EGV

What EGV does

EGV Lebensmittel für Großverbraucher AG is a German B2B food wholesaler founded in 1928 and headquartered in Unna. The company distributes fresh produce, fresh meat, dairy, seafood, deli salads, and specialty items (including halal- and kosher-certified products) to foodservice operators across Germany through seven regional distribution centers: Unna (HQ), Herford, Eberswalde, Güstrow, Stade, St. Gangloff, and Wasserburg am Inn (operating under the Bauer FOOD|SERVICE brand in Bavaria). Two of these sites were built through acquisitions — Mahlmann Milchprodukte in 2000 (now Herford) and Molkerei Milchversorgung Stade (Bunte Berta) from Nordmilch/DMK in 2005 — and the Stade location has grown from 20 to over 150 employees. The company is privately held with no external investors or parent company and is led by a three-person executive board (Christian Heumann, Sven Schaffer, Yvonne Thiele).

EGV's technology layer consists of proprietary B2B ordering and customer information platforms: EGV|ONLINE+ (an online shop and information system, version 3.0), EGV|KIS (a location-specific customer information system deployed at each of six branches), Selly Order, and a mobile application (EGV|APP) for iOS and Android. These platforms support a multi-channel go-to-market combining field sales (Außendienst), inside sales (Vertriebsinnendienst), Key Account Management, and digital self-service. Beyond core wholesale distribution, EGV operates EGV|SOLUTIONS — a services portfolio including professional consulting (EGV|Beratungen), training seminars and workshops, the CoolCooking concept, High-Convenience/High-Solutions concepts, and the annual FOOD|SENSATION trade fair (≈2,700 visitors, 145+ supplier partners at the 2026 edition). The company also maintains EGV|NATURE as a sustainability sub-brand covering responsible assortment, resource efficiency, and Lieferkettengesetz compliance.

The business model is transaction-based wholesale food distribution, with pricing set per customer relationship and order volume (not publicly disclosed). Revenue streams include core food product wholesale across four customer segments — Gastronomy & Hotels and Care & Senior Facilities as primary verticals, plus Education & Childcare and Company Catering & Vending as secondary — alongside professional services revenue from EGV|SOLUTIONS training and consulting (with publicly listed course fees such as €179-€299 per workshop participant). GTM is enterprise field sales with a digital self-service overlay, and customer outcomes include documented waste reduction via EGV|Beratungen and digitalization-driven paper elimination (6,000 sheets per day).

Name

EGV

Legal name

EGV Lebensmittel für Großverbraucher AG

Website

https://egv-group.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

EGV Lebensmittel für Großverbraucher AG is a privately held German B2B food wholesaler founded in 1928, distributing fresh produce, meat, dairy, seafood, and specialty foods to foodservice operators through seven regional distribution centers across Germany, supported by proprietary digital ordering platforms and an EGV|SOLUTIONS consulting and training services stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Unna

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Food Product Wholesale: B2B wholesale distribution of food products including fresh meat, fruits & vegetables, dairy, seafood, deli salads, vegetarian/vegan options, and specialty items to foodservice operators including restaurants, hotels, care facilities, company cafeterias, and educational institutions.
2. EGV|SOLUTIONS Training & Consulting: Professional training programs, workshops, and consulting services for foodservice operators covering topics such as Kitaessen (child nutrition), staff scheduling, healthy aging, plant-based nutrition, and grilling workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EGV is a B2B food wholesale distributor serving gastronomy, hotels, care facilities, educational institutions, and corporate catering operators across Germany. The company distributes a full assortment of food products including fresh meat, fruits and vegetables, dairy, seafood, deli salads, and specialty items through seven regional distribution centers. EGV complements product distribution with EGV|SOLUTIONS — professional training, workshops, and consulting services covering nutrition, waste reduction, and operational optimization.

Product overview

EGV Lebensmittel für Großverbraucher AG is a food wholesaler serving the gastronomy, hotel, and communal catering (care, education, business catering) sectors in Germany. The company operates a multi-location distribution network across seven sites (Unna, Herford, Eberswalde, Güstrow, Stade, St. Gangloff, Wasserburg). Its product portfolio includes fresh produce, fresh meat, seafood, delicatessen salads, vegetarian/plant-based products, and halal/kosher-certified items. On the digital solutions side, EGV's core technology products are EGV|ONLINE+ (the unified online shop and catalog, version 3.0), EGV|KIS (a branch-specific customer information and ordering system deployed at each of the six locations), and Selly Order (a dedicated ordering platform). These digital platforms are complemented by EGV|SOLUTIONS, a suite of consulting and professional services that includes EGV|Beratungen (operational consulting), CoolCooking, High-Convenience/High-Solutions (convenience food concepts), a seminar and workshop program (Seminare & Workshops), and EGV|VENDING & Cafeteria. EGV also offers a mobile application (EGV|APP) for iOS and Android, and maintains a sustainability brand, EGV|NATURE.

Differentiator

Problem solved

Functional benefit

Brands

• EGV|SOLUTIONS: Professional solutions including consulting, training seminars, workshops, and digital solutions for the food service industry.
• EGV|ONLINE+
• EGV|Beratungen
• CoolCooking
• High-Convenience
• EGV|APP
• EGV|KIS
• EGV|NATURE
• Food|Sensation
• Selly Order

Products and services

• Food Wholesale Distribution
• EGV|ONLINE+
• EGV|KIS (Kunden-Informations-System)
• Selly Order
• EGV|Beratungen (Consulting)
• Seminare & Workshops (Training Program)
• EGV|APP
• CoolCooking
• High-Convenience / High-Solutions
• EGV|VENDING & Cafeteria

Quantifiable outcome

• Waste reduction through professional analysis and consulting
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• United Against WasteminorStrategic or Co-development Partner · 1 November 2021Collaboration on waste analysis and reduction consulting for care facility customers. EGV|SOLUTIONS works with United Against Waste to provide professional waste measurement and reduction programs.
• Green GuidesminorStrategic or Co-development PartnerPartnership for sustainability consulting and environmental guidance in foodservice operations.
• Transgourmet Deutschland GmbH & Co. OHGminorOthersProfessional liability insurance provider for EGV AG. Insurance coverage applies within Germany.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• EDEKA Foodservice: Foodservice wholesale arm of EDEKA Group, one of Germany's largest grocery networks. Competes with EGV in foodservice delivery to care facilities, company catering, and gastronomy, leveraging EDEKA's national retail procurement scale and regional wholesale branches.
• Sysco Corporation: Global leader in foodservice distribution. While U.S.-headquartered and not a direct competitor in Germany, Sysco is the global reference comparable for scale, segment focus, and digital capabilities relevant to evaluating EGV's long-term positioning.
• US Foods: Large North American broadline foodservice distributor. Analogous reference comparable for EGV in business model (broadline B2B food distribution into restaurants, healthcare, education, and hospitality), useful for benchmarking digital, private-label, and value-added service strategies.
• Handelshof (METRO): Cash & carry and foodservice wholesaler within the METRO AG group, serving hospitality and small-business customers across Germany. A broader incumbent offering overlapping assortment, fresh, and foodservice capabilities, though embedded in METRO's larger portfolio of formats.

Direct peers

• CHEFS CULINAR: Germany's largest specialist foodservice wholesaler serving gastronomy, hotels, care, and communal catering. Closest direct competitor to EGV with a national multi-branch model, private-label ranges, and digital ordering platforms, operating in the same B2B foodservice channel with overlapping customer verticals.
• Frischeparadies: German premium B2B distributor specializing in fresh meat, fish, cheese, fruit, and vegetables to upscale gastronomy and hotel customers. Comparable to EGV's fresh and specialty assortment focus and shared foodservice customer segments, though at a higher price/premium positioning.
• Transgourmet Deutschland: German subsidiary of Transgourmet Holding (Coop Group) operating cash & carry and foodservice delivery across Germany. Competes head-to-head with EGV in serving restaurants, hotels, and care facilities with multi-category food distribution and fresh produce, meat, and seafood.
• Selgros Cash & Carry: German cash & carry foodservice operator (part of Coop Group alongside Transgourmet) serving restaurants, caterers, and small businesses. Direct competitor for fresh, frozen, and dry food volumes into the same gastronomy and care customer base EGV targets.

Regional players

• GVS Food Service: Frankfurt-based foodservice wholesaler serving gastronomy and hospitality in the Rhine-Main region. Compares to EGV as a multi-category B2B food distributor with digital ordering, though more regionally concentrated.
• Intergast: German foodservice wholesaler operating regional distribution centers focused on gastronomy and communal catering. Comparable multi-site B2B model targeting the same customer verticals as EGV, providing regional competitive overlap in the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/EGVUnnaAG
• YouTubeyoutube.com/@EGVAG
• Facebookfacebook.com/EGVUnnaAG
• TikToktiktok.com/@egvag
• LinkedInlinkedin.com/company/egv-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EGV