What Tansun does

Tansun Limited designs and manufactures electric shortwave infrared heating products from its headquarters in West Bromwich, UK, where it has operated continuously since 1982. Its core technology converts electrical energy into infrared radiation via precision-engineered quartz heating elements paired with proprietary Ultra Low Glare (ULG) gold reflectors, marketed at 100% electrical-to-heat conversion efficiency. The portfolio comprises 17+ infrared heater SKUs spanning industrial (Apollo), recessed ceiling (Apollo Recess), low-glare outdoor (Bahama, Monaco family, Sorrento), weatherproof IP-rated (Rio Grande, Rio IP), portable and spot heating (Beaver, Spotter), premium stainless-steel (Havana), slimline (Linea), floor-standing (Riviera Elite), and no-glare ceramic (Eclipse, Sorrento Ceramic) variants, plus a complementary Efficiency Radiant Heat Panel family (600/900/1200 Series) and an accessory ecosystem of controllers, thermostats, time-lag switches, bracketry, custom branding, and bespoke design services.

The company sells through a quote-based, direct sales motion (telephone and online enquiry) supplemented by UK and international distributor networks, an international order collection process (Ex Works), and a dedicated Electrical Contractors Program. Customers span four documented verticals — hospitality (Costa Coffee, Hilton, Marco Pierre White, McDonald's outdoor seating), commercial and industrial (Coca-Cola manufacturing, Heathrow Terminal 5 baggage area), public buildings and institutions (churches, hospitals, airports, sports facilities, shopping centres), and domestic/residential — with case studies demonstrating outcomes such as a 75% reduction in annual heating costs at St Michael's Church, Wolverhampton, and effective heating at -6°C at Hamilton Gymnastics Club. Tansun holds ISO 9001 certification and Made in Britain accreditation, claims the largest range of domestic, commercial and industrial infrared heaters globally, and supports customers in five languages (English, French, German, Italian, Spanish), with no public pricing disclosed and revenue model based almost entirely on one-time hardware sales plus complementary accessories and free design-scheme consultation services.

Name

Tansun

Legal name

Tansun Limited

Website

https://tansun.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Tansun Limited is a UK-based (West Bromwich) designer and manufacturer of electric shortwave infrared heaters, founded in 1982 and serving hospitality, commercial/industrial, public-institution, and domestic customers through direct sales, distributors, and an electrical contractors program across five-language markets.

Ownership category

akta.pro rank

Headquarters

HQ city

West Bromwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Infrared Heater Sales: Sale of proprietary infrared heaters including various series (Apollo, Monaco, Rio, Havana, Linea, Sorrento, Eclipse, Bahama, Beaver, Spotter) and heat panels (Efficiency series 600, 900, 1200). One-time hardware purchase model with varying power ratings and configurations.
2. Accessories and Controllers: Sale of complementary products including bespoke design options, bracketry, custom branding, Tansun controllers, time lag switches, and digital thermostats.
3. Free Design Scheme Support: Complimentary heating design services provided to customers to help achieve optimal heating solutions, supporting the hardware sales process.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tansun designs, manufactures, and sells electric shortwave infrared heaters and radiant heat panels for commercial, industrial, and residential applications. The product range includes the Apollo, Monaco, Rio, Sorrento, Havana, Linea, Eclipse, Bahama, Beaver, Spotter, Riviera Elite, and ReadyRad Elite series, plus Efficiency Radiant Heat Panels in 600, 900, and 1200 variants. Tansun provides free design scheme support, accessories (controllers, thermostats, bracketry), and serves customers through direct sales, international distributors, and electrical contractors.

Product overview

Tansun is the UK's leading infrared heater manufacturer with over 40 years of experience, offering the largest range of domestic, commercial, and industrial infrared heaters in the world. The core product portfolio consists of three main categories: (1) Infrared Heaters including Apollo (industrial space heater), Apollo Recess (recessed ceiling heater), Bahama (low glare outdoor), Beaver (portable emergency heater), Eclipse (ceramic low glare), Havana (premium stainless steel), Linea (slimline ultra-low glare), Monaco and Monaco XL (low glare with gold reflectors), Monaco Double Ultra RC (dual ultra low glare with remote control), Rio Grande and Rio IP (weather-resistant outdoor), Riviera Elite (floor-standing), Sorrento and Sorrento Ceramic (hospitality outdoor), Spotter (mobile), and ReadyRad Elite (electric); (2) Heat Panels including the Efficiency Radiant Heat Panel series in 600, 900, and 1200 variants for indoor space heating; and (3) Accessories including Tansun Controllers, Digital Thermostats, Time Lag Switches, Bracketry, Custom Branding, and Bespoke Design services. The product architecture emphasizes energy efficiency with 100% electrical energy conversion to infrared heat, IP weatherproof ratings for outdoor units, and integration with controllers and thermostats for zonal control and energy savings. Tansun provides free design scheme support to help customers achieve tailored heating solutions for any application.

Differentiator

Problem solved

Functional benefit

Products and services

• Apollo Infrared Heater
• Apollo Recess
• Monaco Range
• Monaco XL
• Monaco Double Ultra RC
• Bahama Infrared Heater
• Beaver Portable Heater
• Eclipse Ceramic Heater
• Havana Infrared Heater
• Linea Infrared Heater
• Rio Grande Infrared Heater
• Rio IP Infrared Heater
• Riviera Elite Infrared Heater
• Sorrento Infrared Heater
• Sorrento Ceramic Infrared Heater
• Spotter Mobile Heater
• ReadyRad Elite Electric Heater
• Efficiency Radiant Heat Panel 600 Series
• Efficiency Radiant Heat Panel 900 Series
• Efficiency Radiant Heat Panel 1200 Series
• Tansun Controllers
• Tansun Digital Thermostat
• Time Lag Switch
• Bracketry
• Custom Branding Service
• Bespoke Design Service

Quantifiable outcome

• 75% reduction in annual heating costs at St Michael's Church, Wolverhampton
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radialight: Italian-designed infrared heating panel brand for residential and commercial interiors. Comparable to Tansun's Efficiency Radiant Heat Panel 600/900/1200 Series in infrared panel technology and zonal/smart control integration, though with stronger domestic focus.
• Star Progetti (Heliosa): Italian manufacturer of Heliosa-branded shortwave and infrared heaters for outdoor and industrial applications. Directly comparable to Tansun in technology (shortwave infrared quartz), product positioning (low-glare and weatherproof ranges), and target verticals (hospitality, industrial, sports facilities).
• Heatstrip (Thermofilm): Australian designer and manufacturer of electric radiant and infrared heaters for outdoor and indoor commercial heating. Directly comparable to Tansun's Monaco, Sorrento, and Bahama outdoor hospitality lines, with overlapping hospitality and alfresco dining customer segments.
• Herschel Infrared: UK-based infrared heating manufacturer producing infrared panels and outdoor heaters for domestic and commercial use. Shares Tansun's UK manufacturing base, vertical segmentation approach (hospitality, commercial, residential), and focus on infrared panel technology.
• SolAire Heating Products: UK manufacturer of infrared and outdoor electric heaters targeting hospitality, commercial, and residential markets. Directly comparable as a UK-based infrared specialist with overlapping hospitality and outdoor-heating product categories.
• Veito: Turkish manufacturer and global exporter of carbon and infrared heaters for indoor and outdoor use. Comparable to Tansun in shortwave/infrared technology, hospitality/commercial targeting, and export-driven distribution model.
• Bromic Heating: Australian-founded global manufacturer of outdoor and commercial infrared heaters with strong hospitality and patio-heating focus. Closely comparable to Tansun in target customer base (restaurants, hotels, bars), product category (electric infrared heaters with low-glare variants), and distribution model (international distributors).
• Burda Perfect Climate: German-based infrared heater manufacturer serving residential, commercial, and industrial customers across Europe. Closely comparable to Tansun in infrared heating technology, European geographic reach, and broad product range across domestic, commercial, and industrial segments.

Broad incumbents

• Glen Dimplex (Dimplex): Irish-headquartered global heating, cooling, and renewable energy group whose Dimplex brand sells a broad portfolio of electric heaters, heat pumps, and HVAC products. Overlaps with Tansun in electric heating for commercial and residential markets but operates at significantly greater scale across many product categories beyond infrared.
• Honeywell: Global industrial conglomerate with a Building Technologies division offering electric heating products, building management systems, and HVAC controls. Overlaps with Tansun in commercial heating and zonal control, but as part of a vastly broader portfolio serving enterprise building automation customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tansunltd
• LinkedInlinkedin.com/company/tansun-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tansun