Pacific Laser Systems
Pacific Laser Systems, a Fluke Corporation subsidiary, manufactures professional-grade self-leveling laser levels and accessories for construction contractors, distributing through its e-commerce site, reseller channels, and Fluke's global network.
- Company typePrivate
- Founded1990
- HeadquartersEverett, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Pacific Laser Systems firmographics
Firmographics- Name
- Pacific Laser Systems
- Legal name
- Pacific Laser Systems
- Website
- https://plslaser.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pacific Laser Systems, a Fluke Corporation subsidiary, manufactures professional-grade self-leveling laser levels and accessories for construction contractors, distributing through its e-commerce site, reseller channels, and Fluke's global network.
- Ownership category
- akta.pro rank
Where Pacific Laser Systems is headquartered
LocationHeadquarters
- HQ city
- Everett
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pacific Laser Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Laser Level Hardware Sales: Pacific Laser Systems generates revenue primarily through the sale of laser level hardware products, including point lasers, line lasers, rotary lasers, and combination units. Products are sold in multiple configurations: Tool (standalone device), Kit (device with basic accessories), and System (device with comprehensive accessories including detectors, tripods, and brackets).
- Accessories and Replacement Parts: Sales of complementary products including laser detectors, tripods, grade rods, brackets, batteries, remotes, reflective targets, and replacement windows/glass inserts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pacific Laser Systems product offering
Product offeringCore offering
Pacific Laser Systems (PLS) designs, manufactures, and sells professional-grade laser levels — including point lasers, line lasers, and rotary lasers — used by contractors for layout, alignment, plumb, and level tasks. The company offers a complete ecosystem of laser tools and supporting accessories such as reflective targets, mounting brackets, floor stands, tripods, grade rods, and replacement battery packs for jobsite use.
Product overview
Pacific Laser Systems (PLS) is a manufacturer of professional-grade laser measurement and layout tools for construction applications. The product portfolio consists of point lasers (PLS 3R/3G, PLS 5R/5G), line lasers including cross-line and 360-degree three-plane models (PLS 6R/6G, PLS 180R/180G, PLS 3x360R/3x360G), and rotary lasers (H2, HV2R, HV2G). PLS also offers comprehensive accessory lines including laser detectors, magnetic wall brackets, floor stands, ceiling/wall brackets, tripods, grade rods, batteries, remote controls, and reflective targets. The company is owned by Fluke Corporation and provides a best-in-class warranty. Products are designed for professional contractors with self-leveling technology, bright beam quality, and IP-rated durability for drop, water, and dust resistance.
Differentiator
Problem solved
Functional benefit
Products and services
- PLS 3R Point Laser
Companies that use Pacific Laser Systems
Customer profileSegments1 record
Ideal customer profiles1 record
Pacific Laser Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pacific Laser Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fluke CorporationcorePacific Laser Systems is a wholly-owned subsidiary of Fluke Corporation. Fluke is a manufacturer and supplier of professional electronic test tools and calibration instruments. PLS operates under Fluke's corporate umbrella and leverages Fluke's global distribution network, brand reputation, and operational infrastructure. The privacy policy states 'Fluke Corporation and its subsidiaries.'
Recent moves6 records
Expansion highlights5 records
Pacific Laser Systems competitors and assessment
Company assessmentDirect peers
- DeWalt (Stanley Black & Decker): DeWalt produces laser levels (DW088, DW089, etc.) sold through the same construction distribution channels as PLS, with strong contractor mindshare bundled with its broader cordless tool ecosystem.
- Stabila: Stabila is a German manufacturer of professional layout and measuring tools including laser levels, with strong brand recognition among European and North American contractors — comparable product positioning to PLS.
- Makita: Makita offers self-leveling laser tools (SK20, SK10 series) within its broader professional power tool portfolio, competing with PLS for professional contractor purchases and shelf placement.
- Leica Geosystems: Part of Hexagon AB, Leica Geosystems manufactures professional laser levels, rotating lasers, and construction layout instruments serving surveying and construction contractors — directly competing with PLS's product portfolio.
- Milwaukee Tool: Milwaukee offers professional-grade laser levels (M12, M18 lines) targeting trades and contractors, competing directly with PLS in layout accuracy and jobsite durability positioning.
- Topcon Positioning: Topcon manufactures professional construction lasers (RL-V, RL-H series) for layout, grading, and machine control applications, competing with PLS in the professional contractor and surveying market.
- Bosch Professional Tools (Robert Bosch): Bosch Professional offers a broad line of self-leveling point, line, and rotary lasers (GLL, GCL, GRL series) targeting the same professional contractor segment as PLS, with global distribution reach.
- Spectra Precision (Trimble): Spectra Precision, part of Trimble, produces rotary lasers, line lasers, and pipe lasers used in construction layout — directly competing with PLS in self-leveling rotary and line laser categories.
- Hilti: Hilti manufactures professional construction layout tools including rotating and line lasers (PM, PR series) targeting commercial contractors — competing head-to-head with PLS in professional contractor accounts.
Broad incumbents
- Stanley Black & Decker: Stanley Black & Decker is the parent of DeWalt and Stanley, with a broad tools and storage portfolio that includes professional laser layout products competing with PLS across multiple distribution channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pacific Laser Systems social profiles
Digital presencePacific Laser Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Laser Systems leadership team
Management profileNumber of profiles
Pacific Laser Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Laser Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Laser Systems
What does Pacific Laser Systems do?
Pacific Laser Systems (PLS) designs, manufactures, and sells professional-grade laser levels — including point lasers, line lasers, and rotary lasers — used by contractors for layout, alignment, plumb, and level tasks. The company offers a complete ecosystem of laser tools and supporting accessories such as reflective targets, mounting brackets, floor stands, tripods, grade rods, and replacement battery packs for jobsite use.
Is Pacific Laser Systems a public or private company?
Pacific Laser Systems is a private company. It is classified as corporate owned and is currently operating.
When was Pacific Laser Systems founded?
Pacific Laser Systems was founded in 1990. It employs 1 to 10 people.
Where is Pacific Laser Systems based?
Pacific Laser Systems is headquartered in Everett, United States, in the North America region.
How does Pacific Laser Systems make money?
Two revenue lines are on record. Laser Level Hardware Sales are the primary driver. The others are accessories and Replacement Parts.
Who are Pacific Laser Systems's main competitors?
Direct peers on record are DeWalt (Stanley Black & Decker), Stabila, Makita, Leica Geosystems, Milwaukee Tool, Topcon Positioning, Bosch Professional Tools (Robert Bosch), Spectra Precision (Trimble) and Hilti. Stanley Black & Decker is listed as a broad incumbent.
Does Pacific Laser Systems have an API?
No public API is recorded for Pacific Laser Systems.