Safe Steps
Safe Steps Ltd is a UK digital health company developing falls prevention and Covid-19 tracking apps for care homes, hospitals and NHS commissioners. Its platform combines multifactorial risk assessment, RESTORE2 deterioration tracking and GP connectivity, deployed across 1,127 care homes.
- Company typePrivate
- Founded2014
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Safe Steps does
Safe Steps Ltd is a UK-based digital health company headquartered in Liverpool Science Park with a second office in Manchester (Citylabs Campus, co-located with Health Innovation Manchester). The company develops two core products for the adult social care and NHS markets: the Falls Prevention App — a multifactorial risk assessment tool measuring 12 risk factors and generating personalised action plans from 50+ evidence-based interventions aligned to NICE guidance, available via web, tablet, smartphone and desktop; and the Covid Tracker App — a co-designed infection management tool tracking COVID-19 symptoms, testing, vaccination, oxygen saturation and physical deterioration via the Patient Safety Award 2020-winning RESTORE2 / RESTORE2 Mini protocols, with direct GP connectivity and NHS reporting dashboards. A Community App extends the falls prevention framework into domiciliary care. The platform serves residential and nursing care homes, NHS hospitals, NHS commissioners and integrated care systems, with the Falls Prevention tool deployed across 1,127 care homes and the Covid Tracker used 300,000+ times across roughly 200 Greater Manchester care homes.
The business operates a hybrid monetisation model: a subscription SaaS for Falls Prevention deployed to care homes and hospitals, alongside a freemium GTM where the Covid Tracker is offered free of charge to care homes in Greater Manchester through Health Innovation Manchester, with stated NHS-funded deployment ambitions. Go-to-market is enterprise field sales via website "Book a Demo" plus NHS partnership channels including the NHS Innovation Accelerator (NIA), Academic Health Science Networks (AHSNs) across 15 regions, SBRI Healthcare grant funding and an embedded relationship with NHS Greater Manchester's Bury Integrated Delivery Collaborative. Customer outcomes are documented in deployment data, including a 31% reduction in falls in care homes, a 20% reduction in ambulance callouts within 15 months, and a 57% reduction in ambulance callouts across 37 Greater Manchester care homes between January and March 2024.
Ownership is private, founder-led by Lee Omar (Company No. 11520219), with no disclosed institutional investors, parent company or M&A activity; the company is VAT-registered, Cyber Essentials certified, and operates with a 1-10 employee headcount. The company holds Bionow Product of the Year (2021), HTN Best Use of Digital in Social Care (2024), NHS Innovation Accelerator Best Peer Award (2020, CEO), Leaders In Care Awards shortlisting (2024), and the underlying RESTORE2 protocol holds a Patient Safety Award (2020). The registered "Safe Steps" trademark and NICE-aligned clinical protocols provide reputational and procurement-grade positioning in the UK health and social care sector.
Safe Steps firmographics
Firmographics- Name
- Safe Steps
- Legal name
- Safe Steps Ltd
- Website
- https://safesteps.tech
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Safe Steps Ltd is a UK digital health company developing falls prevention and Covid-19 tracking apps for care homes, hospitals and NHS commissioners. Its platform combines multifactorial risk assessment, RESTORE2 deterioration tracking and GP connectivity, deployed across 1,127 care homes.
- Ownership category
- akta.pro rank
Safe Steps industry classification
Industry- Product category
- Healthcare Risk Management Software
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Health Care and Social Assistance (62)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Elder Care, Assisted Living & Fall Detection Systems (HLACAPAF)
- akta.pro secondary industries
- Geriatric, Frailty & Fall-Prevention Remote Monitoring (HLALAFAI), Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)
Keywords
Where Safe Steps is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Safe Steps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- SaaS Subscription for Falls Prevention: The Falls Prevention app is deployed across care homes and hospitals on a subscription basis, with outcomes demonstrating 31% reduction in falls and 20% reduction in ambulance callouts within 15 months of use.
- Covid-19 Tracker App: Initially offered free of charge to care homes in Greater Manchester area in partnership with NHS and Health Innovation Manchester. Rollout expanding across UK with potential for NHS-funded deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free rollout for Greater Manchester care homes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Safe Steps product offering
Product offeringCore offering
Safe Steps develops and sells digital tools for falls prevention and COVID-19 management in healthcare and social care settings. Its primary offering is the Falls Prevention App — a multifactorial risk assessment platform measuring 12 risk factors and producing NICE-aligned personalised action plans — alongside the Covid Tracker App, which monitors COVID symptoms, oxygen saturation, testing, vaccination and physical deterioration via integrated RESTORE2 tooling. The platform is delivered to care homes, hospitals, NHS trusts and domiciliary care providers via web, tablet and mobile apps with real-time dashboards for care managers, commissioners and GPs.
Product overview
Safe Steps offers a suite of digital health tools centred on two core products: the Falls Prevention App and the Covid Tracker App. The Falls Prevention App serves care homes, hospitals, and community settings, providing multifactorial risk assessment against 12 risk factors with personalised action plans. The Covid Tracker App is a co-created infection management tool for care homes that monitors symptoms, oxygen saturation, testing, and vaccinations, incorporating RESTORE2™ for deterioration detection. A Community App module extends the Falls Prevention tool into domiciliary care. All products share a common dashboard infrastructure enabling real-time monitoring by care managers, commissioners, and GPs.
Differentiator
Problem solved
Functional benefit
Brands
- Falls Prevention Tool: Digital falls risk assessment tool providing standardised and practical approach for falls management across care settings, measuring 12 key risk factors and creating personalised action plans based on 50+ evidence-based interventions.
- Covid-19 Tracker App
- CV-19 Tracker
- Community App
Products and services
- Falls Prevention App A digital multifactorial falls risk assessment tool providing a standardised approach for falls management across care homes, hospitals and community settings. Built to NHS standards and aligned with NICE guidance, it measures 12 key risk factors and generates personalised action plans based on 50+ evidence-based interventions. Includes Care Manager and Commissioner dashboards for real-time evaluation and usage tracking.
- Covid Tracker App A digital infection management tool for care home staff, co-created with frontline NHS staff and care homes. Tracks COVID symptoms, testing, vaccination administration and physical deterioration via oxygen saturation (SpO2) and RAG status monitoring. Incorporates RESTORE2 for physical deterioration detection and connects directly to residents' GPs and NHS community response teams. Used over 300,000 times across care homes.
- Community App An adaptation of the Falls Prevention app tailored for domiciliary care providers, enabling community carers to conduct NICE-aligned multifactorial risk assessments for clients living independently at home. Delivers personalised action plans shared with care owners, family and local service providers, and aggregates data on a commissioner dashboard for cross-provider sharing.
Quantifiable outcome
- 31% reduction in falls in care homes; 29% in hospitals year one, 31% in year two
- +5 more outcomes
Companies that use Safe Steps
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Safe Steps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
Safe Steps partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- NHS England & NHS ImprovementcoreSafe Steps developed products in partnership with NHS England, co-designed the Covid Tracker app with NHS staff, and participated in the NHS Innovation Accelerator (NIA) programme. Professor Stephen Powis serves as Chair of NIA.
- Health Innovation ManchestercoreCo-development partner for Covid Tracker deployment across Greater Manchester care homes. Partnership essential to curating the product and determining features. App offered free to care homes in the GM area.
- Academic Health Science Networks (AHSNs)coreAHSNs are delivery partners for NIA programme, working across 15 regional networks to accelerate uptake of innovations across NHS.
- UCL PartnerscoreAHSN hosting the NHS Innovation Accelerator programme for which Safe Steps CEO Lee Omar was a fellow.
- NHS Greater Manchester Bury Integrated Delivery CollaborativemajorPartnership with Bury IDC, primary care teams, care homes, local authority, and Health Innovation Manchester for digital deterioration tracker implementation resulting in 57% reduction in ambulance callouts.
- Health Innovation NetworkminorSouth London Academic Health Science Network partnered for product promotion and NHS trust introductions.
- BionowminorMembership organisation for biomedical and life-sciences industry in North of England. Safe Steps won Bionow Product of the Year award 2021 for Falls Prevention.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Safe Steps competitors and assessment
Company assessmentEmerging players
- Whzan Digital Health: UK digital health provider of remote monitoring (NEWS2, SpO2, deterioration) used in care homes and home care; closely comparable to Safe Steps on the deterioration and vital-signs monitoring dimensions.
- Carebeans (Carebeans Falls Management): UK-focused falls management analytics platform for care homes using wearable sensors and AI; competes head-to-head with Safe Steps' Falls Prevention app on falls-reduction outcomes in the same customer base.
Direct peers
- Person Centred Software: UK market-leading care home SaaS suite (care planning, observations, falls and deterioration tracking) targeting the same residential and nursing care customers that Safe Steps serves; competes directly for the same care-home IT budget.
- Nourish Care: UK care planning and rostering platform used widely by care homes and home care providers; overlaps with Safe Steps on outcomes tracking and falls/deterioration workflows inside a broader care-management suite.
- KareInn: Care home digital care-planning and analytics platform with falls and deterioration modules, sold into the same UK care-home segment as Safe Steps' Falls Prevention and Covid Tracker tools.
- Tunstall Healthcare: Established UK telecare/PERS and connected-care provider offering fall detectors and remote monitoring; competes with Safe Steps in elderly fall detection and assisted-living connected care in the UK public-sector market.
- Birdie: Digital platform for home care and domiciliary providers, including falls risk and medication features, directly comparable to Safe Steps' Community (domiciliary) App on the home-care side.
Others
- Health Innovation Manchester: Academic Health Science Network and co-development partner that deployed Safe Steps' Covid Tracker free across Greater Manchester; functions as an enabling/regional adoption channel rather than a competitor.
- NHS England / NHS Innovation Accelerator (NIA): Not a competitor but the NHS programme that selected Safe Steps' CEO as an NIA fellow and routes deployments through 15 AHSNs — the primary ecosystem and distribution mechanism for Safe Steps.
Broad incumbents
- Access Group (Care & Clinical suite): Large UK software group with care home, clinical and population-health modules (incorporating Care Navigator, formerly WellSky UK); competes as a bundled suite rather than a standalone falls/prevention point solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Safe Steps social profiles
Digital presenceSafe Steps compliance and trust
Trust signalCompliance1 record
Safe Steps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Steps leadership team
Management profileNumber of profiles
Profiles1 record
Safe Steps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Steps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Steps
What does Safe Steps do?
Safe Steps develops and sells digital tools for falls prevention and COVID-19 management in healthcare and social care settings. Its primary offering is the Falls Prevention App — a multifactorial risk assessment platform measuring 12 risk factors and producing NICE-aligned personalised action plans — alongside the Covid Tracker App, which monitors COVID symptoms, oxygen saturation, testing, vaccination and physical deterioration via integrated RESTORE2 tooling. The platform is delivered to care homes, hospitals, NHS trusts and domiciliary care providers via web, tablet and mobile apps with real-time dashboards for care managers, commissioners and GPs.
Is Safe Steps a public or private company?
Safe Steps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safe Steps founded?
Safe Steps was founded in 2014. It employs 1 to 10 people.
Where is Safe Steps based?
Safe Steps is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Safe Steps make money?
Two revenue lines are on record. SaaS Subscription for Falls Prevention is the primary driver. The others are covid-19 Tracker App.
Who are Safe Steps's main competitors?
Emerging players on record are Whzan Digital Health and Carebeans (Carebeans Falls Management). Direct peers are Person Centred Software, Nourish Care, KareInn, Tunstall Healthcare and Birdie. Others are Health Innovation Manchester and NHS England / NHS Innovation Accelerator (NIA). Access Group (Care & Clinical suite) is listed as a broad incumbent.
Does Safe Steps have an API?
No public API is recorded for Safe Steps.
What industry is Safe Steps in?
Safe Steps's product category is Healthcare Risk Management Software. Its primary akta.pro industry code is HLACAPAF, Elder Care, Assisted Living & Fall Detection Systems, with a secondary code of HLALAFAI, Geriatric, Frailty & Fall-Prevention Remote Monitoring. Its NAICS code is 624120 and its SIC code is 8090.