Champion Shavings

What Champion Shavings does

Champion Shavings Corporation is a privately held Canadian manufacturer and supplier of bagged wood shavings, operating as a division of Shavings Alliance Inc and headquartered in Orangeville, Ontario. Founded in 2004, the company runs 9-10 manufacturing plants across North America and self-identifies as a North American leader in the bagged shavings category. Its core products are pine-based wood shavings for horses — offered in multiple flake sizes — together with Equine Pellets Horse Bedding, a higher-value pellet-format extension. Customers include equestrian shows, feed stores, private farms, poultry farms, dairy farms, show pig operations, and small-animal pet markets, served through truckload deliveries of approximately 1,100 bags per shipment.

The business model is sales-led B2B distribution rather than digital commerce. Champion sells via quote-based pricing with ACH and E-Transfer payment terms, and there is no app, API, or programmatic ordering surface — relationships are managed through direct sales. Raw material is sourced from 12 different lumber operations, with the company co-locating plants near sawmills to capture low-cost byproduct shavings; announced partnerships include Boisaco (Sacre-Coeur, Quebec) and Riverside Forest Products (Surrey, British Columbia). The manufacturing footprint spans Canadian provinces (Ontario, Quebec, British Columbia) and US states (Florida, Virginia, Oregon, Washington, New Hampshire, Mississippi), giving the company coast-to-coast production density that is the structural backbone of its competitive position in a bulky, freight-sensitive category. CEO Thomas Harbom leads the organization, which employs 101-250 people and has operated for more than 20 years.

Name

Champion Shavings

Legal name

Champion Shavings Corporation

Website

https://championshavings.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Champion Shavings Corporation is a Canadian manufacturer of bagged pine wood shavings and equine pellet bedding, operating 9-10 plants across North America as a division of Shavings Alliance Inc and serving equestrian, feed-store, poultry, dairy, and small-animal customers via truckload B2B distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Orangeville

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bagged Wood Shavings Sales: Sale of bagged wood shavings for horse stalls. Products are sold in compressed bags that expand when opened. Standard compression ratios of 2:1 to 3:1 depending on machine condition and age.
2. Equine Pellets Horse Bedding Sales: Sale of 40 lb (18 kg) bags of equine pellets for horse bedding. One bag absorbs up to 22 gallons of water.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Champion Shavings manufactures and supplies bagged pine wood shavings in multiple flake sizes (fine, medium, large, extra-large) for horse stall bedding, plus 40 lb equine pellets horse bedding that absorb up to 22 gallons of water per bag. Products are kiln-dried, air-dried, and 100% dust-screened using custom screeners, then packaged in durable water-resistant UV-proof plastic bags. The company operates 9-10 manufacturing plants across North America and delivers full truckload orders (approximately 1,100 bags) to equestrian shows, feed stores, and private farms across the United States and Canada.

Product overview

Champion Shavings is a supplier of bagged wood shavings and equine bedding products for horses and other animals. The company operates two core product lines: Wood Shavings for Horses (available in various pine flake sizes) and Equine Pellets Horse Bedding. Products are manufactured at multiple facilities across North America and sold throughout the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Shavings for Horses
• Equine Pellets Horse Bedding

Quantifiable outcome

• One bag of equine pellet bedding absorbs up to 22 gallons of water
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BoisacocoreStrategic or Co-development Partner · 15 October 2024Boisaco is a large sawmill located in Sacré-Coeur, QC, which supplies wood shavings byproducts to Champion Shavings. President Steeve St-Gelais has publicly supported Champion Shavings' market position and forecasts about lumber market challenges.
• Riverside Forest ProductscoreStrategic or Co-development Partner · 15 October 2024Located in Surrey, BC, Riverside Forest Products is a sawmill supplier that has echoed concerns about market conditions and provided commentary on the tough times in the North American forest sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bear Mountain Forest Products: Manufactures wood pellets for animal bedding, cat litter, and biomass energy. Directly comparable to Champion Shavings on the wood-pellet manufacturing technology and supply chain sourced from sawmill byproducts.
• Standlee Premium Western Forage: Sells premium equine bedding pellets and forage products directly into horse-owner and farm channels in North America. Overlaps Champion's equine pellet bedding line and shares the same equine end-customer.
• American Wood Fibers: One of the largest North American producers of bagged wood shavings and wood fiber products for animal bedding, including equine and livestock segments. Direct competitor to Champion Shavings in pine-based bagged bedding sold through feed stores and farm channels.
• PineRidge Equine Bedding: Specialty producer of bagged pine shavings for horse stalls, directly competing with Champion Shavings in the equine bedding category with similar product positioning around kiln-dried, dust-screened pine shavings.

Broad incumbents

• Manna Pro: Equine and livestock care brand selling bedding, nutrition, and health products through feed stores and farm channels. Competes with Champion at the equine end-customer level via adjacent product categories and overlapping distribution.
• Purina Animal Nutrition (Nestlé Purina): Large-scale animal nutrition company with an equine product portfolio that competes for the same horse-owner wallet share. Wider portfolio but overlapping equine distribution and feed-store presence.
• Farnam (Central Garden & Pet): Large equine care products brand offering bedding alongside fly control, grooming, and nutrition. Overlaps Champion's equine end-customer and competes at the brand level through feed-store distribution.
• Tractor Supply Co. Largest U.S. rural-lifestyle retailer and a key distribution channel for Champion Shavings. Sells competing bagged shavings brands but also carries Champion, making it both a customer and an indirect competitor through private-label and alternative brands.

Emerging players

• World's Best Cat Litter: Uses wood-based pellet technology for premium cat litter. Demonstrates an adjacent end-market for the same compressed wood-pellet technology Champion uses in its equine pellets, and represents an alternative demand sink for wood shavings byproducts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBtv29zI9M3WFo4eFsA9bqw
• Facebookfacebook.com/championshavings
• Instagraminstagram.com/championshavings
• Xx.com/championshaving
• LinkedInlinkedin.com/company/champion-shavings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Shavings