SuperZoo
- Company typePrivate
- Founded2007
- HeadquartersSantiago, Chile
- Headcount—
- GTM typeB2C
- OfferingServices
SuperZoo firmographics
Firmographics- Name
- SuperZoo
- Legal name
- SuperZoo
- Website
- https://superzoo.cl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Ownership category
- akta.pro rank
SuperZoo industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Supplies Omnichannel (CRAFAEAJ), Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Food & Treats Retail (CRALAHAB), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Toys & Enrichment Retail (CRALAHAE)
Keywords
Where SuperZoo is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
SuperZoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Pet Product Sales: Revenue generated from selling pet food, accessories, pharmacy products, toys, and grooming services through both physical retail stores and e-commerce platform. The company operates on a traditional retail model with product sales as the primary revenue driver.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Regular Delivery - Free on orders over $30,000 CLP |
| Transaction based/ take rate | Pay-as-you-go | Express Delivery - Fixed rate |
| Transaction based/ take rate | Pay-as-you-go | In-Store Pickup - Free |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SuperZoo product offering
Product offeringCore offering
SuperZoo is Chile's largest pet store chain operating an omnichannel retail model combining 70+ physical stores with an e-commerce platform. It sells more than 5,000 products including dog and cat food, accessories, toys, pharmacy products, and grooming services from 200+ brands including exclusive private label lines.
Product overview
SuperZoo is Chile's largest pet supply retail chain operating both an e-commerce platform and over 70 physical stores nationwide. The company offers more than 5,000 products including pet foods (dry, wet, and veterinary diets), accessories, toys, pharmacy and hygiene products, and grooming services. Key private label brands include Dogxtreme (dog food), Catxtreme (cat food), Nath, True Origins, Dogzilla, Catzilla, and Salvaje. The platform features same-day express delivery in covered areas and in-store pickup options. Additional services include dog bathing and grooming at physical locations.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperZoo E-commerce Platform Online retail platform (superzoo.cl) selling more than 5,000 pet products for dogs, cats, and other pets with integrated inventory across 70+ stores, multiple delivery options including express delivery, and in-store pickup. Targets Chilean pet owners shopping online.
- SuperZoo Physical Retail Stores Over 70 physical retail stores distributed across Chile from North to South, covering more than 16 regions. Provides in-store shopping for pet food, accessories, toys, pharmacy products, and selected dog grooming services. Targets Chilean pet owners preferring in-person shopping.
- Dog Grooming Service (Peluquería Canina) Bathing and grooming service for dogs offered at select physical store locations in Chile. Targets dog owners seeking professional in-store grooming.
- Express Delivery Service Express delivery service delivering orders in under 3 hours for a flat fee of $3,590 CLP in covered areas of Santiago (Las Condes, Providencia, Ñuñoa) and select regional cities. Targets Chilean pet owners needing rapid product fulfillment.
- Nath Premium Pet Food Brand SuperZoo private label brand of premium pet food featuring Immune Boost+ formula. Includes dry food, wet food, and veterinary diets for dogs and cats across multiple life stages and health conditions. Targets pet owners seeking premium nutrition.
- Dogxtreme Dog Food Brand SuperZoo private label brand of premium dog food containing 20% fresh meat. Available in puppy, adult, and senior formulas with chicken, salmon, and other protein sources. Targets dog owners seeking premium nutrition.
- Catxtreme Cat Food Brand SuperZoo private label brand of premium cat food including pate formulas with sardine and salmon for sterilized cats. Low-fat, cereal-free, gluten-free recipes. Targets cat owners seeking premium nutrition for sterilized or special-needs cats.
- True Origins Pet Food Brand SuperZoo private label brand of premium pet food featuring natural ingredient recipes with salmon and blueberries, enriched with taurine. Targets pet owners seeking natural, ingredient-focused nutrition for cats and dogs.
- Credelio Antiparasitario (Flea & Tick Prevention) Monthly oral flea and tick prevention tablet for dogs. Fast-acting formula starting within 2 hours for fleas and 4 hours for ticks. Available in multiple dosage strengths for different dog sizes. Targets dog owners seeking veterinary-grade parasite prevention.
Companies that use SuperZoo
Customer profileSegments3 records
Ideal customer profiles3 records
SuperZoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SuperZoo partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
SuperZoo competitors and assessment
Company assessmentBroad incumbents
- Falabella: Major Latin American department store and marketplace operator with a strong Chilean footprint and online presence, offering pet products among many categories. Comparable as a competing omnichannel channel for Chilean pet purchases.
- Cencosud: Chile-based multinational retail conglomerate operating supermarkets, department stores, and home improvement chains across Latin America that carry pet products. Comparable as a domestic retail heavyweight competing for the same Chilean consumer spend.
- Walmart Chile: Leading Chilean mass retailer carrying a pet food and accessory assortment as one of many categories. Comparable as a large-scale Chilean distribution competitor with overlapping omnichannel reach, though not a pet-specialist.
- Ripley: Chilean and Peruvian department store chain with a growing e-commerce platform that stocks general pet supplies. Comparable as a domestic omnichannel retailer encroaching on the pet-customer basket in Chile.
Direct peers
- Pets at Home: UK's leading omnichannel pet care retailer with stores, an online platform, grooming, and veterinary services. Comparable to SuperZoo's hybrid retail model and private-label-driven margin strategy.
- PetSmart: Largest US specialty pet retailer combining stores, e-commerce, grooming, and training. Comparable to SuperZoo as a category-leading omnichannel pet retailer with a broad branded and exclusive assortment.
- Petco: US-based omnichannel pet specialty retailer with stores, e-commerce, grooming, and vet services plus an exclusive private-label portfolio. Comparable to SuperZoo as a multi-category pet retailer with a hybrid store-plus-online model and growing private-label strategy.
- Petlove: Brazil's largest online and omnichannel pet retailer, combining an e-commerce platform with physical stores and a broad assortment of pet food, accessories, and vet products. Highly comparable to SuperZoo's omnichannel model and dog/cat-focused catalog, with greater scale and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SuperZoo social profiles
Digital presenceSuperZoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperZoo leadership team
Management profileNumber of profiles
SuperZoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperZoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperZoo
What does SuperZoo do?
SuperZoo is Chile's largest pet store chain operating an omnichannel retail model combining 70+ physical stores with an e-commerce platform. It sells more than 5,000 products including dog and cat food, accessories, toys, pharmacy products, and grooming services from 200+ brands including exclusive private label lines.
Is SuperZoo a public or private company?
SuperZoo is a private company. It is classified as unknown and is currently operating.
When was SuperZoo founded?
SuperZoo was founded in 2007.
Where is SuperZoo based?
SuperZoo is headquartered in Santiago, Chile, in the Latin America region.
How does SuperZoo make money?
One revenue line is on record: retail Pet Product Sales.
Who are SuperZoo's main competitors?
Broad incumbents on record are Falabella, Cencosud, Walmart Chile and Ripley. Direct peers are Pets at Home, PetSmart, Petco and Petlove.
Does SuperZoo have an API?
No public API is recorded for SuperZoo.
What industry is SuperZoo in?
SuperZoo's product category is Pet Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 459910 and its SIC code is 5399.