Tailormade

What Tailormade does

TAILORMADE GmbH is a privately held German brand-experience and live-communication agency operating under the doing-business-as name "BRAND EMOTIONS by TAILORMADE," founded in 2006 and headquartered at Stöckachstraße 11A, 70190 Stuttgart, with additional offices in Berlin and Dirmstein. The agency's stated positioning is to design emotional brand experiences that connect people with creative brands, and it organizes its offering into three named service pillars: LIVE (in-person, hybrid and digital events, conferences, product launches, corporate events, award ceremonies), SPORTS (sports marketing, sponsorship activation, athlete partnerships, and team kit campaigns), and CONTENT (influencer marketing, social media production, PR events, product seeding, photography and video). It serves enterprise B2B clients across four verticals — Beauty & Cosmetics (primary, including L'Oréal Paris, La Roche-Posay, Maybelline, CeraVe, Prada Beauty, Kiehl's, Biotherm), Sports & Athletics (PUMA, InterSport, SportScheck, DFL Stiftung), Corporate & Industrial (KSB, TENNET, Daimler Truck, Grenke, BASF), and Fashion & Luxury (Peek & Cloppenburg Düsseldorf). 30+ named brand collaborations are publicly listed on the company website.

The agency operates a project-based professional services revenue model with bespoke, custom pricing per engagement rather than public tiered pricing. Standard payment terms disclosed in the company's General Terms and Conditions (AGB) are 50% on engagement, 40% two months before project realization, and 10% on final settlement, with deposits for third-party services (airlines, hotels, local agents) billed separately and foreign-exchange risk allocated to the client. Go-to-market is exclusively direct B2B sales to enterprise clients; there are no intermediaries, resellers, or self-service channels, and new project inquiries are routed through a website contact form and the [email protected] general inbox. Marketing channels are limited to an Instagram presence (@tailormadegmbh) and the company's portfolio-driven website. The underlying technology stack is modest: the corporate site runs on Framer, hosted on AWS with CloudFront CDN, with no proprietary platform, no API, no SDK, no mobile app, and no AI/ML components disclosed.

Ownership is private with no parent company, institutional investor, or external equity stake disclosed. Three Managing Directors (Geschäftsführer) — Oliver Meyer, Martin Frey, and Stefan Bartsch — are registered in Stuttgart. Headcount is stated at 11-50 employees, with role-specific senior project management exemplified by a named Senior Project Manager. No funding rounds, acquisitions, M&A activity, patents, regulatory actions, or financial-performance disclosures (revenue, ARR, GMV) are present in the source data, representing a substantive data gap for any investment-grade assessment.

Name

Tailormade

Legal name

TAILORMADE GmbH

Website

https://tailormade-gmbh.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TAILORMADE GmbH is a Stuttgart-based German brand experience agency operating the LIVE, SPORTS, and CONTENT service pillars — live/hybrid events, sponsorship activation, and influencer-driven content — for enterprise clients primarily in beauty (L'Oréal group brands), sportswear (PUMA), automotive (Daimler Truck) and fashion, founded in 2006.

Ownership category

akta.pro rank

Product category

Brand Experience & Event Marketing Services

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Live event marketing
• Sports sponsorship activation
• Influencer marketing
• Brand activation services
• Experiential marketing agency

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management and Brand Activation Services: Professional services revenue from conceptualizing, planning, and executing live events, sports marketing activations, and content creation campaigns for B2B clients. Project-based engagements with custom pricing based on scope.

Distribution channels1 record

Marketing channels3 records

Core offering

TAILORMADE GmbH is a brand experience and live communication agency that conceptualizes, plans, and executes LIVE events (conferences, product launches, corporate events, hybrid formats), SPORTS marketing activations (sponsorships, athlete and team partnerships), and CONTENT campaigns (influencer marketing, social media production, product seeding, video and photography) for enterprise brand clients.

Product overview

Tailormade GmbH is a brand emotions and live communication agency that provides a unified portfolio of event-based services organized into three core categories: LIVE (in-person, digital, and hybrid event concepts and executions), SPORTS (sports marketing, sponsorship activation, and team partnerships), and CONTENT (influencer marketing, content creation, social media production, and PR events). The company operates as a single-service agency rather than a platform-plus-modules architecture, offering end-to-end project management from conception through on-site execution, supported by 360-degree communication capabilities and sponsorship activation services. Notable specific offerings include creator events, jersey campaign production, corporate identity development, and social media format production. The agency specializes in the beauty and sports industries, serving clients such as La Roche-Posay, L'Oréal Paris, PUMA, PEEK & CLOPPENBURG, and DAIMLER TRUCK.

Differentiator

Problem solved

Functional benefit

Products and services

• LIVE Live events and hybrid event concepts including conferences, product launches, corporate events, and award ceremonies, delivered end-to-end from concept to on-site execution.
• SPORTS Sports marketing and sponsorship activation services covering athlete partnerships, sports team sponsorships, and sports event activations for sportswear brands and foundations.
• CONTENT Content creation services including influencer marketing campaigns, social media content, product seeding, photography, and video production for brand clients.
• Event Management Services Conception, planning, and execution of B2B customer events including 360-degree communication, project management, and on-site event supervision for enterprise brand clients.
• Influencer Marketing Creator events, influencer trips, product seeding, influencer club management, and social media campaign management for enterprise brand clients.
• 360-Degree Communication Full-service communication strategy and execution directed toward clients, partners, and service providers across multiple channels as a standalone agency offering.
• Creator Events Exclusive in-person events combining sports activities, dining experiences, and brand storytelling for influencers and content creators, contracted as standalone engagements for brand clients.
• Hybrid Event Concepts Design and setup of hybrid event concepts combining in-person and digital components, including temporary film studio installations, sold as standalone event services.
• Sponsorship Activation Activation of sports and brand sponsorships including fan zone activations, hospitality, content production, and athlete engagement, contracted as a standalone service line.
• PR & Influencer Events Public relations events and influencer activations for product launches, including press conferences, vernissages, and brand experiences contracted as standalone engagements.
• Corporate Identity Development Development of corporate identity and creative direction for brand clients, including visual identity systems and rollout support, sold as a standalone service line.
• Social Media Format Production Production of social media video series and formats, including moderation, guest management, and content production for platforms such as Instagram, TikTok, and YouTube.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Kolle Rebbe: Hamburg-based creative agency known for brand experiences, campaigns and content. Directly comparable in size, service mix and brand-experience orientation to Tailormade.
• Jung von Matt: One of Germany's largest independent creative agency groups, with strong experiential, content and sports marketing capabilities and a similarly broad enterprise client base across automotive, beauty and FMCG. Most directly comparable German independent peer in scale and service mix.
• Grabarz & Partner: Hamburg-based independent creative agency with strong integrated campaigns and brand activation work. Comparable size and positioning within the German independent creative market.
• Scholz & Friends: Berlin/Hamburg-based independent creative agency with deep experience in integrated campaigns, content production and brand activations. Comparable in mid-size, German-independent positioning and cross-vertical creative work.
• Zum goldenen Hirschen: Berlin/Hamburg/Cologne-based independent creative and communications agency. Comparable independent German creative peer with integrated communications and content capabilities.
• Heimat (TBWA\Heimat): Berlin-based creative agency within the TBWA network, focused on integrated brand communications, content and activations. Comparable mid-size German creative peer with sports and consumer brand expertise.

Broad incumbents

• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich, with full-service creative, media, digital and event capabilities. Operates across the same verticals (beauty, automotive, FMCG) as Tailormade but at materially greater scale.
• DDB Germany (DDB Worldwide): German arm of the global DDB network, providing creative, content and integrated communications services to enterprise clients. Comparable enterprise client profile but with significantly greater scale and geographic reach.
• Antoni (Omnicom): Berlin-based creative agency within the Omnicom network, working with global brands on integrated campaigns and content. Comparable service offering but with the backing of a global holding company.
• Publicis Germany (Publicis Pixelpark / Leo Burnett): German operations of Publicis Groupe, providing creative, content, digital and experiential services to global enterprise clients. Overlaps directly with Tailormade in beauty, automotive and FMCG verticals but operates at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tailormadegmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailormade