Social Career
Social Career is a Hong Kong non-profit operating a cloud-based volunteer matching platform and Stakeholder Relationship Management (SRM) system, connecting over 1,800 local NGOs with 150,000+ volunteers across a free app and a paid SRM, AI consultancy, and corporate CSR offering.
- Company typePrivate
- Founded2015
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Social Career does
Social Career is a Hong Kong-based non-profit organisation founded in 2015 that operates a cloud-based volunteer matching platform and Stakeholder Relationship Management (SRM) system. The platform connects more than 1,800 local NGOs with over 150,000 individual volunteers, offering a mobile application on iOS and Android, a web portal for volunteers, and a dedicated NGO portal for posting opportunities, managing applications, tracking hours via the proprietary 'Social CV' feature, and generating impact reports. The system is hosted on Google Cloud Platform's Hong Kong region and integrates Stripe and PayMe for online payments, with QR-code check-in and automated hour tracking built into the SRM workflow.
The business model combines a freemium foundation with selective paid monetisation. NGO recruitment is free for any organisation holding a Section 88 charity licence or Society registration, and the volunteer app is free to download and use. Revenue and grant funding come from three paid vectors: (i) an annual paid SRM subscription tier offering personalised onboarding, exclusive staff training, and Cantonese/English priority support; (ii) a paid AI and digital transformation consultancy delivering generative AI workshops and strategic advisory to NGO leadership; and (iii) corporate CSR engagements routed through The Inclusive Company, a dedicated spin-off entity. Primary institutional funding is provided by the Hong Kong Jockey Club Charities Trust, and the company is governed by a board chaired by Prof. Erwin Huang with directors including Ms. Ada Wong, JP and Mr. Ralph Szeto.
Social Career serves five institutional segments — NGOs, universities, schools, corporates, and foundations — plus individual volunteers, with marketing driven by social media (Instagram, Facebook, LinkedIn, Threads, YouTube), blog content, monthly webinars, NGO referrals, and university/school partnerships including SSO integrations with HKUST Connect and Tung Wah College. The Inclusive Company handles the corporate channel, while the platform's geographic footprint remains confined to Hong Kong.
Social Career firmographics
Firmographics- Name
- Social Career
- Legal name
- Social Career Limited
- Website
- https://socialcareer.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Career is a Hong Kong non-profit operating a cloud-based volunteer matching platform and Stakeholder Relationship Management (SRM) system, connecting over 1,800 local NGOs with 150,000+ volunteers across a free app and a paid SRM, AI consultancy, and corporate CSR offering.
- Ownership category
- akta.pro rank
Where Social Career is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Social Career business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freemium for NGOs: Free volunteer recruitment platform for NGOs with Section 88 charity licence or Society registration number. NGOs can post unlimited volunteering opportunities at no cost.
- Paid SRM Tier: Premium tier offering all-in-one Stakeholder Relationship Management with personalized onboarding, exclusive staff training, priority communication channels including local hotline, and same-time-zone support in Cantonese & English.
- AI & Digital Transformation Consultancy: Paid workshops and strategic guidance for NGOs on AI adoption, workflow optimization, and digital transformation. Includes practical AI workshops for staff and strategic sessions for management/board.
- App and Platform (Volunteer Side): The Social Career app is free to download and use for volunteers, encouraging mass participation in volunteer opportunities and local activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Volunteer Recruitment Tier for NGOs |
| Subscription | Annual | Paid SRM Tier |
| Other | Multi-year contract | AI & Digital Transformation Consultancy |
| Freemium | Free | Social Career App (Volunteers) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Social Career product offering
Product offeringCore offering
Social Career operates a volunteer matching platform that connects 1,800+ Hong Kong NGOs with 150,000+ volunteers through mobile apps and a web portal, providing free recruitment tools for NGOs alongside a paid Stakeholder Relationship Management (SRM) solution. It also delivers AI training workshops for NGOs and runs a corporate CSR arm called The Inclusive Company.
Product overview
Social Career operates as a unified volunteer matching platform combining a consumer-facing mobile app (iOS/Android), a web-based NGO portal for recruitment management, and an all-in-one SRM system. The platform connects over 1,800 Hong Kong NGOs with 150,000+ volunteers, offering free volunteer recruitment tools and paid SRM operations management. The ecosystem includes the Social Career mobile app for volunteers, the NGO portal for partner organizations, and the SRM system for comprehensive stakeholder management. Additional offerings include AI training workshops for NGOs and a CSR spin-off company (The Inclusive Company) for corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Career Volunteer Platform Mobile (iOS/Android) and web platform that connects 1,800+ Hong Kong NGOs with 150,000+ volunteers; supports volunteer discovery, Social CV profile creation, QR-code check-in, and real-time hour tracking for individuals.
- Stakeholder Relationship Management (SRM) for NGOs Backend SRM toolset for NGOs to manage volunteer recruitment, event coordination, attendance, hour tracking and impact reporting, replacing manual spreadsheets and email workflows.
- AI for NGOs Training Workshops Paid AI consultancy and training workshops delivered to NGOs to build AI and digital literacy capability for the non-profit sector.
- The Inclusive Company (Corporate CSR Programme) Corporate-facing CSR arm that channels company employee volunteer engagement and tax-deductible giving into NGO programmes through the Social Career platform.
Quantifiable outcome
- Over 1,800 NGOs use the platform for volunteer recruitment and management
- +3 more outcomes
Companies that use Social Career
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Social Career technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Social Career partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered network, core channel, integration partner and infrastructure.
- Sustainable Development Solutions Network (SDSN) Hong KongnetworkSocial Career is a member of SDSN Hong Kong, aligning with the UN Sustainable Development Goals network and promoting SDG awareness through its volunteer platform.
- The Inclusive Companycore channelThe Inclusive Company is a spin-off of Social Career that handles corporate enquiries and provides CSR solutions aligned with corporate goals. It serves as the dedicated channel for enterprise and corporate client engagement.
- HKUST Connectintegration partnerIntegration between HKUST Connect and Social Career allowing students to link their university accounts with Social Career for seamless volunteer opportunity access.
- Tung Wah Collegeintegration partnerPartnership allowing students to use Tung Wah College email to register and automatically link accounts for volunteer hour tracking and academic credit.
- Google Cloud PlatforminfrastructureCloud infrastructure provider for data backup. Customer Data is backed up on a daily basis on Google Cloud Platform's Hong Kong cloud region as specified in the Master Services Agreement.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Social Career competitors and assessment
Company assessmentDirect peers
- Catchafire: Skills-based volunteering platform connecting professionals with nonprofits. Comparable in matching volunteers to NGO needs and the volunteer hour-tracking / profile features Social Career offers via Social CV.
- GivePulse: Volunteer management and engagement platform for universities and nonprofits. Comparable SRM features (volunteer tracking, hour logging, reporting) overlap directly with Social Carey's SRM tier.
- Idealist: Global nonprofit and volunteer-matching platform that lists opportunities by cause and location. Directly comparable to Social Carey's dual-side model of helping volunteers find NGO roles and NGOs post openings.
- VolunteerMatch: Largest US-based online volunteer matching platform connecting nonprofits with volunteers — directly comparable to Social Career's core volunteer recruitment and opportunity-discovery model, though at much larger US scale.
Broad incumbents
- Benevity: Established enterprise CSR and corporate volunteering SaaS platform serving large employers. Comparable to the corporate/CSR arm of Social Career (The Inclusive Company) and competing for the same enterprise CSR budget.
- Points of Light: Major nonprofit focused on volunteerism and civic engagement globally. Comparable as a broader institution driving volunteer infrastructure and recognition, similar to Social Carey's role in Hong Kong's volunteer ecosystem.
- Galaxy Digital (Volunteer Hub): Provider of volunteer management software (VolunteerHub) for nonprofits and corporate volunteer programmes. Comparable in offering paid SRM-type tools to enterprise and nonprofit clients.
Regional players
- Time Auction: Hong Kong-based volunteer and pro bono matching platform connecting professionals with nonprofits. Directly comparable in geography and target audience.
- HandsOn Hong Kong: Hong Kong-focused volunteer mobilisation nonprofit running signature service days and corporate volunteer programmes. Direct regional peer competing for the same Hong Kong NGO and corporate volunteer engagements.
- GoodLab: Hong Kong civic innovation and social impact organisation (linked to board member Ada Wong). Operates in the same Hong Kong social-sector ecosystem with overlapping volunteer community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Career social profiles
Digital presenceSocial Career compliance and trust
Trust signalCompliance1 record
Social Career financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Career leadership team
Management profileNumber of profiles
Profiles5 records
Social Career funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Career M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Career
What does Social Career do?
Social Career operates a volunteer matching platform that connects 1,800+ Hong Kong NGOs with 150,000+ volunteers through mobile apps and a web portal, providing free recruitment tools for NGOs alongside a paid Stakeholder Relationship Management (SRM) solution. It also delivers AI training workshops for NGOs and runs a corporate CSR arm called The Inclusive Company.
Is Social Career a public or private company?
Social Career is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Social Career founded?
Social Career was founded in 2015. It employs 11 to 50 people.
Where is Social Career based?
Social Career is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Social Career make money?
Four revenue lines are on record. Freemium for NGOs are the primary driver. The others are paid SRM Tier, AI & Digital Transformation Consultancy and app and Platform (Volunteer Side).
Who are Social Career's main competitors?
Direct peers on record are Catchafire, GivePulse, Idealist and VolunteerMatch. Broad incumbents are Benevity, Points of Light and Galaxy Digital (Volunteer Hub). Regional players are Time Auction, HandsOn Hong Kong and GoodLab.
Does Social Career have an API?
No public API is recorded for Social Career.