Farnam

What Farnam does

Farnam Companies, Inc. is a Phoenix, Arizona-based equine care brand founded in 1946, operating as a wholly-owned portfolio brand of Central Garden & Pet Company (NASDAQ: CENT). The company sells a comprehensive horse care product portfolio across seven categories: fly and insect control, deworming, supplements, grooming, hoof and leg care, wound care, and leather and barn care. Flagship offerings include Endure Gold Killer Fly & Mosquito Control — the first EPA-approved equine fly spray featuring acetamiprid and etofenprox as active ingredients, designed for use within Integrated Pest Management programs — alongside legacy brands such as Tri-Tec 14, SimpliFly, IverCare, Horseshoer's Secret, Vetrolin, and Weight Builder.

Name

Farnam

Legal name

Farnam Companies, Inc.

Website

https://farnam.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Farnam is an 80-year-old, Phoenix-based horse care brand and wholly-owned subsidiary of Central Garden & Pet Company, selling equine supplies across fly control, deworming, supplements, grooming, hoof care, wound care, and barn care categories to individual horse owners and equine retailers nationwide.

Ownership category

akta.pro rank

Product category

Equine Care Products

NAICS

Animal Food Manufacturing (3111)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

akta.pro secondary industries

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Pet Supplies Retail (CRALAIAI)

Keywords

• Equine care products
• Horse fly control
• Equine deworming
• Horse grooming supplies
• Equine supplements

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Physical Product Sales: Farnam generates revenue through the sale of physical horse care products across multiple categories including fly control, deworming, supplements, grooming, hoof care, and wound care. Products are sold through retail stores and e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Farnam manufactures and sells horse care products including fly sprays, dewormers, grooming supplies, hoof care, supplements, wound care treatments, and leather/barn maintenance products. The company sells primarily through retail and e-commerce channels in the United States, operating as a portfolio brand of Central Garden & Pet Company.

Product overview

Farnam is a comprehensive horse care brand owned by Central Garden & Pet Company with 80 years of experience in the equine care market. The company offers a unified portfolio of horse care products organized into seven main categories: Deworming (IverCare, FenCare, PyrantelCare), Fly & Insect Control (Endure Gold, Tri-Tec 14, SimpliFly, SuperMask II), Grooming (Laser Sheen, Vetrolin, Slick 'N Easy), Hoof & Leg Care (Rain Maker, Horseshoer's Secret, Vetrolin Liniment), Supplements (Next Level, MaxFlex XR, Apple Elite, Quietex, Weight Builder, Probiotic), Wound Care (Excalibur, TRI-Care, Wonder Dust), and Leather & Barn Care. Recent innovation includes the 2026 launch of Endure Gold, the first EPA-approved fly spray with acetamiprid and etofenprox for resistance management. The company supports customers through the Farnam Rewards loyalty program and Life with Horses Newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Endure Gold: EPA-approved fly spray for horses featuring acetamiprid and etofenprox active ingredients for equine fly control
• Farnam Rewards

Products and services

• Fly & Insect Control Products
• Deworming Products
• Equine Supplements
• Grooming Products
• Hoof & Leg Care Products
• Wound Care Products
• Leather & Barn Care Products
• Endure Gold Killer Fly & Mosquito Control

Quantifiable outcome

• Farnam recognized as winner of Western Horseman's 2025 Best of Awards for horse care category

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• The CastellowsminorGTM or Marketing Partner · 1 January 2025Farnam continued its partnership with country music trio The Castellows into its second year, collaborating on marketing efforts including the summer sweepstakes with prizes including $1,000 worth of products and tour tickets.
• Horse Health ProductsminorOthersSister brand under the Farnam/Central Garden & Pet portfolio. Horse Health Products is a related horse care brand offering complementary products.
• Vita FlexminorOthersSister brand under the Farnam/Central Garden & Pet portfolio. Vita Flex is a related equine supplement brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartPak Equine: SmartPak is a direct-to-consumer equine supplement and horse care retailer with a strong SmartSupplement branded line. It overlaps heavily with Farnam's supplements and direct-to-consumer motion, competing for the same horse-owner wallet share online.
• Horse Health Products: Horse Health Products is a sibling brand within Central Garden & Pet's equine portfolio and a direct peer to Farnam, offering fly control, deworming, and care products through overlapping retail channels to U.S. horse owners.
• Absorbine (W.F. Young): Absorbine is the closest direct competitor to Farnam in equine care, offering fly control, grooming, hoof, and liniment products (e.g., UltraShield, Hooflex, Bigeloil) sold through the same retail and tack-store channels to U.S. horse owners.
• Manna Pro: Manna Pro is a leading equine nutrition and supplement brand offering feeds, joint support, and wound care products. It competes directly with Farnam's supplement, deworming, and wound-care lines in the same farm-and-ranch and specialty retail channels.
• Vita Flex: Vita Flex is a fellow Central Garden & Pet equine portfolio brand focused on nutritional supplements and feed additives, competing directly with Farnam's joint, digestive, and performance supplement lines among horse owners.

Broad incumbents

• Merck Animal Health: Merck Animal Health sells equine parasiticides (e.g., Zimecterin), vaccines, and care products through veterinarian and farm channels, overlapping with Farnam's dewormer and broader equine health lines at scale across multiple species.
• Elanco Animal Health: Elanco is a major animal health company with equine parasiticides and care products. It competes broadly with Farnam in the equine segment while operating across companion animal and livestock categories at global scale.
• Zoetis: Zoetis is the largest global animal health company with a meaningful equine portfolio (vaccines, parasiticides, diagnostics). It competes broadly with Farnam in equine deworming and health products through veterinary channels, but operates at much larger scale across all species.
• Boehringer Ingelheim Animal Health: Boehringer Ingelheim's animal health division markets equine vaccines and parasiticides (e.g., Prascend, Eqvalan) via veterinary channels. It competes with Farnam in the broader equine health category while serving dogs, livestock, and other species as a global incumbent.

Others

• Tractor Supply Co. Tractor Supply is a key retail channel partner and emerging private-label competitor for Farnam, stocking equine care products in stores nationwide while increasingly launching its own private-label equine, fly control, and supplement lines that compete with Farnam SKUs on shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/farnamhorse/?hl=en
• Xx.com/FarnamHorse
• Facebookfacebook.com/farnamhorse
• LinkedInlinkedin.com/company/farnam-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farnam