What BeInfluence does

BeInfluence is a Brussels-headquartered, full-service influencer marketing agency founded in 2019 by Thomas Angerer (Co-founder & CCO) and Boris Kaisin (Co-founder & CEO). The company connects enterprise brands with content creators across social platforms and executes end-to-end influencer campaigns. It serves 100+ clients including Amazon, Carrefour, Pernod Ricard, Henkel, Bouygues Telecom, the European Commission, BNP Paribas, ING, and Decathlon, with reported revenue of €6.5 million in 2024 and a public target of €12 million by end of 2025. BeInfluence operates from four European offices (Brussels, Paris, Luxembourg, Madrid) and has executed 2,000+ campaigns across 35 countries since founding, activating 20,000+ creators along the way. A 90% client retention rate and multi-year agency-of-record relationships (Carrefour 5 years, Amazon 3 years, European Commission 5 years) signal strong client stickiness.

The agency's offering combines four integrated service lines: Influencer Marketing (2,000+ campaigns, 7+ platforms), Paid Social (€5M under management, certified across five social platforms), UGC & CGC content production (20,000+ pieces across 10+ countries), and Experiential marketing (100+ events, 10,000+ attendees, 5,000+ PR boxes). Underpinning the services is the BeInfluence platform, which provides campaign discovery, creator matching, contract management, content approval workflows, and performance tracking, with BeInfluence Analytics pulling data from Instagram Business accounts via Facebook's Graph API. A dedicated subsidiary, BEIN Talents (launched January 2022), represents 32 Belgian creators with 30M+ combined social followers across five platforms, giving the agency exclusive access to top-tier talent. In October 2025, BeInfluence acquired Stellar Lab, adding PR and organic social media capabilities. Industry recognition includes a D&AD Pencil (first European influencer agency to win one), Adweek's World's Fastest-Growing Agency, and Most Awarded Independent Agency at the Global Influencer Marketing Awards.

BeInfluence operates a B2B professional services model with revenue generated through agency retainers, per-campaign fees, management commissions on talent deals, and percentage-of-spend fees on paid social. The agency sells exclusively through direct, consultative enterprise sales targeting CMOs and marketing leaders — there is no public pricing, no self-serve channel, and no reseller network. With 11-50 employees, the firm runs at a services-firm ratio consistent with the disclosed revenue base. The company is privately held by its founders with no disclosed institutional investor backing, funded historically by small rounds from Be Angels (~$467K, October 2020) and Digital Attraxion (~$56K, March 2019).

Name

BeInfluence

Legal name

BeInfluence SPRL

Website

https://beinfluence.eu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BeInfluence is a Brussels-based full-service influencer marketing agency that connects enterprise brands with content creators across social platforms. It has executed 2,000+ campaigns across 35 countries for 100+ clients including Amazon, Carrefour, Pernod Ricard, and the European Commission.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Buying Agencies (54183), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Influencer marketing services
• Creator marketing agency
• Paid social advertising
• User generated content
• Brand campaign management

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Influencer Marketing Campaign Management: BeInfluence earns agency fees by managing end-to-end influencer campaigns for enterprise brands. Services include strategy, creator recruitment and management, content production oversight, campaign execution, and performance measurement. Revenue is generated through retainer arrangements with agency-of-record clients and per-campaign fees.
2. Paid Social Management: Management of paid social advertising across certified platforms, with 5M euros under management. Fees are charged as a percentage of managed spend or as retainer fees.
3. UGC and CGC Content Production: Production and activation of User-Generated Content and Creator-Generated Content for brands, working with the agency's network of 20K+ creators across 10+ countries.
4. Experiential and Events: Design and execution of brand events and experiential activations, including PR box distribution (5K+ boxes sent per year).
5. Talent Management (BEIN Talents): Talent management division launched January 2022 representing 32 Belgian creators across TikTok, Instagram, YouTube, Facebook, and other platforms. Revenue is generated through management commissions on creator-brand collaborations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BeInfluence is a full-service European influencer marketing agency that plans, executes, and measures end-to-end creator-driven campaigns for enterprise brands. The agency delivers four integrated service lines — Influencer Marketing, Paid Social, UGC/CGC content production, and Experiential events — supported by a vetted network of 20,000+ creators across 35 countries and an in-house talent management division (BEIN Talents) representing 32 Belgian creators.

Product overview

BeInfluence is a full-service influencer marketing agency operating as a unified platform-plus-services model. The core offering comprises four integrated service lines: Influencer Marketing (campaign execution and creator activation across 7+ platforms), Paid Social (€5M under management with certified platform expertise), UGC & CGC (top-tier creator content production in 10+ countries), and Experiential (event design and brand activations). A subsidiary division, BEIN Talents, provides dedicated creator/talent management representing 32 Belgian creators with 30M+ combined reach. The agency also offers BeInfluence Analytics for campaign data management. Services span the full creator marketing lifecycle from strategy through execution and measurement, serving enterprise clients including Amazon, Carrefour, Pernod Ricard, Henkel, Bouygues Telecom, and the European Commission across 35 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing
• Paid Social
• UGC & CGC (User-Generated Content / Creator-Generated Content)
• Experiential
• BEIN Talents

Quantifiable outcome

• 800-1,100% ROI reported across flagship client campaigns
• +4 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Stellar LabcoreStrategic or Co-development Partner · 14 October 2025BeInfluence acquired Stellar Lab, an independent Brussels and Paris-based agency specializing in influencer marketing, PR, and organic social media. Stellar Lab had worked with brands including Colgate-Palmolive, BMW, Estée Lauder, Shiseido, Sanex, Ethias, and Kellogg's. The acquisition consolidated BeInfluence's position as the leading creator-led marketing agency in Benelux, expanded its service offering to include PR and organic social, and added Paris-based operations. Stellar Lab's co-founder Cathy Pill oversaw the integration. The Stellar Lab brand was absorbed into BeInfluence by end of 2025.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• LTK (formerly RewardStyle): Global creator commerce platform and agency. LTK is a much larger, US-rooted incumbent in the creator marketing space; while not a one-to-one agency competitor, it represents a structural alternative for brands evaluating in-housing or platform-based influencer buying over an agency like BeInfluence.
• IZEA: US-listed influencer marketing technology platform (publicly traded). IZEA competes with BeInfluence's platform ambitions in creator discovery, marketplace matching, and campaign measurement, and is a relevant comparable on revenue mix even though its business model skews more SaaS.

Direct peers

• The Social Element: UK-based social media and influencer agency with enterprise clients across retail, FMCG, and tech. Overlaps with BeInfluence in social strategy, community management, and influencer activation for large brand CMOs.
• Kolsquare: Paris-based influencer marketing SaaS platform and agency serving enterprise brands across Europe. Kolsquare is one of BeInfluence's closest geographic and functional peers, combining creator discovery, campaign analytics, and managed services for European CMOs.
• Whalar Group: Global creator marketing agency with offices in London, New York, and Los Angeles. Whalar competes head-on with BeInfluence for enterprise influencer briefs and operates a similar agency-plus-talent representation model.
• Obviously: Full-service influencer marketing agency with operations in the US and Europe. Obviously competes with BeInfluence for large brand budgets, offering end-to-end campaign management, UGC, and performance measurement on similar platforms.
• Vamp: Singapore-headquartered creator marketing platform and agency serving enterprise brands across APAC, EMEA, and the Americas. Vamp's combination of SaaS workflow tools and managed services closely mirrors BeInfluence's agency-plus-platform model.
• Billion Dollar Boy: London-based creative influencer marketing agency serving enterprise brands globally. Comparable in service mix (creative strategy, paid amplification, UGC) and target clients to BeInfluence, with a similar premium, award-led positioning.

Emerging players

• Captiv8: Influencer marketing platform connecting brands with creators, with managed service options. Overlaps with BeInfluence on the platform side of creator discovery, vetting, and analytics, though BeInfluence leans more heavily on agency-led services.
• Jellysmack: Global creator economy company that helps creators distribute and monetize video content across platforms. Comparable to BeInfluence in its creator-first orientation, though its primary business is content optimization and licensing rather than brand-to-creator campaign management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beinfluence
• Instagraminstagram.com/be_influence
• TikToktiktok.com/@be_influence

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeInfluence