail. Beyond ornamentals, Danziger has been active in seed production since 2012 for vegetable, field, and horticulture crops, and expanded its foliage plants vertical through the 2023 Floresta program partnership with Moss Hill Foliage.

Name

Danziger

Legal name

Danziger

Website

https://danzigeronline.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Danziger is an Israeli family-owned floriculture breeder and young plant producer, managing 600+ PBR-protected ornamental varieties and distributing 500+ million cuttings annually to around 1,000 growers, propagators, and retailers in over 60 countries via propagation facilities in Israel, Kenya, Guatemala, Colombia, and Ecuador.

Ownership category

akta.pro rank

Product category

Floriculture / Ornamental Plant Breeding

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Plant Breeding & Variety Development (Conventional) (AFAGAIAF)

akta.pro secondary industry

Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

Keywords

• Ornamental flower breeding
• Floriculture genetics
• Vegetative propagation material
• Young plant production
• Plant variety licensing

Headquarters

HQ city

Hemed

HQ country

Israel

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Variety Licensing: Danziger manages over 600 elite varieties under breeders' rights, providing licenses to propagators and growers worldwide. Licensing model generates royalties from hundreds of registered plant varieties under Plant Breeding Rights (PBR) and Plant Patents worldwide.
2. Vegetative Propagation Material Sales: Sales of cuttings, rooted cuttings (rc) and tissue cultures (in special cases) to growers around the world.
3. Seed Business: Since 2012, Danziger has been active in production, marketing and distribution of seeds for vegetable crops, field crops and horticulture (propagated by seeds instead of cuttings).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Danziger is an ornamental flower breeder and young plant producer that develops, propagates, and licenses elite varieties of cut flowers, annuals, perennials, and foliage plants. The company manages over 600 elite varieties under Plant Breeding Rights and supplies cuttings, rooted cuttings, and tissue cultures to approximately 1,000 commercial growers, propagators, retailers, and florists in more than 60 countries via its propagation facilities and cold chain distribution network.

Product overview

Danziger is an ornamental flower breeder and young plant producer founded in 1953, offering a diversified portfolio across four main product categories: Cut Flowers (including flagship Gypsophila Million Stars, Chrysanthemums, Roses, Aster, Anemone, Veronica SKYLER, Limonium, Scabiosa SCOOP), Annuals (Petunia Amore, Calibrachoa, Impatiens, Bacopa, Osteospermum, Verbena, Lobularia), Perennials (Gaillardia, Heuchera, Echinacea, Lavender, Salvia), and Foliage Plants (Floresta program). The company also operates branded programs including Garden To Vase for home gardeners, Durabella pre-planted combinations, and Powered by Nature themed collections. Distribution spans over 60 countries through ThinkPlants network and propagation facilities in Israel, Guatemala, Kenya, and Colombia. Supporting businesses include Danziger Innovations (biotech breeding), seed production division, and Beauty Line Farm in Kenya.

Differentiator

Problem solved

Functional benefit

Brands

• ThinkPlants™: Brand platform for ornamental plants distribution.
• Durabella™
• Floresta™
• Garden To Vase
• Powered by Nature Collections

Products and services

• Cut Flowers Comprehensive portfolio of cut flower varieties including flagship Gypsophila Million Stars and XLence, Chrysanthemum Atlantis, Solidago Golden Glory, Limonium Safora, Scabiosa SCOOP series, Veronica SKYLER, Lepidium Green Dragon, Senti Roses, Aster, and Anemone, sold globally to commercial growers, wholesalers, and florists.
• Annuals Annual bedding plant varieties including Petunia Amore, Calibrachoa Noa, New Guinea Impatiens Harmony, Bacopa Scopia, Osteospermum Besties, Angelonia Alonia, Sutera, Verbena, Lobularia, and branded series like AMAZONAS and LOLLIES sold to growers, retailers, and home gardeners.
• Perennials Herbaceous perennial plant varieties including Gaillardia Galya, Heuchera Kira, Echinacea, Lavandula, Salvia, Rudbeckia, Phlox, Coreopsis, Penstemon, Delosperma, Achillea, Agastache, and series such as SUNSTRONG, KUDOS, and DESERT EVE for multi-season garden performance.
• Floresta Foliage Program Foliage plants program setting new standards for foliage plants in North America, partnered with Moss Hill Foliage as the first dedicated rooting station, offering tropical and foliage varieties for the indoor plant market.
• Garden To Vase DIY program allowing home gardeners to grow, nurture, and collect fresh cut flowers from their own garden, with versatile formats for single small pots or premium combinations, including varieties like Solar Glory, Skyler Blue, Golf, Festival Pink Lady, and SCOOP series.
• Durabella Combination Plants Pre-planted combinations of multiple Danziger varieties offering perfectly matched plants for outstanding garden performance, including Hummingbird Haven, Prime of Life, Raspberry Flair, Diamond Horizon, Rose Chateau, Amazonas Breeze, and 30+ branded combinations.
• Powered by Nature Collections Cut flower collections inspired by nature's colors, energy, and character including Pink Collection, Yellow & Green Collection, Almendra Romancero, White Collection, Chrysanthemum Bouquets, and Gypsophila Wedding designs.
• ThinkPlants Distribution Network North American young plant producer network and distribution platform offering Danziger's genetics to growers through rooted cutting stations and partner propagators across the continent.
• Million Stars Gypsophila Flagship Gypsophila variety launched in the late 1990s featuring tiny flowers, superior inflorescence structure, branch stability, and excellent vase-life, recognized with awards in Israel and worldwide.
• Petunia Amore Unique petunia series with 'Love in a pot' branding and a multi-channel marketing campaign featuring a first-of-its-kind commercial, known for distinctive heart-shaped patterns and emotional consumer appeal.
• Seed Production Production, marketing, and distribution of seeds for vegetable crops, field crops, and horticulture propagated by seeds instead of cuttings, active since 2012.
• Beauty Line Farm (Kenya) Large-scale cut flower production farm in Kenya established in 2001, producing high quality cut flowers across 60 hectares of open fields.
• Danziger Innovations Ltd. Bio-tech company founded in 2008 by Micha and Gaby Danziger, specializing in development of innovative and advanced plant breeding methods.
• Digital Catalogs Comprehensive digital catalog system with downloadable PDFs and Smart View interactive versions for Cut Flowers, Annuals EU/NA, Perennials, Durabella combinations, Foliage Plants, Chrysanthemum, Dianthus, and ThinkPlants, plus technical product pages and propagation guides.

Quantifiable outcome

• 500+ million cuttings planted annually worldwide
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Moss Hill FoliageminorChannel Partner/ Reseller/ Distributor · 8 November 2023Florida company became the first dedicated rooting station for Danziger's Floresta foliage program.
• Rinehart PoinsettiasminorChannel Partner/ Reseller/ Distributor · 24 January 2021Rinehart Poinsettias by Danziger partnership marks first collaboration for poinsettia varieties in North America.
• Rise and Shine and MontiplantaminorStrategic or Co-development Partner · 19 September 2019New cooperation with Rise and Shine and Montiplanta, leading breeder of Gerbera.
• Terra Nova NurseriescoreStrategic or Co-development Partner · 16 January 2019Terra Nova Nurseries and Danziger entered into a creative collaboration agreement for joint breeding and development of ornamental varieties.
• Hebrew University - Faculty of AgriculturecoreStrategic or Co-development PartnerDanziger partners closely with the Faculty of Agriculture at Hebrew University for research and breeding development.
• Volcani Center of Agricultural ResearchcoreStrategic or Co-development PartnerDanziger partners with the world renowned Volcani Center of Agricultural Research for advanced breeding techniques.
• Equi-NomminorStrategic or Co-development PartnerMicha and Gaby Danziger have become partners in Equi-Nom, a breeding company that develops new vegetable and other crops varieties through advanced breeding methodologies based on unique data analysis software combining phenotypic measurements with genomic data (DNA markers).
• Danziger Innovations Ltd.coreOthersFounded in 2008 by Micha and Gaby Danziger, Danziger Innovations Ltd. is a bio-tech company that specializes in the development of innovative and advanced plant breeding methods.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Sakata Seed Corporation: Sakata is a Japanese global breeder of ornamental and vegetable seeds with significant cut flower and bedding plant genetics. Comparable through its proprietary variety portfolio, licensing model, and worldwide distribution footprint.
• Ball Horticultural Company: Ball Horticultural is a US-based, family-owned breeder, producer and distributor of ornamental plants and flowers serving growers worldwide. Competes directly with Danziger in cut flowers, annuals and perennials with shared propagation and licensing model.
• Dümmen Orange: Dümmen Orange is a Dutch-based global leader in ornamental plant breeding and propagation, with a similarly broad cut flower, annual and perennial portfolio. It is the most direct competitor to Danziger in floriculture genetics, propagation, and global licensing.
• Beekenkamp Group: Beekenkamp is a Dutch family-owned breeder and producer of ornamental plants, including pot plants, bedding plants and cut flowers. Comparable to Danziger through its breeding focus, multi-country propagation facilities, and B2B grower customer base.
• Syngenta Flowers (Syngenta Group): Syngenta Flowers is a global ornamental breeding business focused on pot and bedding plants, including cut flowers. Comparable to Danziger through its proprietary genetics portfolio, global distribution, and licensing to commercial growers.
• Selecta One: Selecta One is a German-based breeder and producer of ornamental plants with global propagation sites, directly competing with Danziger in vegetative cuttings, pot plants and bedding plant genetics.
• Royal Van Zanten: Royal Van Zanten is a Dutch-based breeder and propagator specializing in cut flowers, pot plants and flower bulbs. Directly comparable to Danziger through its cut flower breeding focus, global propagation network, and B2B grower customer model.
• PanAmerican Seed (Ball Horticultural): PanAmerican Seed is the seed division of Ball Horticultural, focused on flower and vegetable seed breeding and global distribution. Overlaps with Danziger's seed business unit and shares similar grower and retailer customer base.

Broad incumbents

• KWS SAAT SE: KWS is a large, publicly-listed German seed company with global breeding programs primarily in sugar beet, corn and cereals, expanding into vegetables. Comparable to Danziger in plant breeding IP and seed licensing but at much greater scale and broader crop focus.

Emerging players

• Volmary GmbH: Volmary is a German horticultural company breeding and propagating ornamental and vegetable plants for European markets. Comparable to Danziger in the propagation and licensing business model, though with a more regionally focused footprint.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DanzigerDanflowers
• Facebookfacebook.com/Danziger.Annuals.Perennials
• LinkedInlinkedin.com/company/danziger
• Instagraminstagram.com/imaginemoreflowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danziger