SAK Project
SAK Project is a Portuguese premium football gear manufacturer selling shin guards, performance socks, compression apparel, and customizable aluminum frames via DTC e-commerce worldwide and B2B partnerships with major football clubs and professional players.
- Company typePrivate
- Founded2023
- HeadquartersBarcelos, Portugal
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SAK Project does
SAK Project is a Portuguese manufacturer and direct-to-consumer retailer of premium football gear, operating under a hybrid DTC e-commerce and B2B club partnership model. The company designs, produces, and ships shin guards (three tiers from a €29.90 entry-level Shape to a €249.90 3D-scanned Elite), performance and compression socks, a compression baselayer collection, and customizable aluminum-printed memorabilia frames — all manufactured in Portugal with worldwide shipping free above €40. The product range is supported by an "AI-optimized fit" feature on the mid-tier Morph line and full 3D leg scanning for the Elite tier, using lightweight military-grade polymer materials for impact resistance.
The go-to-market combines an own-brand e-commerce storefront serving global consumers with multilingual support across six languages (English, French, German, Italian, Portuguese, Spanish) and a Club Service B2B program delivering co-branded shin guards, branded merchandise, and club shops to professional football clubs. Distribution is amplified by endorsements from high-profile professional players (Rafael Leao, Bernardo Silva, Bruno Fernandes, Diogo Costa, Ruben Neves, among others) and official partnerships with five major Portuguese clubs — Sporting CP, SL Benfica, FC Porto, SC Braga, CF Os Belenenses — plus Italian club AC Monza, with product extensions such as a Dragon Edition for FC Porto. Marketing channels span organic social (Facebook, Instagram, Twitter, LinkedIn, TikTok), email newsletter with first-purchase incentives, paid acquisition infrastructure (Facebook, TikTok, MediaMath pixels), and an affiliate program for football agencies and influencers.
The company is privately held with no disclosed external funding, parent company, or leadership team, and operates as a bootstrapped business with in-house manufacturing in Portugal. Quantified financials are not disclosed; scale is described qualitatively as "trusted by thousands" of professional players with a 4.9/5 Trustpilot rating. No certifications, regulatory actions, M&A activity, or leadership changes are recorded in the available data.
SAK Project firmographics
Firmographics- Name
- SAK Project
- Legal name
- SAK Project
- Website
- https://sakproject.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAK Project is a Portuguese premium football gear manufacturer selling shin guards, performance socks, compression apparel, and customizable aluminum frames via DTC e-commerce worldwide and B2B partnerships with major football clubs and professional players.
- Ownership category
- akta.pro rank
SAK Project industry classification
Industry- Product category
- Sports Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Soccer/Football Footwear & Apparel Retail (CRAMACAC)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where SAK Project is headquartered
LocationHeadquarters
- HQ city
- Barcelos
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
SAK Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel
Revenue model
- Direct E-commerce Sales: One-time product sales through company-owned e-commerce platform. Products include shin guards (€29.90-€249.90), socks (€15.90-€19.90), compression baselayer (€24.90-€159.90), and frames (€69.00-€99.00). Subscription newsletter for customer retention.
- Club Service / B2B Partnerships: B2B partnerships with football clubs offering co-branded products, custom club shops, and branded merchandise programs. Includes Limited Edition, Special Edition, and Casual collections for clubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SAK Shape - Entry level shin guards |
| Unit Pricing | Pay-as-you-go | SAK Morph - Mid-tier AI-optimized shin guards |
| Unit Pricing | Pay-as-you-go | SAK Elite Optimal Fit - Premium personalized |
| Unit Pricing | Pay-as-you-go | SAK Elite 3D Leg Scan - Fully custom premium |
| Unit Pricing | Pay-as-you-go | SAK Grip Socks |
| Unit Pricing | Pay-as-you-go | SAK Compressor Socks |
| Unit Pricing | Pay-as-you-go | SAK Storm Compression Baselayer |
| Unit Pricing | Pay-as-you-go | SAK Frame - Customizable aluminum prints |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SAK Project product offering
Product offeringCore offering
SAK Project designs, manufactures, and sells premium football gear including shin guards (Shape, Morph, and Elite tiers), performance and compression socks, compression baselayer, and customizable aluminum photo frames. All products are manufactured in Portugal with worldwide direct-to-consumer shipping, complemented by a B2B Club Service program that creates co-branded merchandise for football clubs.
Product overview
SAK Project is a premium football gear company manufacturing and selling an integrated product portfolio centered on shin guards, performance socks, compression baselayer, and personalized memorabilia. The core product line comprises three shin guard tiers: Shape (entry-level, 29.90 EUR), Morph (AI-optimized mid-tier, 49.90 EUR), and Elite (3D-scanned custom fit, 79.90-249.90 EUR). Complementary products include SAK Grip and Compressor socks for performance and recovery, SAK Storm compression baselayer for winter training, and the customizable SAK Frame aluminum photo print for commemorating football moments. The company operates a Club Service B2B program for partnership deals with football clubs and offers bundled value packs. All products are manufactured in Portugal with worldwide free shipping over 40 EUR.
Differentiator
Problem solved
Functional benefit
Brands
- SAK Frame: Customizable aluminum frames for displaying football moments, available in 60x45cm and 90x60cm sizes, printed directly on aluminum with embossing and varnish effects
- SAK
Products and services
- SAK Shape Shin Guards
Quantifiable outcome
- 4.9 out of 5 Trustpilot rating
- +1 more outcomes
Companies that use SAK Project
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
SAK Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SAK Project partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sporting CPcoreOfficial partnership with Sporting Clube de Portugal football club. SAK produces custom-branded SAK Morph shin guards featuring Sporting CP colors and branding. Partnership includes exclusive club merchandise and fan products.
- SL BenficacoreOfficial partnership with Sport Lisboa e Benfica football club. Custom SAK Morph products with Benfica branding and club identity integration.
- FC PortocoreOfficial partnership with Futebol Clube do Porto. Products include SAK Morph FC Porto and Dragon Edition featuring club colors and exclusive designs.
- SC BragacoreOfficial partnership with Sporting Clube de Braga. Custom-branded SAK Morph products for the club.
- CF Os BelenensesminorPartnership with Casa do Povo de Os Belenenses football club for custom SAK Morph products.
- AC MonzacoreInternational partnership with Italian club AC Monza. Custom SAK Morph AC Monza branded products for the club.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
SAK Project competitors and assessment
Company assessmentDirect peers
- G-Form: Sports protective gear brand making flexible, impact-absorbing padding used in football, baseball, and cycling. Comparable as a player in the protective athletic gear category that emphasizes material innovation and athlete-driven marketing.
- Select Sport: Danish football equipment specialist producing shin guards, goalkeeper gloves, balls, and team apparel. Direct comparable as a football-only performance-gear brand with similar product breadth and B2B/club channel exposure.
- McDavid: Sports protective gear brand built around impact protection and compression apparel across football and other sports. Comparable for its focus on protective innovation, elite athlete use, and direct-to-consumer distribution.
- Uhlsport: German football/goalkeeper equipment brand selling gloves, shin guards, socks, and team apparel. Comparable due to football-specific product portfolio, club partnerships, and premium professional positioning.
- Storelli: Direct-to-consumer football/soccer protective gear and compression apparel brand focused on shin guards, grip socks, and base layers. Closely comparable niche premium positioning with elite athlete endorsements and worldwide shipping.
Broad incumbents
- Puma (Football): Major football brand with King, Future, and Ultra boot lines plus apparel. Comparable as a broad football incumbent competing on elite sponsorships and club deals that shape consumer perception in the same premium space as SAK.
- New Balance Football: New Balance's football division produces boots and gear sponsored by Premier League stars like Saka and Haaland. Comparable as a broad incumbent in the football performance gear market where athlete endorsement-driven premium positioning is a key marketing playbook.
- Under Armour: Performance athletic apparel and footwear company with a meaningful football presence across boots, baselayers, and protective gear. Comparable as a broad incumbent offering compression and protective performance apparel overlapping with SAK's socks, baselayers, and shin guards.
- Nike (Football): Global athletic giant whose football division (Mercurial, Phantom, etc.) sells boots, shin guards, socks, and apparel at massive scale. Comparable as the dominant incumbent in the same product categories SAK serves, against which SAK must differentiate on premium materials and customization.
- Adidas (Football): Global football incumbent with Predator, X, and Copa lines plus apparel and team kit deals. Comparable as the leading broad incumbent whose elite sponsorships and club partnerships define the premium positioning SAK competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SAK Project social profiles
Digital presenceSAK Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAK Project leadership team
Management profileNumber of profiles
SAK Project funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAK Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAK Project
What does SAK Project do?
SAK Project designs, manufactures, and sells premium football gear including shin guards (Shape, Morph, and Elite tiers), performance and compression socks, compression baselayer, and customizable aluminum photo frames. All products are manufactured in Portugal with worldwide direct-to-consumer shipping, complemented by a B2B Club Service program that creates co-branded merchandise for football clubs.
Is SAK Project a public or private company?
SAK Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SAK Project founded?
SAK Project was founded in 2023. It employs 11 to 50 people.
Where is SAK Project based?
SAK Project is headquartered in Barcelos, Portugal, in the Europe region.
How does SAK Project make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are club Service / B2B Partnerships.
Who are SAK Project's main competitors?
Direct peers on record are G-Form, Select Sport, McDavid, Uhlsport and Storelli. Broad incumbents are Puma (Football), New Balance Football, Under Armour, Nike (Football) and Adidas (Football).
Does SAK Project have an API?
No public API is recorded for SAK Project.
What industry is SAK Project in?
SAK Project's product category is Sports Equipment. Its primary akta.pro industry code is CRAMACAC, Soccer/Football Footwear & Apparel Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 339920 and its SIC code is 3949.