Jillian Harris Design
Jillian Harris Design Inc. is a Canadian lifestyle brand built around founder Jillian Harris's personal brand, operating the Jilly Box seasonal subscription, cookbooks, digital products, and brand collaborations (Joe Fresh, Ela Handbags) for primarily North American female consumers interested in home, fashion, and food.
- Company typePrivate
- Founded2009
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Jillian Harris Design does
Jillian Harris Design Inc. is a privately held, bootstrapped Canadian lifestyle brand operating from Kelowna, British Columbia. Founded in 2009 around television personality Jillian Harris (The Bachelor, Love It or List It Vancouver), the company operates as a multi-surface lifestyle media and commerce platform spanning fashion, home decor, food, wellness, and parenting content. Its core digital assets are a long-form blog (jillianharris.com), an Instagram-led social presence, a YouTube channel, and an email newsletter that collectively drive top-of-funnel engagement.
The company's revenue architecture is diversified across five streams. The Jilly Box is a seasonal subscription product releasing curated boxes featuring predominantly Canadian-owned and women-owned brands, sold via jillybox.com with a la carte fulfillment through Jilly Box Market. Jilly Digital sells Lightroom presets and digital prints as one-time digital downloads. Cookbooks (Fraiche Food, Full Hearts in 2017; Fraiche Food, Fuller Hearts in September 2023) are co-authored with Jillian's cousin Tori Wesszer and distributed through Indigo, Amazon, and Barnes & Noble. Brand collaborations — most notably Joe Fresh x Life At Home (launched May 2023 with Loblaws, the first time two Loblaws brands collaborated with a lifestyle influencer) and the recurring Ela Handbags vegan handbag line — generate licensing/royalty revenue and provide national retail distribution. Sponsored content with brand partners and affiliate commerce via LikeToKnow.it round out the model.
The Jilly Academy, an online education platform launched in 2021 for small business owners and aspiring influencers, was closed in 2025 to redirect focus to the Jilly Box and core design brand. The company is B Corp certified (2024), a Living Wage Employer in British Columbia (2024), and was recognized among Canada's Top Employers (2026). Founders and management are not disclosed beyond Jillian Harris as Founder & CEO; the company has 11-50 employees and operates without venture capital or institutional investment per available source material. Geographic reach is North American (Canada primary; USA for cookbook distribution).
Jillian Harris Design firmographics
Firmographics- Name
- Jillian Harris Design
- Legal name
- Jillian Harris Design Inc.
- Website
- https://jillianharris.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jillian Harris Design Inc. is a Canadian lifestyle brand built around founder Jillian Harris's personal brand, operating the Jilly Box seasonal subscription, cookbooks, digital products, and brand collaborations (Joe Fresh, Ela Handbags) for primarily North American female consumers interested in home, fashion, and food.
- Ownership category
- akta.pro rank
Jillian Harris Design industry classification
Industry- Product category
- Lifestyle Subscription Boxes
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
- akta.pro secondary industries
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where Jillian Harris Design is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Jillian Harris Design business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- Jilly Box Subscription: Seasonal subscription box containing curated lifestyle products from Canadian brands. Released multiple times per year (Spring, Summer, Fall, Winter). Products include homeware, fashion accessories, wellness items, and food products from partner brands. Also includes a la carte shopping through Jilly Market.
- Digital Products: Sale of Lightroom presets and digital prints through Jilly Digital Store. Digital downloads for photography editing and home decor.
- Cookbook Sales: Sale of physical cookbooks authored by Jillian Harris and Tori Wesszer. First cookbook 'Fraiche Food, Full Hearts' and second 'Fraiche Food, Fuller Hearts' available through major retailers and The Jilly Box.
- Brand Collaborations: Co-designed product lines with established brands (Joe Fresh x Life At Home, Ela Handbags) sold through partner retail channels and brand websites. Royalty or revenue sharing structure.
- Sponsored Content & Partnerships: Paid partnerships and sponsored content with brands seeking to reach Jillian Harris's audience. Includes sponsored blog posts, social media content, and campaign collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Seasonal Jilly Box subscription boxes |
| Unit Pricing | Pay-as-you-go | Summer 2025 Jilly Box featured products |
| Unit Pricing | Pay-as-you-go | Fraiche Food, Fuller Hearts Collection |
| Unit Pricing | Pay-as-you-go | Joe Fresh x Life At Home collaboration pricing |
| Unit Pricing | Pay-as-you-go | Ela Handbags collaboration pricing |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels7 records
Jillian Harris Design product offering
Product offeringCore offering
Jillian Harris Design operates a personal-brand-driven lifestyle business centered on The Jilly Box, a seasonal subscription box of curated products from Canadian-owned and women-led brands. The company also sells digital products (Lightroom presets, digital prints), physical cookbooks co-authored with Tori Wesszer, and develops co-branded product lines with retailers such as Joe Fresh/Life At Home and Ela Handbags, monetizing through content, e-commerce, subscriptions, and licensing/royalty arrangements.
Product overview
Jillian Harris Design operates a multi-product lifestyle brand centered around The Jilly Box, a seasonal subscription box featuring curated products from Canadian-owned, women-led brands. The portfolio includes digital products (Lightroom presets and digital prints via Jilly Digital), two cookbooks co-authored with cousin Tori Wesszer (Fraiche Food, Full Hearts and Fraiche Food, Fuller Hearts), the JH Shop featuring curated favorite items, and the Jilly Box Market for purchasing individual box items. The company also produces brand collaborations including apparel and homeware collections with Joe Fresh x Life At Home and handbags with Ela Handbags. A former product, The Jilly Academy (2021-2025), provided online courses for entrepreneurs on brand strategy and content creation.
Differentiator
Problem solved
Functional benefit
Brands
- The Jilly Box: A seasonal subscription box featuring curated lifestyle products from Canadian and women-owned brands.
- The Jilly Academy
Products and services
- The Jilly Box Seasonal subscription box curated by Jillian Harris featuring lifestyle products from Canadian-owned, women-led, and values-driven brands, including home decor, fashion accessories, wellness products, and food items. Targeted at lifestyle-conscious women consumers.
- Jilly Digital Digital storefront offering Adobe Lightroom presets for photo editing and digital printable prints for home decor.
- Fraiche Food, Fuller Hearts Cookbook Second cookbook co-authored with cousin Tori Wesszer featuring family recipes with vegan and gluten-friendly options, distributed through Indigo, Amazon, and Barnes & Noble.
- Fraiche Food, Full Hearts Cookbook First cookbook co-authored with cousin Tori Wesszer, launched four years prior to the second cookbook.
- Jillian Harris x Joe Fresh x Life At Home Collection Apparel and homeware collection featuring dishes, serving items, reusable glasses, blankets, baskets, and clothing for adults and children, sold at joefresh.com and select Loblaws stores.
- Jillian Harris x Ela Handbags Collection Sustainable handbag and accessory collection made from recycled nylon, including totes, crossbody bags, backpacks, cosmetic bags, and kids' products. Vegan, ethically made, and Canadian-designed.
- JH Shop (Jilly's Faves) Curated collection of Jillian's favorite lifestyle items including Home items, fashion closet pieces, Kids & Family products, and Favorite Brands, accessible through affiliate links via LikeToKnow.it.
- Jilly Box Market Online marketplace to shop individual products featured in past Jilly Box seasons, plus additional products from Canadian-owned, women-led brands.
- The Fraiche Food, Fuller Hearts Collection Limited-time Jilly Box bundle featuring the Fraiche Food, Fuller Hearts cookbook, oven mitts and apron from The Cross, Primrose Lifestyle Cookbook Stand, Jardines Domaine wall sign, and Fraiche Living Conversion Chart.
Companies that use Jillian Harris Design
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Jillian Harris Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jillian Harris Design partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, flagship and minor.
- Ela HandbagscoreCanadian, woman-owned vegan handbag brand. Multiple collections including totes, backpacks, crossbody bags, cosmetic cases, and kids products. Made from recycled nylon and recycled plastic bottles. Sold out multiple times.
- Joe Fresh x Life At Home™ (Loblaws)flagshipFlagship collaboration launched May 30, 2023 - first time Loblaws had two brands (Joe Fresh & Life At Home) collaborate with an influencer. Includes clothing, homeware, and kids products. Available at joefresh.com and select stores. Three years in development.
- Gray HauscoreVegan leather handbag brand featured in Summer 2025 Jilly Box with exclusive Soho Woven Bag. Purpose-driven values brand.
- IndabacoreMother-daughter duo brand featured in Summer 2025 Jilly Box with Heirloom Pitcher. Home decor items.
- FablecoreB Corp sustainable homeware brand featured in Summer 2025 Jilly Box with Little Bowls. Shared passion for sustainability and B Corp values.
- Mogano Jewelry & AccessoriescoreKelowna-based jewelry brand in Summer 2025 Jilly Box with custom Jade Jilly Studs. 14k gold-plated brass with jade gemstones.
- TanitcoreHusband-and-wife brand from Montreal featured in Summer 2025 Jilly Box with Suncare Duo. Clean, family-friendly sunscreen products.
- SaltSpring Kitchen Co.coreSalt Spring Island-based gourmet food brand featured in Summer 2025 Jilly Box with Preserve Collection. All-natural, handmade products.
- One WednesdaycoreClothing brand featured in Summer 2025 Jilly Box with exclusive Chambray Button Up. Known for high-quality products.
- Smash + TessminorClothing brand collaboration mentioned in JH Shop collaborations. Known for comfortable dresses and loungewear.
- Melanie AuldminorJewelry brand collaboration for JH Valentines 2025. Canadian jewelry designer.
- The Cross (Design)minorKitchen products brand featured in Fraiche Food, Fuller Hearts Collection with oven mitts and apron.
- Primrose LifestyleminorCookbook stand featured in Fraiche Food, Fuller Hearts Collection. Canadian-made solid wood products.
- Fraische LivingminorConversion chart featured in Fraiche Food, Fuller Hearts Collection.
- Jardines DomaineminorBrass wall sign featured in Fraiche Food, Fuller Hearts Collection.
- Tori Wesszer (Fraiche Nutrition)flagshipJillian's cousin and co-author of Fraische Food cookbooks. Deep long-term partnership for cookbook content and recipe development.
- Raptive (CMI Marketing)coreAdvertising partner for placing advertisements on the website.
- LikeToKnow.it (RewardStyle)coreAffiliate marketing platform enabling Shop Jilly's Feed feature. Earns commission on referred purchases.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Jillian Harris Design competitors and assessment
Company assessmentDirect peers
- Cupcakes and Cashmere: Lifestyle blog and brand founded by Emily Schuman covering fashion, home decor, and food. Comparable as a content-led lifestyle brand with curated shop, brand collaborations, and personal-brand-driven D2C commerce targeting women.
- Cravings by Chrissy Teigen: Chrissy Teigen's cookbook-led lifestyle brand with cookware, pantry products, and home goods. Highly comparable model: cookbook franchise extending into branded product lines, sold DTC and through major retailers, anchored in the founder's personal brand.
- Magnolia (Joanna Gaines): Joanna Gaines built Magnolia into a lifestyle brand spanning home decor, food (cookbooks), and retail. Most comparable peer: TV personality turned lifestyle entrepreneur with curated subscription box, branded home goods, and cookbook line targeting women interested in home and family lifestyle content.
- FabFitFun: Seasonal subscription box for women featuring lifestyle products across beauty, wellness, fashion, and home. Directly comparable on the seasonal subscription box mechanic and curated-vendor partnership model, though operates at significantly larger scale.
- The Everygirl: Lifestyle content platform and brand covering career, style, home, and wellness with curated affiliate shop and brand partnerships. Comparable business model: content-led audience monetized through affiliate referral, sponsored content, and curated marketplace.
- Lauren Conrad (The Beauty Department, Paper Crown): Reality TV personality turned lifestyle entrepreneur with apparel brand (Paper Crown), beauty platform (Beauty Department), and lifestyle content. Comparable as multi-category influencer commerce business built on a female-driven lifestyle personal brand.
- Draper James (Reese Witherspoon): Reese Witherspoon's lifestyle brand offering apparel, home goods, and curated collections. Comparable as a celebrity/personal-brand-led commerce business selling directly through owned storefront with seasonal collections and retail partnerships.
- Ayesha Curry Home/Ayesha Curry Cookbooks: Cookbook author and lifestyle personality with branded product lines including cookware and home goods. Closely comparable as a celebrity-led lifestyle business with cookbook franchise, curated home goods, and family-focused content positioning.
Broad incumbents
- GOOP (Gwyneth Paltrow): Much larger celebrity-founded lifestyle brand spanning wellness, beauty, food, and home. Comparable as an influencer-led multi-category lifestyle commerce platform but operates at significantly greater scale, capital intensity, and category breadth than Jillian Harris Design.
Emerging players
- Smitten Kitchen: Long-running food blog with cookbook and recipe-led audience. Comparable on the cookbook + content + curated partnerships axis for the Fraiche Food cookbook franchise, though smaller scale and lacks the subscription box / retail collaboration elements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jillian Harris Design social profiles
Digital presenceJillian Harris Design compliance and trust
Trust signalCompliance3 records
Jillian Harris Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jillian Harris Design leadership team
Management profileNumber of profiles
Profiles1 record
Jillian Harris Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jillian Harris Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jillian Harris Design
What does Jillian Harris Design do?
Jillian Harris Design operates a personal-brand-driven lifestyle business centered on The Jilly Box, a seasonal subscription box of curated products from Canadian-owned and women-led brands. The company also sells digital products (Lightroom presets, digital prints), physical cookbooks co-authored with Tori Wesszer, and develops co-branded product lines with retailers such as Joe Fresh/Life At Home and Ela Handbags, monetizing through content, e-commerce, subscriptions, and licensing/royalty arrangements.
Is Jillian Harris Design a public or private company?
Jillian Harris Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jillian Harris Design founded?
Jillian Harris Design was founded in 2009. It employs 11 to 50 people.
Where is Jillian Harris Design based?
Jillian Harris Design is headquartered in Kelowna, Canada, in the North America region.
How does Jillian Harris Design make money?
Five revenue lines are on record. Jilly Box Subscription is the primary driver. The others are digital Products, cookbook Sales, brand Collaborations and sponsored Content & Partnerships.
Who are Jillian Harris Design's main competitors?
Direct peers on record are Cupcakes and Cashmere, Cravings by Chrissy Teigen, Magnolia (Joanna Gaines), FabFitFun, The Everygirl, Lauren Conrad (The Beauty Department, Paper Crown), Draper James (Reese Witherspoon) and Ayesha Curry Home/Ayesha Curry Cookbooks. GOOP (Gwyneth Paltrow) is listed as a broad incumbent. Smitten Kitchen is listed as an emerging player.
Does Jillian Harris Design have an API?
No public API is recorded for Jillian Harris Design.
What industry is Jillian Harris Design in?
Jillian Harris Design's product category is Lifestyle Subscription Boxes. Its primary akta.pro industry code is MPAJAJAE, Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales), with a secondary code of MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing. Its SIC code is 5190.