Analysis Plus
Analysis Plus designs and manufactures high-end audio cables using patented Hollow Oval conductor technology, serving musicians, producers, and audiophile enthusiasts globally through authorized dealers, direct e-commerce, and an artist endorsement program.
- Company typePrivate
- Founded1993
- HeadquartersFlushing, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Analysis Plus does
Analysis Plus is a privately held, family-controlled scientific research and design company founded in 1993 and headquartered in Flushing, Michigan. It designs and manufactures high-end audio cables and connectors sold under two divisions: Home Audio for audiophile enthusiasts and Pro Audio for musicians, producers, and recording professionals. The company operates with 1-10 employees and does not disclose revenue.
The company's core technology is a proprietary Hollow Oval conductor geometry, developed from engineering simulations of current flow at real audio frequencies. Unlike conventional round conductors that suffer from the skin effect at higher frequencies, the hollow oval shape keeps current paths closer together and eliminates unused center material, producing more consistent current flow across the audio range. The portfolio includes interconnects, speaker cables, instrument and microphone cables, power cables, digital cables, phono cables, and the patented QiJACKS connector, all backed by granted patents on the Hollow Oval design and QiJACKS.
Analysis Plus generates revenue primarily through one-time hardware sales across its two divisions, supplemented by a Custom Shop for bespoke builds, a $25 monogrammed shrink-wrap personalization add-on, and re-termination services. Go-to-market combines three proprietary e-commerce storefronts (analysis.plus, proaudio.analysis.plus, homeaudio.analysis.plus) with a global authorized dealer network served by a dedicated Dealer Portal launched in October 2024. Distribution is reinforced through trade show participation (NAMM, AXPONA, Pacific Audio Fest), social media, email marketing, and an Artist Program with 40+ endorsers including John Mayer and Marty Friedman, who generate brand awareness and credibility in the Pro Audio segment.
Analysis Plus firmographics
Firmographics- Name
- Analysis Plus
- Legal name
- Analysis Plus Inc
- Website
- https://analysis.plus
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Analysis Plus designs and manufactures high-end audio cables using patented Hollow Oval conductor technology, serving musicians, producers, and audiophile enthusiasts globally through authorized dealers, direct e-commerce, and an artist endorsement program.
- Ownership category
- akta.pro rank
Analysis Plus industry classification
Industry- Product category
- High-End Audio Cables
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Electronic Connector Manufacturing (334417)
- SIC
- Electronic Connectors (3678)
- akta.pro primary industry
- Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
- akta.pro secondary industry
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where Analysis Plus is headquartered
LocationHeadquarters
- HQ city
- Flushing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Analysis Plus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Audio Cable Hardware Sales: Analysis Plus generates revenue primarily through the sale of high-end audio cables and connectors across two divisions: Home Audio and Pro Audio. Products are sold as one-time purchases with standard configurations listed on the website. The company also operates a Custom Shop for bespoke cables built to customer specifications.
- Cable Personalization Services: The company offers monogrammed shrink wrap personalization on cables for a flat rate of $25 per cable product. This is an add-on service to hardware sales.
- Dealer Network Sales: Products are distributed to consumers through an authorized dealer network. Dealers purchase from Analysis Plus through the Dealer Portal and resell to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AP 250 Collection — discounted entry-tier collection |
| Unit Pricing | Pay-as-you-go | Cable Personalization Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Analysis Plus product offering
Product offeringCore offering
Analysis Plus designs and manufactures high-end audio cables and connectors using a proprietary Hollow Oval conductor geometry that addresses the skin effect and delivers consistent current flow across all audio frequencies. The company sells two main product lines — Pro Audio cables for musicians, producers, and touring professionals, and Home Audio cables for audiophile enthusiasts — through authorized dealers and direct e-commerce storefronts, supported by Custom Shop, Cable Personalization, and Re-Termination services.
Product overview
Analysis Plus is a high-end audio cable manufacturer offering two main product lines: Home Audio cables for audiophiles and Pro Audio cables for musicians and professionals. The company's core technology is the proprietary Hollow Oval cable design, which uses oval-shaped conductors with hollow centers to maintain consistent current flow across audio frequencies. Product portfolio includes interconnects, speaker cables, instrument cables, microphone cables, digital cables, power cables, and specialty connectors. The company also provides Custom Shop services for custom-designed cables and Cable Personalization add-ons featuring monogrammed shrink wrap. The QiJACKS patented connector is a key product offering. All products are available through authorized dealers and the dealer portal.
Differentiator
Problem solved
Functional benefit
Brands
- Analysis Plus Dealer Portal: Dedicated portal website for authorized dealers to place orders and access promotional materials.
Quantifiable outcome
- Consistent current flow across all audio frequencies vs. inconsistent bunching in standard cables
- +1 more outcomes
Companies that use Analysis Plus
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Analysis Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Analysis Plus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- TonalityToolsminorTonalityTools incorporated Analysis Plus cables and QiJACKS connectors into their SweetiePot high-end Master Fader pedal product. Analysis Plus provides cables and connectors; TonalityTools integrates them into their finished consumer product. QiJACKS are described as 'the world's best and purest sounding connector for instrument cables' by TonalityTools.
- Jaguar AudiominorJaguar Audio used Analysis Plus Gold Interconnects and Silver Apex Speaker Cables as integral components in their demo room at Pacific Audio Fest 2022, where Analysis Plus received the Positive Feedback Audio Oasis! Award. This demonstrates product validation in a high-end audiophile demonstration setting.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
Analysis Plus competitors and assessment
Company assessmentDirect peers
- Canare: Manufacturer of professional audio and video cables including instrument, microphone, and speaker cables used in broadcast, recording, and live production. Comparable on Pro Audio cable product mix, B2B channel focus, and technical positioning.
- AudioQuest: Leading manufacturer of premium audio cables, interconnects, and accessories serving both audiophile home and pro audio markets. Directly comparable to Analysis Plus in product breadth across Home Audio and Pro Audio, premium positioning, and dealer-driven distribution.
- Mogami Cable: Japanese manufacturer of high-end professional audio cables widely used in recording studios and live sound. Directly comparable to Analysis Plus's Pro Audio line, with similar focus on signal integrity and professional musician/studio customers.
- Kimber Kable: US-based premium cable manufacturer with proprietary braided geometries for audiophile and pro audio markets. Comparable to Analysis Plus in proprietary conductor design, premium-tier pricing, and dual Pro Audio/Home Audio positioning.
- Hosa Technology: US-based manufacturer and supplier of analog and digital connectivity products for pro audio, including instrument, microphone, and speaker cables. Comparable in Pro Audio cable focus and B2B/dealer-channel distribution, though positioned at broader price tiers.
- Cardas Audio: Family-held maker of high-end audiophile cables with patented conductor geometries (Golden Ratio). Closely comparable to Analysis Plus in family-ownership structure, proprietary cable-design IP, and premium home-audio focus.
- Van den Hul: Dutch premium cable manufacturer known for proprietary conductor materials and geometries serving audiophiles and professional users. Comparable in technology-led differentiation, premium positioning, and dual pro/audiophile product lines.
- Wireworld Cable Technology: Premium cable maker with a broad SKU range covering interconnects, speaker, HDMI, and digital cables for audiophile and home-theater markets. Comparable in Home Audio emphasis, comparable technology-led differentiation, and dealer-channel distribution.
Broad incumbents
- Monster Cable: Long-established consumer audio cable and accessories brand with broad retail presence. Operates in the same audio cable category but at much larger scale and broader price tiers than Analysis Plus's premium niche.
- D'Addario (Planet Waves): Major music accessories brand offering instrument cables and related products under Planet Waves. Adjacent Pro Audio overlap with broad music-retail distribution and significantly larger scale than Analysis Plus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Analysis Plus social profiles
Digital presenceAnalysis Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Analysis Plus leadership team
Management profileNumber of profiles
Profiles1 record
Analysis Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Analysis Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Analysis Plus
What does Analysis Plus do?
Analysis Plus designs and manufactures high-end audio cables and connectors using a proprietary Hollow Oval conductor geometry that addresses the skin effect and delivers consistent current flow across all audio frequencies. The company sells two main product lines — Pro Audio cables for musicians, producers, and touring professionals, and Home Audio cables for audiophile enthusiasts — through authorized dealers and direct e-commerce storefronts, supported by Custom Shop, Cable Personalization, and Re-Termination services.
Is Analysis Plus a public or private company?
Analysis Plus is a private company. It is classified as family owned and is currently operating.
When was Analysis Plus founded?
Analysis Plus was founded in 1993. It employs 1 to 10 people.
Where is Analysis Plus based?
Analysis Plus is headquartered in Flushing, United States, in the North America region.
How does Analysis Plus make money?
Three revenue lines are on record. Audio Cable Hardware Sales are the primary driver. The others are cable Personalization Services and dealer Network Sales.
Who are Analysis Plus's main competitors?
Direct peers on record are Canare, AudioQuest, Mogami Cable, Kimber Kable, Hosa Technology, Cardas Audio, Van den Hul and Wireworld Cable Technology. Broad incumbents are Monster Cable and D'Addario (Planet Waves).
Does Analysis Plus have an API?
No public API is recorded for Analysis Plus.
What industry is Analysis Plus in?
Analysis Plus's product category is High-End Audio Cables. Its primary akta.pro industry code is MPAIAJAF, Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads), with a secondary code of CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters). Its NAICS code is 33592 and its SIC code is 3678.