My Club

What My Club does

My Club Group (legal entity: My Club Europe PLC, Company No. 12087282) is a UK-headquartered custom sportswear manufacturer that designs, produces, and distributes fully customisable teamwear and training apparel for grassroots and amateur sports organisations. Founded in 2013 and headquartered in Oxted, England, the company manufactures its core product line using dye-sublimation printing, a process that integrates colour, club badges, sponsor logos, player names, and numbers directly into the fabric rather than printing onto its surface — yielding output that the company states will not crack, fade, or develop a heavy rubbery feel. Its catalogue spans approximately ten sports disciplines (football, rugby, cricket, tennis, padel, netball, hockey, basketball, running, golf) and four institutional verticals (schools, universities, charities, corporate teams), with a women-specific football kit range launched for 2026.

The business operates a direct-to-consumer model. Pricing is unit-based and all-inclusive: football shirts from £19.50 and shorts from £13.25, with design work, printing, names, numbers, club logos, and sponsor graphics bundled into the unit price; first orders require a 5-item minimum, with no minimum on re-orders, and a 5-6 week delivery window after design finalisation. The customer journey combines a self-serve 3D Kit Builder and Client Portal (for design iteration, order management, and re-ordering) with high-touch dedicated account managers, supported by phone, contact form, and in-house design assistance at no extra charge. The company claims 11,000+ clubs as customers across the UK and four EU markets (Spain, France, Germany, Italy), with multi-language site support, and operates an Elite Outlet clearance channel and Club Shops as additional direct-to-consumer surfaces.

Beyond core kit fulfilment, My Club has built Kit Funder (kitfunder.ai), an AI-positioned partnership-matching platform intended to connect clubs seeking funding with businesses seeking sponsorship, and maintains an environmental partnership with Make it Wild under which trees are planted per kit order. The company is privately held with no disclosed institutional funding, no public listing, and a headcount band of 11-50 employees.

Name

My Club

Legal name

My Club Europe PLC

Website

https://myclubgroup.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

My Club Group (My Club Europe PLC) is a UK-based custom sportswear manufacturer using dye-sublimation printing to serve 11,000+ grassroots and amateur sports clubs across the UK and EU with all-inclusive, low-minimum teamwear kits spanning roughly ten sports.

Ownership category

akta.pro rank

Product category

Custom Sportswear and Teamwear Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Custom sportswear manufacturing
• Team kit supplier
• Sublimation printing services
• Football kit design
• Institutional teamwear apparel

Headquarters

HQ city

Oxted

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sportswear Sales: One-time sale of custom teamwear including football kits, rugby kits, training gear, and other sports apparel. Price includes all design work, printing, names, numbers, badges, and sponsors. Order minimum of 5 items for first orders with no minimum for re-orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

My Club designs, manufactures, and sells fully custom sportswear and teamwear (football, rugby, cricket, tennis, padel, netball, hockey, basketball, running, golf, training, and winter wear) using dye-sublimation printing, with all design work, badges, names, numbers, and sponsor logos included in the price. Customers configure kits via a free 3D Kit Builder or with in-house designers, manage orders through a Client Portal, and benefit from a minimum first order of only 5 items and no minimum for re-orders. The company also runs Kit Funder, an AI platform that connects clubs with business sponsors to fund kit purchases.

Product overview

My Club Group is a custom sportswear and teamwear supplier serving clubs across the UK and European Union. The company offers a comprehensive portfolio of sport-specific custom kits across multiple disciplines including football, rugby, cricket, tennis, padel, netball, hockey, basketball, running, and golf. The core product offering consists of fully customisable sportswear manufactured using dye-sublimation printing technology, with pricing starting at £19.50 per shirt and £13.25 per shorts. The product ecosystem is anchored by the Kit Builder design tool and Client Portal customer management platform, supplemented by the AI-powered Kit Funder partnership funding platform. The company serves both individual sports clubs and institutional customers including schools, universities, charities, and corporate clients. Minimum first order is 5 items with delivery in 5-6 weeks after design finalisation.

Differentiator

Problem solved

Functional benefit

Brands

• Kit Funder: AI-powered partnership platform connecting sports clubs with businesses for funding and sponsorship

Products and services

• Custom Football Kit Fully customisable football kit manufactured using dye-sublimation printing with club colours, badges, sponsor logos, player names, and numbers included in the price; shirts from £19.50 and shorts from £13.25. Designed for amateur and grassroots football clubs requiring affordable custom teamwear with low minimum orders.
• Women's Football Kit Football kits cut and patterned specifically for female athletes with proper proportions across chest, waist, and hips. The 2026 summer range features bold geometric patterns, flowing gradients, and asymmetric designs, allowing players to focus on the game rather than kit fit.
• Elite Football Kit Premium football kits from the Elite range featuring higher-grade fabrics and advanced manufacturing for enhanced performance and durability, targeted at clubs wanting a higher-spec match-day kit.
• Training Kit and Winter Wear Training apparel including training shirts, padded jackets, hoodies, and winter sportswear available plain or fully customisable with club logo and initials, suited to off-field wear and training sessions.
• Elite Training Kit High-performance training wear from the Elite range featuring premium training gear at competitive prices with 3-5 day delivery, intended as a full-kit, high-performance solution.
• Custom Rugby Kit Fully customisable rugby teamwear including jerseys, shorts, and associated rugby apparel, manufactured using dye-sublimation printing with club colours, badges, and sponsor logos.
• Custom Cricket Kit Custom cricket apparel and equipment customised with club branding and colours, manufactured using dye-sublimation printing for durability across the cricket season.
• Tennis Wear Customisable tennis apparel including tennis shirts and dresses tailored to club specifications with dye-sublimation branding.
• Padel Kit Customised padel sportswear for clubs and teams, manufactured with dye-sublimation printing for club branding.
• Personalised Running Tops Custom performance running tops personalised with club branding, suited to running clubs, athletics teams, and event participants.
• Golf Wear Custom golf apparel including polo shirts and golf-specific wear customised with club or corporate branding.
• Custom Netball Kit Fully customisable netball dresses and associated apparel with club colours and branding, manufactured using dye-sublimation printing.
• Custom Schools Kit Sports kit packages designed for school teams across multiple sports disciplines with bulk ordering options, suited to PE classes and inter-school competition.
• Custom Universities Kit Teamwear solutions for university sports clubs and athletic programmes with custom branding options, supporting multiple sports and varied sizing requirements.
• Charity Sports Kit Custom sports kit for charitable organisations and fundraising sports events, designed to support impactful branding on limited budgets.
• Corporate Sports Kit Branded sportswear for corporate teams, business sports days, inter-company leagues, and company wellness programmes.
• Hockey Kit Custom field hockey teamwear including jerseys and associated apparel with club customisation, manufactured using dye-sublimation printing.
• Basketball Kit Custom basketball uniforms and apparel featuring club colours and branding, manufactured using dye-sublimation printing.
• 3D Kit Builder Free online 3D kit designer tool that lets customers create custom kit designs from scratch with colour selection, logo placement, and real-time preview; in-house design team assistance is also provided at no extra charge.
• Kit Funder AI-powered partnership platform that matches sports clubs seeking funding with businesses looking for partnership opportunities, based on shared location, values, and goals. Kit Funder handles the funding and business matching while My Club handles kit fulfilment.
• Elite Outlet Clearance e-commerce store featuring discounted Elite training wear with items at up to 60% off, including training shirts from £9.60 and padded jackets from £30.

Quantifiable outcome

• 11,000 clubs trust My Club Group for their sportswear needs
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Make it WildminorStrategic or Co-development PartnerEnvironmental partnership where My Club plants trees through Make it Wild for every kit ordered, supporting greener and more sustainable sports operations. Part of My Club's carbon offset and sustainability initiative.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kitbag: UK-based online retailer of replica and custom teamwear, training wear, and fan merchandise. Kitbag competes with My Club on custom and personalised sports apparel for UK club and fan customers.
• Erreà: Italian custom teamwear manufacturer with a strong presence in football, rugby, handball, and volleyball kits. Erreà is a direct competitor on custom sublimated kits for amateur and club-level teams across Europe.
• Joma: Spanish sportswear brand producing customisable team kits, footwear, and apparel for football and other team sports. Joma is a direct peer serving similar grassroots and amateur club customers across Europe, including the Spanish market My Club now targets.
• Macron: Italian manufacturer specialising in custom teamwear and technical sportswear for football, rugby, basketball, and other team sports. Macron is a direct competitor to My Club across My Club's core European grassroots and semi-pro customer base.
• Hummel: Danish sportswear brand offering teamwear, kits, and footwear for football, handball, and other team sports. Hummel is a direct peer in custom team kits, especially within European amateur and club markets.

Broad incumbents

• Decathlon: Global sporting goods retailer with private-label teamwear, running, and training ranges plus in-store customisation services. Decathlon is a broad incumbent alternative for grassroots clubs, schools, and corporate teams shopping for affordable sportswear.
• Adidas miTeam / Custom Teamwear: Adidas's custom teamwear platform lets clubs design football and team-sport kits with brand backing. It competes with My Club for grassroots and school team budgets while operating at a far larger scale.
• Puma Teamwear: Global sports brand that supplies custom teamwear, footwear, and apparel across football, running, and training. Puma is a broad incumbent that overlaps with My Club's team-customisation offering but at a much larger, multi-category scale.
• Nike Team (BSGD / Nike By You): Nike's team-customisation programmes serve club and school teams with branded apparel and footwear. It is a broad incumbent competitor that could pressure My Club's grassroots positioning if it pushes down on minimums or lead times.

Emerging players

• Squadkit: Smaller UK-focused custom teamwear supplier for grassroots and amateur clubs with online kit design tools. Squadkit is an emerging player in the same niche as My Club, competing for the same low-minimum, design-led grassroots customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myclubgroup
• YouTubeyoutube.com/@myclubuk/videos
• Facebookfacebook.com/MyClubUK
• LinkedInuk.linkedin.com/company/my-club-group-limited
• Instagraminstagram.com/myclubgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Club