iMarine USA
- Company typePrivate
- Founded2022
- HeadquartersThousand Oaks, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
iMarine USA firmographics
Firmographics- Name
- iMarine USA
- Legal name
- iMarine USA
- Website
- https://imarineusa.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
iMarine USA industry classification
Industry- Product category
- Marine Electronics Retail
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
Keywords
Where iMarine USA is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iMarine USA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: iMarine USA generates revenue through direct product sales of marine electronics, boat supplies, sailing gear, and related accessories. Products are sold at competitive prices with free shipping on orders over $75, flat rate shipping options for smaller orders, and premium shipping upgrades available. The business model relies on inventory turnover across multiple warehouses and authorized dealer relationships with major marine electronics manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free Shipping Tier - Orders $75+ |
| Unit Pricing | Pay-as-you-go | Flat Rate Shipping - Orders Under $75 |
| Unit Pricing | Pay-as-you-go | 2-Day Shipping Option |
| Unit Pricing | Pay-as-you-go | Next Business Day Shipping Option |
| Unit Pricing | Pay-as-you-go | Remanufactured Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
iMarine USA product offering
Product offeringCore offering
iMarine USA is an e-commerce retailer that sells marine electronics, boat supplies, and sailing gear directly to consumers through its website (imarineusa.com) and phone ordering. The company is an authorized reseller for major marine brands including Garmin, Furuno, Raymarine, Fusion, Lowrance, Airmar, Vesper, and Navionics, and ships from multiple US warehouses with free shipping on orders $75+.
Product overview
iMarine USA is an e-commerce retailer specializing in boat supplies, marine electronics, and sailing gear. The company operates as an authorized reseller for major marine electronics brands including Garmin, Furuno, Raymarine, Fusion, Lowrance, Airmar, and Navionics. Their product portfolio centers on marine electronics (autopilots, chartplotters, fishfinders, transducers, radar systems), complemented by cartography and navigation software, anchoring and docking equipment, marine electrical systems, communication devices, safety equipment, boat outfitting supplies, and camping gear. They also offer a selection of remanufactured marine electronics at discounted prices. The company ships from multiple warehouses across the United States and offers international shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Electronics Wide range of marine electronics including autopilots (Garmin, Furuno, Raymarine, Simrad), chartplotters, fishfinders, radar systems, and transducers from manufacturers like Airmar, sold to recreational and professional boaters.
- Cartography & Navigation Software Marine cartography products including Garmin BlueChart, Navionics charts, C-Map cartography, and marine navigation software for GPS and fishfinding devices, for boat, RV, automotive, and outdoor users.
- Anchoring & Docking Equipment Anchoring and docking supplies including windlasses, anchors, fenders, cleats, dock lines, and mooring equipment for boat owners.
- Marine Electrical Systems Electrical components including batteries, battery chargers, inverters, solar panels, circuit breakers, fuse blocks, and shore power equipment for marine applications.
- Communication Equipment Marine communication devices including VHF radios, antennas, satellite phones, single side band radios, and cellular amplifiers.
- Marine Safety Equipment Safety products including life jackets, EPIRBs, flotation devices, fire extinguishers, and distress signaling equipment for boaters.
- Boat Outfitting Supplies General boat outfitting items including seating, hardware, steering systems, trim tabs, plumbing, lighting, and general maintenance supplies.
- Camping & Outdoor Equipment Camping gear including tents, coolers, portable power, flashlights, grills, and outdoor survival equipment for marine and outdoor enthusiasts.
- Remanufactured Marine Electronics Factory remanufactured marine electronics including remanufactured Garmin chartplotters, fishfinders, autopilots, and radar systems sold at discounted prices versus MSRP.
- Airmar Transducers Airmar brand transducers including CHIRP transducers, thru-hull, transom mount, in-hull, and trolling motor transducers for fishfinders.
Quantifiable outcome
- 99% of customers rate the company 4 or 5 stars
- +3 more outcomes
Companies that use iMarine USA
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
iMarine USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iMarine USA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- VespercoreiMarine USA is an authorized Vesper reseller, offering Vesper marine electronics and AIS products to customers.
- GarmincoreiMarine USA is a Garmin authorized reseller, offering Garmin chartplotters, fishfinders, radar, and other marine electronics. Significant inventory of Garmin products including remanufactured units.
- FurunocoreiMarine USA is a Furuno authorized reseller, offering Furuno navigation equipment, radar, and autopilot systems.
- FusioncoreiMarine USA is a Fusion authorized reseller, offering Fusion marine audio and entertainment systems.
- RaymarinecoreiMarine USA is a Raymarine authorized reseller, offering Raymarine chartplotters, fishfinders, and marine electronics.
- Navico (Lowrance)coreiMarine USA is a Navico/Lowrance authorized reseller, offering Lowrance fishfinders, chartplotters, and marine electronics.
- AirmarcoreiMarine USA is an Airmar authorized reseller, offering Airmar transducers and marine sensors. Airmar has recommended iMarine to customers, indicating a strong working relationship.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
iMarine USA competitors and assessment
Company assessmentDirect peers
- Defender Marine: Long-established marine e-commerce retailer specializing in marine electronics, safety equipment, and boat supplies with multiple warehouses across the US. Closest direct competitor to iMarine in terms of product mix, target customer (recreational and commercial boaters), and authorized-dealer model.
- Jamestown Distributors: Marine supply retailer focused on boat building, repair, and outfitting products including marine electronics and hardware. Comparable in scale and authorized-dealer relationships with the same major brands iMarine carries.
- Fisheries Supply: Pacific Northwest-based marine retailer with a strong e-commerce operation serving commercial and recreational boaters. Sells the same major brand marine electronics (Garmin, Furuno, Raymarine) and is repeatedly cited in marine retail comparisons alongside Defender and West Marine.
- Wholesale Marine: Discount-oriented online marine retailer selling marine electronics, anchors, dock hardware, and boat supplies with an emphasis on competitive pricing — the exact value proposition iMarine emphasizes against West Marine.
Others
- Garmin (Direct): Garmin's own direct-to-consumer e-commerce site for marine electronics. Not a peer in the retail sense, but a manufacturer channel that is both a supplier (via authorized dealer program) and a competitive substitute for end customers purchasing directly from Garmin.
Broad incumbents
- Amazon (Marine Electronics): General e-commerce giant with an authorized presence in major marine electronics brands and Prime shipping. Represents the most significant competitive threat on price transparency and delivery speed for the same SKUs iMarine sells.
- Overton's: Marine and watersports retailer (now part of Bass Pro) selling boating electronics, accessories, and supplies. Offers a similar product mix to iMarine with a broader recreational watersports focus and significant marketing budget.
- West Marine: The largest US marine retail chain with both physical stores and a large e-commerce operation selling marine electronics, parts, and supplies. iMarine explicitly positions against West Marine on price and service, and customer testimonials cite West Marine as a direct comparison point.
- Bass Pro Shops: Mass-market outdoor retailer with significant marine electronics assortment, including Garmin and Humminbird products. Customers explicitly compare iMarine pricing against Bass Pro and Cabela's, making them a frequent benchmark competitor.
Emerging players
- Boat Outfitters: Smaller online marine retailer specializing in boat tops, covers, and outfitting accessories. Adjacent to iMarine in marine parts/accessories retail but with a narrower category focus on canvas and tops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
iMarine USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
iMarine USA leadership team
Management profileNumber of profiles
iMarine USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iMarine USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iMarine USA
What does iMarine USA do?
iMarine USA is an e-commerce retailer that sells marine electronics, boat supplies, and sailing gear directly to consumers through its website (imarineusa.com) and phone ordering. The company is an authorized reseller for major marine brands including Garmin, Furuno, Raymarine, Fusion, Lowrance, Airmar, Vesper, and Navionics, and ships from multiple US warehouses with free shipping on orders $75+.
Is iMarine USA a public or private company?
iMarine USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iMarine USA founded?
iMarine USA was founded in 2022. It employs 1 to 10 people.
Where is iMarine USA based?
iMarine USA is headquartered in Thousand Oaks, United States, in the North America region.
How does iMarine USA make money?
One revenue line is on record: product Sales.
Who are iMarine USA's main competitors?
Direct peers on record are Defender Marine, Jamestown Distributors, Fisheries Supply and Wholesale Marine. Garmin (Direct) is listed as an others. Broad incumbents are Amazon (Marine Electronics), Overton's, West Marine and Bass Pro Shops. Boat Outfitters is listed as an emerging player.
Does iMarine USA have an API?
No public API is recorded for iMarine USA.
What industry is iMarine USA in?
iMarine USA's product category is Marine Electronics Retail. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF). Its NAICS code is 42385 and its SIC code is 5065.