Cloud Payroll

What Cloud Payroll does

Cloud Payroll Pros Inc., operating as Cloud Payroll, is a privately held, family-owned payroll services firm founded in 2011 and headquartered at 7231 Boulder Ave STE 526, Highland, California. The company targets small businesses in California that feel priced out of national providers such as ADP and Paychex or are transitioning away from DIY software like Intuit, offering an outsourced, consultation-driven alternative. Its core delivery model emphasizes personalized service, direct access to owners, and an all-inclusive flat monthly subscription with no separate fees for electronic tax filing, quarterly forms, direct deposit, new hire reporting, garnishments, or GL export.

The firm's core product is a cloud-based payroll processing service running on the Accountants World (AW) payroll platform hosted on Amazon Web Services data centers that are ISO 27001 certified and SAS70 Type II audited. Functional coverage includes check printing, direct deposit, electronic tax payments and filings, payroll compliance, and comprehensive payroll reporting, with a 24/7 browser-accessible interface that requires no installed viewer software and supports processing and instant printing from computer, tablet, or smartphone. Tax deposits are handled by Accountants World in a trust account backed by $5M Fidelity and $2M Professional Liability bond coverage, and no Cloud Payroll staff has direct access to client bank accounts. On top of core payroll, the firm resells adjacent SMB services through partnerships: Workers Compensation Pay-As-You-Go (InsurePay, integrated with 20+ carriers), payroll cards (Sole/Fintwist), 401(k) plans (The Online 401(k)), 125 cafeteria plans (Flex Today), HR consulting (Greear Consultant Group), and online time tracking (Swipe Clock).

The business operates on a sales-led, direct-to-SMB motion, primarily within California, using content marketing (a payroll-focused blog, resource library, and "Buy Local" messaging), customer testimonials, and a website quote request form for lead capture. Pricing is not publicly disclosed; the firm markets itself on average client savings of over $5,011.50 in fees over five years versus national competitors and on rates it claims beat Paychex by over 40% in at least one documented case. Customer evidence includes multi-year and near-decade-long relationships across diverse verticals (carpet services, manufacturing, auto repair, sign manufacturing, insurance), indicating high SMB retention but also a customer base with no enterprise anchors. The firm has no disclosed funding, no acquisitions, no subsidiaries, and no AI/ML or proprietary technology claims, positioning it as a thin, locally-scaled reseller-plus-service operation rather than a platform company.

Name

Cloud Payroll

Legal name

Cloud Payroll Pros Inc.

Website

https://cloudpayrollpros.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloud Payroll Pros Inc. is a privately held, family-owned payroll services firm in Highland, California that provides cloud-based payroll processing, tax filing, and compliance services to California small businesses on an all-inclusive flat monthly subscription, bundling adjacent benefits through partner resellers.

Ownership category

akta.pro rank

Product category

Payroll Processing Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Full-Service Payroll Processing (BPACAIAA)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Payroll & Employment Tax Services (BPAHABAD), Payroll Cards & Salary Prepaid (FSAMANAE)

Keywords

• Payroll processing services
• Tax filing compliance
• Direct deposit services
• Workers compensation administration
• Employee benefits administration

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payroll Processing Services: Core payroll processing service including check printing, direct deposit, electronic tax payments and filings, compliance, and payroll reporting. All-inclusive flat pricing model with no extra charges for services that competitors typically nickel-and-dime (Electronic Tax Filing, Quarterly Tax Forms, Direct Deposit, New Hires Reporting, Check Signing, Logos on Checks, GL Export, Employee Changes, Garnishments, Checks, Reports).
2. Workers Compensation Services: Pay-As-You-Go premium payment solution through InsurePay, connecting with 20+ carriers. Uses actual payroll data to calculate and collect actual premiums each pay cycle.
3. Pay Cards: Payroll card solution through Sole/Fintwist providing employees safe and secure access to their money. No cost to employer.
4. 401K Plans: Web-based retirement plan administration through The Online 401(k) for small and growing businesses.
5. 125K Cafeteria Plans: Flexible benefit plans administration through Flex Today, including online portals and secure encrypted report delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Cloud Payroll Pros Inc. provides cloud-based payroll processing services for small businesses, including check printing, direct deposit, electronic tax payments, federal and state tax filings and compliance, and comprehensive payroll reporting. The firm operates as a local, personalized consultancy that designs customized payroll solutions based on personal consultation and resells ancillary employee benefit services (workers compensation, pay cards, 401(k), and cafeteria plans) through partner providers.

Product overview

Cloud Payroll Pros Inc. offers a cloud-based payroll processing service as its core product, supplemented by a suite of integrated add-on modules. The core Cloud Payroll Processing Service provides check printing, direct deposit, electronic tax payments, tax filings and compliance, and payroll reporting. Additional services include Workers Compensation by InsurePay, Pay Cards by Sole/Fintwist, 401(k) Plans by The Online 401(k), and Cafeteria Plans by Flex Today. The company also provides Financial Calculators and Paycheck Calculators as supplementary tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Payroll Processing Service Cloud-based payroll processing service that enables collaborative workflow between Cloud Payroll and its small-business clients, including check printing, direct deposit of paychecks, electronic tax payments, federal and state tax filings and compliance, and comprehensive payroll reporting. Built on the Accountants World payroll platform and targeted at California small businesses seeking a flat-fee alternative to ADP and Paychex.
• Workers Compensation by InsurePay

Quantifiable outcome

• Average client saves over $5,011.50 in fees over 5 years
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Accountants World (AW)coreTechnology or IntegrationAccountants World is the primary payroll software provider powering Cloud Payroll's platform. They debit taxes and hold funds in trust account. They provide $5 Million Fidelity & $2 Million Professional Liability Bond coverage. The software serves over 1,000 payroll companies and 10,000 employers. No one at Cloud Payroll has direct access to client bank accounts - all tax debits handled by AW.
• InsurePaycoreTechnology or IntegrationInsurePay provides Workers Compensation Pay-As-You-Go premium payment solution. Electronically connects with more than 20 carriers. Uses actual payroll data to calculate and collect actual premiums vs. estimates each pay cycle. Premiums debited directly from business owner's account and remitted to appropriate carrier.
• Sole/FintwistsupportingTechnology or IntegrationSole/Fintwist provides payroll card solution (Pay Cards) enabling employees without bank accounts to access their wages. Cards provide 24/7 access to money with no cost to employer. Streamlines payroll process with added savings, security, and efficiency.
• The Online 401(k)supportingTechnology or IntegrationWeb-based company providing small and growing businesses with affordable retirement plans. Since 1999, they have provided no-hidden-fee 401(k) plans for small businesses across 50 states. Over 3,500 small businesses rely on them.
• Flex TodaysupportingTechnology or IntegrationFlex Today provides 125K Cafeteria Plans with high-tech online services combined with personalized customer service. Founded in 2008 with over 20 years of combined experience. Provides online access, secure encrypted portals for customized reports, and proactive customer service including email confirmation of claims.
• Greear Consultant GroupsupportingStrategic or Co-development PartnerHuman Resources consulting partner providing HR services to Cloud Payroll clients. Listed in Alliance Partners section of website.
• Swipe ClocksupportingTechnology or IntegrationOnline Employee Time Clock System provider. Listed in Links and Publications section as Alliance Partner for online time tracking integration.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Patriot Software: Affordable US payroll and accounting software for very small businesses. Competes head-to-head on price-sensitive SMBs and DIY-to-outsourced conversion, the same wedge Cloud Payroll uses.
• OnPay: Cloud-based full-service payroll, HR, and benefits platform for SMBs across all 50 US states. Comparable on product (payroll + benefits), target (small employers), and pricing model (flat per-employee).
• SurePayroll: Paychex-owned online payroll service built specifically for small businesses. Directly comparable on SMB payroll positioning, online-first delivery, and tax filing automation.
• Gusto: Cloud-native, all-in-one payroll, benefits, and HR platform purpose-built for small businesses. Closest direct competitor in target customer (US SMB) and product category (full-service cloud payroll with benefits add-ons).

Broad incumbents

• ADP: Largest US payroll and HR services provider serving SMBs through Run Powered by ADP and mid-market/enterprise tiers. Direct competitor in California SMB payroll with the scale advantage Cloud Payroll explicitly positions against.
• Paychex: Major US payroll and HR solutions provider focused on SMBs. Cloud Payroll's testimonials explicitly cite Paychex as the displaced incumbent, making it a direct comparable in the California SMB segment.
• Intuit QuickBooks Payroll: Payroll service tightly integrated with QuickBooks accounting, widely adopted by very small US businesses. Cloud Payroll's website explicitly names Intuit DIY software as a 'do it yourself' alternative they convert away from.

Emerging players

• Rippling: Unified workforce management platform combining payroll, HR, IT, and finance for SMB and mid-market. Adjacent competitor expanding aggressively downmarket into Cloud Payroll's SMB territory.
• Square Payroll: Payroll product from Block focused on small businesses, often sold alongside Square payments and ecosystems. Overlaps with Cloud Payroll in SMB payroll, with a stronger embedded software/payments stack.

Others

• Payroll Relief (Accountants World): Cloud payroll platform provided by Accountants World that powers Cloud Payroll's offering. Indirect relationship as the technology enabler; not a direct competitor but the underlying vendor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cloudpayrollpro
• Facebookfacebook.com/CloudPayrollPros

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Payroll