Pay Here Marketing

What Pay Here Marketing does

Pay Here Marketing is a US-based, privately held digital marketing agency founded in 2019 and headquartered in Roswell, Georgia, that focuses exclusively on automotive dealerships, with primary emphasis on Buy Here Pay Here (BHPH) and independent used-car dealers. The company sells a modular platform-plus-services stack that includes Dynamic Inventory Campaigns (inventory-based digital advertising on Google, Facebook, and programmatic display), Search Boost (managed Google and YouTube campaigns), Demand Campaigns (multi-channel programmatic buying through The Trade Desk across OLV, Display, OTT, Meta, and TikTok), TurboDealer Websites (a lead-focused dealer website product), MailX2 (automated email and direct mail re-engagement), Buyercall (lead response and buyer engagement), Smart Forms, and Targeted Campaigns. The product suite is unified around the lead lifecycle — capturing in-market vehicle shoppers, routing credit applications, and re-engaging past prospects — with integrations to 700Credit, Equifax, CreditDrive, and Web Detective for credit pre-qualification and identity resolution.

Name

Pay Here Marketing

Legal name

Pay Here Marketing

Website

https://payheremarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pay Here Marketing is a US-based digital marketing agency that provides subscription digital advertising, lead-capture websites, and email/direct mail automation exclusively for Buy Here Pay Here and independent automotive dealerships.

Ownership category

akta.pro rank

Product category

Automotive Digital Marketing

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Automotive digital marketing
• BHPH dealer marketing
• Inventory advertising campaigns
• Dealer lead generation
• Automotive email marketing

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Managed Advertising Services: Subscription-based managed services for digital advertising campaigns including Dynamic Inventory Campaigns, Search Boost, and Demand Campaigns. Includes setup, management, optimization, lead routing, and reporting.
2. TurboDealer Websites: Monthly subscription for dealer website packages with various tiers. Includes website hosting, lead capture tools, and optional integrations. Charged monthly with setup fee equal to first monthly cost.
3. MailX2 Platform: Subscription-based email and direct mail automation platform available in Standard and Lead Boost tiers. Lead Boost includes Web Detective ID for identifying high-intent opportunities.
4. Buyercall Subscription: Subscription levels for buyer engagement tools, lead capture and response workflows, call and contact options, and campaign source tracking.
5. Add-On Services: Optional add-ons including soft pulls through 700Credit or Equifax, additional Smart Forms, automated follow-up campaigns, and list imports.
6. White-Label Agency Solutions: White-label support for automotive agency partners to offer Pay Here Marketing services to their dealer clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels14 records

Core offering

Pay Here Marketing provides turn-key digital marketing and lead generation solutions purpose-built for Buy Here Pay Here (BHPH) and independent automotive dealerships. The company sells a bundled platform of managed advertising campaigns (Google, YouTube, Facebook, Meta, TikTok, OTT/CTV, programmatic display), lead-focused dealer websites (TurboDealer Websites), automated email and direct mail marketing (MailX2), lead response tools (Buyercall), and customizable lead capture forms (Smart Forms), offered as monthly subscriptions with white-label options for agency partners.

Product overview

Pay Here Marketing operates as a modular platform-plus-services architecture for automotive dealers (BHPH, independent, franchise, and dealer groups). The core product suite comprises Dynamic Inventory Campaigns for inventory-targeted digital advertising, Search Boost for managed Google/YouTube campaigns, Demand Campaigns for multi-channel programmatic outreach, and TurboDealer Websites as the flagship lead-focused website platform. These integrate with and are enhanced by add-on modules: Buyercall and Smart Forms for lead capture and qualification, MailX2 (available as Standard or Lead Boost) for automated email and direct mail re-engagement, and Targeted Campaigns for ready-to-run seasonal and lifecycle campaigns. The TurboDealer Websites platform serves as the central hub, optionally bundling Buyercall, Smart Forms, MailX2 Lead Boost, and credit soft-pull integrations (Equifax, 700Credit).

Differentiator

Problem solved

Functional benefit

Brands

• TurboDealer Websites: Flexible, lead-focused website solution built to support inventory, finance, and customer acquisition goals for dealerships.
• MailX2
• Buyercall
• Search Boost
• Dynamic Inventory Campaigns
• Demand Campaigns
• Smart Forms

Products and services

• Dynamic Inventory Campaigns Inventory-based digital advertising solution targeting active online vehicle shoppers and auto loan seekers across Google, Facebook, and programmatic display channels. Includes inventory polling, campaign administration, optimization, lead routing, and reporting. Designed for BHPH and independent automotive dealers.
• Search Boost Managed Google and YouTube advertising service allowing dealerships to launch professionally managed campaigns based on monthly budget, with video ad design, landing page development, account setup, campaign tracking, and optimization included.
• Demand Campaigns Multi-channel campaign management solution leveraging programmatic inventory and advanced audience targeting via The Trade Desk to reach active online vehicle and auto loan shoppers across OLV, Display, OTT, Dynamic Meta, and TikTok. Includes campaign setup, audience targeting, creative, landing pages, optimization, lead routing, and reporting with flexible weekly budgets.
• TurboDealer Websites Lead-focused dealer website platform with built-in inventory pages, VDPs, flexible search filters, Buyercall integration, Smart Forms, optional MailX2 Lead Boost, and optional soft-pull integrations through 700Credit or Equifax. Includes advanced SEO, analytics, multilingual functionality, and CRM-ready integration.
• MailX2 Automated email and direct mail marketing platform that re-engages anonymous and past vehicle shoppers through triggered campaigns, inventory promotions, service offers, lease-end outreach, trade-in campaigns, and personalized follow-ups. Available in MailX2 Standard and MailX2 Lead Boost packages.
• Buyercall Lead response and buyer engagement tool that connects website shoppers with dealership teams via phone, soft phone, and text campaigns, with automated follow-up after form submission and campaign source tracking.
• Smart Forms Customizable web forms integrated with TurboDealer Websites for capturing credit applications, pre-qualification requests, vehicle inquiries, appointment requests, and trade-in leads, with configurable fields, disclosures, routing rules, and follow-up messaging.
• Targeted Campaigns Ready-to-run seasonal and lifecycle marketing campaigns including lead generator email design, targeted direct mail postcards, Facebook posts, Google My Business posts, and matching website banners with included landing pages and Smart Forms.

Quantifiable outcome

• Immediate impact on lead generation - calls and applications started coming in when campaigns were activated
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• 700CreditcoreTechnology or IntegrationIntegration partnership for optional soft-pull capabilities within TurboDealer Websites. Helps dealers streamline credit-focused lead capture and create a smoother path from online interest to qualified opportunity.
• EquifaxcoreTechnology or IntegrationIntegration partnership for optional soft-pull capabilities within TurboDealer Websites. Supports credit-focused lead capture and pre-qualification workflows for automotive dealers.
• The Trade DeskcoreTechnology or IntegrationProgrammatic audience targeting platform used for Demand Campaigns. Powers advanced audience targeting capabilities to reach active online vehicle shoppers and auto loan shoppers across digital channels.
• GooglecoreTechnology or IntegrationAdvertising platform partner for Search Boost and Dynamic Inventory Campaigns. Includes Google Search Engine Marketing, YouTube campaigns, and Google My Business integration.
• Facebook/MetacoreTechnology or IntegrationSocial advertising partner for In-Market Advertising, Dynamic Meta campaigns, Facebook posts, and Facebook/Google review integration. Part of multi-channel campaign management.
• TikToksupportingTechnology or IntegrationEmerging advertising channel partner for Demand Campaigns. Provides access to younger vehicle shopper audiences through TikTok campaign options.
• Web DetectivesupportingTechnology or IntegrationWeb Detective ID technology integrated into MailX2 Lead Boost package. Identifies high-intent opportunities and enables targeted campaigns to drive more leads.
• Dr. Auto LoansupportingChannel Partner/ Reseller/ DistributorOptional add-on for listing vehicles on Dr. Auto Loan platform. Expands dealer inventory visibility through additional distribution channel.
• CreditDrivesupportingTechnology or IntegrationOptional soft pulls integration for credit-focused lead capture and qualification within dealer websites.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VinSolutions (Cox Automotive): VinSolutions, part of Cox Automotive, is a broad CRM and marketing platform for franchise and independent dealers offering email, desking, and lead management. It is a broader incumbent with overlapping lead-routing and marketing-automation functionality to Pay Here Marketing's MailX2 and Buyercall modules.
• Cars.com: Cars.com operates one of the largest third-party automotive marketplaces and offers advertising and lead-generation products to dealers. While broader than Pay Here Marketing, it competes for a portion of the same dealer marketing budgets on inventory-listing and audience-targeting spend.
• DealerSocket (Cox Automotive): DealerSocket, also part of Cox Automotive, is an integrated CRM, website, and marketing platform for dealerships. Competes with Pay Here Marketing's TurboDealer Websites and bundled lead-capture product, but at significantly larger scale across franchise dealers.
• Dealer Inspire (Cox Automotive): Dealer Inspire, part of Cox Automotive, builds dealer websites with built-in digital marketing, inventory merchandising, and SEO - directly comparable to Pay Here Marketing's TurboDealer Websites at incumbent scale.

Direct peers

• AutoLeadStar: AutoLeadStar is a digital marketing automation platform that helps auto dealers generate and convert leads through Facebook, Google, and email campaigns with dealer-VIN-level personalization. Comparable to Pay Here Marketing's Dynamic Inventory Campaigns and Demand Campaigns offerings.
• DealerCenter: DealerCenter provides a dealer management system, CRM, and integrated digital marketing tools specifically targeting independent used-car and BHPH dealers - directly overlapping with Pay Here Marketing's primary SMB dealer segment.
• Fullpath (formerly LotLinx): Fullpath is a digital advertising and marketing platform purpose-built for automotive dealerships, running paid search, social, and email campaigns on dealer inventory. It is the closest direct comparable to Pay Here Marketing's combined paid-media + CRM-integrated stack serving independent and franchise dealers.
• PureCars: PureCars provides automotive marketing analytics, digital advertising, and inventory-merchandising tools to dealers. It overlaps with Pay Here Marketing across paid digital, VDP retargeting, and audience targeting for dealer-specific inventory.

Emerging players

• Gubagoo: Gubagoo provides live-chat, messaging, and lead-engagement tools for automotive dealerships. It is thematically comparable to Pay Here Marketing's Buyercall and Smart Forms, focusing on the conversion side of the same dealer lead funnel.
• Roadster: Roadster offers a digital retailing and online car-buying platform for dealers, including desking, credit applications, and store-to-door workflows. It overlaps with Pay Here Marketing's TurboDealer Websites and Smart Forms in online lead capture and qualification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BuyHerePayHereMarketing
• LinkedInlinkedin.com/company/pay-here-marketing
• Xx.com/PayHereMarket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pay Here Marketing