Incamotors
- Company typePrivate
- Founded2005
- HeadquartersArequipa, Peru
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Incamotors firmographics
Firmographics- Name
- Incamotors
- Legal name
- AUTOMOTRIZ INCAMOTORS S.A.C.
- Website
- https://incamotors.com.pe
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Incamotors is headquartered
LocationHeadquarters
- HQ city
- Arequipa
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Incamotors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- New Vehicle Sales: Sale of new vehicles from multiple recognized automotive brands. Revenue generated through direct sales to individual consumers and corporate fleet customers.
- Pre-owned Vehicle Sales (Seminuevos): Sale of certified pre-owned vehicles. Taking in used vehicles for trade-in and reselling quality pre-owned cars at accessible prices.
- After-sales Service and Maintenance: Technical maintenance and repair services for vehicles. Highly trained technicians providing ongoing vehicle care.
- Parts and Lubricants: Sale of original and high-quality vehicle parts and lubricants as part of the commercialization of vehicles, lubricants, and parts.
- Vehicle Financing: Facilitation of vehicle credit and financing plans through partnerships with multiple financial institutions and automotive credit companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Plan Individual - Flexible financing for personal vehicle purchases |
| Hybrid | Monthly | Plan Corporativo - Fleet vehicle financing with corporate benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Incamotors product offering
Product offeringCore offering
Incamotors is a Peruvian automotive dealership group that sells new vehicles from multiple recognized brands and certified pre-owned vehicles (seminuevos), provides after-sales maintenance and repair workshop services through trained technicians, supplies original spare parts and lubricants, and facilitates vehicle financing through partnerships with multiple Peruvian banks, financial institutions, and insurance companies for both individual and corporate fleet buyers.
Product overview
Incamotors is an automotive dealership offering a unified platform for vehicle sales and related services. The core product portfolio consists of new vehicle sales (Vehículos Nuevos) representing multiple automotive brands, complemented by pre-owned vehicle sales (Seminuevos), post-sale maintenance and repair services (Postventa) including spare parts, and integrated vehicle financing solutions (Plan Individual and Plan Corporativo). The company operates as a single integrated brand without separate sub-brands or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehículos Nuevos (New Vehicles) Sale of new vehicles from multiple recognized automotive brands, with a wide variety of models for individual consumers and corporate fleet buyers.
- Seminuevos (Pre-owned Vehicles) Certified pre-owned vehicle sales with trade-in acceptance; quality pre-owned cars offered at accessible prices through a dedicated online platform.
- Postventa (Maintenance and Repair Services) Workshop maintenance and repair services performed by highly trained technicians, covering all brands represented by the dealership, with original and high-quality spare parts.
- Financiamiento (Vehicle Financing) Flexible vehicle credit and financing plans, including the Plan Individual for personal buyers and the Plan Corporativo for fleet buyers, facilitated through partnerships with multiple Peruvian banks and automotive credit companies.
Companies that use Incamotors
Customer profileSegments2 records
Incamotors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Incamotors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Nova Autos S.A.C.coreRelated group company sharing the same parent organization. Part of the same business group focused on automotive commercialization.
- Autrisa Automotriz Andina S.A.coreRelated group company within the same enterprise group. Part of the automotive commercialization network.
Recent moves6 records
Expansion highlights5 records
Incamotors competitors and assessment
Company assessmentBroad incumbents
- AutoNation: AutoNation is the largest US automotive retailer, operating multi-brand new and pre-owned stores with parts, service, and financing. Relevant as a broad incumbent reference point for the integrated multi-brand dealership model Incamotors pursues, including the cross-sell of F&I products.
- Lithia Motors: Lithia is one of the largest US automotive retailers with a network spanning franchised new vehicle stores, pre-owned centers, and digital channels (Driveway). Comparable as a broad incumbent whose omnichannel acquisition strategy mirrors Incamotors' showroom + website + WhatsApp approach.
- CarMax: CarMax is the largest US used-vehicle retailer with omnichannel sales, captive financing, and reconditioning operations. Relevant as a broad incumbent benchmark specifically for Incamotors' certified pre-owned (seminuevos) vertical and dedicated pre-owned web platform.
- Group 1 Automotive: Group 1 Automotive is a large US/UK automotive retailer with ~200 dealerships across new and used vehicles, parts, service, and F&I. Comparable as a broad incumbent demonstrating the operating model and unit economics of a multi-brand, multi-segment dealer at scale.
- Inchcape plc: Inchcape is a global automotive distributor with deep operations across Latin America (including Peru markets historically) distributing and retailing multiple brands. Comparable as a broad incumbent that combines distribution, retail, and after-sales at significantly larger scale than Incamotors.
- Asbury Automotive Group: Asbury is a US-based franchised automotive retailer with a meaningful Clicklane digital channel and a large pre-owned and F&I business. Comparable as a broad incumbent on integrated retail + digital + F&I economics similar to what Incamotors' financing partner network attempts to replicate.
Direct peers
- Divemotor: Divemotor is a Peruvian multi-brand automotive group representing Hyundai, Volvo, Mack, and others with showrooms and service centers nationwide. Directly comparable to Incamotors on multi-brand retail, parts/service operations, and corporate fleet offerings in the same Peruvian geography.
- Derco Peru: Derco is one of Peru's largest multi-brand automotive groups, distributing Toyota, Mazda, Suzuki, and other brands through showrooms across the country. It is the closest direct comp to Incamotors in terms of multi-brand passenger vehicle retail, certified pre-owned programs, and after-sales service.
Regional players
- Kaufmann: Kaufmann is a major Chilean automotive group that has expanded across multiple Latin American markets with multi-brand passenger vehicle retail and fleet services. It is comparable as a regional LATAM multi-brand dealer, illustrating the scale and operating model Incamotors could pursue across borders.
Others
- Mitsui & Co: Mitsui & Co is a Japanese trading conglomerate whose Mitsui Auto Finance Peru subsidiary is a core financing partner for Incamotors. Included as an ecosystem/financing peer rather than a direct competitor — it represents the upstream supplier of vehicle credit that Incamotors depends on for its Plan Individual and Plan Corporativo offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Incamotors social profiles
Digital presenceIncamotors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incamotors leadership team
Management profileNumber of profiles
Incamotors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incamotors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incamotors
What does Incamotors do?
Incamotors is a Peruvian automotive dealership group that sells new vehicles from multiple recognized brands and certified pre-owned vehicles (seminuevos), provides after-sales maintenance and repair workshop services through trained technicians, supplies original spare parts and lubricants, and facilitates vehicle financing through partnerships with multiple Peruvian banks, financial institutions, and insurance companies for both individual and corporate fleet buyers.
Is Incamotors a public or private company?
Incamotors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incamotors founded?
Incamotors was founded in 2005. It employs 51 to 100 people.
Where is Incamotors based?
Incamotors is headquartered in Arequipa, Peru, in the Latin America region.
How does Incamotors make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-owned Vehicle Sales (Seminuevos), after-sales Service and Maintenance, parts and Lubricants and vehicle Financing.
Who are Incamotors's main competitors?
Broad incumbents on record are AutoNation, Lithia Motors, CarMax, Group 1 Automotive, Inchcape plc and Asbury Automotive Group. Direct peers are Divemotor and Derco Peru. Kaufmann is listed as a regional player. Mitsui & Co is listed as an others.
Does Incamotors have an API?
No public API is recorded for Incamotors.