Fatland

What Fatland does

Fatland Gruppen AS, founded in 1892 and headquartered in Hommersåk, Norway, is the country's largest privately owned meat company, fully owned by the fourth generation of the Fatland family. It operates as a vertically integrated slaughter-to-finished-products platform serving three primary customer groups: livestock farmers (cattle, pig, sheep/lamb), Norwegian grocery retailers (Norgesgruppen and COOP banners), and industrial/horeca customers (Compass Group, Equinor offshore workers, Ullevål Stadion). The group manages four main production sites — Ølen, Jæren, Oslo and Sandefjord — performing slaughtering, cutting, further processing, and cured-meat production, with a wool/hides/skins arm (Fatland Ull Hud & Skinn AS) handling ~25% of Norwegian wool. Consolidated revenue is 6.3 billion NOK, slaughtering approximately 40,600 tonnes (about 17% of Norwegian production) and producing 7,300 tonnes/year of sausages and cold cuts at Sandefjord.

Underlying technology is centered on modern, BRC-certified meat processing facilities (Sandefjord received a top AA BRC score), supported by the Mitt Fatland mobile app and web portal that use BankID for identity verification to enable farmer self-service for animal registration, delivery tracking, and price updates. Production planning tools such as Optigris help pig producers plan throughput, and Fatland is testing new pork deboning technology in partnership with Japan's Mayekawa and Animalia. A standardized advisory IT/CRM footprint spans 50+ named advisors across sales, registration/intake, and livestock transport roles.

The business model is transaction-based across three revenue streams: (1) slaughter and processing fees/throughput revenue across cattle, pig, sheep and lamb sold to grocery chains and industrial buyers via the unified sales arm Fatland Salg AS; (2) processed meat sales (sausages, cold cuts, cured meats, pinnekjøtt) — including private-label supply to Coop where 37% volume growth was recorded in 2025; and (3) wool, hide and skin trading to Norwegian and international textile and leather buyers. Pricing is negotiated per category with seasonal supplements (e.g., 15 kr/kg on spring lamb from 4 May 2026), per-kilogram bonuses (Fatland Ekstra up to 5 kr/kg), and multi-year new-farmer incentives, with roughly 10,000 active suppliers and 5,000 farmer customers concentrated in Norway.

Name

Fatland

Legal name

Fatland Gruppen AS

Website

https://fatland.no

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fatland Gruppen AS is Norway's largest privately owned, family-owned meat company (founded 1892, 6.3 billion NOK revenue), slaughtering and processing cattle, pig, and sheep/lamb across four production sites and supplying Norwegian grocery retailers, industrial/horeca customers, and ~10,000 active farmer suppliers.

Ownership category

akta.pro rank

Product category

Meat Processing

NAICS

Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Rendering and Meat Byproduct Processing (311613), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Fat & Skin Specialty Processing (Edible Fats, Pork Rinds/Cracklings, Poultry Skin) (AFANAJAD)

Keywords

• Meat processing
• Livestock slaughtering
• Processed meat products
• Wool and hides trading
• Farmer advisory services

Headquarters

HQ city

Hommersåk

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Meat slaughtering and processing: Fatland AS is Norway's largest privately owned meat company, generating revenue through slaughtering cattle, pigs, sheep and lambs at its own facilities and selling processed meat products to retailers and industrial customers. Key products include beef cuts, pork, lamb, pinnekjøtt, sausages, ham and cured meats.
2. Sales to grocery chains and industrial customers: Fatland Salg AS acts as the unified sales arm, selling to major grocery chains including Norgesgruppen (Spar, Meny, Kiwi) and COOP (Prix, Mega, Obs!), as well as large-scale catering and industrial customers such as Compass Group, Equinor and Ullevål Stadion.
3. Wool, hide and skin trading: Fatland Ull, Hud & Skinn AS collects, classifies and sells approximately 25% of Norway's total wool production, plus hides and skins from its own and other private slaughterhouses to domestic and international buyers. Provides an important economic return to Norwegian farmers.
4. Subsidiary meat companies: Subsidiaries including Oppdal Spekemat AS (60% owned, premium cured meats), Vossakjøt AS (handcrafted Vestland specialities), and Fatland Sandefjord AS (sausages and cold cuts, 7,300 tonnes/year) contribute additional revenue streams through processed meat product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fatland is Norway's largest privately owned meat company, operating four production facilities (Ølen, Jæren, Oslo, Sandefjord) that slaughter, cut and process cattle, pigs, and sheep/lamb. The company sells processed meat products to Norwegian grocery chains and industrial/horeca customers through Fatland Salg AS, and also collects, sorts and trades approximately 25% of Norway's wool production plus hides and skins through Fatland Ull, Hud & Skinn AS.

Product overview

Fatland is one of Norway's largest food producers, operating a platform of meat processing and farming support services. The core offering spans slaughtering, cutting, and processing of beef, lamb, and pork across multiple production facilities (Fatland Ølen, Fatland Jæren, Fatland Oslo, Fatland Sandefjord), complemented by farmer support tools. For farmers, the primary digital product is Mitt Fatland — a mobile application for registering animals for slaughter, tracking deliveries, and managing account information. The company also operates an online store (Fatland Nettbutikk) and pricing programs such as Fatland Ekstra (per-kilogram bonuses on cattle). Fatland Sandefjord focuses on sausages and processed meats, Fatland Jæren on beef cutting and lamb/pork, Fatland Ølen on slaughter and further processing, and Fatland Oslo on eastern Norway slaughter. Subsidiary brands include Oppdal Spekemat (cured meats), Vossakjøt (Western Norwegian meat specialties), and Fatland Ull, Hud & Skinn (wool, hides, and skins).

Differentiator

Problem solved

Functional benefit

Products and services

• Mitt Fatland App

Quantifiable outcome

• 1 in 4 meat products in Norwegian stores or restaurants is made by Fatland
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Compass GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Since January 2023, Fatland has had a delivery agreement with Compass Group and ESS Offshore to supply Norwegian meat and local food to offshore oil workers. The agreement was made to meet increasing customer demands from the oil sector for Norwegian meat and local food served on the Norwegian continental shelf. Fatland participated at Compass Group's annual industry event where over 300 people attended.
• Ullevål StadioncoreChannel Partner/ Reseller/ DistributorFatland has a long-term partnership with Ullevål Stadion, Norway's national football arena, supplying sausages throughout the football season. Fatland manages all sausage sales at the stadium and is also present in VIP areas Panorama and Sportsbaren, serving Beefy and Bratwurst sausages from Coop, while classic wiener sausages are sold in kiosks around the arena.
• EquinorcoreChannel Partner/ Reseller/ DistributorFatland works together with Equinor to supply oil workers with Norwegian meat. Equinor wanted to prioritize quality meat from Norwegian farmers and Fatland. This partnership ensures Norwegian meat reaches offshore workers through Compass Group.
• DevoldminorStrategic or Co-development PartnerFatland supplies wool to Devold, a Norwegian textile company, which uses the wool in Swan-labeled (svanemerket) clothing. This demonstrates Fatland's commitment to sustainability and full animal utilization.
• FG Kjøttsenter AS (Joint Venture with Grilstad)coreStrategic or Co-development PartnerCutting of meat at the Fatland Oslo facility is handled through FG Kjøttsenter AS, a joint venture between Fatland Oslo AS and Grilstad AS. This joint venture enables optimized cutting operations at the Oslo site.
• AhlsellminorChannel Partner/ Reseller/ DistributorFatland partners with Ahlsell for its farmer web shop (nettbutikk), offering extra good prices on selected products for Fatland farmers. From 1 May to 31 July, all Fatland farmers receive promotional pricing on selected products through Ahlsell.
• Lammehjelpen 24/7 (Facebook group)minorOthersOver 4,500 sheep farmers gather in the Facebook group Lammehjelpen 24/7, where Fatland participates to provide advice and support during the lambing season. The group helps sheep farmers ask questions, share experiences and get advice through a busy period.
• Nor-LogminorOthersFrom 1 July 2026, Nor-Log will be responsible for the actual transport of return goods from Fatland Jæren, replacing Fatland Jæren's own return vehicle, due to new requirements and regulations.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tyson Foods: One of the world's largest meat processors with vertically integrated operations across beef, pork, and prepared foods. Provides global benchmark for meat processing margins, capital intensity, and customer concentration risks that face Fatland.
• Danish Crown: Europe's largest pork exporter and a global meat processing incumbent owned by Danish farmers. Operates at significantly larger scale than Fatland and serves as the international benchmark for cooperative-owned meat processing economics and scale advantages.
• JBS: Global meat processing giant with operations across beef, pork, poultry, and lamb. While primarily North/South American focused, JBS represents the upper-bound scale and operating model benchmark for what a large meat processor can achieve globally.
• Orkla Foods Norge: Norwegian food conglomerate producing branded groceries including meat products. While broader in scope, Orkla competes with Fatland's processed meat portfolio in Norwegian retail and shares the same grocery distribution channels.
• HK Scan: Nordic meat processor producing beef, pork, and poultry across Finland, Sweden, Denmark, and the Baltics. Comparable regional meat processing footprint and Nordic retail channel relationships make HK Scan a strong regional incumbent peer.
• Tönnies: One of Europe's largest meat processors specializing in pork and beef. Family-owned like Fatland, Tönnies provides a comparable private-company meat processing benchmark at significantly larger scale.

Direct peers

• Nortura: Norway's largest meat cooperative and dominant competitor to Fatland across slaughtering, cutting, and processed meat. Both serve Norwegian livestock farmers and supply the same grocery channels, making Nortura the most direct comparable in the Norwegian market.
• Grilstad: Norwegian processed meat specialist and JV partner with Fatland via FG Kjøttsenter. Competes directly in sausage and cold cuts categories and shares Fatland Oslo cutting operations, making it a close operational peer.

Regional players

• Midt-Norge Slakteri: Norwegian regional meat cooperative in Trøndelag area. Smaller scale than Fatland but operates similar slaughtering/cutting/processing business model serving local farmers and regional retail.

Emerging players

• Oppdal Spekemat (as subsidiary brand): Premium Norwegian cured meat producer in which Fatland holds a 60% stake. Comparable to Fatland Jæren's cured meat operations and now drives Coop Oppdal Spekeskinke volume growth of 37% in 2025.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fatland

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fatland