VO Group

What VO Group does

VO Group is a privately-held Brussels-based communication group founded in 1993 by Michel Culot, operating as a holding company for nine wholly-owned specialised agencies: VO Event (live, virtual, and hybrid events, including the MaX incentives/meetings brand), The Little Voice (creative campaigns), VO Europe (European institutional communication), VO Lab (co-creativity and innovation facilitation), VO Citizen (citizen engagement, including the VO Colours LGBTQIA+ service), SIGN (graphic design), and Studio Gondo (design studio). The group serves three primary customer segments: European and international institutions (notably the European Commission's DG Research and Innovation under a 2023 framework contract, plus Marie Skłodowska-Curie Actions), Belgian regional and federal public-sector agencies (Brussels Propreté/Net Brussel, Brussels Mobility, AVIQ), and large multinational corporations operating in Europe (Elia Group, Levi Strauss & Co Europe, JCDecaux Belgium, Carrefour Belgium, IBA, Alter Domus).

The underlying technology stack centres on VO Group's proprietary My Impact Tool, a sustainability measurement system applied to 100% of projects, supplemented by hybrid event platforms with streaming/networking/gaming capabilities, five in-house TV studios, an internal WhistleblowerLink grievance platform, and the co-creation methodology (VO Lab) that integrates external creative contributors. The group has invested heavily in sustainability credentials — becoming the first agency in Europe to receive EMAS certification in 2022, alongside ISO 14001 — and most recently achieved B Corp certification in March 2026.

The business model is professional-services-based with bespoke project-based engagements and multi-year contracts; there are no publicly disclosed rate cards or standard pricing tiers. Distribution is entirely direct, with relationship-driven field sales to enterprise and government clients, supplemented by marketing through a website portfolio of case studies, an active social presence (LinkedIn, Instagram, YouTube, Facebook, Vimeo), and industry award participation (consecutive Positive Impact Agency of the Year awards 2022–2024). Group leadership transitioned in 2020 to Xavier Vincent (CEO) and Alexandre Velleuer (Board Member), with no external investors or parent company identified.

Name

VO Group

Legal name

VO GROUP SA

Website

https://vo-group.be

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

VO Group is a Brussels-based, privately-held communication group operating nine specialised agencies that deliver integrated communication, event management, creative campaigns, and sustainability-measured services to European institutions, Belgian public-sector agencies, and multinational corporates across Belgium and Europe.

Ownership category

akta.pro rank

Product category

Integrated Communication Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

Keywords

• Communication services
• Event management
• Creative campaigns
• EU institutional communication
• Citizen engagement

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication and Strategy Consulting: Advisory and strategic consulting services spanning communication strategy, campaign planning, citizen engagement strategy, and brand consultancy. Delivered as project-based or retainer engagements to private and institutional clients.
2. Event Management and Production: End-to-end event services including concept development, live event production, hybrid event platforms, and event execution. Services include virtual conference platforms with streaming, networking, and gaming capabilities; five TV studios for professional broadcasting.
3. Creative and Digital Production: Graphic design, visual identity, digital and social media campaigns, content creation, video production, influencer marketing campaigns, and web/UX/UI services.
4. European Project Management: Project coordination and communication services for European Union-funded initiatives, including DG Research and Innovation flagship events and Erasmus+ programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

VO Group is a multi-agency communication group delivering integrated communication services including event management, creative campaigns, European institutional communication, citizen engagement, and co-creation/innovation facilitation. The group operates through specialized agencies (VO Event, The Little Voice, VO Europe, VO Lab, VO Citizen, SIGN) to serve enterprise, government, NGO, and EU institutional clients across Belgium and Europe. All projects are evaluated for environmental impact using the proprietary My Impact Tool.

Product overview

VO Group is a communication group headquartered in Brussels, operating as a multi-agency holding with complementary specialized brands. The portfolio consists of four core agencies: VO Event (event experiences, including MaX for incentives), The Little Voice (creative campaigns), VO Europe (European institutional communication), and VO Lab (co-creativity and innovation facilitation). Supporting services include SIGN (visual design/branding) and VO Citizen (citizen engagement). The group provides end-to-end services from strategy and consulting through to implementation across all communication forms including events, graphic design, digital, artistic, and technological content creation. An internal tool called My Impact Tool is used across all projects for environmental impact measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• VO Event
• The Little Voice
• VO Europe
• VO Lab
• VO Citizen
• SIGN
• MaX

Quantifiable outcome

• 138% increase in food waste sorting; 80% rapid adoption of new waste collection calendar (Brussels Propreté campaign)
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Erasmus+ ProgrammecoreStrategic or Co-development Partner · 1 September 2025VO Group serves as project coordinator for STEP (Sustainability Training for Events Professionals), a €250,000+ Erasmus+ co-funded programme spanning 24 months from September 2025, designed to drive deep transformation of sustainable practices across Europe's events sector.
• InnoviriscoreStrategic or Co-development PartnerVO Lab was created and launched with Innoviris support through the PICesc project, focusing on innovation and collaboration processes in Brussels. Innoviris is the Brussels Institute for Research and Innovation.
• Concept ExpocoreStrategic or Co-development PartnerMain partner in the Stand Up For Wallonia consortium for building and managing vaccination centres during the COVID-19 crisis. Six major stand companies in Wallonia formed a consortium coordinated by VO and Concept Expo.
• JCDecaux BelgiummajorGTM or Marketing PartnerJCDecaux provided street furniture advertising space for the Pride Campaign by VO Colours/VO Citizen. The proactive proposal from VO Citizen enabled JCDecaux to implement Pride messaging across their DOOH network in Brussels.
• KET MagazineminorGTM or Marketing PartnerLocal queer media partner for the Pride Campaign. Contributed editorial expertise and audience reach for the LGBTQIA+ community in Belgium.
• 10 Key Opinion Leaders (KOLs)minorGTM or Marketing PartnerTen LGBTQIA+ community influencers selected for their proximity and involvement within the Belgian LGBTQIA+ community. Shared the campaign organically on their social media channels, reaching a combined 60,000+ followers.
• BeInfluenceminorChannel Partner/ Reseller/ DistributorInfluencer marketing agency collaboration for Carrefour Belgium campaign. Voice Agency (now part of VO Group) worked with BeInfluence to manage a network of micro and macro influencers across Belgium.

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global creative agency network with deep public sector and brand campaign capabilities. Ogilvy operates across Europe including Brussels, and competes for integrated communications mandates similar to those VO Group serves, but with substantially greater resources.
• BBDO Worldwide: Global creative agency network with European operations. BBDO competes for integrated brand campaigns and creative communications work similar to VO Group's The Little Voice agency, with substantially broader geographic reach and resources.
• Publicis Groupe: Global advertising and communications holding company with significant Brussels/EU institutional practice. Publicis competes for the same EU and Belgian government framework contracts as VO Group, but offers a vastly broader service portfolio and geographic reach as a top-tier incumbent.
• TBWA Worldwide: Global creative agency network known for disruptive brand campaigns. TBWA competes for the same multinational brand campaigns and creative mandates that VO Group's The Little Voice agency serves, with broader international presence.
• WPP: World's largest advertising holding company, with multiple agency networks (Ogilvy, Grey, VMLY&R, etc.) operating in Brussels and across Europe. WPP competes for the largest EU institutional framework contracts and corporate brand campaigns that VO Group targets.
• Havas: Global communications group with creative, media, and public affairs capabilities. Havas competes for multinational brand campaigns and EU institutional work, offering a comparable integrated service proposition but at much greater scale.
• FleishmanHillard: Global public relations and communications agency with strong EU institutional practice in Brussels. FleishmanHillard directly competes for EU institution framework contracts and corporate public affairs mandates that VO Group serves through VO Europe.
• Burson: Global public relations and public affairs agency (formed from merger of Burson-Marsteller and Hill & Knowlton) with significant Brussels operations. Burson competes for EU institutional communications, public affairs, and corporate reputation mandates similar to VO Europe's portfolio.
• Dentsu: Global advertising group with European creative and public sector practices. Dentsu competes in integrated communications, digital, and event management with significantly broader geographic footprint than VO Group.

Direct peers

• Kreab: Brussels-headquartered European affairs and communications consultancy with deep EU institutional expertise. Kreab is the closest direct peer to VO Group's VO Europe agency, both serving EU institutions, member-state governments, and corporate clients on European policy communications from Brussels.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/VOGroupBruxelles
• YouTubeyoutube.com/playlist?list=PLWyKBuhDoqdkxIz_9N6jIa-_6ZGtGe-S0
• Facebookfacebook.com/VOGroupBruxelles
• LinkedInlinkedin.com/company/vo-group-sa
• Instagraminstagram.com/vogroup_be

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VO Group