C Bennett Building Supply

What C Bennett Building Supply does

C. Bennett Building Supply is a family-owned building materials retailer and hearth products distributor founded in 1980 by Charlie Bennett and currently led by CEO Ken Bennett. The company operates a 5,000 sq/ft retail showroom and design center at its O'Fallon, Missouri headquarters, supplemented by a Hearth & Home location in Washington, Missouri (acquired 2019, relocated 2023) and the B & T Glass Showers subsidiary in Columbia, Missouri. C. Bennett serves six primary customer segments: individual homeowners, residential builders and contractors, remodelers, architects and designers, commercial properties, and a wholesale dealer network. Its product portfolio centers on fireplaces and hearth products (wood burning, gas direct vent, gas vent free, electric, and linear contemporary fireplaces, plus log sets, inserts, stoves, mantels, and surrounds), high-end appliances (20+ brands, 150+ items on display), outdoor living (grills, fireplaces, pizza ovens, kitchen islands), shower glass and doors, shelving and closet systems, and mirrors.

The company's revenue model combines one-time product sales across retail and wholesale channels, professional installation services for appliances, fireplace refacing, shelving systems, and custom shower glass, plus recurring fireplace service and maintenance through tiered pricing (Standard Peak, Standard Summer, Preferred Customer with 20% off parts and priority off-peak scheduling, and Commercial Membership with multi-fireplace discounts and net 30 terms). Wholesale distribution operates from a 60,000 sq/ft warehouse covering 12 Midwestern states with same-day shipping for in-stock orders before 9am. The go-to-market motion is showroom-centric, with knowledgeable staff providing expert product guidance to builders, remodelers, architects, designers, and homeowners, supported by an online dealer portal for trade customers.

Distribution is supported by core brand partnerships with Napoleon, GE Appliances, Montigo Fireplaces (added 2024), Modern Flames, Viking, Thermador, Monogram, Moen, FreedomRail, and Seura, alongside in-house custom measurement, design, and fabrication capabilities. Marketing channels include organic social, Fox 2/KPLR 11 television partnerships, streaming ads on Hulu and HBO, community sponsorships, and a content blog. The company is BBB A+ accredited, was ranked 28th of 140 finalists in the 2017 St. Louis Top Workplaces, and recorded its largest single-month sales in company history in 2024.

Name

C Bennett Building Supply

Legal name

C. Bennett Building Supply, Inc.

Website

https://cbennett.net

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

C. Bennett Building Supply is a family-owned building materials retailer and hearth products distributor founded in 1980, serving homeowners, builders, remodelers, architects, and dealers across 12 Midwestern states from its O'Fallon, Missouri headquarters and regional showrooms.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Centers (444110), Building Material and Supplies Dealers (4441), Home Furnishings Retailers (44912), Other Building Material Dealers (44418)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industries

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH), Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

Keywords

• Fireplace retail
• Hearth products distribution
• Appliance showroom
• Building materials supply
• Outdoor living products

Headquarters

HQ city

O'fallon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of fireplaces, outdoor living products, appliances, shower glass/doors, shelving/closets, and mirrors through showroom and dealer channels.
2. Installation Services: Professional installation services for appliances, fireplace refacing, shelving/closet systems, and custom shower glass doors.
3. Fireplace Service & Maintenance: Annual fireplace inspection, cleaning, maintenance, and repair services for residential and commercial customers.
4. Distribution to Dealers: Wholesale distribution of hearth products to dealer network across 12 Midwestern states from 60,000 sq/ft warehouse.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

C Bennett Building Supply retails fireplaces, hearth products, major appliances, outdoor living products, shower glass and doors, shelving/closet systems, and mirrors from a Missouri storefront. The company also wholesale-distributes hearth products through authorized dealers across 12 Midwestern states and provides professional installation and maintenance services for the products it sells.

Product overview

C Bennett Building Supply is a building materials retailer specializing in fireplace and hearth products, outdoor living, appliances, shower glass and doors, shelving and closets, and mirrors. The company operates as both a retail showroom (main location in O'Fallon, MO with a 5,000 sq/ft appliance showroom) and a distribution/wholesale operation (60,000 sq/ft warehouse serving 12 Midwest states). The product portfolio centers on fireplace products (fireplaces, inserts, stoves, log sets, custom refacing, mantels and surrounds) complemented by outdoor living (grills, firepits, outdoor fireplaces, pizza ovens), major appliances (refrigerators, ranges, dishwashers, laundry), shower glass and doors, shelving and closet systems, and mirrors. The company distributes hearth products to dealers across the Midwest and provides professional installation and fireplace service/maintenance. Notable branded products include Napoleon, Modern Flames, Amantii, Montigo, Kozy Heat, GE Appliances, Viking, Thermador, Monogram, Blaze Grills, Broilmaster, Moen bath hardware, FreedomRail shelving, and Seura smart mirrors. The B&T Glass Showers subsidiary (Mid-Missouri) provides custom shower glass and mirrors.

Differentiator

Problem solved

Functional benefit

Brands

• B & T Glass Showers by C Bennett: Custom glass shower enclosures, mirrors, tint and security film installation service for Mid-Missouri.

Products and services

• Fireplaces and Hearth Products Retail and wholesale distribution of fireplaces and hearth products, including lines such as Napoleon, sold from a Missouri showroom and supplied to authorized dealers across 12 Midwestern states.
• Appliances Retail sale of major household appliances, including brands such as GE and Viking, through the Missouri showroom.
• Outdoor Living Products Retail sale of outdoor living products from the Missouri showroom for residential projects.
• Shower Glass and Doors Retail sale and installation of shower glass and doors for residential bathrooms.
• Shelving and Closet Systems Retail sale of shelving and closet systems for residential storage projects.
• Mirrors Retail sale of mirrors through the Missouri showroom.
• Professional Installation Services Installation services for fireplaces, hearth products, shower glass/doors, and other purchased items sold through the showroom.
• Maintenance Services Ongoing maintenance services for installed products such as fireplaces and hearth equipment.

Quantifiable outcome

• 374 Google reviews with 5/5 rating demonstrating high customer satisfaction
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hearth & Home (Washington, MO)coreStrategic or Co-development Partner · 1 January 2019Acquired in 2019 to expand into Mid-Missouri market. Now operates as regional location at 430 E Fifth St., Washington, MO with warehouse and showroom.
• Napoleon FireplacescoreChannel Partner/ Reseller/ DistributorPrimary fireplace brand partner featured prominently in showroom and design center. Napoleon products featured in Good Housekeeping and television appearances.
• GE AppliancescoreChannel Partner/ Reseller/ DistributorMajor appliance brand including GE, Profile, and Cafe sub-brands sold through showroom
• Fox 2 & KPLR 11minorGTM or Marketing PartnerLocal television partnership for commercials and 'Ask The Expert' segments
• B & T Glass Showers (Columbia, MO)coreStrategic or Co-development PartnerPartnership with B & T Glass Showers for Mid-Missouri market covering shower enclosures, mirrors, tint and security film
• O'Fallon Chamber of CommerceminorGTM or Marketing PartnerAnnual sponsor and participant in O'Fallon Chamber Golf Classic and community events
• Montigo FireplacescoreChannel Partner/ Reseller/ DistributorAdded in 2024 as a premium linear fireplace brand, offering modern and contemporary fireplace designs

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Fireplaces Direct: Online specialty retailer focused on fireplaces, hearth products, and outdoor living. Comparable as a multi-brand hearth retailer, though competing primarily through e-commerce rather than showrooms.
• Albert Lee Appliance: Pacific Northwest specialty appliance retailer with showrooms, designer services, and builder trade programs. Operates a similar multi-brand showroom model serving homeowners, builders, and designers.
• Yale Appliance + Lighting: New England-based specialty appliance and home retailer with showrooms, design services, and professional installation. Directly comparable as a multi-brand premium appliance retailer serving both consumers and the trade.

Broad incumbents

• Menards: Midwest-based home improvement chain with particularly strong density in the same regional market C Bennett serves. Most directly comparable big-box competitor given geographic overlap in the 12-state distribution footprint.
• Lowe's: National home improvement big-box retailer carrying appliances, fireplaces, and building materials. Competes with C Bennett on overlapping SKUs (appliances, outdoor living) at scale, particularly with builder/contractor programs.
• Hearth & Home Technologies (HHT): Largest manufacturer of fireplaces and hearth products in North America (Heatilator, Heat & Glo, Majestic, Monessen brands). While primarily a manufacturer, it competes indirectly through brand-level relationships with dealers similar to C Bennett's distribution role.
• Home Depot: Largest U.S. home improvement retailer offering appliances, fireplaces, and building materials with strong pro/builder loyalty programs. The most significant competitive overlap for C Bennett's appliance and hearth categories.
• Ferguson Enterprises: National wholesale distributor of plumbing, HVAC, and building products serving trade customers. Comparable as a large-scale wholesale distributor of home-related products with showroom and builder channels.

Emerging players

• Signature Hardware: Direct-to-consumer retailer of home fixtures including bath hardware, mirrors, and shower enclosures. Overlaps with C Bennett's shower glass, mirrors, and bath hardware categories, but competes through e-commerce rather than showroom experience.
• Fireplace Xtrordinair: Premium hearth brand offering high-efficiency wood and gas fireplaces, sold through specialty dealers. Comparable as a brand partner carried by C Bennett and competing indirectly for premium hearth shelf space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cbennettbuild
• YouTubeyoutube.com/channel/UCPwbA5ho27N9CStDLjWQdyg
• Facebookfacebook.com/CBennettBuild
• LinkedInlinkedin.com/company/c-bennett-building-supply
• Instagraminstagram.com/c.bennett.build

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C Bennett Building Supply