What Grupo RPP does

Grupo RPP is a privately held Peruvian multimedia conglomerate, legally GRUPORPP S.A.C., founded in 1963 and headquartered at Av. Paseo de la República 3866, San Isidro, Lima. It operates a portfolio of nine wholly-owned media properties spanning news (RPP), youth and urban music (Studio92, MegaMix, La Zona, Oxígeno), family and women segments (Corazón, Felicidad), and a Disney-licensed family pop station (Radio Disney Perú 94.3 FM), complemented by the AudioPlayer streaming platform, the Oohla out-of-home digital advertising network, the Stars influencer portfolio, the Impulsa Tu Marca advertising platform, and the RPP Ventures corporate venture capital arm. The group collectively claims a 20+ million-person audience, reaches 8+ million people monthly, and has been named Peru's most trusted media for four consecutive years per the Reuters Institute Digital News Report.

The company's core technology is a multiplatform production and distribution ecosystem: a newly inaugurated multiplatform set (2025-02-19) integrates radio, television, and digital content creation in a single facility, the AudioPlayer app aggregates streaming access to all stations globally, and proprietary assets include DJ Kiara, an industry-first AI-generated radio host built on youth consumption data. Its business model is overwhelmingly advertising-driven: B2B commercial sales to private enterprises combined with significant public sector advertising (executive ministries, regional governments, municipalities, state enterprises, and public universities are documented clients) flow through direct sales teams and the Impulsa Tu Marca self-service platform; secondary streams include content laboratory services (strategy, creativity, production, media planning), sponsorships across concerts and festivals (e.g., Festival del Jardín de la Cerveza Arequipeña 2024), and influencer-marketing revenue through Stars. Pricing is custom, non-publicly disclosed, and structured around multi-year contracts tailored to brand objectives.

Go-to-market combines sales-led B2B advertising packaged as 360° campaigns, direct-to-consumer distribution across radio, digital, social, video, OOH, and events, and event-driven audience engagement through concerts, festivals, and live coverage. Revenue concentration toward Peruvian public sector advertising is a documented structural feature, while the private enterprise book skews toward event sponsorships and financial-education programming (e.g., Sencillo y al Bolsillo targeting banks and fintech). No revenue, headcount, or pricing figures are disclosed in the source material.

Name

Grupo RPP

Legal name

GRUPORPP S.A.C.

Website

https://gruporpp.com.pe

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Grupo RPP is a privately held Peruvian multimedia conglomerate founded in 1963, operating nine radio stations, a TV channel, AudioPlayer streaming, Oohla outdoor advertising, the Stars influencer network, and the RPP Ventures CVC arm, serving mass-market Peruvian audiences and B2B advertisers across radio, digital, social, and OOH.

Ownership category

akta.pro rank

Product category

Radio Broadcasting & Multiplatform Media Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Television Broadcasting Stations (4833)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Fan Club, Community & CRM Management (MPAIAGAJ)

Keywords

• Radio broadcasting services
• Digital audio streaming
• Outdoor advertising
• Branded content marketing
• Influencer marketing platform

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from advertising sales across all platforms including radio, digital, TV, social media, and outdoor advertising. Sells to both private companies and public sector entities through direct sales and impulsatumarca.pe platform.
2. Public Sector Advertising: Advertising revenue from government entities including ministries, regional governments, municipalities, public universities, and autonomous organizations. Significant portion of total advertising revenue.
3. Content Laboratory Services: Content creation and campaign services offered through their 'Laboratorio de contenido' helping brands create unique communication plans with strategy, creativity, production, and media planning.
4. Stars Influencer Marketing: Influencer portfolio connecting brands with unique profiles that guarantee precise and close reach, backed by audience trust.
5. Sponsorships and Brand Partnerships: Sponsorship opportunities across radio programming, concerts, events, and content integrations with major brands like Incamotors and Universidad Continental.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Grupo RPP is a Peruvian multimedia media conglomerate that operates a multi-platform portfolio of radio stations (news, music, sports, lifestyle) broadcast across Peru, complemented by a digital streaming platform (AudioPlayer), an outdoor advertising network (Oohla), an influencer marketing portfolio (Stars), and a corporate venture capital arm (RPP Ventures). The company primarily monetizes its audience reach and editorial credibility through 360-degree advertising sales to private brands and public sector entities, supported by a Content Laboratory offering strategy, creativity, production, and media planning services.

Product overview

Grupo RPP is a Peruvian multimedia media conglomerate operating a multi-platform portfolio of radio stations, digital streaming, outdoor advertising, and branded content services. Its offering consists of (1) news radio (RPP — flagship trusted news brand), (2) music radio stations segmented by audience (Studio92 — youth/Gen Z; Oxígeno — adult-youth rock/pop; MegaMix — pop/trends; La Zona — urban/Gen Z; Corazón — women; Felicidad — family/wellness; Radio Disney Perú — family pop), (3) a streaming platform (AudioPlayer) enabling digital access to all stations, (4) outdoor advertising (Oohla), (5) an influencer network (Stars), (6) a corporate venture capital arm (RPP Ventures), and (7) a branded content/advertising platform (Impulsa Tu Marca). The portfolio collectively reaches over 20 million people across Peru, delivered via radio, digital, social media, video, live events, and OOH channels.

Differentiator

Problem solved

Functional benefit

Brands

• RPP: Leading news radio station and digital platform in Peru, reaching 8+ million people monthly, recognized as most trusted media in Peru for four consecutive years.
• Oxígeno
• Studio92
• Corazón
• Felicidad
• MegaMix
• La Zona
• Oohla
• AudioPlayer
• Radio Disney Perú
• Stars
• RPP Ventures

Products and services

• RPP RPP is the flagship news radio station and multiplatform news brand of Grupo RPP, reaching over 8 million people monthly in Peru. Founded in 1963, it is recognized as the most trusted media outlet in the country for four consecutive years (Reuters Institute Digital News Report). It operates as a 360° platform spanning radio, digital, social media, video, and live content.
• Studio92 Studio92 is the youth-oriented music radio station of Grupo RPP, broadcasting on 92.5 FM in Lima and globally via digital platforms (Audioplayer app). Known for its fresh, authentic, and irreverent style targeting digitally connected young audiences. It features programs like WakeApp, All In, and Estación 92, and has launched innovative formats such as Studio Sessions and AI-hosted DJ Kiara.
• Oxígeno Oxígeno is the adult-youth music radio station of Grupo RPP, airing on 102.1 FM. It specializes in rock, pop, new wave, reggae, and timeless anthems, with charismatic hosts who are passionate about music. It also offers sports programming through La Pichanga and is a key sponsor of major concerts in Peru.
• MegaMix MegaMix is a youth-oriented music radio station on 96.7 FM, combining pop, trending music, and globally charting artists. Its on-air personalities are spontaneous, relaxed, and authentic, connecting with digitally native young audiences.
• La Zona La Zona is the urban and Gen Z-focused radio station of Grupo RPP, airing on 90.5 FM. It targets young people aged 16–25 with reggaetón, old school, trap, and viral social media hits, offering authentic connection with the digital generation.
• Corazón Corazón is a female-focused radio station targeting the modern woman, covering topics such as current events, beauty, family, and health. It plays love songs and emotionally resonant music, fostering a sense of companionship with its listeners.
• Felicidad Felicidad is a warm, family-friendly radio station on 88.9 FM featuring specialists in health and family wellness, Spanish-language hits, and Peruvian criolla music. It promotes well-being content alongside uplifting music.
• Radio Disney Perú Radio Disney Perú is a family-oriented music radio station on 94.3 FM, playing current pop hits and trending artists. It is positive, fresh, and authentic, designed for modern families seeking wholesome entertainment and interactive experiences. Operated under license from The Walt Disney Company.
• Oohla Oohla is Grupo RPP's outdoor advertising (OOH) brand, featuring digital screens, panels, towers, and highway billboard formats in strategic urban locations. It enables brands to connect with city audiences through high-impact, innovative outdoor placements.
• AudioPlayer AudioPlayer is Grupo RPP's online radio streaming platform, allowing listeners to access all Grupo RPP radio stations (RPP, Studio92, Oxígeno, MegaMix, La Zona, Corazón, Felicidad, Radio Disney) digitally from anywhere in the world via web and mobile app.
• Stars Stars is Grupo RPP's influencer portfolio, connecting brands with unique influencer profiles that guarantee precise and close audience reach. Influencers are backed by the trust and broad audience of Grupo RPP's media ecosystem.
• RPP Ventures RPP Ventures is the Corporate Venture Capital (CVC) arm of Grupo RPP, focused on promoting the development and democratizing access to technological and innovative products and services in Peru. It leverages Grupo RPP's credibility and reach (20+ million people) to connect innovative solutions with audiences.
• Impulsa Tu Marca Impulsa Tu Marca is Grupo RPP's branded content and advertising integration platform, allowing brands to register and connect with Grupo RPP's advisors to create custom 360° communication plans across radio, digital, social media, video, and live content.
• RPP Multiplatform Set RPP Multiplatform Set is an integrated radio, television and digital production facility enabling dynamic cross-platform content creation and strengthening the 360° brand ecosystem of Grupo RPP.
• DJ Kiara DJ Kiara is the first radio announcer in Peru created with Artificial Intelligence, debuting on Studio92. Result of deep analysis of data on youth consumption habits and preferences, it is a generative AI-powered radio host persona for Studio92's youth audience.
• Studio Sessions Studio Sessions is a multiplatform music format produced by Studio92 in coproduction with NTV Música where Peruvian artists reinterpret global hits in their own style. Distributed on YouTube and across Studio92's digital ecosystem.
• Sencillo y al Bolsillo Sencillo y al Bolsillo is a personal finance education program broadcast on RPP TV, RADIO, Audioplayer and social media, hosted by Valeria Fuertes, airing Saturdays at 10:30 a.m. for audiences interested in financial literacy.
• Content Laboratory (Laboratorio de Contenido) Content Laboratory is Grupo RPP's branded content creation service that helps brands create unique communication plans, offering strategy, creativity, production, and media planning to connect with target audiences across radio, digital, social, video and live channels.

Quantifiable outcome

• Most trusted media in Peru - fourth consecutive year (Digital News Report 2025)
• +4 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NTV MúsicacoreStrategic or Co-development Partner · 8 August 2025Studio92, in coproduction with NTV Música, presents Studio Sessions - an innovative digital and multiplatform musical format where artists appropriate and reinterpret global hits in their own style. This partnership creates unique content for youth audiences combining Studio92's radio reach with NTV Música's music production expertise.
• The Walt Disney Company (Radio Disney License)coreOEM/ Whitelabel/ Licensing PartnerRadio Disney Perú 94.3 FM operates under license from Disney, broadcasting Disney's positive, fresh, and authentic style of music programming targeting families. The station combines pop hits with trend-leading artists, creating an optimistic experience where listeners participate, interact, and share.
• IncamotorsminorGTM or Marketing PartnerSponsor of Studio92's multiplataforma coverage at the Festival del Jardín de la Cerveza Arequipeña 2024, leveraging the event's international artists (Juanes, Bacilos, Lasso, Mau y Ricky) to reach Festival attendees and Studio92's youth audience.
• Universidad ContinentalminorGTM or Marketing PartnerSponsor of Studio92's coverage at Festival del Jardín de la Cerveza Arequipeña 2024, partnering to reach Peru's youth audience through event-based marketing and multiplataforma content creation.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Studio92radio
• Instagraminstagram.com/gruporpp360

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo RPP