Moment Motor

What Moment Motor does

Moment Motor Company, founded in 2017 by Marc Davis in Austin, Texas, converts vintage and classic cars into electric vehicles for affluent individual enthusiasts. The company operates a single-shop, direct-to-consumer service with a six-step conversion process covering acquisition, internal combustion engine removal, engineering, enhancement, assembly, and testing, and currently carries an approximately one-year waiting list. Revenue is generated on a per-project basis, with conversion prices ranging from roughly $60,000 to $150,000+ depending on vehicle type, power requirements, and customization level, plus the customer-owned or acquired donor vehicle.

The business is built around two proprietary service lines. The Classic Line delivers custom conversions for virtually any classic car, while the Signature Line offers pre-engineered packages for specific iconic models including the Mercedes Pagoda SL, Porsche 911, Speedster, 550 Spyder, BMW 2002, Mini, C10, and Defender. Underpinning both is the Moment Modular Systems technology platform — a Modular Motor System with universal mounting plates compatible with motors from Cascadia, iNetic, Tesla, and Netgain, and a Modular Battery Enclosure System using MEB, VDA, or reclaimed Tesla modules with integrated BMS, quick-disconnect terminals, and valved coolant connections. A sub-brand partnership with Vintage Motorcars supports donor vehicle acquisition, including replica chassis.

The company is privately held, founder-owned, and operates without disclosed institutional funding. The ~11-person team includes Cornell EV program alumni, an engineer with fighter-jet safety systems experience, and a former Nissan North America Product Planner. Marketing is largely earned media (Bloomberg, Wall Street Journal, New York Times, Motor Trend) and organic social via Instagram, with sales driven by consultative website inquiries and word-of-mouth in the classic car community.

Name

Moment Motor

Legal name

Moment Motor Company

Website

https://momentmotors.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Moment Motor Company converts vintage and classic cars into electric vehicles for affluent individual enthusiasts, operating a single Austin, Texas workshop with a Signature Line of pre-engineered builds and a Classic Line of custom conversions priced from $60K to $150K+.

Ownership category

akta.pro rank

Product category

Electric Vehicle Conversion Services

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

EV Retrofit & Electrification Conversions (Fleet/Commercial) (TLAKAMAK)

akta.pro secondary industries

Electric Drive Units & E-Axles Rebuild/Remanufacturing (EV/Hybrid) (TLAKALAH), Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

Keywords

• Classic car electrification
• Electric vehicle conversion
• Vintage auto restoration
• Automotive engineering services
• Custom EV powertrain

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Conversion Services: One-time conversion service transforming customer-owned classic vehicles into electric vehicles. Pricing varies based on vehicle type, condition, power requirements, and customization level. Revenue recognized upon project completion and vehicle delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moment Motor Company converts vintage and classic cars into modern electric vehicles through a six-step process spanning acquisition, engine removal, engineering, enhancement, assembly, and testing. The company offers two service lines: the Signature Line of pre-engineered conversions for iconic models (Mercedes Pagoda SL, Porsche 911, Speedster, 550 Spyder, BMW 2002, Mini, C10, Defender) and the Classic Line for custom conversions of virtually any classic vehicle, with conversions priced from roughly $60,000 to $150,000+ depending on the vehicle and specifications.

Product overview

Moment Motor Company offers electric vehicle conversions for classic cars through two main service lines: the Signature Line (pre-engineered conversions for iconic models including Mercedes pagoda SL, Porsche 911, BMW 2002, Mini, C10, Defender, Speedster, and 550 Spyder with starting prices from $60K-$150K plus vehicle cost) and the Classic Line (custom conversions for virtually any vehicle at $75K-$150K). Their proprietary Modular Motor System and Modular Battery Enclosure System form the foundation of every conversion, enabling installation of motors from manufacturers like Cascadia, iNetic, Tesla, and Netgain, and battery configurations using MEB, VDA, or reclaimed Tesla modules.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Line: Custom electric vehicle conversion process for virtually any classic car, following a six-step transformation from acquisition through testing.
• Signature Line
• Moment Modular Systems

Products and services

• Classic Line - Custom Electric Vehicle Conversion Service Custom electric vehicle conversion service for virtually any classic car, following a six-step process of acquisition, engine removal, engineering and manufacturing, enhancement, assembly, and testing. Pricing ranges from approximately $75,000 to $150,000 depending on vehicle type, condition, and desired performance. Intended for individual classic car owners who want a one-of-a-kind electric conversion of a vehicle they already own or want to acquire.
• Signature Line - Pre-engineered Electric Conversion Packages Pre-engineered electric conversion packages for iconic classic vehicles including Mercedes 'pagoda' SL, Porsche 911, Speedster, 550 Spyder, BMW 2002, Mini, C10, and Defender. These conversions have established engineering, completed examples on the road, and offer faster turnaround than fully custom work, with conversion prices starting at $60,000 to $150,000 plus vehicle cost. Intended for individual classic car enthusiasts who want a proven, faster-turnaround conversion of a specific iconic model.

Quantifiable outcome

• Twice the power compared to original internal combustion engines

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Vintage MotorcarsminorStrategic or Co-development PartnerPartner for acquiring restored donor vehicles for conversion projects. They provide new replica vehicles, such as Speedster replicas, that can be converted by Moment Motor Company.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Everrati: UK-based classic car EV conversion specialist focused on Porsche 911, Land Rover, Mercedes, and GT40 reproductions. Comparable in approach and pricing tier but serves primarily European customers; represents a credible geographic substitute for non-US buyers.
• E-Drive Retro: UK-based classic car EV conversion specialist focused on Mini, VW Beetle, and Porsche 911. Comparable in conversion approach and target classics, though smaller scale and primarily serving UK customers.
• Electric Classic Cars: Wales-based specialist converting classic cars (vintage Mini, Land Rover, VW Beetle) to electric powertrains. Comparable in bespoke conversion approach and classic vehicle focus, but primarily serves UK customers and operates at a lower price tier than Moment.
• Lunaz: UK-based classic vehicle electrification company converting Rolls-Royce, Bentley, Jaguar, Range Rover, and Aston Martin models. Comparable premium positioning and bespoke engineering model, but serves a more ultra-luxury tier and a primarily European client base.

Direct peers

• Kindred Motorworks: Bay Area startup restoring and electrifying classic American vehicles (Bronco, Camaro, Chevy truck) using proprietary EV powertrains. Directly comparable in business model, target customer, and pre-engineered product line approach mirroring Moment's Signature Line.
• Zero Labs Automotive: California-based classic car EV conversion shop offering restored and electrified classic Broncos, Land Rovers, and Ford coupes. Directly comparable to Moment as a US-based premium classic-to-EV conversion specialist targeting affluent enthusiasts with project-based pricing in similar ranges.

Emerging players

• Hemmels: Welsh-based company converting classic Mercedes-Benz 280SL 'Pagoda' models to electric power. Directly comparable as a Mercedes Pagoda SL EV conversion peer, directly overlapping with Moment's Signature Line Pagoda offering.
• Revolt Systems: EV powertrain engineering company focused on classic vehicle electrification with modular battery and motor systems. Comparable as a technology-platform peer addressing similar engineering challenges around chassis-agnostic EV integration.

Others

• Arcimoto: Oregon-based three-wheeled EV manufacturer. Not a direct competitor but adjacent in the small-scale, niche EV manufacturing space with comparable specialty EV positioning and small-team operations ethos.

Broad incumbents

• Icon 4x4: California-based restoration and custom build shop for classic Broncos, Toyota FJ40s, and other vintage 4x4s, increasingly adding EV variants. Comparable in high-end restoration positioning, brand cachet, and project-based pricing, though primarily ICE-focused with broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/momentmotors
• Xx.com/momentmotors

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moment Motor