P3 Gauges
P3 Gauges (P3 Cars LLC) is a privately held US manufacturer that designs, hand-assembles, and sells vehicle-specific custom OBD2 multi-function gauges and related sensors to performance-car enthusiasts worldwide.
- Company typePrivate
- Founded2006
- HeadquartersNew Albany, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What P3 Gauges does
P3 Gauges (legal entity: P3 Cars LLC) is a privately held, bootstrapped manufacturer of custom integrated multi-function OBD2 gauges for performance vehicles. Founded in 2006 by "Rick" from a garage prototype built for his own BMW, the company designs, develops, and hand-assembles each gauge in the United States to fit a specific vehicle make, model, and year — the unit mounts into the factory vent and reads real-time sensor data directly from the vehicle's ECU through the OBD2 port, displaying parameters such as boost pressure, oil/coolant/transmission temperatures, intake temperature, RPM, and vehicle speed.
The product portfolio centers on the P3 V3 OBD2 Multi-gauge, with ~100+ vehicle-specific variants across Audi, BMW, Volkswagen, Ford, Chevrolet, Subaru, Toyota, Honda, Porsche, Mercedes-Benz, MINI, and Dodge. It is complemented by an accessory ecosystem including 0-150 PSI pressure sensors, 80-PSI analog boost sensors, ethanol content sensors, vehicle-specific boost taps (BMW B48/B58, N20/N54/N55; VW EA888, FSI/TSI/TFSI), hardwire harnesses, OBD2 splitters, trim removal tools, and an OEM Vent Pre-install professional service. Main gauges retail $389-$489; accessories $20-$130; pre-install service starts at $100.
Revenue is generated one-time per unit through direct-to-consumer e-commerce (p3cars.com, p3.io) supplemented by a global dealer/reseller network. The company is small (1-10 employees) with operations in Sarasota, FL (headquarters) and New Albany, and has remained independent without outside investors; a lifetime limited warranty on gauges purchased through P3.io was introduced in June 2025.
P3 Gauges firmographics
Firmographics- Name
- P3 Gauges
- Legal name
- P3 Cars LLC
- Website
- https://p3cars.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- P3 Gauges (P3 Cars LLC) is a privately held US manufacturer that designs, hand-assembles, and sells vehicle-specific custom OBD2 multi-function gauges and related sensors to performance-car enthusiasts worldwide.
- Ownership category
- akta.pro rank
P3 Gauges industry classification
Industry- Product category
- Aftermarket Automotive Electronics
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)
- akta.pro secondary industry
- Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)
Keywords
Where P3 Gauges is headquartered
LocationHeadquarters
- HQ city
- New Albany
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
P3 Gauges business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Gauge Sales: One-time purchase of custom-built, vehicle-specific P3 Gauges ranging from $389-$489. Made-to-order, hand-assembled in the USA. Includes lifetime limited warranty for gauges purchased through P3.io (June 2025+).
- Accessories and Sensors: Add-on products including boost taps ($100), analog sensors ($120), ethanol content sensors ($130), OBD2 splitters ($40), hardwire harnesses ($30), and installation tools ($20). These complement the core gauge product.
- Professional Installation Services: OEM Vent P3 Pre-install Service offered starting at $100, providing professional gauge installation for customers who prefer not to self-install.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vehicle-Specific P3 Gauges (Core Product) |
| Unit Pricing | Pay-as-you-go | Sensors and Boost Taps |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Professional Installation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
P3 Gauges product offering
Product offeringCore offering
P3 Gauges designs, develops, and hand-assembles custom integrated multi-function gauges that plug into a vehicle's OBD2 port and read real-time engine data from the ECU. Each gauge is custom-built for a specific vehicle make, model, and year, integrating seamlessly into the dashboard (typically the vent) so it appears factory-installed rather than an aftermarket pod. The core product line is complemented by optional boost taps, analog sensors, ethanol content sensors, pressure sensors, OBD2 splitters, hardwire harnesses, and installation tools/accessories.
Product overview
P3 Gauges offers a portfolio of vehicle monitoring products anchored by the P3 V3 OBD2 Multi-gauge—a custom-built, vehicle-specific dashboard gauge that reads real-time engine data through the OBD2 port. The core offering consists of vehicle-specific gauge models (approximately 100+ models across Audi, BMW, Volkswagen, Ford, Chevrolet, Subaru, Toyota, Honda, Porsche, Mercedes-Benz, MINI, Dodge, and other brands), each designed to integrate seamlessly into specific vehicle dashboards. The product ecosystem is supplemented by a range of optional add-on sensors and installation accessories including analog boost sensors (80 psi), ethanol content sensors, pressure sensors (0-150 PSI), vehicle-specific boost taps (BMW B48/B58, BMW N20/N54/N55, VW EA888, VW FSI/TSI/TFSI), hardwire harnesses, OBD2 splitters, pre-install services, and installation tools. All products are designed, developed, and hand-assembled in the USA at the company's facility, with each gauge made-to-order for the specific vehicle make, model, and year.
Differentiator
Problem solved
Functional benefit
Brands
- P3 V3 OBD2 Multi-gauge: The third generation OBD2-based multi-gauge product line that reads real-time data from the vehicle's ECU through the OBD2 port.
Products and services
- P3 V3 OBD2 Multi-gauge The primary P3 Gauge product that integrates into vehicle dashboards via the OBD2 port, displaying real-time engine data including boost, temperature, and other vital vehicle parameters. Each unit is custom-built for specific vehicle makes and models and is targeted at individual car enthusiasts who want factory-integrated aesthetics.
- P3 Gauge Vehicle-Specific Models Vehicle-specific P3 Gauge models for Audi, BMW, Volkswagen, Ford, Chevrolet, Subaru, Toyota, Honda, Porsche, Mercedes-Benz, MINI, Dodge, and more. Each model is custom-designed and hand-assembled for a specific vehicle generation (e.g., Audi A3/S3/RS3 8V, BMW 3/4 Series F3X/F8X), priced from $389 to $489 depending on vehicle application.
- 0-150 PSI Pressure Sensor (0-5v) Optional 0-150 PSI pressure sensor ($100) providing 0-5v output for enhanced monitoring capabilities beyond the standard gauge readings.
- P3 Analog Boost Sensor (80 psi) Optional analog boost sensor ($120) rated to 80 PSI for forced induction vehicles requiring extended boost monitoring range beyond factory MAP sensor limits.
- Ethanol Content Sensor with Harness Ethanol content sensor ($130) with integrated harness for flex-fuel vehicles, enabling monitoring of ethanol percentage in fuel mixes.
- BMW B48/B58 Boost Tap Aftermarket boost tap designed specifically for BMW B48 and B58 engines, enabling additional boost pressure monitoring through the P3 Gauge system.
- BMW N20/N54/N55 Boost Tap Aftermarket boost tap for BMW N20, N54, and N55 engines, providing additional boost monitoring capability for these specific BMW powerplants.
- VW EA888 Boost Tap Boost tap adapter for VW/Audi EA888 engines, enabling additional boost pressure monitoring through the factory MAP sensor tap.
- VW FSI/TSI/TFSI Boost Tap Boost tap for VW/Audi FSI, TSI, and TFSI engines enabling additional boost monitoring capabilities through the factory sensor infrastructure.
- Custom Hardwire Harness Hardwire installation harness ($30) for connecting the P3 Gauge to the vehicle, providing an alternative to the standard OBD2 plug connection.
- Low Profile OBD2 Splitter OBD2 port splitter ($40) allowing simultaneous connection of the P3 Gauge and other OBD2 devices without occupying the dedicated port.
- Ethanol Sensor Voltage Adaptor Voltage adaptor enabling compatibility between ethanol sensors and the P3 Gauge system for ethanol content monitoring applications.
- Trim Removal Tool Kit Tool kit ($20) containing trim removal tools required for proper gauge installation without damaging vehicle interior panels.
- Tubing Kit Tubing kit for routing sensor lines during installation of optional analog sensors and boost taps.
- OEM Vent P3 Pre-install Service Professional pre-installation service starting at $100 where the P3 Gauge is installed into the OEM vent at the facility before shipping to the customer, providing professional installation by trained technicians for buyers who prefer not to self-install.
Quantifiable outcome
- Most installations complete in 5-30 minutes
- +1 more outcomes
Companies that use P3 Gauges
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
P3 Gauges technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
P3 Gauges partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
P3 Gauges competitors and assessment
Company assessmentBroad incumbents
- Banks Power: Banks Power manufactures performance products for diesel and gas trucks/SUVs including iDash gauges, tuners, and engine monitoring systems. Overlaps with P3 in real-time parameter monitoring and in-cab displays, but with a truck/diesel orientation rather than sport compact aesthetics.
- Edge Products: Edge produces tuners, programmers, and in-cab monitors for diesel and gas trucks/Jeeps. Overlaps with P3 in performance parameter monitoring via OBD/diagnostic port, but serves a broader diesel/tuning customer base rather than OEM-integrated car-enthusiast aesthetics.
- AutoMeter Products: AutoMeter is an established, broad-line aftermarket gauge manufacturer serving racing, hot rod, and performance vehicle markets with a deep catalog of mechanical and electric gauges. Overlaps with P3 in the performance gauge category but with a wider, less vehicle-specific portfolio.
Direct peers
- Defi (Nippon Seiki): Defi is a premium Japanese aftermarket gauge brand (boost, oil temp, etc.) favored by JDM and import tuning enthusiasts. Directly competes with P3 for import/sport compact owners seeking high-quality in-cabin parameter displays.
- PLX Devices: PLX manufactures OBD2-compatible multi-gauge displays, wideband controllers, and sensor modules for performance vehicles. Comparable technology stack (OBD2 + multi-parameter display) and similar enthusiast target market as P3.
- GlowShift: GlowShift designs and sells aftermarket automotive gauges (boost, oil pressure, temperature, etc.) and gauge pods targeted at performance and truck/SUV owners. Comparable in product category and enthusiast customer base, though positioned more on pod-mount than OEM-integrated aesthetics.
- Innovate Motorsports: Innovate produces digital wideband air/fuel ratio gauges, OBD2-compatible displays, and tuning tools for performance enthusiasts. Directly comparable to P3's OBD2-based multi-gauges with overlapping use cases (boost, AFR, engine parameter monitoring).
- AEM Performance Electronics: AEM manufactures aftermarket automotive gauges, digital displays, and performance electronics for tuners and enthusiasts. Directly comparable to P3 across product category (vehicle parameter monitoring) and target customer (performance enthusiasts).
- Aeroforce Technology: Aeroforce makes OBD2 scan tools and intercepter/gauges that read real-time engine data via the OBD2 port, displayed on compact screens. Very close functional overlap with P3's V3 OBD2 Multi-gauge in terms of data acquisition and use case.
Emerging players
- Carly: Carly offers OBD2 Bluetooth dongles plus smartphone apps that deliver diagnostics, parameter readouts, and coding for supported vehicles. Not a direct gauge competitor, but represents the smartphone-based, app-driven approach to vehicle data that competes for the same enthusiast dollar at a lower price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
P3 Gauges social profiles
Digital presenceP3 Gauges financial estimates
Financial estimateRevenue estimate
Valuation estimate
P3 Gauges leadership team
Management profileNumber of profiles
Profiles1 record
P3 Gauges funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P3 Gauges M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P3 Gauges
What does P3 Gauges do?
P3 Gauges designs, develops, and hand-assembles custom integrated multi-function gauges that plug into a vehicle's OBD2 port and read real-time engine data from the ECU. Each gauge is custom-built for a specific vehicle make, model, and year, integrating seamlessly into the dashboard (typically the vent) so it appears factory-installed rather than an aftermarket pod. The core product line is complemented by optional boost taps, analog sensors, ethanol content sensors, pressure sensors, OBD2 splitters, hardwire harnesses, and installation tools/accessories.
Is P3 Gauges a public or private company?
P3 Gauges is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P3 Gauges founded?
P3 Gauges was founded in 2006. It employs 1 to 10 people.
Where is P3 Gauges based?
P3 Gauges is headquartered in New Albany, United States, in the North America region.
How does P3 Gauges make money?
Three revenue lines are on record. Custom Gauge Sales are the primary driver. The others are accessories and Sensors and professional Installation Services.
Who are P3 Gauges's main competitors?
Broad incumbents on record are Banks Power, Edge Products and AutoMeter Products. Direct peers are Defi (Nippon Seiki), PLX Devices, GlowShift, Innovate Motorsports, AEM Performance Electronics and Aeroforce Technology. Carly is listed as an emerging player.
Does P3 Gauges have an API?
No public API is recorded for P3 Gauges.
What industry is P3 Gauges in?
P3 Gauges's product category is Aftermarket Automotive Electronics. Its primary akta.pro industry code is IMACAAAK, Passenger Vehicle Electrical & Electronics Manufacturing (ICE), with a secondary code of IMAHAGAK, Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers). Its NAICS code is 334515 and its SIC code is 3823.