MHK Insurance

What MHK Insurance does

MHK Insurance Inc. is an independent insurance brokerage headquartered in Edmonton, Alberta, with branch offices in Calgary and Bonnyville, and Alberta commercial roots dating to 1913 (originating from a 1905 Winnipeg firm). The company is a privately held, for-profit corporation ultimately owned through McDougall Insurance Brokers Limited; Definity Financial Corporation, parent of Definity Insurance Company (operating as Economical Insurance), indirectly holds a majority interest in McDougall Insurance Company Limited, which provides loans and other financial assistance to the broker network. MHK is one of five sister brokerages in the McDougall Insurance Group (MIG) Alberta network — alongside Drayden, CJ Campbell, DeLuca, and Tannas — and was recognized as part of the 2026 IBAA Best Large Brokerage.

The firm distributes personal and commercial insurance through licensed brokers via in-person, phone, and email consultations, with no self-serve digital purchase channel. The product suite spans personal lines (auto, home, group home & auto, travel via Allianz Global Assistance, snowmobile with Alberta Snowmobile Association discounts, personal umbrella) and 14 commercial verticals including aviation, construction & surety, cyber, hospitality, manufacturing, not-for-profit, oil & gas services, professional beauty & personal care, professional business services (E&O), realty & property management, retail, technology, transportation & fleet, and waste management. Adjacent services include premium financing through the Salix Financing division and online Alberta government registry services via a partnership with Drayden Insurance.

The business is commission-based: insurers pay MHK for placing and servicing policies rather than charging clients directly. The company accesses a network of 50+ insurance carrier partners through which it shops coverage on clients' behalf. Core technology is limited to Applied Systems web quoting and KIX Payments credit-card processing — no proprietary AI, software products, APIs, or data assets are disclosed. The company's broader strategy is relationship-led with community involvement as a brand differentiator under the TRUE TIES identity, supported by a 110+ year operating history in Alberta.

Name

MHK Insurance

Legal name

MHK Insurance Inc.

Website

https://mhkinsurance.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

MHK Insurance Inc. is an independent Alberta-based insurance brokerage, founded in 1913, offering personal and commercial insurance — across 14 commercial verticals and personal lines such as auto, home, travel, and snowmobile — through licensed brokers in Edmonton, Calgary, and Bonnyville, backed by a network of 50+ insurer partners and owned through McDougall Insurance Group.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance brokerage
• Commercial insurance coverage
• Personal insurance lines
• Commercial lines brokerage
• Risk management services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions: MHK Insurance acts as an independent insurance broker, earning commissions from insurance companies for placing client coverage. The company is independent of ownership in whole or in part by any insurance company, meaning they are free to shop client insurance needs across their partner network. Fees are paid by insurance companies, not directly by clients.
2. Premium financing through Salix Financing: MHK offers premium financing through its Salix Financing division, providing clients with flexible payment options for insurance premiums. This generates financing-related revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MHK Insurance is an independent insurance brokerage that places personal and commercial insurance coverage on behalf of clients through a network of 50+ insurer partners. Licensed brokers in Edmonton, Calgary, and Bonnyville deliver personalized risk advice, policy placement, and claims advocacy across 14 commercial industry verticals and six personal lines (auto, home, group, travel, snowmobile, and personal umbrella). Revenue is earned primarily through commissions from insurance carriers rather than direct client fees.

Product overview

MHK Insurance is an independent insurance brokerage serving Albertans since 1913, offering a comprehensive portfolio of personal and commercial insurance products through a network of 50+ insurance company partners. The personal insurance portfolio includes Auto, Home, Group Home & Auto, Travel, Snowmobile, and Personal Umbrella coverage. The commercial insurance division provides specialized coverage across 14 industry verticals: Aviation, Construction & Surety, Cyber, Hospitality, Manufacturing & Processing, Not for Profit, Oil & Gas Services, Professional Beauty & Personal Care, Professional Business Services, Realty & Property Management, Retail & Independent Business, Technology, Transportation & Fleet, and Waste Management. The company also offers supplementary services including Registry Services (through Drayden Insurance partnership) and premium financing options (Salix Financing). As an independent broker with no ownership ties to insurance companies, MHK can shop coverage across multiple carriers to find the best rates and coverage for clients.

Differentiator

Problem solved

Functional benefit

Brands

• TRUE TIES: MHK Insurance's brand identity and value proposition emphasizing their deep roots and lasting relationships with Albertans since 1913.

Products and services

• Auto Insurance

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• McDougall Insurance GroupcoreStrategic or Co-development PartnerMHK Insurance is a part of the McDougall Insurance Group of brokerages across Canada. This provides MHK with greater scale and strength in the Canadian insurance marketplace, while MHK operates independently. MIG Alberta brings together five sister brokerages: Drayden Insurance, MHK Insurance, CJ Campbell Insurance, DeLuca Insurance, and Tannas Insurance.
• Over 50 Insurance CompaniescoreStrategic or Co-development PartnerMHK works with every major insurance company in Canada, with relationships that extend around the globe. They describe their insurer network as providing 'choice and negotiating power' in the marketplace. This network of 50+ insurers enables truly independent brokerage services.
• Drayden InsurancecoreChannel Partner/ Reseller/ DistributorMHK partnered with Drayden Insurance to offer online registry services to simplify client life. Drayden handles registry administration including vehicle registration renewals, driver abstracts, and corporate searches, among other Alberta registry services.
• Allianz Global AssistanceminorStrategic or Co-development PartnerMHK partners with Allianz Global Assistance for travel insurance products, offering trip cancellation, medical expenses, baggage loss, travel delays, emergency evacuation, and accidental death or dismemberment coverage.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Marsh Canada: Marsh is a global insurance brokerage and risk advisory firm with substantial Canadian operations. It competes with MHK in the mid-to-large commercial segment, particularly on complex placements such as aviation, cyber, D&O, and surety — several of MHK's specialty verticals.
• The Co-operators Group Limited: The Co-operators is a Canadian-owned multi-line insurance conglomerate that operates both direct-writing and broker-distributed insurance, including in Alberta. It competes with MHK across personal and commercial lines and represents the carrier-side counterpart to MHK's brokerage distribution model.
• Aon Canada: Aon is a global professional services firm with a substantial Canadian insurance brokerage practice. It competes with MHK primarily in larger commercial accounts and specialty risk advisory, particularly in D&O, cyber, and aviation — three of MHK's stated verticals.
• Hub International: Hub International is a major global insurance brokerage with significant Canadian operations, offering a broad portfolio of commercial and personal insurance, risk services, and employee benefits. It competes with MHK in mid-market and large commercial accounts, particularly in specialty lines like construction, transportation, and professional services.
• Arthur J. Gallagher & Co. (Canada): Gallagher is a global insurance brokerage with a significant Canadian practice, serving mid-market and large commercial clients across multiple specialty lines. It overlaps with MHK in commercial property & casualty, surety, cyber, and transportation — providing a benchmark for specialty brokerage scale and capability.

Others

• Definity Financial Corporation: Definity is the parent of MHK's parent company (McDougall Insurance Group) and of Definity Insurance Company (Economical Insurance). It is both a strategic capital backer and a carrier partner, making it a uniquely integrated counterparty in MHK's ecosystem rather than a direct competitor.
• Intact Financial Corporation: Intact is Canada's largest P&C insurer, owning both direct-writing brands and brokerage distribution (including BrokerLink). It is both a carrier partner to MHK and an indirect competitor via its owned brokerage channels, shaping the broader competitive landscape in which MHK operates.

Direct peers

• Westland Insurance Group: Westland Insurance is one of Canada's largest independent brokerages, headquartered in British Columbia with significant Western Canada presence. Like MHK, it offers personal and commercial lines through a broker-led model, working with multiple carrier partners and serving similar SMB and individual client segments in Western Canada.
• Billyard Insurance Group: Billyard Insurance Group is a Canadian independent brokerage franchise with locations across multiple provinces including Alberta. It shares MHK's independent-broker model, personal and commercial focus, and relationship-driven GTM, making it a relevant regional peer.
• BrokerLink: BrokerLink is one of Canada's largest independent insurance brokerages, operating in Alberta, Ontario, Atlantic Canada, and other provinces. It shares MHK's independent-broker positioning, multi-line personal and commercial offering, and broker-led service model, making it a direct competitor for both personal and commercial clients in Alberta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MHKInsurance
• Xx.com/mhkinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHK Insurance