BelgraviaPRO

What BelgraviaPRO does

BelgraviaPRO (Bpro) is an Australian-headquartered holiday park management company founded in February 2018 as a joint venture between Belgravia Health and Leisure Group and PRO Management. The company operates and markets more than 40 holiday parks across Australia and New Zealand under a unified brand, offering camping, glamping, cabins, and powered and unpowered sites to individual leisure travelers. Its principal customers are travelers booking directly through park websites, property owners and councils that contract BelgraviaPRO to operate public-sector assets, and students enrolled in its hospitality training programs.

The technology stack is built around third-party SaaS platforms: RMS Cloud for property and booking management, Catapult as the learning management system for the training arm, and ReviewPro for centralized guest feedback across the portfolio. In 2025 BelgraviaPRO layered an AI operations platform on top of these systems to support pricing optimization, maintenance automation, and guest feedback analysis, alongside a portfolio-wide rollout of new park websites and the 2024-launched Guest First service program. The training arm operates through two Registered Training Organisations (BelgraviaPRO RTO 45497 on a fee-for-service basis and PRO Management RTO 40890, which accesses government-funded pathways in QLD and NSW).

Revenue is generated through three streams: management fees and accommodation revenue from operating council-owned and private parks, direct guest bookings via Bpro websites (supplemented by an affiliate program), and vocational training fees from fee-for-service and government-funded student cohorts. No financial figures are publicly disclosed; the company is privately held under parent Belgravia Health and Leisure Group, with reported headcount of 11-50 employees supporting 40+ dispersed park operations.

Name

BelgraviaPRO

Legal name

BelgraviaPRO Pty Ltd

Website

https://belgraviapro.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BelgraviaPRO is an Australian-headquartered holiday park management company operating 40+ parks across Australia and New Zealand for leisure travelers, council and government landlords, and vocational training students, generating revenue from park operations, direct bookings, and dual-RTO hospitality training.

Ownership category

akta.pro rank

Product category

Holiday Park Management and Tourism Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

KOA/Chain & Franchise Campgrounds (THAMAJAG)

akta.pro secondary industries

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Holiday park management
• Caravan park operations
• Tourism training services
• Accommodation bookings
• Hospitality management

Headquarters

HQ city

Bayswater

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Holiday Park Management Services: Bpro provides full park management services to property owners and councils, managing all aspects of holiday park operations including staffing, financial systems, operations, marketing, and day-to-day management. Revenue is generated through management fees from clients.
2. Training and Education Services: Nationally recognized qualifications and short courses for tourism and holiday park industry. Two RTOs operate: BelgraviaPRO RTO ID 45497 (fee for service) and PRO Management RTO ID 40890 (government funded training). Revenue from course fees, with government subsidies available for eligible students.
3. Holiday Park Accommodation Bookings: Direct guest bookings for accommodation at managed parks including camping, glamping, cabins, and powered/unpowered sites. Revenue from nightly and weekly accommodation fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

BelgraviaPRO operates a network of more than 40 holiday parks across Australia and New Zealand, providing camping, glamping, cabin, and caravan accommodation to travellers. The company also delivers third-party holiday park management services to councils and private property owners, and runs a Registered Training Organisation (RTO) delivering nationally recognised qualifications in tourism and holiday park operations.

Product overview

BelgraviaPRO operates as a dual-offering company: (1) a holiday park management company with a portfolio of 40+ parks across Australia and New Zealand offering camping, glamping, cabins, and holiday park accommodations through its online booking platform; and (2) a Registered Training Organization (RTO) providing nationally recognized qualifications in Tourism and Holiday Parks and Resorts through BelgraviaPRO RTO ID 45497 and PRO Management RTO ID 40890. The company also offers full park management services to property owners, an affiliate network for tourism businesses, and is rolling out AI-powered operational systems for pricing optimization, maintenance automation, and guest feedback analysis. Short courses including RMS training are offered as standalone modules or integrated into full qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Park Management Services
• Holiday Park Accommodation (Camping, Glamping, Cabins, Caravans)
• Nationally Recognised Training (Certificate III & IV in Tourism, Holiday Parks and Resorts)
• Introduction to RMS Short Course

Quantifiable outcome

• Over 500,000 nights stayed across Bpro parks in 2024
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Belgravia Health and Leisure GroupcoreStrategic or Co-development Partner · 1 February 2018BelgraviaPRO was launched in February 2018 as a joint venture between Belgravia Health and Leisure Group and Parks and Resorts Operational (PRO) Management. Belgravia Health and Leisure Group is the parent company providing operational infrastructure, marketing expertise, and commitment to innovation.
• Parks and Resorts Operational (PRO) ManagementcoreStrategic or Co-development Partner · 1 January 2007PRO Management, established in 2007, is a specialist in tourist park management with portfolio spanning remote campgrounds to premier holiday parks across Australia and NZ. Contributed park management expertise and industry knowledge to the joint venture.
• Coonamble Shire CouncilmajorChannel Partner/ Reseller/ DistributorLocal government council client for whom Bpro manages the Coonamble Riverside Holiday Park. Partnership involves full park management services.
• Hepburn Shire CouncilmajorChannel Partner/ Reseller/ DistributorLocal government council client for whom Bpro manages holiday park assets including Creswick Holiday Park. Partnership involves comprehensive management services.
• Shire of Gin GinmajorChannel Partner/ Reseller/ DistributorLocal government council client. Bpro provides park management services for council-owned tourist accommodation facilities.
• National Parks and Wildlife Service (NPWS)majorChannel Partner/ Reseller/ DistributorGovernment agency for whom Bpro manages campground facilities in national parks, including Moruya North Head Campground, Mystery Bay Campground, and others.
• City of Gold CoastmajorChannel Partner/ Reseller/ DistributorLocal government partner for whom Bpro manages Ocean Beach Tourist Park in Miami, Gold Coast. Partnership includes operational management and guest experience delivery.
• Caravan Industry AwardsminorStrategic or Co-development PartnerAnnual industry awards program recognizing excellence in caravan and holiday parks. Bpro parks participate and receive recognition through this program.
• Caravan Parks Association of Australia (CIAA)minorStrategic or Co-development PartnerNational industry body delivering the Road To a Million campaign annually. Bpro parks participate in this nationwide tourism campaign.
• Queensland Country TourismminorStrategic or Co-development PartnerTourism organization partnered with Bpro for Channel 7's The Weekender filming at Lake Wivenhoe Campground. Showcased Queensland nature-based tourism destinations.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• NRMA Parks and Resorts: Member-club-backed network of 40+ holiday parks across Australia. Comparable scale and asset mix, and competes for the same council-managed and coastal park assets as BelgraviaPRO.
• BIG4 Holiday Parks: Australia's largest franchise network of caravan and holiday parks with 180+ properties. Closely comparable franchise-style operating model, parks-of-park range from premium to campground, and marketing co-op structure (Road to a Million campaign partner).
• Aspen Holiday Parks: Owner-operator of 14+ holiday parks primarily in regional Australia. Direct competitor for council tenders and similar guest demographic, with overlapping cabin, caravan, and glamping accommodation tiers.
• Reflections Holiday Parks: NSW-based holiday park operator managing 37+ parks, many on crown or council land. Directly comparable in managing council/government-owned parks at scale and competing for the same government concession RFPs.
• Discovery Parks: Australia's largest owned-and-operated holiday park network with 60+ parks across the country. Most directly comparable to BelgraviaPRO on chain scale, accommodation mix (cabins, caravan, glamping), and direct-to-consumer booking model.
• G'day Parks: Aggregator/network brand for independent holiday parks across Australia. Highly comparable as an alternative pathway for independent park owners seeking group affiliation, marketing reach, and centralized booking infrastructure.
• Top Parks: Australian holiday park membership/marketing network similar to G'day Parks. Comparable in aggregating independent caravan parks under a unified brand and offering owners affiliation benefits in marketing and bookings.

Others

• Intrepid Travel: Australian-listed adventure and nature-based tour operator with strong brand in experiential travel. Comparable in Australian nature-based tourism positioning and training pipeline culture, but operates tours rather than managed parks.

Regional players

• Domain Holiday Parks (NZ): New Zealand holiday park operator with properties across the North and South Island. Comparable on Trans-Tasman holiday park accommodation offering but primarily competes in the NZ market rather than overlapping directly with BelgraviaPRO's Australian core.

Broad incumbents

• RACV (Resort and Holiday Park operations): Victian membership club operating resorts and holiday parks (e.g., RACV Torquay, Inverloch). Overlaps in Australian holiday accommodation and club-style member programming, with deeper capital base and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/BelgraviaPRO

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BelgraviaPRO