Broco Industries

What Broco Industries does

Broco Industries is a privately held Indonesian manufacturer and distributor of electrical equipment, founded in 2008 and headquartered in Tangerang, Indonesia. The company produces and distributes commodity electrical components including switches, sockets, and motion sensors — product categories that are largely commoditized within the broader building-electrical supply chain. The company reports a headcount in the 1,001-5,000 employee band, indicating a mid-sized manufacturing operation by Indonesian standards rather than a small workshop or a large diversified conglomerate.

The underlying technology base is electromechanical rather than digital: switches and sockets are mature, standardized electrical fittings, while motion sensors add a basic sensing layer (typically passive infrared or ultrasonic) but require no sophisticated embedded intelligence. No information on proprietary technology, patents, certifications, or product differentiation was obtainable because the company's primary website returned only a Cloudflare/Rate-limiting verification page and provided no usable content. The same data gap extends to pricing models, distribution channels, marketing approach, customer segments, and any value proposition beyond the generic product category.

No information on Broco Industries' business model mechanics — pricing tiers, go-to-market strategy, customer mix, export activity, or revenue streams — was available in the source material. Standard industry mechanics would suggest revenue is generated through wholesale distribution to electrical retailers, building-material wholesalers, and construction/contractor channels within Indonesia, with potentially limited export activity. The company does not appear to have raised external venture funding based on the absence of funding round data, suggesting it has been financed organically or through traditional debt/instrument channels typical of established Indonesian manufacturers. All conclusions beyond the basic firmographic profile are constrained by the data gap noted above.

Name

Broco Industries

Website

https://brocoindustries.com

Company type

Private

Founded year

2008

Headcount range

1,001–5,000 employees

Short description

Broco Industries is a privately held Indonesian electrical equipment manufacturer and distributor, founded in 2008 and headquartered in Tangerang, producing switches, sockets, and motion sensors for the domestic building-electrical market.

Ownership category

akta.pro rank

Product category

Electrical Equipment Manufacturing

NAICS

Wiring Device Manufacturing (33593)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Electrical equipment manufacturing
• Switches and sockets
• Motion sensors
• Electrical components
• Wiring accessories

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Broco Industries manufactures and distributes electrical equipment including switches, sockets, and motion sensors. The company produces physical electrical components for residential, commercial, and infrastructure wiring applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Switches Electrical switches manufactured by Broco Industries for residential, commercial, and infrastructure wiring applications.
• Electrical Sockets Electrical sockets manufactured by Broco Industries for residential, commercial, and infrastructure wiring applications.
• Motion Sensors Motion sensors manufactured by Broco Industries for building automation and electrical installation applications.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Legrand: World leader in wiring devices and electrical and digital building infrastructure, with a product range directly overlapping Broco's switches and sockets. Both target residential, commercial, and industrial construction markets with comparable electromechanical offerings.
• Havells India: Indian electrical equipment company with a major wiring devices, switches, and sockets business serving South and Southeast Asia. Highly comparable emerging-market competitor to Broco in product mix, distribution model, and target customer base.
• Hager Group: European specialist in electrical installations with a strong wiring devices portfolio (switches, sockets, motion sensors) and energy distribution solutions. Closely comparable to Broco on product mix, including the inclusion of motion/presence detectors.

Broad incumbents

• Signify (Philips Lighting): Global lighting and IoT company whose connected lighting portfolio incorporates switches, sensors, and motion detectors. Overlaps with Broco's sensor and switch product lines, especially in commercial and smart-building applications.
• Schneider Electric: Global electrical equipment major offering a broad portfolio that includes wiring devices (sockets, switches) alongside power distribution, industrial automation, and energy management. Comparable to Broco in the switches/sockets product line, but operates at vastly greater scale and global reach.
• Panasonic: Diversified electronics and electrical manufacturer with a substantial wiring device and switch/socket business across Asia, including Indonesia. Overlaps with Broco in core switch and socket products, particularly in the Asian residential and commercial construction segments.
• Eaton: Global power management company whose electrical business includes wiring devices, residential and commercial switches, and sensors. A broad incumbent competitor to Broco, particularly in industrial and commercial building applications.
• ABB: Global electrification, motion, and automation major with a building products portfolio that includes wiring accessories and socket/switch lines. Operates at significantly larger scale and breadth than Broco, but competes in the same end markets in Asia.
• Honeywell (MK Electric): Industrial conglomerate whose MK Electric / Honeywell Home brands produce wiring devices, switches, sockets, and motion sensors globally. Competes with Broco in the same product categories across residential and light-commercial markets.

Regional players

• PT Surya Indotama Imex (Abba / Surya): Indonesian electrical and consumer brand company with a domestic switches, sockets, and electrical accessories portfolio. A regional peer competing with Broco directly in the Indonesian market on similar product categories.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/leichtbric.leichtmix
• LinkedInlinkedin.com/company/broco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broco Industries