All About Eyes

What All About Eyes does

All About Eyes is a regional retail optometry chain operating 21 clinical locations across Illinois (18) and Iowa (3), headquartered in Peoria, Illinois. Founded in 2005, the company delivers eye care services and eyewear products directly to retail consumers through co-located exam lanes and optical dispensaries. Services span comprehensive eye exams, contact lens fittings, myopia management, emergency eye care, and diagnosis/treatment of ocular disease. Retail offerings include prescription eyeglasses carrying premium designer brands (Ray-Ban, Oakley, Coach, Versace, Dolce & Gabbana, Maui Jim) and contact lenses, with an in-house optical lab enabling in-clinic lens fabrication.

The operating model is a multi-site optometry practice rather than a venture-backed technology company. Technology consists of conventional optometric equipment (phoropter for refraction, diagnostic tools for ocular disease screening) and standard SaaS integrations: SolutionReach for patient appointment scheduling (each location has a unique booking URL), MyClStore for online contact lens reordering, and InstaMed for patient billing. No proprietary software, APIs, AI/ML systems, or patents are disclosed. The career portal is hosted under KeplrVision, and the InstaMed payment portal also serves affiliated practices (Spitz Eyecare, Augustin Eye Care), indicating All About Eyes is part of a multi-practice optometry platform with shared back-office infrastructure.

Revenue mechanics blend professional services (exam fees billed to patients and through insurance networks including VSP) with retail dispensing (frames, lenses, contact lenses) and ancillary clinical services. Pricing is not publicly disclosed; the practice emphasizes insurance acceptance and affordable exams as positioning. Marketing is local-SEM driven via Google Business profiles, location pages on allabouteyes.com, and a blog covering eye health topics, with insurance network participation as a referral channel. Adam P. Rosengren is identified as COO; broader leadership and ownership are not disclosed.

Name

All About Eyes

Legal name

All About Eyes

Website

https://allabouteyes.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

All About Eyes is a Peoria-based retail optometry chain operating 21 locations across Illinois and Iowa, providing eye exams, designer eyewear, contact lens fittings, and emergency eye care to general consumers in the Midwest.

Ownership category

akta.pro rank

Product category

Optometry and Optical Retail

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Comprehensive eye exams
• Designer eyeglasses frames
• Contact lens fittings
• Emergency eye care
• Myopia management

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Eye Exam Services: Revenue from comprehensive eye exams, contact lens fittings, and emergency eye care services. Billed to patients directly or through insurance plans.
2. Eyeglass Sales: Sale of prescription eyeglasses and frames, including designer brands such as Ray-Ban, Oakley, Coach, Versace, Dolce & Gabbana, Maui Jim. Revenue from lenses and frame purchases.
3. Contact Lens Sales: Sale of contact lenses with online reordering portal. Patients can order contacts through the myclstore.com platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

All About Eyes is a regional optometry and optical retail chain that delivers comprehensive eye exams, emergency eye care, contact lens fittings, myopia management, and ocular disease diagnosis/treatment across 21 clinics in Illinois and Iowa. It also dispenses prescription eyeglasses (including designer frame brands like Ray-Ban, Oakley, Coach, Versace, Dolce & Gabbana, and Maui Jim) and contact lenses, supported by an in-house optical lab for custom lens crafting and online reordering via myclstore.com.

Product overview

All About Eyes operates 21 optometric clinics across Illinois and Iowa as a retail eye care chain. The business model combines clinical eye care services with optical retail. Core offerings include comprehensive eye exams, emergency eye care, contact lens fittings, myopia management, and treatment of eye diseases. The retail side features an extensive selection of eyeglasses and contact lenses with an in-house optical lab for lens fabrication. Services are delivered by experienced optometrists using advanced diagnostic technology, with locations offering same-day emergency services and online contact lens ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Thorough vision assessments and eye health evaluations using advanced diagnostic tools and technology for patients of all ages, including children.
• Emergency Eye Care Services Immediate care for urgent eye conditions including foreign objects, infections, injuries, and sudden vision changes, with walk-in availability across locations.
• Contact Lens Fittings Professional fitting services for daily, monthly, toric (astigmatism), and multifocal contact lenses performed by optometrists.
• Myopia Management Specialized programs designed to slow the progression of myopia (nearsightedness) in children and young adults.
• Eyeglasses Prescription eyeglasses featuring designer frame brands including Ray-Ban, Oakley, Coach, Versace, Dolce & Gabbana, and Maui Jim, with custom lens crafting via an in-house optical lab.
• Contact Lenses Various contact lens options including daily disposables, monthly lenses, and specialty lenses for astigmatism and multifocal needs, available online through myclstore.com.
• Eye Disease and Conditions Treatment Diagnosis and management of ocular diseases and conditions including dry eye, ocular disease, and complications from systemic conditions.
• Medication and Eye Drops Prescription Prescription of oral medications and eye drops at select locations to support and optimize eye health.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MyEyeDr: Multi-state optometry chain combining comprehensive eye exams, designer eyewear, and contact lens fittings under one roof. Directly comparable business model with similar insurance-driven GTM and physical storefront strategy.
• Stanton Optical: Multi-state optical retailer combining eye exams with same-day eyeglasses and contact lens services. Similar in-house lab value proposition and insurance-accepting hybrid model targeting value-oriented consumers.
• America's Best Contacts & Eyeglasses: Value-positioned optical retail chain combining eye exams with low-cost eyeglasses and contact lenses. Competes on price-conscious customers within All About Eyes' Midwestern markets with a high-volume promotional model.
• For Eyes Optical: National optical retailer offering comprehensive eye exams and a broad selection of frames and contact lenses. Comparable hybrid retail-clinical format with both physical and emerging online ordering channels.
• Warby Parker: Direct-to-consumer eyewear brand with growing physical retail footprint and online exam service. Competes for the same designer-eyewear customer with an omnichannel model that pressures regional optical retailers on both price and convenience.
• Clarkson Eyecare: Mid-size regional optometry and optical retail chain across multiple U.S. states with in-house lens fabrication and insurance participation. Closely matches All About Eyes' hybrid clinic + optical retail model and regional multi-location footprint.

Broad incumbents

• EyeCare Partners: PE-backed national optometry and ophthalmology roll-up with hundreds of locations. Operates the same clinic-plus-retail model at much greater scale and represents both a competitor and a likely strategic acquirer of regional chains like All About Eyes.
• Visionworks: Multi-state optical retail chain offering eye exams, frames, and contact lenses through owned storefronts. Overlapping customer base and service mix with All About Eyes but at significantly greater geographic and scale reach.
• LensCrafters: National optical retailer owned by EssilorLuxottica offering eye exams, designer frames, and contact lenses in physical storefronts. Competes for the same walk-in eyewear customers but at substantially larger scale and with brand/vendor advantages All About Eyes lacks.

Emerging players

• Zenni Optical: Leading online-only eyewear retailer selling prescription glasses at dramatically lower price points. Not a clinic competitor but a structural threat to All About Eyes' frame-and-lens retail revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/all_about_eyes
• Facebookfacebook.com/aaepeoria
• LinkedInlinkedin.com/company/aae-all-about-eyes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Eyes