Rippling
Rippling is a unified workforce management platform that combines HR, IT, and Finance operations on a proprietary data layer, serving roughly 30,000+ businesses from startups to mid-market companies across 185+ countries through per-employee subscription pricing and AI-powered automation.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Rippling does
Rippling, founded in 2016 by Parker Conrad and Prasanna Sankar and headquartered in San Francisco, is a workforce management platform that unifies HR, IT, and Finance operations on a proprietary data architecture. At the foundation sits the Workforce Graph — a single employee-level data layer that connects HRIS, payroll (US and 185+ country global), benefits administration, PEO, identity and access management, device management, corporate cards, expense management, bill pay, travel, and a no-code App Studio, all governed by shared permissions, policies, and a visual Workflow Studio. Rippling AI operates natively on this graph to deliver knowledge retrieval, generative AI, predictive analytics, anomaly detection, and process automation across HR, Payroll, IT, and Finance workflows.
The company serves roughly 30,000+ businesses — primarily fast-growing technology companies (including AI startups such as Cursor, Clay, and Sierra), mid-market customers with 500–2,000 employees paying $15,000–$20,000 per year, and small businesses adopting self-serve onboarding. Pricing is per-employee subscription starting at $12 per employee per month, complemented by usage-based revenue from Rippling Data Cloud ($5–7M MRR from ~560 customers), interchange fees from the Rippling Corporate Card, and premium modules. ARR exceeded $1 billion as of April 2026 per the CTO.
Go-to-market is hybrid: an enterprise field-sales motion with dedicated demo paths for HR, IT, and Finance is paired with a self-serve/PLG motion (free account creation, sub-30-minute FastTrack payroll setup, six-month Startup Stack program). A partner network spanning 650+ integrations, Y Combinator, VCs, accelerators, brokers, and accountants — combined with the company's first Super Bowl ad in February 2026 — signals a strategic shift toward mass brand awareness. Rippling is venture-backed (most recent: $450M Series G at a $16.8B valuation in September 2025), employs 5,001–10,000 people across San Francisco, Bengaluru, and New York, and operates a global product footprint spanning 50+ currencies.
Rippling firmographics
Firmographics- Name
- Rippling
- Legal name
- Rippling People Center Inc.
- Website
- https://rippling.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Rippling is a unified workforce management platform that combines HR, IT, and Finance operations on a proprietary data layer, serving roughly 30,000+ businesses from startups to mid-market companies across 185+ countries through per-employee subscription pricing and AI-powered automation.
- Ownership category
- akta.pro rank
Rippling industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Payroll Services (541214), Employment Services (5613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Onboarding, Offboarding & Employee Lifecycle Services (BPACAKAH)
- akta.pro secondary industry
- Employee Onboarding & Offboarding Administration (BPAAAIAA)
Keywords
Where Rippling is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rippling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Per Employee: Core subscription revenue model based on per-employee pricing. Pricing starts at $12 per employee per month. Mid-market customers typically pay $15,000-20,000 per year.
- Data Cloud - Usage-based: Rippling Data Cloud priced at approximately $20 per month plus usage-based charges. Currently generating $5 million to $7 million in monthly recurring revenue from approximately 560 customers.
- Corporate Card Interchange: Rippling Corporate Card generates revenue through interchange fees. Card offers up to 1.75% cash-back rewards with no annual fee.
- Premium Modules: Modular product approach where customers pay for additional modules beyond core HR/payroll including IT management, advanced analytics, compliance tools, and global payroll.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Core HR/Payroll starting at $12 per employee per month |
| Subscription | Annual | Mid-market annual contracts averaging $15,000-20,000 per year per customer |
| Usage-based | Monthly | Data Cloud at ~$20/month plus usage charges, generating $5-7M MRR from 560 customers |
| Other | Monthly | Corporate Card with 1.75% cash back and no annual fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Rippling product offering
Product offeringCore offering
Rippling is a unified workforce management platform that combines HR, IT, and Finance operations into a single system built on a proprietary data architecture called the Workforce Graph. It sells subscription-based software for HRIS, payroll, benefits administration, identity and access management, device management, corporate cards, expense management, and global payroll across 185+ countries to businesses.
Product overview
Rippling is a unified workforce management platform combining HR, IT, and Finance into a single system built on a proprietary data architecture. The platform operates as a platform-plus-modules architecture where the Rippling Platform serves as the foundational layer powering all products. The HCM suite includes core products (HRIS, Benefits Administration, PEO) plus add-on modules for Recruiting, Performance Management, Headcount Planning, Compensation Bands, Learning Management, Surveys, Time & Attendance, Scheduling, and Chat. The Payroll suite covers US Payroll, Global Payroll (185+ countries), Global Contractors, Employer of Record, and Contractor of Record. The IT suite provides Identity & Access Management, Device Management, Inventory Management, and Automated Compliance. The Finance suite includes Corporate Cards, Expense Management, Bill Pay, Travel, Banking, and Global Spend. The Platform layer provides Workflow Studio, Analytics, Permissions, Policies, Integrations (650+), and App Studio. Rippling AI and Data Cloud represent the AI-powered intelligence layer enabling knowledge retrieval, process automation, predictive analytics, anomaly detection, and optimization across the entire platform.
Differentiator
Problem solved
Functional benefit
Products and services
- HRIS
Quantifiable outcome
- Clay automated 80% of its onboarding tasks and grew 5x in 18 months
- +4 more outcomes
Companies that use Rippling
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Rippling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability9 records
Feature6 records
Rippling partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Sigma360coreStrategic partnership integrating Sigma360's enterprise-grade AI-driven sanctions screening and risk monitoring into Rippling's global payments infrastructure. Nine-month implementation modernized Rippling's financial crime architecture, reducing false positives and improving alert quality.
- DuffelcorePartnership where Duffel's travel booking platform powers Rippling Travel, enabling corporate clients to manage business travel expenses within their existing payroll and expense systems. Employees can book flights, hotels, and upgrades seamlessly.
- Fifth Third BankcoreFifth Third Bank, N.A. is the issuing bank for Rippling Corporate Cards (also Celtic Bank). Cards are issued pursuant to license from Visa. Rippling Payments provides lending services with NMLS No. 1931820.
- 650+ Integration PartnerscoreExtensive integration ecosystem including Google, Salesforce, Microsoft, Slack, Zoom, Jira, GitHub, AWS, HubSpot, NetSuite, QuickBooks, Xero, Shopify, Zendesk, Gong, and hundreds more. Part of 650+ integrations across the platform.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Rippling competitors and assessment
Company assessmentDirect peers
- BambooHR: SMB and mid-market HRIS platform competing with Rippling's HRIS, performance, and onboarding modules. BambooHR is a direct rival for small and growing companies evaluating HR platforms.
- Deel: Direct competitor in global payroll, Employer of Record, and contractor management, serving similar fast-growing international companies. Currently in active litigation with Rippling over alleged corporate espionage, underscoring the head-to-head competitive overlap.
- Gusto: SMB-focused payroll, benefits, and HR platform that overlaps heavily with Rippling's SMB and lower mid-market segments. Gusto offers a similar pricing structure and self-serve onboarding for small businesses.
- Justworks: PEO and HR platform serving SMB and mid-market employers with payroll, benefits, and compliance. Justworks overlaps directly with Rippling's PEO, US Payroll, and Benefits modules for similar customer profiles.
Broad incumbents
- Workday: Enterprise HCM, payroll, and finance cloud platform competing directly with Rippling's HRIS, payroll, and workforce analytics modules. Workday targets the same enterprise buyers but with a longer-tenured, broader portfolio and deeper financial management footprint.
- ADP: Largest global payroll and HCM incumbent with RUN, Workforce Now, and Vantage HCM suites. ADP competes across Rippling's core payroll and HR modules and has the incumbent advantage in mid-market and enterprise.
- UKG: Workforce management, HR, and payroll suite formed from Ultimate Software and Kronos. UKG is a broader incumbent competing across HRIS, time/attendance, and scheduling, particularly in mid-market and enterprise.
- Paychex: Payroll, HR, and benefits incumbent with strong SMB and mid-market penetration. Paychex competes with Rippling's US Payroll, Benefits Administration, and PEO offerings, and has a deep accountant/broker channel.
- SAP SuccessFactors: Enterprise HCM suite from SAP that competes with Rippling's enterprise HRIS, payroll, and global workforce modules, particularly for large multinational customers already on SAP ERP.
- Oracle HCM Cloud: Enterprise HCM, payroll, and talent management cloud competing with Rippling at the high end of the market. Oracle HCM is a broad incumbent with deep enterprise integrations and global payroll capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rippling social profiles
Digital presenceRippling compliance and trust
Trust signalCompliance2 records
Rippling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rippling leadership team
Management profileNumber of profiles
Profiles7 records
Rippling subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rippling funding detail
Funding detailFunding overview
Funding rounds10 records
Investors48 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rippling M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rippling
What does Rippling do?
Rippling is a unified workforce management platform that combines HR, IT, and Finance operations into a single system built on a proprietary data architecture called the Workforce Graph. It sells subscription-based software for HRIS, payroll, benefits administration, identity and access management, device management, corporate cards, expense management, and global payroll across 185+ countries to businesses.
Is Rippling a public or private company?
Rippling is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rippling founded?
Rippling was founded in 2016. It employs 5,001 to 10,000 people.
Where is Rippling based?
Rippling is headquartered in San Francisco, United States, in the North America region.
How does Rippling make money?
Four revenue lines are on record. Subscription - Per Employee is the primary driver. The others are data Cloud - Usage-based, corporate Card Interchange and premium Modules.
Who are Rippling's main competitors?
Direct peers on record are BambooHR, Deel, Gusto and Justworks. Broad incumbents are Workday, ADP, UKG, Paychex, SAP SuccessFactors and Oracle HCM Cloud.
Does Rippling have an API?
Yes. Rippling offers a public API and developer portal. The website footer includes a link to API Documentation (developer.rippling.com). Specific API types (REST, GraphQL, webhooks), authentication methods, rate limits, and versioning details are not specified in the available source content. Developer documentation is at developer.rippling.com.
What industry is Rippling in?
Rippling's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAKAH, Onboarding, Offboarding & Employee Lifecycle Services, with a secondary code of BPAAAIAA, Employee Onboarding & Offboarding Administration. Its NAICS code is 541214 and its SIC code is 7372.