What Bromic Group does

Bromic Group is an Australian privately-held company founded in 1978, operating today primarily through its Bromic Heating division, which commenced in Sydney in 2008 and specializes in premium infrared outdoor heating solutions. Bromic designs, manufactures, and distributes a portfolio of gas and electric heaters organized into four collections (Eclipse, Platinum, Tungsten, Cobalt), supplemented by marine-grade variants, controls, and mounting accessories. The underlying technology centers on directional infrared radiant heat that warms people and surfaces directly rather than heating air, incorporating proprietary elements such as ceramic-glass fascias, parabolic specular reflectors, quartz heating elements, and the patented wind-resistant radiant gas heater. Bromic holds the world's first Lloyd's Register certification for marine outdoor heating and multiple ETL, SGS, and IPX4/IPX5 product certifications.

Bromic sells premium hardware exclusively via one-time purchases, with unit prices ranging from $568 (entry-level Cobalt) to $5,702 (Platinum Electric Marine). The company runs a hybrid go-to-market: direct regional sales offices in six markets (Australia HQ, US, Netherlands, Canada, India, Japan) serve enterprise and major hospitality accounts, while a dealer and distributor network spanning more than 30 countries handles mid-market and residential demand, complemented by an e-commerce storefront and a trade professional program offering Revit BIM/CAD files, AIA continuing education, and complimentary design services. Customers span residential homeowners, hospitality chains (Marriott, Hilton, Sheraton, MGM Grand, Caesars Palace, Crown, Westfield, Selfridges, Tommy Bahama, Starbucks Reserve), and marine operators (Ritz-Carlton Evrima, Silversea, Swan Hellenic). The Affinity Smart-Heat controls ecosystem, including Wi-Fi/Bluetooth controllers, a mobile app, and Alexa/Google Home integration, extends the offering beyond heaters into connected controls. Bromic is privately held with no disclosed funding rounds, acquisitions, or parent company, and is reported to have 51-100 employees.

Name

Bromic Group

Legal name

Bromic Group

Website

https://bromic.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Bromic Group is an Australian-founded parent company of Bromic Heating, a global provider of premium infrared outdoor heating solutions. It serves residential, hospitality, and marine customers across 30+ countries via dealer networks and direct regional offices.

Ownership category

akta.pro rank

Product category

Outdoor Heating Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Infrared outdoor heaters
• Patio heating solutions
• Marine heating systems
• Radiant heat technology
• Commercial outdoor heating

Headquarters

HQ city

Ingleburn

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Heating Appliances: Sale of premium infrared outdoor heaters across multiple collections (Eclipse, Platinum, Tungsten, Cobalt) in built-in and freestanding formats. Products available in electric and gas fuel types with various power outputs and mounting options.
2. Controls & Accessories: Sales of Affinity Smart-Heat controllers (On/Off, Dimmer, Eclipse series), expansion boards, mounting poles, heat deflectors, and recess kits to complement heater purchases.
3. Complimentary Design Services: Free technical design service for customer heater selection and placement, driving product sales through consultation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bromic Group designs, engineers, manufactures, and distributes premium electric and gas infrared outdoor heaters under the Eclipse, Platinum, Tungsten, and Cobalt Smart-Heat collections, together with Affinity smart control systems, mounting hardware, and accessories. Offerings target hospitality venues, restaurants, superyachts and cruise vessels, and high-end residential outdoor living spaces. Products are built around radiant infrared technology with wind-resistant gas burner designs, ceramic-glass fascias, parabolic specular reflectors, and marine-grade stainless-steel construction.

Product overview

Bromic Heating offers a comprehensive portfolio of premium infrared outdoor heating solutions organized into four main product collections: Eclipse (dual-function heat and light), Platinum (premium slim-line design), Tungsten (industrial high-performance), and Cobalt (entry-level). The product line includes built-in and freestanding heaters powered by gas or electric sources, complemented by the Affinity Smart-Heat control ecosystem (on/off controllers, dimmer controllers, Eclipse controllers, expansion boards) and a mobile app. The portfolio extends to marine-grade variants, diverse mounting accessories (poles, brackets, recess kits, heat deflectors), and protective covers. The company holds the world's first Lloyd's Register certification for marine heating applications and has pioneered wind-resistant radiant gas heater technology.

Differentiator

Problem solved

Functional benefit

Brands

• Smart-Heat: Proprietary technology ecosystem used across Bromic heater collections for smart heating control.
• Affinity Smart-Heat

Products and services

• Eclipse Smart-Heat Electric Heater A premium electric infrared outdoor heater that combines radiant heating and ambient lighting behind a ceramic-glass front fascia; designed for high-end hospitality and residential outdoor spaces.
• Eclipse Smart-Heat Freestanding Electric Heater Freestanding portable version of the Eclipse Smart-Heat Electric that integrates heat and light in a movable pedestal form factor; for flexible outdoor seating areas where ceiling/wall mounting is not feasible.
• Platinum Smart-Heat Electric Heater Premium wall/ceiling-mounted electric infrared heater with a tinted ceramic-glass fascia; intended for stylish residential and hospitality outdoor settings.
• Platinum Smart-Heat Electric Marine Heater Marine-grade electric infrared heater built with corrosion-resistant materials for superyacht, cruise, and coastal applications.
• Platinum Smart-Heat Gas Heater Gas-powered infrared outdoor heater with a tinted ceramic-glass fascia, intended for premium residential and commercial installations where natural gas or propane supply is available.
• Tungsten Smart-Heat Electric Heater Industrial-grade wall/ceiling-mounted electric infrared heater using a Vortx parabolic specular reflector to direct radiant heat; targeted at higher-output commercial and industrial outdoor environments.
• Tungsten Smart-Heat Gas Heater Patented wind-resistant gas infrared outdoor heater delivering high heat output in exposed conditions; targeted at open-air hospitality and commercial venues.
• Tungsten Smart-Heat Freestanding Electric Heater Freestanding electric infrared heater with a Vortx reflector in a portable pedestal form factor; for hospitality and event spaces requiring movable heating.
• Cobalt Smart-Heat Electric Heater Entry-tier electric infrared outdoor heater in Bromic's portfolio, offering compact, recess-capable radiant heating for residential and light commercial patios.

Quantifiable outcome

• 67% of homeowners believe heating would have the biggest impact on extending outdoor usage, while only 23% currently rank it as a top priority
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Schwank: Germany-based manufacturer of infrared heating systems for indoor, outdoor, and industrial applications. Directly comparable to Bromic's gas and electric infrared radiant heater portfolio, with similar commercial/hospitality customer focus.
• Tansun: UK-based manufacturer of infrared outdoor and indoor heaters with a strong hospitality/commercial customer base. Directly competes with Bromic in the premium radiant heater segment, particularly across European markets.
• Solaira: Canadian/UK manufacturer of infrared outdoor heaters for commercial and residential use. Comparable product line (electric infrared radiant heaters), targeting hospitality and patio segments similar to Bromic.
• Heatstrip: Australia-based outdoor radiant heater manufacturer. A direct domestic competitor to Bromic in the Australian market with similar premium positioning and hospitality customer focus, making it the closest regional peer.
• Sunpak: US manufacturer of infrared outdoor patio heaters with both residential and commercial SKUs. Directly comparable to Bromic's Tungsten and Cobalt electric lines in the North American market.
• AZ Patio Heaters: US-based mass-market patio heater brand with broad distribution through home improvement retailers. Competes with Bromic's Cobalt entry-level line but at a significantly lower price point ($200-$800 range).
• Fire Sense: US manufacturer and distributor of patio heaters, fire pits, and outdoor heating products. Direct competitor to Bromic in the residential and light commercial outdoor heating category with broader mass-market positioning.
• Patio Comfort: US-based manufacturer of infrared and propane patio heaters sold through dealer networks. Directly comparable to Bromic in commercial-grade outdoor heating, particularly for restaurant and hospitality applications.

Broad incumbents

• Napoleon (Wolf Steel): Canadian premium outdoor lifestyle brand spanning grills, fireplaces, and heating. Overlaps with Bromic in the outdoor heating space but as part of a broader outdoor living portfolio rather than a heating specialist.
• Dimplex (Glen Dimplex Group): Irish/global electric heating manufacturer and part of Glen Dimplex Group. Competes in electric outdoor heating and is a much larger incumbent with broader HVAC portfolio, but overlaps with Bromic's electric heater segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bromic Group